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In the months since Inaugural, NC REALTORS® made great strides towards fulfilling our strategic plan. We’ve been MIXing it up across the state, meeting our members where you live, work and play through MIX Sessions. We’ve discovered a lot about your diverse needs, the real estate climate you work in and your pain points, and we’ve celebrated in your successes you’ve shared with us during broker dinners and focus groups. We also made a positive and impressive impact on our REALTOR® political advocates during Legislative Meetings and Legislative Day. Together, we impressed upon those in power what the issues are that matter not only to NC REALTORS® but to all North Carolinians. I’m confident our voice was heard, and our collective influence is working as designed. In April, NC REALTORS® also launched a new member campaign, Be Epic, which is designed to increase awareness of the intrinsic value offered to all members through the benefits and services available to you, while empowering you to be epic. I encourage you to explore the website,, read the article focused on this campaign on page 10 and discover all that NC REALTORS® has to offer. Also within this issue of Insight, you will learn how to enhance mobile photography, explore the true costs of selling a home, uncover easy ice breakers for creating new business, discover the ins and outs of mineral, oil and gas rights for homeowners and witness the importance of advocacy as an avocation. Following a year-long rebranding of Insight to focus more on consumer content, most of these features are sharable and valuable to your clients. I committed to you at the beginning of the year that 2017 was going to be the year of you. Through new member outreach strategies, such as the Be Epic campaign and MIX Sessions, NC REALTORS® will be positioned to better serve you. Stay tuned for future MIX Session events in the fall when we trek across the state to a city near you. We hope to see you there. Meanwhile, let’s thrive together.

Treasure A. Faircloth 2017 President

Insight, Volume 96, Issue 2 President Treasure A. Faircloth, GRI, E-PRO, CRS President-Elect Amy Hedgecock, CPM, GRI Treasurer Kelly Marks, ABR, CRS, GRI Immediate Past President Kim Dawson, ABR, CRS, GRI, SRES REGIONAL VICE PRESIDENTS Region 1: Kathy Perry, Emerald Isle; Region 2: Deb Hays, Wilmington; Region 3: Lisa York, Sanford; Region 4: Wade Corbett, Raleigh; Region 5: Lolita Malave, Greensboro; Region 6: Stephen Long, Winston-Salem; Region 7: Todd Pierceall, Gastonia; Region 8: David DeSilva, Steven Bryant, Charlotte; Region 9: Randall Blankenship, Asheville; Region 10: Asa Fleming, Harriette Doggett Raleigh; At-Large: Danny Brock, Wilmington Chief Executive Officer Andrea Bushnell, Esq., CIPS, RCE Director of Communications & Marketing Tracey Gould, M.S. IMC, CPSM Editor Mckenzie Allen Contributors Wendy Harris Shane Johnson Tracey Hawkins Bill Malkasian For advertising information, contact Keri Epps-Rashad at 336-217-1049 or INSIGHT (ISSN 24714127) (USPS 17170) is published four times a year in February, May, August and November by NC REALTORS®, 4511 Weybridge Lane, Greensboro, NC 27407. Periodicals Postage Prices paid at Greensboro, N.C. and additional mailing offices. POSTMASTER: Send address changes to INSIGHT, 4511 Weybridge Lane, Greensboro, NC 27407-7877. This publication is designed to provide accurate and authoritative information regarding the subject matter covered. Articles which appear in Insight are an informational service to members and consumers. Their contents are the opinions of the authors alone and do not necessarily represent those of NC REALTORS®. Advertising of a product or service does not imply endorsement, unless specifically stated. To opt-out of paper copy mailings, email with a subject line of “Insight opt-out.”

4511 Weybridge Lane, Greensboro, NC 27407 Phone: (336) 294-1415, Toll Free: (800) 443-9956

4  INSIGHT • May 2017

Insight | May 2017  

Be Epic: NC REALTORS® launches member benefits campaign

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