Findings from the 2013 Park, Recreation and Open Space (PROS) Community Survey (n=1,247):
FACILITIES AND AMENITIES - IMPORTANCE RANKS IN THE TOP 10 IN ALL SECTORS: • Natural areas • Playgrounds • Hard surface trails • Natural surface trails • Picnic pavilions • Recreation centers • Spraygrounds RANKS HIGHLY IN ALL SECTORS: • Outdoor swimming pools • Soccer/Football fields • Baseball/Softball fields
PROGRAMS AND ACTIVITES - IMPORTANCE RANKS IN THE TOP FOUR IN ALL SECTORS: • Exercise and fitness (ranked No. 1 in all six sectors) • Community events • Youth sports leagues • Nature programs RANKS HIGHLY IN ALL SECTORS: • Instructional sports • Senior programs • Swim lessons • Adult sports leagues • Arts and crafts
FACILITY NEEDS - IMPORTANCE RANKS IN THE TOP 10 IN ALL SECTORS: • Greenways w/ trails • Nature trails • Soft surface trails • Natural areas
What types of programs would you like to see?
TYPE OF PROGRAMS YOU WOULD LIKE TO SEE? CATEGORIES Youth Adult Senior Family Community Todler Teen Free/No Cost Girl's/Women's Special Needs Infant Homeschool Preschool
5 4 4 3 2 2
PROGRAMS Fitness Aquatics Swim Lessons Yoga Athletics/Sports Arts/Crafts Dance Bike Golf Events Tennis Self-Defense Zumba Water Aerobics Gymnastics Football Fishing Concerts Baseball Walk/Run Sailing Basketball Geocaching Bowling Archery
8 7
8 7 7 6 5 4 4 4 4 4 4 4 3 3 3 2 2 2
AMENITIES Rec Center Trails Splash Pad Skateparks Lake Improvements Natural Areas Dog Parks
4 3 2 2 2 0
7
10
11 10 10
12 10
34
20
16 15 15
23
27
13
20
30
40
• Ponds RANKS HIGHLY IN ALL SECTORS: • Hard surface trails • Picnic areas • Small neighborhood parks • Indoor swimming pool
The above responses are based off of 295 open-ended responses from engaged customers. The following categories only received one response: Animal Training, Bike Safety, Boating, Care Giver, Equine, Fencing, Gardening, Health/Wellness, Holiday Camps, Horseshoes, Hula Hooping, Kayak, Local History, Model Airplane, Nature, Nature Classes, RV, Science, Table Tennis, Track and Field, Volleyball, Weights, Wrestling.
• Indoor fitness centers See Appendix C1, C4
2014 Marketing Plan
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