ESG report 2024
About this report
Nature Planet's 2024 ESG report is our detailed annual disclosure relating to the company’s environmental performance, social indicators and corporate governance. The report follows our financial reporting from January 1, 2024 to December 31, 2024. Nature Planet is classified as an accounting class C, hence this report is prepared in accordance with sections §99a, and §99d of the Danish Financial Statements Act.
The report includes Nature Planet ApS, Nature Planet Inc and Philips International LLC outlining our approach to how we work with ESG. We describe our ESG performance and reflect upon our corporate development, which is essential for us and for our stakeholders.
Letter from our CEO
2024 has been an exciting and insightful ESG year at Nature Planet. As the company continues to grow, our commitment to caring for people and planet remains a strong part of our DNA. As a responsible business partner, we are committed to mitigating the environmental impact through our direct and indirect carbon footprint. That’s why we have set a new baseline for climate accounting, now encompassing all Nature Planet entities, including Philips International LLC. This marks a significant step towards setting CO₂e reduction targets in alignment with the Science Based Targets initiative (SBTi).
Our climate accounting revealed significant CO₂e emissions in the category of products and services. It supports our current strategy of shifting from virgin- to recycled material whenever possible. Both our Design- and Procurement teams are working closely with suppliers to reduce material waste, maximize resources, and incorporate recycled content.
We remain committed to our core principles; reduce, reuse, recycle but we also acknowledge the challenges of navigating circular economy. We have started to analyze “end of life” for our plush products to learn how we can close the loop. To accelerate this process, we need to understand the products’ life cycle and through partnerships we can begin to set ambitious targets. In 2025 we will collaborate with research organizations to formalize a circular action plan of our plush toy to find alternative solutions for the “end of life” face.
People’s well-being is something we care deeply about. We feel a strong responsibility toward workers further
down our value chain. It is essential to us that our suppliers comply with national labor conventions and respect human rights. In 2024, we proudly received Procuritas’ Sustainability Award for our efforts in achieving 100% social auditing across all our suppliers. This is an award I am grateful for, as it reflects the strong and persistent collaboration between our sourcing team and our suppliers.
Again, we have seen meaningful progress in our partnership with PLAN International, helping improve living conditions for vulnerable children in Nepal and Indonesia. Our final outcome has now reached 22 schools, 2 health clinics, 163 scholarships, and nutritional support for 4,928 children under the age of five. This achievement is one we proudly share with our customers. Without their purchase of PLAN products, these donations would not be possible. Thank you for your continued support over the years. We are deeply grateful for your engagement and commitment.
In 2024, we also introduced an employee satisfaction survey, which will be conducted annually. The survey is anonymous and consists of 8 questions covering key areas such as well-being, influence and leadership. Our overall score for all employees is 82 out of 100. We cherish a culture that is built on trust and collaboration, and I am delighted to see such a strong sense of job satisfaction across all entities. Our ambition is to be the best company to work for!
Looking ahead, we continue the journey of making a difference for people and planet. In 2025 our ESG strategy will become more tangible along with the implementation of the Corporate Sustainability Reporting Directive (CSRD). Although the CSRD is currently subject to a” stop the clock" delay, we remain committed to ESG reporting on a modified scale. We are conducting a double materiality assessment (DMA) in 2025 to identify Nature Planet’s impact, risks and opportunities. It allows us to zoom in on material
sustainability topics that can lead to targets, policies and actions in line with current legislation. We firmly believe that investing in ESG is both necessary and highly valuable for the future.
With that, I am happy to present our 2024 ESG report to you and I look forward to continuing this important work together with our dedicated employees, valued partners and engaged customers.
Søren Lund, CEO
About Nature Planet
Nature Planet is proud to be one of the world’s leading designers and distributors of high-quality toys, souvenirs, and accessories for attractions and tourist destinations.
Founded in Denmark in 2005, our company was built on a powerful idea: to combine commercial success with a genuine commitment to creating positive change. From the beginning, sustainability and social responsibility have been central to our business - not as an afterthought, but as foundational values that shape everything we do.
We are a transparent, values-led company that operates with integrity. Our governance model emphasizes accountability, ethical business conduct, and a culture of openness. We take pride in our direct and honest approach—internally with our team, and externally with customers, partners, and stakeholders.
In 2019, Nature Planet was acquired by Procuritas, a Swedish Private Equity fund that focuses on Nordic companies in the mid-marked segment. Procuritas is a pioneer in building strong and sustainable businesses focusing on an ethical approach to investment.
With our global headquarters in Middelfart, Denmark, and regional offices in Atlanta, Georgia and Hallandale, Florida we bring together more than 200 passionate and talented employees around the world. What unites us is a shared vision: to make a meaningful differencefor our customers, our planet, and future generations.
In recent years, Nature Planet has grown significantly, and the company has more than 1400 customers all over Europe, and 4000 in the United States. We design approximately 400 new top-quality products every year and in 2024 we introduced Cool Jewels on the European market with more than 700 jewelry items.
An international perspective
In recent years, Nature Planet has grown significantly and established a strong global presence. We stand together on a foundation of shared values committed to leading with responsibility and to make a difference.
United Kingdom
Peterborough
(Global headquaters)
Denmark
Middelfart
US
Beverton, Oregon
Memphis, Tennessee
Brookfield, Connecticut
(Regional headquaters)
Atlanta, Georgia
Hallandale, Florida
Indonesia
Bandung, West Java
China
Wuxi
Nature Planet brand manifesto
At Nature Planet we believe doing the right thing, is always the right thing to do. Our founding aspiration and continued purpose is to make a difference for the better. In society, for the environment, in the industry and for the people we do business with.
That is why, we give back a share of our annual revenue to charity organizations, who support communities in developing countries and the conservation of nature and endangered animal species.
That is why, we always focus on reduce, reuse, and recycle when we design, source, and produce better and responsible giftshop products – exclusively through social audited and responsible partners.
That is why, we strive to make a difference for the better in every gift shop in the world through quality products and our value creating business system designed to ease and improve, how you operate and optimize your gift shop.
At Nature Planet we don’t just design, produce and distribute quality products for gift shops, we extend happy memories from your attraction and create value for your business.
Next time you buy products for your gift shop, start by asking yourself “Am I, doing the right thing?”
Choose responsible product. Choose a business system designed for gift shops. Choose important charities. Choose Nature Planet.
Choose to make a difference.
Value proposition
2024 ESG Highlights
1318
videos with cyber security learning materials
@
1147
phishing simulations test trees planted worldwide in last 6 years pounds plastic removed from seas and ocean (since 2022)
69,000
675,000
37
Red Panda Network products
260
213
PLAN International products plush toys are made of r-PET
33
OEKO-TEX std. 100 certified products
Environment
Climate accounting Materials & circular economy
Biodiversity with Red Panda Network
Environment data
*Consolidated data for Nature Planet US and Phillips International LLC
Notes: Danish punctuation is used in this table
Climate accounting
To support a planet in balance, Nature Planet recognizes the urgent need to mitigate climate change, and we endorse the goals of the 2015 Paris Agreement, which strives to limit global warming to below 1.5 degrees Celsius. It all begins with understanding our own impact through transparent carbon emissions calculation.
In 2024, we set a new baseline for climate reporting. This is partially due to revised calculation methods aligned with the GHG Protocol, incorporating CO2e emissions from Philips International, which represents our brand “Cool Jewels” in Florida. From 2024, all Nature Planet units are included in our climate reporting.
In our scope 3 reporting, we have actively chosen to publish data following a "cradle to gate" approach, meaning we will only report on our upstream emissions in the value chain. Going forward, we will also include data from our downstream value chain, focusing on scope 3, category 9 “Downstream transport” and category 12 “End-of-Life”. This is an important milestone in the decarbonization of our value chain and allows us to set targets in accordance with the Science Based Targets initiative (SBTi).
As expected, 99% of our total CO2e emissions can be found in scope 3. It is an established fact that large CO2e emissions are linked to category 1 purchased goods and services. This is directly related to our product production and there is great potential for reducing our CO2e emissions in collaboration with our suppliers. Our second largest carbon footprint in scope 3 is related to category 4 upstream transportation. Moving forward, we will aim to minimize the use of spend-based data, allowing for deeper analysis and identifying improvement opportunities.
Emission allocation
This section outlines Nature Planet's scope 1, 2 and 3 emissions in detail, including the use of accounting principles. GHG emissions are calculated for Nature Planet ApS, referred to as NP EU, and Nature Planet Inc + Philips International LLC, referred to as NP US.
Scope 1 emissions
Scope 1 emissions include direct emissions from the use of natural gas at our locations: Nature Planet ApS, Middelfart, Denmark and Philips International LLC, Florida, USA. Additionally, direct emissions from leased vehicles are also included in the total CO2e emissions. The CO2e footprint is higher in NP EU due to our large number of leased fossil vehicles. At NP US we have one leased fossil vehicle.
Scope 2 emissions
Scope 2 emissions include indirect emissions related to energy consumption. It covers purchased electricity, heating and cooling provided by a third party. The NP EU headquarters buys certificates of renewable energy, which explains the low emissions.
Scope 3 emissions
Scope 3 emissions are indirect emissions owned and controlled by other entities in the value chain. We have collected data from our ERP system and directly from supplier-specific emissions. Scope 3 consists of 15 categories and not all categories are completed, as we have chosen a cradle to gate approach, which includes category 1-8, referring to upstream emissions only. We have applied the spend-based data and activity data methods in line with the GHG Protocol*.
Category 1 emissions, which encompass purchased goods and services, represent the most significant portion of our carbon footprint—accounting for approximately 93% of total
emissions. This category primarily reflects product related emissions and is based on spend data grouped by type of material. Given that the majority of our suppliers are based in Asia, we have applied China-specific emission factors to enhance the accuracy and relevance of our calculations. Using region specific emission factors in line with GHG Protocol guidance ensures more valid and precise data than default values from countries like Denmark or the U.S. Emissions vary depending on the material and recycled content, but textiles and plastics stand out for their high carbon foodprint making them key drivers for reduction targets.
Category 2 is capital goods. We have purchased a pallomat for our Danish warehouse
Category 3 includes emissions generated by fuel and energy-related processes, reflecting the indirect impact of energy consumption across other scope 3 categories. This is also called behind the scenes emissions.
Category 4 is transportation and distribution, which consists of inbound transport, including outbound shipments to our customers paid for by the company. These calculations are completed according to spend based- and supplier activity data.
Category 5 is based on activity data from actual and estimated waste data. Data is collected in tonnes according to types of material. At our headquarter in Denmark, we sort waste into 10 fractions, which allows us to report actual figures. For NP US locations we have estimated the consumption based on m2 and the number of people using the facilities. Due to relatively low amount of waste and a high recycling rate, we have reported a total 0 tons of CO2e.
Category 6 is business travel, which consists of spendbased data per mode of transport. This includes employee
travelling by flight, train, ferry, taxi, and Uber. Category 7 is Employee commuting and calculations are based on two methods. At NP EU a survey has been conducted, covering average working days, distance and mode of transport, e.g. fossil vehicles, EV, train, bus and bike. For NP US, an estimate of employee commuting has been determined according to distance and mode of transport (fossil vehicle).
Category 8 is leased assets, which cover rented warehouse facilities without own employees.
Accounting principles:
We follow the GHG protocol for climate reporting and have chosen a new approach in 2024 using The Climate Compass, which is a tool developed by The Danish Energy Agency and covers scope 1, 2 and 3 emissions. The Climate Compass uses emission factors that are collected, estimated and documented by the Danish Energy Agency in line with the GHG Protocol*.
Data is reported in CO2 equivalents (CO2e), which is a consolidated expression of the resulting climate change from six greenhouse gases as defined by the Kyoto Protocol in 1997.
The reporting period of scope 1, 2 and 3 follows Nature Planet's financial year. This starts January 1st and ends December 31.
The consolidated GHG reporting includes the following units: Nature Planet ApS, Nature Planet Inc and Philips International LLC (Cool Jewels).
*Spend data refers to the amount of money spent on goods or services (e.g., in dollars or euros), while activity data represents physical quantities such as electricity in kilowatt-hours (kWh), waste in tonnes, or distance traveled in kilometers (source: Standards & Guidance | GHG Protocol)
Materials and circular economy
Climate change poses a serious threat to nature, livelihoods and people’s wellbeing. At Nature Planet we recognize that overall consumption has an impact on the world’s natural resources. Every choice matter and we are committed to responsible consumption and conscious design.
Our product developing and innovation team is dedicated to creating with circularity in mind. From materials to design, we carefully consider every detail to ensure our products are made to last, can be reused and ultimately recycled.
For years we have been committed to designing products using more responsible materials. Step by step we are replacing virgin- with recycled materials wherever possible. Our goal is simple; to reduce the need for raw materials, prioritize design for longevity and to keep products in circulation through recycling.
One of the environmental challenges we face is managing the end-of-life impact of our products. When reuse is no longer an option, products often become waste, and we have limited control over
which waste streams they enter. Our aim is to engage in collaborative initiatives focusing on turning waste into valuable resources. Our starting point is to investigate the potential for recycling of plush toys. We believe that plush toys hold great potential of recycling if it is collected with textile waste. Through partnerships we can begin to understand the product’s life cycle and set ambitious targets.
While designing for disassembly is ideal in a circular context, product safety remains our top priority. We will always comply with the applicable safety regulations ensuring alle parts are firmly attached. Circular designs must never compromise with legal requirements. This overall mindset guides our entire design processfrom material selection to end-of-life considerations.
Nature Planet cares for natural resources and focuses on reducing our environmental impact whenever possible.
Products designed with circularity in mind.
The stuffing in our plush toys is made of recycled polyester (RPET) and over the years we have replaced plastic pellets with RPET or sand .
Re-Pets and Eco Pals are plush toys made of recycled polyester (RPET). The material includes discarded textiles, plastic bottles and other kinds of plastic waste from consumers. Products that cannot be reused but instead of going to landfill, they are recycled, spun into new thread, and transformed into soft fabrics for e.g. plush toys. The collections continue to grow and remain among Nature Planet’s most popular ranges.
Products made from biobased plastic
With our biobased plastic range, we offer a variety of products thoughtfully selected for their plant-based resources. Biobased plastics derived from renewable materials like wheat, corn, and sugarcane represent an important advancement as they reduce fossil-based raw materials. While offering the same properties as conventional plastics, they help lower CO2 emissions as the biomass absorbs CO2 during growth.
The Care and Medical sets are made from biobased plastic consisting of 60% wheat fibers and 40% polypropylene (PP). By incorporating renewable materials, these toys reduce the use of virgin plastic.
Children’s Clothing is either made of organic cotton or OEKO-TEX std. 100 certified. These products are free from harmful substances ensuring they are safe for human health and the environment. The testing process is conducted in accredited and independent laboratories.
Stationary
All Nature Planet Notebooks, Sketch books, Activity books and Coloring books are made with recycled paper. Protecting forests against harvesting plays a vital role in maintaining biodiversity. Recycled paper reduces the demand for virgin pulp which prevents deforestation. Whenever possible we choose paper products that are FSC certified.
By using RPET:
We extend resources already in use by making waste into new products. Using RPET reduces the need for virgin polyester production, which puts less pressure on the extraction of fossil fuels and chemical use.
RPET is a long-lasting material that ensures a high level of quality and longevity.
Our Bio Plastic Vehicles are made from 94% sugarcane and 6% bamboo fibers including calcium stearate. After the sugarcane is harvested, natural sugars are extracted through multiple pressings. The remaining juice is fermented into ethanol, which is then transformed into plastic – all without using fossil resources or clearing rainforest.
A collection of Plates, Bowls and Tumblers with different animal designs are made of 70% corn starch mixed with melamine resin.
Conscious textiles:
Our Totebags of recycled cotton is a great alternative to plastic bags. They are made for reuse and help reduce plastic consumption.
The Foldable Bags are made of RPET supporting the use of recycled polyester.
Partnering with Red Panda Network
At Nature Planet we believe in the conservation of natural habitats and biodiversity. We are all part of a shared ecosystem, and over time, human activity has caused severe damage to the planet through deforestation, loss of natural habitats and land degradation. This is why we support the Sustainability Development Goal # 15 Life on land.
Highlights
10 hectares of private land purchased. 2,292 trees planted.
8 Forest Conservation Nurseries constructed producing 61,000 native seedlings every year.
7 people received full-time employment in Forest Conservation Nurseries.
979 days of employment created for local people.
Over the past 20 years, the red panda population has declined by 50% and there may be as few as 2,500 remaining in the wild. Thanks to the incredible efforts of the Red Panda Network (RPN), a powerful movement is underway to ensure a brighter future for the red pandas in Nepal. Since 2022 we have proudly supported RPN in their vital mission of habitat restoration. Through this initiative, thousands of trees are being planted, and hundreds of acres of forest are restored to benefit red pandas and other endangered wildlife.
Every quarter we donate a share of the revenue from the RPN plush collection. Part of our donation supports the growth of seedlings in nurseries across Nepal. Seven local workers are taking care of the seedlings and in 2024 our aid helped plant 2,292 trees in the restoration sites.
Poverty and limited educational opportunities are realities for the people living among the pandas. The RPN is changing that by educating and empowering Nepal’s communities to prevent further exploitation and degradation of red panda habitats. Whether hired as a Forest Guardian, trained in nettle fiber extraction, funded through a conservation scholarship or aided by improved cookstoves, the initiative has reached half of the people living in red panda range. With the continued support of our customers, we are proud to build stronger communities in Nepal and safeguard the future of red pandas.
Nature Planet supports the conservation of natural habitats and biodiversity
Value chain
Design
Always focusing on high quality, details and function. Creating products with circularity in mind.
Production
Quality inspection before shipment and product testing. 1 2
Materials
Collaborate with suppliers to source recycled materials and use mono materials whenever possible.
Suppliers
Suppliers must be socially audited by a third-party body. Emphasize long terms collaboration and consistency.
End consumers
Showcasing products at attractions (B2C)
Logistics
Long term collaboration with inbound logistic partners.
Sales
Presentation of the collection to customers in the showroom and online B2B sales.
Attractions
Outbound distribution of our products to customers (B2B).
Social
Social data
Our People
Partnering with Plan International
Introduction to Cool Jewels
Community contributions
Social audited suppliers
Social data
* Employee turnover: For Philips International the workforce mainly consists of seasonal employees.
Notes: Danish punctuation is used in this table
Our people
In line with our growth strategy, Nature Planet has seen a significant expansion in both company size and workforce in recent years. From 2023 to 2024, the number of full-time employees (FTEs) more than doubled, reflecting both growth and the successful integration of three North American entities acquired in 2021 and 2023.
To support this transformation and ensure cultural alignment across continents, our CEO, Søren Lund, relocated to Atlanta in 2024 to establish our new regional headquarters. This move marked a strategic commitment to building a strong, unified company culture under the Nature Planet brand. In 2025 he will return to our headquarter in Middelfart, Denmark and continue to build strong relations across continents.
At Nature Planet, we recognize that our people are the core of our success. We strive to foster an inclusive, diverse, and engaging workplace with honesty, innovation and agility while having fun. In 2024, we conducted our first Employee Engagement Survey, which revealed a high overall job satisfaction score of 82/100. This result underlines the strength of our internal culture, built on mutual support, collaboration, and personal development.
We remain committed to fostering a work environment where all employees can thrive, grow, and contribute meaningfully to our shared mission of making a difference. Every year, we bring our teams together for a Cultural Day – a special event dedicated to sharing ideas, sparking conversations and shaping an even better work environment. Our Health & Safety organization in the EU plays a vital role in ensuring we meet all local regulatory requirements. They monitor and report physical injuries, discuss work facilities including office buildings and warehouses, underlying causes of stress and issues related to the wellbeing of our employees.
Partnering with Plan International
Highlights
22 new shools have been build since 2009.
+2.000 families incl. 4.928 children received support and education for enhanced health
163 scholarships were awarded to rescued Kamalari girls in Nepal
+ 2 healthcare clinics
At Nature Planet we strongly believe that education is the best way to reduce poverty and ensure equal rights
At Nature Planet, we believe that doing business responsibly is one of the most powerful ways to make a meaningful difference in the world. Since 2009, Nature Planet has partnered with Plan International to support educational initiatives in least developed countries, aiming to ensure access to quality education for children.
This is funded through our exclusive collection of PLAN-branded soft toys of which we donate a share of every customer purchase. In 2024, we introduced seven new designs – offering even more opportunities for our customers to support a meaningful cause.
Giving back to local communities
Over the past 15 years we have sponsored the building and renovating of 22 earthquake resistant schools in remote areas of Indonesia and Nepal. Schools that are fully equipped with classrooms, desks, chairs, toys, and teaching materials. The buildings have solar powered electricity, clean water and sanitation facilities for boys and girls. Access to proper sanitation is a game changer – especially for girls, enabling them to attend school with dignity and consistency.
SDG4-Supporting Children’s Education
Building schools in the least developed countries is more than bricks and safe housing. This is about supporting local communities and making a difference for children, who are born into poverty. At Nature Planet we firmly believe that education is an instrument for change. We support the UN Sustainable Development Goal no. 4 – Quality education with equal rights for
boys and girls. That’s why Nature Planet has also provided scholarships to 163 girls over the years, giving them access to continued education and the opportunity to build a better future.
Two new health clinics
We are proud to have funded the construction and full equipping of two new health clinics in the Jumla district in western Nepal. These clinics are now providing essential services including maternity wards, clean water, sanitation facilities, and solar-powered electricity - bringing life-changing healthcare access to entire communities.
A healthier generation
Through our comprehensive health initiative in Mackwanpur, Nepal, we have reached 2,000 families and positively impacted the lives of 4,928 children under the age of five. This project focuses on improving health, nutrition, and parenting practices by establishing mothers' and fathers' groups and delivering specialized training to local health workers, teachers, and caregivers. By prioritizing the first 1,000 days of a child's life, we are helping to build a healthier future for an entire generation.
Cool Jewels
Small Items with a big impact
Cool Jewels is Nature Planet’s jewellery brand, offering themed fashion jewellery. The concept is based on ready-to-sell assortments with strong visual displays and multiple price points.
Highlights
69,000 pounds plastic removed from seas and ocean since 2022
675,000 tree planted worldwide in last 6 years
Cool Jewels became part of the Nature Planet family in 2023 and contributes actively to our shared commitment to protect the planet. Through four focused initiatives, Cool Jewels demonstrates how a jewellery brand can deliver meaningful change.
Cool Jewels is a proud member of 1% for the Planet. For every product carrying the 1% for the Planet logo, 1% of revenue is donated to wildlife protection. Our chosen recipient is Wildlife Conservation Society – a global organization dedicated to safeguarding wildlife and wild places.
Cool Jewels supports Wildlife Conservation Society through donations that help preserve endangered species and protect biodiversity in some of the world’s most vulnerable ecosystems.
Since 2019, products from the 1 Tree Mission line have supported global reforestation efforts by planting 1 tree for every item sold. This initiative has resulted in more than 675,000 trees planted worldwide. The trees help restore forests, strengthen biodiversity and provide long-term support to local communities.
In 2022, Cool Jewels introduced the Clear Seas line. For every product sold from this collection, 1 pound of plastic is removed from oceans and coastlines. So far, more than 69,000 pounds have been collected, helping protect marine life and reduce ocean pollution.
These actions reflect our continued focus on responsible business. Cool Jewels proves that even the smallest items can have a lasting and meaningful impact.
Community contributions
This year, our regional US headquarters made two significant toy donations to initiatives supporting less fortunate children across the world. We believe in the importance of giving back to communities where children have very few possessions. That’s why we choose to support Marine Toys for Tots and Samaritan’s Purse. Two highly credible nonprofit organizations with a long history of making a meaningful impact worldwide.
Toys for Tots program – Supporting children across US
Toys for Tots, operated by the United States Marine Corps Reserve since 1947, is a hallmark example of sustained social impact. The program collects new, unwrapped toys each year from October through December and distributes them to children in need across local communities in the US during the holiday season. Nature Planet has contributed to the campaign with a toy donation of USD 1.6 million
Samaritan’s Purse – Supporting children worldwide
Samaritan’s Purse is a globally recognized humanitarian organization providing emergency relief, medical care, and charity programs to communities in need. Nature Planet has for years supported the “Operation Christmas Child”, a program that has brought joy to millions of children across the globe.
Each year during the holiday season gift boxes is distributed to children in vulnerable situations. These boxes typically include toys, school supplies, hygiene items, clothing, and accessories. Providing not just material support, but also a message of compassion.
Social audited suppliers
Our business activities touch the lives of many people in the value chain. We care about the workers who produce our products, and we have an obligation to ensure they are operating under fair and legal working conditions. Therefore, we require that our tier 1 suppliers undergo third party social auditing.
For years we have been a member of amfori, who is a leading business association for sustainable trade. Amfori gives us access to high quality social audits under the framework of BSCI. A standard that complies with international regulations (e.g. International Labour organization, Organisation for Economic Co-operation and Development, United Nations Guiding principles on Business and Human Rights). This provides an independent and consistent assessment of working conditions and helps us identify areas for improvement in close collaboration with our suppliers.
Managing social responsibility towards our suppliers is crucial and we will not refrain from valid documentation. Along with BSCI we also accept internationally recognized social compliance standards such as SA8000, SEDES (SMETA audits) and ICTI Ethical Toy Program as valid frameworks for demonstrating responsible labor practices
The BSCI standard encompasses 13 performance areas, which are listed below.
1 Social Management System and Cascade Effect
2 Workers Involvement and Protection
3 The Rights of Freedom of Association and Collective Bargaining
4 No Discrimination, Violence or Harassment
5 Fair Remuneration
6 Decent Working Hours
7 Occupational Health and Safety
8 No Child Labour
9 Special Protection for Young Workers
10 No Precarious Employment
11 No Bonded, Forced Labour or Human Trafficking
12 Protection of the Environment
13 Ethical Business Behaviour
Governance
EGS & Compliance Committee
Business ethics
Employee code of conduct
Supplier code of conduct
Whistleblower system
Cyber security awareness program
Reporting on data ethics
Working strategically with ESG and Compliance
During 2024, we established Nature Planet’s ESG & Compliance Committee to anchor and oversee regulatory compliance and ethical business conduct. Guided by a risk-based approach, the committee identifies, evaluates, and manages ESG initiatives in line with our strategic priorities. This includes initiating projects under our ESG strategy and closely monitoring legislation to ensure prompt responses to emerging regulations. One of the committee’s first actions has been to address the Corporate Sustainability Reporting Directive (CSRD), currently under review by the European Parliament, and preparing for a double materiality assessment (DMA). In 2025, we will report on impacts, risks, and opportunities, and align our strategy according to identified material sustainability matters. The DMA will serve as a foundation for setting targets, updating policies, and implementing meaningful actions across the organization.
Business ethics
We uphold ethical standards thought our Empolyee and Supplier Codes of Conduct. We have a strict zero tolerance toward all forms of corruption and bribery. We prohibit bribery, facilitation payments, and any attempts to improperly influence business decisions through gifts or contributions. All business activities must be in compliance with applicable laws and regulations. We encourage all our employees to
report any concerns thought our whistleblower system. In 2025 we will conduct anti-bribery training for employees to create awareness on the topic and to support our business ethics.
Employee Code of Conduct
Our Employee Code of Conduct promotes transparency and guides ethical behavior across the organization. We are committed to providing equal opportunities for all employees and protect their rights to just and favorable working conditions. Every employee is entitled to be treated and is expected to treat others with respect and dignity. Discrimination on the basis of ethnic background, race, religion, gender, age, disability or sexual orientation is strictly prohibited.
Supplier Code of Conduct
We work closely with suppliers to ensure high ethical standards. Signing our Supplier Code of Conduct is a mandatory part of onboarding for all suppliers. Additionally, all suppliers must hold a social audit on their tier 1 entity validated by a third-party auditor. This approach encompasses human rights, labor, the environment and anti-corruption. We emphasize the importance of assessing and managing business ethics, which is why we support the UN Guiding Principles on Business and Humans Rights and the OECD Guidelines for Multinational Enterprises. We believe that transparency through auditing demonstrates accountability and foster equal opportunities on a global scale.
Whistleblower system
We updated the whistleblower system at our headquarters in 2024 to ensure employees can safely report on ethical concerns including cases of discrimination. Upholding responsible behavior is a core principle and if anyone observes deviations from policies on human rights, anti-bribery or our communicated values, the whistleblower scheme provides an anonymous channel to report such breaches. Information on how to access the whistleblower system is available on our website and in internal documentation.
Cybersecurity awareness program
As part of our governance and risk management efforts, we have implemented a Cybersecurity awareness program to strengthen our organizational resilience against digital threats. Recognizing that human error remains a key vulnerability in cybersecurity, the program is designed to educate all employees on best practices in data protection, phishing prevention, password security, and safe online behavior. Regular training sessions, simulated phishing exercises, and updated guidelines ensure that Cybersecurity remains a shared responsibility across the organization. In 2024 our business partner in Cybersecurity awareness initiated 1147 Phishing stimulation tests and run 1318 Cyber awareness trainings.
Reporting on data ethics
Nature Planet Group addresses data ethics in accordance with section 99(d) of the Danish Financial Statements Act. The processing of personal data is not a critical element of our business activities, nor is it closely connected to our core operations.
As a B2B company, Nature Planet Group conducts very limited transactions involving private customers. Accordingly, we process personal data relating to customers and suppliers only to a minimal extent, and solely for the purposes of customer and supplier administration.
Internally, the processing of personal data is primarily limited to employee data for human resources administration and related internal activities.
Nature Planet Group does not utilize personal data to track the movements or consumer preferences of private individuals. Furthermore, we do not employ artificial intelligence, machine learning, or similar technologies to analyze or predict consumption patterns of customers, employees, or other individuals.
Based on this assessment, we have determined that it is not necessary to establish a formalized data ethics policy at this time. Instead, our general GDPR policies are deemed sufficient to address any risks associated with the collection, processing, and use of personal data and technology within the Company.
ESG insights for 2025 and beyond
Our ESG ambitions are embedded in a strategic roadmap that ensures consistent integration across our organization. As we look to the future, we have defined a set of ESG targets for 2025. These initiatives represent dynamic, ongoing efforts that will shape and strengthen our long-term ESG journey.
Environment:
• Develop a milestone plan for greenhouse gas (GHG) reductions targets, laying the foundation for a future commitment to Science Based Targets initiative (SBTi).
• We will engage in dialogue with our suppliers to promote third-party environmental audits, with the goal of having all suppliers independently audited for environmental performance in the near future.
• Prepare for lifecycle assessments (LCAs) through partnerships, starting with our Re-Pets product line to document the environmental footprint of plush toys made from recycled polyester.
Social:
Maintain a strong focus on Diversity, Equity, and Inclusion (DEI) throughout the organisation to enhance awareness and foster a culture of respect, equity, and belonging.
Governance:
Align the 2025 ESG report with the Voluntary Sustainability Reporting Standards for SMEs (VSME) to enhance transparency and consistency. By adopting these standards we gain access to ESG data and generate a foundation for measurable targets.
We will complete our Double Materiality Assessment (DMA) in alignment with the Corporate Sustainability Reporting Directive (CSRD). This assessment will identify our most significant impacts, risks, and opportunities—serving as a strategic compass to guide our ESG priorities and decision-making.
While our Code of Conduct includes an anti-bribery policy, we recognize the importance of continued focus on this critical area. In 2025, we will strengthen our efforts by introducing anti-bribery training for employees, reinforcing our commitment to ethical conduct and compliance.
Global headquaters (Nature Planet)
Stengårdsvej 9, 5500 Middelfart
Denmark
Telephone: +45 64414664
E-mail: info@natureplanet.com
Regional headquaters (Nature Planet)
225 Ottley Dr, Suite 220
Atlanta, Georgia 30324
USA
Telephone: +1 888-465-0450
E-mail: customerservice@natureplanet.com
Regional headquaters (Cool Jewels)
717 NW 2nd Street
Florida, Hallandale 33009
USA
Telephone: +1 954-456-5444
E-mail: info@cooljewels.com
www.natureplanet.com