Brand Standards
June 2024
Why do we need brand standards?
Brand guidelines are like a playbook for Nazareth’s visual identity and messaging platform. They provide instructions on how to properly use our logo, colors, fonts and messaging – making sure everything is accurate and consistent no matter where it appears.
Following Nazareth’s brand guidelines helps ensure that all of our marketing and communications stay true to who we are –consistently and authentically.
What kind of place is Nazareth University?
Nazareth is the place to become a brave, bold changemaker, committed to making progress toward decisive growth — within ourselves, within our professions, and for the good of our world. That is why our collective community is known for its strength of impact.
We actively dare ourselves to always believe our life’s work can be full of possibility and hope. To be a part of Nazareth, is to always find a path of purpose and action in championing equity and social justice. Through all of the time and space we have moved through, that has been a constant.
We believe in possibility and hope in our life’s work. Here, in the heart of our learning community, we begin to live our lives of impact toward a lifelong journey of open-minded inquiry and enlightenment, always rooted in equity of thought and character. It is the pursuit of ideas that propels us forward, ever learning, ever innovating, until the passion behind those ideas makes us feel unstoppable.
Then, as we charge into the world, we find a new and larger community where we want to make a mark and give our all, with a confidence that can only come from clarity of task and superb preparation. This is how we will actively bridge the world’s differences and fractures.
We will test, push, learn, advocate, and innovate. All to constantly create action.
This is Nazareth. Where Changemakers come to grow and thrive.
The Nazareth University Story
Nazareth’s founders were pioneers of change. They envisioned a college built on the purpose of advocating, lifting, and empowering all, creating lasting change for generations to come.
Our History
Nazareth’s story is one of responding to the needs of the time, and of creating success against all odds. Asked by Roman Catholic Bishop of Rochester Thomas Hickey to found a college for women — an underserved population then — the Sisters of St. Joseph responded. Despite traditional gender roles and a prevailing anti-Catholic bias, the sisters led the way to success. With newly-minted doctorates from Fordham University in New York City, and extensive graduate study at Oxford University and the Sorbonne, five Sisters of St. Joseph launched Nazareth College with the first 25 students starting classes September 24, 1924, which came to be known as Naz Day.
Nazareth’s pioneering students were challenged to follow their passions so that they could make a difference in people’s lives and in society, especially listening to and partnering with people in need and championing social justice.
The founding sister-faculty, true to their charism to “serve all without distinction,” enabled students to unleash their potential, and the first graduating class included educators, social workers, nurses, and lawyers. As the original “Changemakers” of Nazareth, the founding faculty introduced their students to important life lessons through debating ideas and theories across a broad spectrum of liberal arts courses, the priority of service, and the imperative of confronting injustice.
Strategic Framework
Our Values
• Equity
• Community
• Courage
• Empathy
• Integrative Thinking
• Ingenuity
• Transformational Learning
CHANGEMAKERS
Establish Changemakers as the integrative framework for the Nazareth education.
EQUITY MINDSET
Prepare the Nazareth community to be equity-minded, sociallyjust leaders.
OUR MISSION
Nazareth University fosters integrated learning through action and reflection, educating whole persons who are guided by empathy, committed to equity, and prepared to lead innovation for our time.
OUR VISION
To be a leader of transformative education through action for social justice, preparing and inspiring courageous changemakers for their life’s work.
Strategies
EXPANSIVE NAZ
Expand innovative models of teaching and learning to reach a wide range of learners navigating their life’s work.
ENGAGED WITH IMPACT
Distinguish every stage of the Nazareth education through engaged learning with social and community impact, from local to global.
CAMPUS-CONNECTED
Inspired by the immersive campus experience, students will create community at Nazareth and beyond.
Strategic Focus
Nazareth inspires:
• Open-minded leaders who want to roll up their sleeves for achieving progress and making a difference.
• Diverse emerging leaders who understand the importance of a more equitable and just world, larger than themselves.
Five distinctions:
• Changemaker Education: Prepare students to lead progress through their life’s work.
• Impact Experiences: Students have real-world impact through experiential learning.
• Flourishing: A personalized, relational, community experience, on campus, and in life.
• Equity-Minded Leadership: Graduating leaders who value and include all.
• Life’s Work: Holistic preparation for a purpose-driven career and life.
Our guarantee: You will stand out as a Changemaker making the most of your life’s work for the collective good.
Alumni Engagement
Strategic Enrollment Management Brand Positioning Recruitment + Admissions
Enrollment + Belonging Changemaker Education
Primary logo
The new identity for Nazareth University was developed in asking the question – how can a place with such a rich history establish its own unique, approachable, contemporary voice and not conform in its repositioning? We start by looking at the symbols and shapes of our roots to arrive at a bold design that helps us stand apart from the visual pack.
Horizontal Vertical
Type Treatment
Primary logo: spacing
Sufficient space (safety zone) around the logo is required so that it stands apart from surrounding visual elements. The safety zone is 20% (1/5) of the logo’s width. Do not place items within this area.
Minimum Size
The smallest size the logos should appear at is 1 inch (print) or 150 pixels (web) wide.
Primary logo: color variations
Using alternate colors can help distinguish the logo so it can remain visible against light or dark backgrounds. The logo can only displayed in the primary purple or gold or black and white.
Questions? 585-389-2450 or marcomm@naz.edu
Affinity marks
As our audiences build an awareness and understanding of Nazareth, it is critical that we present our brand identity logo consistently, clearly, and in its purest form. Doing so promotes positioning and brand equity building. For this reason, we do not create subbrand logos for specific departments or programs.
Instead, we provide Nazareth branded marks for affinity groups based on topics. These marks are only to be used on items for internal, on-campus audiences. For the public/ wider community, use the standard Nazareth University logos.
Examples
Primary logo: color variations, black and white
Primary logo incorrect usage
As seen below, the new logo should never be cropped, squeezed, outlined, rotated, scaled, or altered in any way.
Against darker backgrounds like black or dark gray, the logo should appear in gold to ensure visibility – see pg. 9
Questions? 585-389-2450 or marcomm@naz.edu
Logo marks: Graphic expression
Our identity system has established a set of individual “marks” that can be used independently from type treatments as design tools to make simpler, often bolder, executions possible. From watermarks to patterned brand designs, use these elements as identifiers in support of any existing uses of the primary logo.
Golden Flyers/Athletics logo
The Nazareth University Athletics graphic identity consists of its primary logo, wordmark, Flyer symbol, and individual team logos/wordmarks. They may only be used in conjunction with the promotion of Nazareth’s athletic teams.
Note: The Flyer symbol must be used in conjunction with the athletics or team wordmark and not as an independent logo solely representing the university, athletic teams, or any student related events or organizations.
Primary Golden Flyers Logo
Wordmark
Flyer Symbol
Centennial logo
Nazareth University’s official centennial takes place on September 24, 2024. This marks 100 years from the day that Nazareth College of Rochester opened its doors. Nazareth University is marking this celebration under the theme of “A Century of Uniting Education and Action.”
Nazareth’s Centennial Celebration and its logo treatments are an extension of the new brand created to celebrate and remember who we have been, who we are, and who we will continue to be as a University.
The centennial shield is not to be used on its own without any mention of the University or its Centennial.
The use of these specific centennial identities will end after Commencement 2025
Questions? 585-389-2450 or marcomm@naz.edu
Vertical banner
Tagline treatment Heritage logo
Alternative banner
Nazareth College logo
Nazareth officially became a university on June 1, 2023. Any logos or references to “Nazareth College,” the shield, etc. are not to be used nor is any old “college” branding to be updated with the word “University.”
UNIVERSITY
Color palette
The Purple and Gold
Our colors will always be the purple and the gold.
To ensure that our messaging stands above the flood of materials in the market, a strong secondary palette was developed to help augment the purple and the gold hues we will always be known for.
Our typefaces: Headlines
ABC Gravity XCompressed
Headlines of minimal words
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
Our typefaces: Headlines
Beirut Display
Headlines in Regular and SemiBold
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890
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ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890
Nazareth is the place to become a brave, bold changemaker.
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Our typefaces: Headlines
Interstate Headlines in Bold and Black abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
Nazareth is the place to become a brave, bold changemaker.
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Our typefaces: Default fonts
Avenir Next
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 Roboto
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ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
Arial
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ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
Questions? 585-389-2450 or marcomm@naz.edu
Photography
Photography is a crucial element for Nazareth’s marketing and promotional materials. Strong photography tells a story and complements the written content. In general, the department seeks and uses photography that is high enough resolution to reproduce in print production.
Choose photography that illustrates: Students actively involved/immersed in learning, including community-engaged learning, faculty-student interaction, our inclusive, diverse community, global outreach, visual and performing arts, athletics, new facilities and latest technology, and access to a dynamic metropolitan region. Avoid photography that is: dark and/or poorly lit, overly staged, blurry, or of low resolution
Photography and Design Extensions
To give photography some additional brand integrity, a duo tone or light leak effect can be employed using the brand color palette
Design Extensions continued
Brand approved type and the angles from the logo can also be employed for additional effect.
Samples: Print
Samples: Print
Samples: Digital
Samples: Apparel + Specialty
Questions?
Nazareth’s marketing and communications team collaborates with our campus community to develop and execute marketing and communication strategies that advance the institution’s values, mission, and strategic vision.
Leveraging the power of storytelling, we seek to share compelling, authentic stories of Nazareth experiences with the people who value them most — alumni, parents, prospective students, prospective employees, and more.
To collaborate on a project or campaign, 585-389-2450 or marcomm@naz.edu
Send us a request