September 2015

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ncca

September 2015

The official journal of the National Carpet Cleaners Association

Features:

CCC 2015 Count The Costs First!

The ‘Shading Phenomenon’

Picture©Brintons Laura Ashley Collection Ryedale Soft Truffle

Contents

Published monthly by:

03 From the Editor: The Carpet Cleaners Carnival - a huge success again this year!

The National Carpet Cleaners Association, 62c London Road, Oadby, Leicestershire, LE2 5DH. Tel: 0116 271 9550 E-mail: admin@ncca.co.uk Website: www.ncca.co.uk

04 From the President 06 The ‘shading phenomenon’ 10 TrustMark update 12 In my experience...

14 The Carpet Cleaners Carnival 2015 - Full report on the Carnival this year, including feedback from exhibitors and visitors, as well as photos taken at the event 22 Count the costs first!

24 ‘Self-policing’ by the self-employed Opinions expressed in this publication are not necessarily those of the Association or it’s officers or members.

Whilst every effort is made to ensure the accuracy of the statements within this publication, we cannot accept responsibility for any errors, or omissions, or matters arising from any clerical or printing errors, and whilst every care is taken of manuscripts and photographs submitted to us, we can accept no responsibility for any loss or damage. ©Carpet Cleaners Association Ltd 1994 (Trading as the National Carpet Cleaners Association). No part of this Newsletter may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of the Carpet Cleaners Association Ltd.

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Editor Nicky Law Editor in Chief Keith Robertson Design Editor Nikki Law President/Admin Director Nigel Lay Technical Director Paul Pearce Company Secretary/1st Vice President/ Training Director Glyn Charnock Corporate Director/2nd Vice President Allan Simmons Membership Director Martin Johns Marketing Director Keith Robertson Co-opted Franchise Director Denise Pitt www.facebook.com/NCCAFloorCare www.twitter.com/NCCA_floorcare_

From the Editor: The Carpet Cleaners Carnival - a huge success again this year!

T

hank you to everyone who supported the 2015 Carpet Cleaners Carnival (CCC). We are pleased to report that the event was a big success again this year!

Held annually at Wicksteed Park in Kettering, the CCC has proved hugely popular since its launch in 2011 and this year was no exception. If you didn't attend, you really did miss out on a great day!

The 2015 Carnival was open to everyone in the industry and was visited by both members and non-members together with their partners, friends and children - providing cleaners from all over the UK with the opportunity to take a break from work whilst remaining fully up-to-date with the industry.

The event included an exhibition featuring bigname manufacturers and suppliers who were promoting the very latest equipment. Visitors were able to meet NCCA Corporate members and other similar businesses, compare different systems, view new product launches, ask those all-important questions and even bag themselves a bargain!

The 2015 Carnival also included a seminar programme and this year the spotlight was very much on marketing. Feedback from visitors last year indicated that they would like more information on sales and marketing at future events and, in respect of this, we organised a fully integrated marketing programme to run at the Carnival this year.

However, we hadn't forgotten the popularity of the technical seminars and the last seminar Nicky Law of the day, hosted by Paul Newslink Editor Pearce, provided delegates with an interesting insight into how to clean luxury carpets and soft furnishings‌ an area which many people struggle with.

Alongside the exhibition and seminars there was also lots to keep the less industry-minded visitors entertained, including children's activities and even a magician. And for those who wanted to stretch their legs, there was plenty to occupy them within the park itself including a playground, a lakeside area, a fairground and lots of places to eat.

The Carnival was again pleased to support our official event charity, Kirsty's Kids. NCCA Member, John Bryden, who runs the charity in honour of his daughter Kirsty and her work to help sick and underprivileged children, has expressed his gratitude for the assistance he received in fundraising on the day and has said that with everyone's help he was able to raise an incredible ÂŁ1,173! ***************************************

To see a full report on the Carnival this year, including feedback from exhibitors and visitors as well as photos taken at the event, see the centre pages of this month's Newslink.

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From the President

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Nigel Lay

he fifth Carpet Cleaners Carnival, held on September 12th at Wicksteed Park, was well attended by both NCCA members and non-members. The exhibitors reported brisk trade and significant enquiries, and it was great to see new exhibitors at the show.

A series of seminars were run throughout the day and, this year, the focus was very much on marketing, with the first three seminars forming a fully-integrated marketing programme to assist in maximising opportunities for business growth.

During one of these seminars we were informed that each and every part of what the customer sees is integral to how they form their opinion of us. From how we present ourselves to our van livery, it's all part of the ‘sales’ process.

This made me start to think about the role that Social Media now plays in our client exposure experience. I think that we have all seen on YouTube, Facebook etc., the 'comical' videos of people vacuuming when the vac hose has detached from the vacuum or similar; we also see a lot of content where overshoes are not worn, pre-spray is liberally sprayed around (without care for walls or furniture) and various other haphazard antics. In the eyes of the client, how professional is the image that is being portrayed?

As NCCA members we have a code of ethics to ensure that all members are seen to be responsible, professional companies that are the standard-bearers for this great industry of ours.

How easy is it to be seen to be the uneducated, unprofessional, run of the mill cleaner? It is worth

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bearing in mind that, if this is how we are presenting ourselves, we could easily taint the image of other members who take pride in the professionalism displayed by the NCCA - those who wish to project their own high standards without being tarnished by others.

So, please think very carefully about the media you are using to expose your business to a wider audience. You need to ensure that the content is high quality and professionally presented.

Remember… together we can make a difference and separate the professional from the herd.

New NCCA Members Noble Environmental Solutions Ltd Pudsey, Leeds, West Yorkshire Impshine Ltd Reepham, Lincoln, Lincolnshire

NCCA Shop Are you making the most of your NCCA membership?

Have you got an NCCA tie, badge, leaflets, survey forms or van stickers?

To see all the NCCA items for sale, log on to the Members' Area of the NCCA website.

Latest TrustMark Statistics

Member referral report

Since its launch in April last year, the category of Carpet and Upholstery Cleaners on the TrustMark website has been searched a total of 100,154 times!

Since publishing a referral statistics report in the last issue of Newslink there have been 150 recommendations for full members provided by the NCCA.

TrustMark membership within the Carpet and Upholstery Cleaners category is ONLY available to NCCA members. So, put simply, that's over 100,154 times NCCA members' company details have been searched by consumers looking for a carpet and upholstery cleaner on the TrustMark website!

How to apply for TrustMark membership To see joining criteria go to ‘Benefits and Schemes’ in the members’ area of the NCCA website.

If you would like to apply to become a TrustMark member please ring the NCCA office on 0116 271 9550 or email: admin@ncca.co.uk

This number is made up of 68 referrals from the NCCA office, 79 potential customers contacting members directly through the website, and 3 referrals to members without email addresses, which have been tracked by the office.

OPERATIONS MANAGER REQUIRED An exciting new position is being created with a London based long established industry leader.

An Operations Manager with a proven knowledge of textile cleaning and a passion for service quality is now required.

Performance driven individual who can work with and manage an efficient team to deliver excellence in our field of operations.

The successful candidate will be able to demonstrate past successes and formulate future goals within a high end business.

Experience of curtain cleaning, carpet and upholstery cleaning are vital to this role.

Ability to motivate and manage staff to fulfil targets is essential.

The successful candidate will have a proven track record in driving sales and commitment to quality service. ******** Please apply, including C.V. to: G.W.D. Selection,15 Bonser Road, Twickenham, TW1 4RQ.

The ‘shading phenomenon’

T

Derek Bolton (Honorary Member)

he mystery of shading on cut pile carpets has been around for as long as I can remember. I have seen it described many times (in fact I may have described it this way myself) as a 'phenomenon' and it most certainly is… an unsightly one!

I am surprised that, after all this time, the technical boys and girls involved in the manufacturing side of things have not been able to enlighten us as to just 'how' or Carpet shading 'why' it should occur.

What prompted me to write about this These are: subject was a label I 1. The so-called 'natural phenomenon' - this is came across recently in a carpet retail outlet (sadly where random 'watermarking' takes place soon I didn't make use of my camera this time… I wish I after some cut pile carpets are laid (there are had… silly me). It stated that the cut pile carpet many theories as to why this happens). was GUARANTEED against shading, however, a 2. Pile distortion from foot traffic. little further down the label there was the usual However, on doing a bit of research, I have found disclaimer stating that any phenomenon of that many of the theories put forward as to the shading was NOT a manufacturing problem (yet cause of the 'natural phenomenon' have been another case of conflicting information on labels!). discounted.

I did ask the nearby sales lady how they could guarantee against shading and what process had These theories include: been adopted; the lady said that she didn't know.

1. Sub-floor irregularities - apparently this can Firstly I would like to remind you that there are create, albeit very slight, a watermarking effect on generally two explanations for the appearance of carpet fibres. Thinking about it though, this what is known as shading, pooling or probably wouldn't contribute to the problem until watermarking. the carpet had been 'trafficked'; therefore I

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Photograph of plug ©Derek Bolton

wouldn't consider this to be 'natural' occurrence, more the result of activity.

2. Static electricity - this has also popped into the equation but soon discounted because, as with above, an element of foot traffic would be required.

3. Air flow - this has been suggested at some point but, again, if it was a potential candidate I would suggest it falls more into the 'mechanical distortion' than the 'natural' category.

4. Electromagnetic Fields (created by fitted electrical wall sockets within a room) - the boffins have discounted this suggestion as well. However, I felt, and still feel, that it is a rational idea worth consideration.

Now I do stress that I am 'just a carpet cleaner' with NO technical background whatsoever, however, I still have one or two brain cells that function from time to time and can apply a reasonable amount of, what I consider as, common sense.

The Neutralec Neutraliser

I still remember when I was at school (several years ago) conducting experiments with a piece of paper, a magnet and a few iron filings. The filings were placed on the paper with the magnet beneath and the paper tapped gently… the filings rearranged themselves in patterns around the magnet (who needs High Tech?). So, why shouldn't carpet fibres respond in a similar way? I would love some technical person with a few letters after their name to enlighten me as to the feasibility of this.

Ok, I may be wrong but let's take this a little further. A few years ago I wrote an article on behalf of the NCCA for a trade magazine, which went out to retail outlets, all about shading and pile distortion. I then received a telephone call from an elderly gentleman who was the MD of three carpet retail outlets in the South of England.

He said he was pleased that I had differentiated between pile ‘shading’ and pile ‘distortion’. In the ensuing long conversation he informed me that, together with a friend who was an electrical engineer, they had created a new type of 'plug'. Allegedly this plug, when inserted into an electrical socket, neutralised any magnetic fields within a building. Apparently it didn't have to be switched on and would do its job as long as it remained in the socket.

The MD assured me that it worked and that, whenever and wherever a risk of shading was identified, one of these plugs had been fitted by his company and the Continued on next page

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'phenomenon' simply hadn't occurred. The cost of each plug at that time was £62.00 and, although it seemed expensive, it was nothing compared with the cost of replacing a carpet.

This idea has never been taken up, which is unfortunate because it did make some sense to me in the light of no other reasonable cause being suggested. The success, although confirmed by my new friend, has never been substantiated elsewhere and I can't seem to find the Neutralec website either.

I downloaded this from the Neutralec website before it disappeared….

FOR PROTECTION AGAINST THE EFFECTS OF ELECTROMAGNETISM (E.M.F's) ŸEveryday electrical and electronic appliances and cabling produce Electromagnetic Fields (E.M.F's), the effects of which have been linked with many illnesses. ŸThe Neutralec Neutraliser has been developed to combat the effects of Electromagnetism. ŸIn 1992 'Neutralec' discovered that a major problem for the carpet industry, 'phenomenon' shading, is caused by E.M.F's. Newly installed carpets in homes, offices, commercial buildings, even airports and cruise liners, develop unsightly patches of colour change where E.M.F's 'force' the surface pile yarn into a different lie. ŸNeutralec proceeded to invent and develop the 'Neutraliser' initially for the protection of carpets, and now this compact plug-in device is available for use in domestic, industrial, commercial, in fact any premises, to ensure

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protection against the effects of Electromagnetism, for all persons and animals within. ŸThe Neutralec Neutraliser is totally safe. It uses no electricity or battery power. ŸBy simply plugging into a normal mains socket, the Neutraliser's capabilities are uniquely conveyed via the earth cabling of a premises, to all other rooms therein. There is no need to switch on the socket.

Conclusion There have been one or two manufacturers who have said that they have come up with the answer to the problem of shading, but we still see disclaimer labels on samples in the shops.

One such manufacturer is Brintons who have developed their ‘Brinset’ process, which is used during manufacture to eliminate the risk of these effects.

Brinset guarantees against permanent random shading effects in domestic installations, on all Brintons cut pile products, for up to two years following the installation of the carpet. After contacting Brintons and posing the question I received the following reply… “I can confirm that our Brinset process does follow the principle of ensuring that the pile is well aligned and then using steam and heat to help give more 'set' into the carpet''.

Hopefully, with 'tweaking' during the manufacturing process, the shading 'phenomenon' will become a thing of the past. But why on earth does/did it happen… the mystery remains!

TrustMark update

H

Glyn Charnock

opefully you all know about TrustMark by now but, just in case, I am going to run through it all again.

What is TrustMark?

It is the Government Endorsed consumer protection website for the promotion of trusted tradespeople in the Repair and Maintenance Industry (RMI) and it operates under license from the Department of Trade and Industry.

Its main purpose is the promotion of reputable tradesmen and the protection of consumers from rogue traders across the RMI. To achieve this, TrustMark approves Scheme Operators for each industry sector to check and vet potential members - the NCCA is obviously the Scheme Operator for our industry.

With consumer recognition of the TrustMark logo at over 24%, they are now a well-established and recognised brand.

So, isn't this the same as other referral sites?

Absolutely NOT! Other tradesman referral websites do not have the same level of consumer protection interest; they are more interested in getting as many paying tradesmen as possible signed up. TrustMark is all about educating consumers and preventing rogue traders, poorly trained cleaners, and ‘splash and dash’ operators, from thriving.

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Why are the NCCA Scheme Operators?

Because we are the industry experts, recognised by the Government as such, and we have set the standards required for carpet cleaners to become members of TrustMark. We check, vet, and monitor, all TrustMark members under the Carpet and Upholstery Cleaners category, and membership of the NCCA is the ONLY route to gaining TrustMark accreditation within this division.

Part of our remit is to raise standards in the carpet and upholstery cleaning industry and improve consumer protection in our industry sector. This is completely in line with our aims as a trade association.

Why should I join TrustMark?

The benefits of TrustMark membership are obvious: ŸInclusion of all your details on a website achieving over 7.5 million clicks through to members details every year - Carpet and Upholstery Cleaners category members receive on average over 70 clicks through to their details every month from the website. August’s statistics show over 5,200 clicks through to members' details (11,500 in FEBRUARY, traditionally one of the quietest months for our industry!) ŸDirect links to your website from the TrustMark site, improving your website SEO. ŸUse of the TrustMark logo, recognised by 24% of consumers (and growing) as government approved, on all paperwork, website and vehicle stickers.

Diary Dates 2015

ŸA great boost to your credibility with consumers

- how many of your competitors can legitimately claim to be working to 'Government Endorsed Standards'? ŸThere is a user friendly feedback system on the website to enhance your reputation and credibility, with a rigorous system to weed out false and malicious poor feedback reports. ŸFree consumer leaflets, stickers and promotional materials direct from TrustMark.

What restrictions are there?

You need to be at Member level of the NCCA, with 2 years industry experience, have a good payment record with the NCCA and no adverse complaints history. You also need to be working to PAS86 standards and comply with the NCCA Code of Practice at all times. Nothing you shouldn't be doing already I hope you would agree!

So what does it cost?

Simple - £150 per year plus VAT. That's £3 per week. Lets' be honest here, one job and it's paid for itself. Why would you not want to take part in this? You can even use the NCCA direct debit system and pay over three months.

How do I join?

Really simple, if you think you might be eligible to become a TrustMark member, call the NCCA office and ask for the paperwork… you’ll have a couple of forms to complete. And if you are suitably qualified, welcome to TrustMark!

If you want to differentiate yourself from the competition, promote your professionalism and provide your clients with added security, then it's really simple… join TrustMark.

NCCA COURSES Leather Identification & Cleaning 19th November 2015 Carpet & Upholstery Cleaning 20th - 21st November 2015 Advanced Spot & Stain Removal (Dates for 2016 courses coming soon) Health & Safety for the Carpet & Upholstery Cleaner (Dates for 2016 courses coming soon) All above courses held at NSPCC Training Centre, Leicester unless otherwise stated.

Visit: www.ncca.co.uk for booking forms and further details.

NCCA GENERAL MEETING Leicester Racecourse, Oadby, Leicestershire 14th November 2015 IICRC COURSES (TUTOR: ADAM JANKOWSKI) Held at National Flood School, Surrey Tel: 01252 821185 Upholstery & Fabric Cleaning Technician 25th - 26th November 2015 Carpet Cleaning Technician (Dates for 2016 courses coming soon) IICRC COURSES (TUTOR: PAUL PEARCE) Held at Alltec Network, Hertfordshire Tel: 01763 208222 Upholstery & Fabric Cleaning Technician (Dates for 2016 courses coming soon) Carpet Cleaning Technician (Dates for 2016 courses coming soon) IICRC COURSES (TUTOR: ADAM JANKOWSKI) Held at Chemspec Europe Ltd, Yorkshire Tel: 01274 597333 Upholstery & Fabric Cleaning Technician (Dates for 2016 courses coming soon) Carpet Cleaning Technician (Dates for 2016 courses coming soon) Visit: www.iicrc.org for further details on all IICRC Training Courses.

In my experience...

W

Cecil Aigin (Honorary Member)

e learn from experience sometimes our own and, very often, from that of other members.

I hope that the following, gathered from my archives, will prove interesting and helpful.

Satisfying a client's expectations may often prove a problem, particularly Worn areas hidden by soiling can often become apparent when their memory of the following the cleaning process condition of a floor covering stretches back over the years. Very often the wear and tear to which a rug uneven edges of the paving. I explained that the has been subjected, does not enter their mind. wear had not been evident prior to cleaning I had a difficult situation to deal with very many because it had been hidden by soiling, but now years ago when I was new to the industry. Our that the soil matter had been removed the worn company received several old Oriental rugs for areas had been revealed. cleaning via a trade client (which happened to be a I submitted a report to the managing director branch of a prominent national department of the store, who was taking a personal interest chain); the items were cleaned and returned and in the situation. He subsequently asked me to we promptly received a complaint that we had call on him and informed me that the carpet caused wear in the rugs. I called on the client, a sales director of their group and, also, an expert lady who happened to be the mother of a from a prominent company of Oriental rug prominent national sportsman, and she indicated importers, completely agreed that our company that the rugs possessed worn areas that had not was in no way responsible for any damage or been present prior to cleaning. I asked to see deterioration to the rugs. But (there's always a where the rugs had been laid and I was shown a 'but') their company policy was always to make a flagstone area in the courtyard of the period client happy and they intended to make an 'ex cottage. The flagstones were uneven and I pointed gracia' payment even though they had no out that the worn areas coincided exactly with the liability.

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He asked me how much our company would be prepared to contribute. My response was that, had we been in any way responsible for damage, we would have compensated their client without requesting any contribution from the store.

However, all their experts had confirmed that we did not cause any damage and, under those circumstances, I declined to contribute to their payment.

We never received any further work from that trade client; maybe on reflection I should have made a commercial decision and agreed to make a contribution.

Pile shading was always a very special 'hobby horse' of mine too. We have all been involved in explaining to a client that the 'watermark' was not caused by overwetting, but was due to a change in direction of the pile or a deterioration of the tuft condition.

I always considered that pile reversal was a completely different phenomenon. This may occur spontaneously on a completely unused carpet and, most usually, in tufted carpets where the 'pile lean' may not be as pronounced as in a woven carpet.

In my opinion pile reversal is caused by the ‘lean’ of the pile changing direction due to a variation in tension in the carpet created during installation, variable temperatures in the area, or simply due to gravity when the pile is devoid of 'lean'.

There is a significant difference between the appearance of a carpet with pile shading and that of pile reversal. As we know, pile shading or pile distortion appears to be a 'watermark' and will

follow traffic directions around furniture and into doorways, whereas pile reversal manifests itself as a change in shade in blocks of pile with precise edges.

Several years ago I was asked to provide a report on a deep pile wool carpet where significant shading had occurred within weeks of installation.

The area in question was a large open plan sitting room and the owners were dismayed at the rapid change in appearance. I considered that the significant change in pile condition was premature and indicated this in my report. The owners subsequently succeeded in obtaining a replacement carpet from the manufacturers.

At about the same time as I had been dealing with the above situation, our company had installed a similar carpet type in a large local house and, as I happened to be in the vicinity of our clients, I decided to call and inspect the carpet in order to see how it had reacted to a short time in use.

Our clients were grateful for my attentiveness in calling on them and I patiently waited until we arrived at the room in question. To my concern their carpet exhibited the same degree of pile shading as in the previous installation and I prepared myself for an adverse comment from the owners. However, they immediately told me how much they were impressed with the various 'tones and shades' that had appeared in the carpet surface and were totally delighted with our work.

So there you are, “one man's meat...” etc.

I suppose that it is these experiences that make carpet cleaning such a fascinating industry.

Did I say 'fascinating'?

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Report by Nicky Law

Amir Patwa (Chemspec Ltd)

O

n September 12th we held our fifth Carpet Cleaners Carnival at Wicksteed Park in Kettering.

The Carnival, which is open to everyone in the cleaning industry together with their friends and family, was a huge success again this year attracting visitors from all corners of the UK! At 9.30 the doors were opened to cleaning companies all eager to expand their knowledge and learn something new. And from the feedback we've received since the event we are pleased to report that the people who came this year were very impressed.

If you didn't attend, here's what you missed‌ THE EXHIBITION Each year the Show gets bigger and better and this year we were pleased to welcome some exciting new exhibiting companies to the event.

The CCC exhibition is not just focussed on carpet cleaning; it brings together everyone involved in the cleaning, maintenance and restoration of flooring and soft furnishings and, at the Carnival this year, many aspects of this industry (including

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The Carpet Cleaners Carnival hard floor cleaning and restoration products, leather cleaning and restoration products and more) were on show.

Visitors to the event were able to meet with bigname manufacturers and suppliers who were promoting the very latest equipment and offering the chance for hands-on testing, allowing visitors the rare opportunity to get up-close with a variety of different machines and to compare various systems.

Wicksteed Park (the ideal setting for a great day out)

exhibiting again next year.” - Gary Webber (Ioniclean Solutions). **************************************** “An excellent day! We really enjoyed it and met some great people.” - Martin Castellani Shelley (The TileMaster). **************************************** “It was our first time at the carnival… Cleanspec will definitely be having a stand again next year!”

- Andrew Briscoe (Cleanspec). **************************************** “It was a brilliant show, we had a blinding day!

Great sales/enquires… at record levels for us!” Dave Wheadon (Textile Cleaning Solutions). **************************************** “I liked the enthusiasm of the participants! I hope the other exhibitors enjoyed the day as much as we did. I expect that during the year they will reap the rewards of attending the Show.” - Amir Patwa (Chemspec Ltd).

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2015 Exhibitors, eager to show off new developments in chemicals and machinery, were reported to be delighted with the success of the show and were very impressed with the quality of visitors who came to their stands, many of whom were in a position to purchase.

Here's what they had to say about the Show this year…

“Thanks to Allan, Nikki, Lewis and the team for a well organised event. We are looking forward to

Textile Cleaning Solutions

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“A big 'thank you' to the NCCA team for the 2015 Carnival Cleaners Carnival. It was a great day... well organised and well attended. Well done and thanks.” - Richard Sudall (Chemspec Europe). **************************************** “A big 'thank you' to everyone involved in organising the Carnival. It was a great Show with both old and new customers attending. We made some great sales on the day and some excellent new contacts. We look forward to seeing you all again next year.” - Shaun Bradbury (Dry Fusion, Columbus Clng Machines, Cleanerswarehouse).

Chemspec Europe

Shaun Bradbury (Dry Fusion, Columbus Cleaning Machines, Cleaners Warehouse)

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THE SEMINARS Introduced to the event last year, and a huge attraction to visitors, was a programme of seminars which ran alongside the exhibition throughout the day, and this year the spotlight was very much on marketing.

Many people struggle with their marketing, especially in this day and age with the multitude of promotional channels available, and feedback from visitors last year indicated that they would like more information on sales and marketing at future events.

Seminar ‘Marketing Magic’ with Allan Simmons

Seminar ‘The Cleaning of Luxury Fibres and Fabrics’ with Paul Pearce

In respect of this, this year we organised a comprehensive, integrated seminar programme to help cleaners to optimize their communications strategies. From the initial promotional material, right through to how to close the sale and 'clinch the deal', we had it all covered.

However, we hadn't forgotten the popularity of the technical seminars and the last seminar of the day, hosted by Paul Pearce, provided delegates with an interesting insight into how to clean luxury carpets and soft furnishings… a very tricky area that many people struggle with.

TRUSTMARK PRESENTATION In the exhibition hall NCCA Director, Glyn Charnock, hosted a short presentation on TrustMark, the Government-Approved Standards Scheme for tradesmen working in consumers' homes.

His talk included details on what TrustMark is, why the NCCA have become Scheme Operators for the Carpet and Upholstery Cleaners category, the benefits of TrustMark membership, who is eligible to join, what makes TrustMark different to other

NCCA member, John Bryden (Kirsty’s Kids) with Sebo UK

referral generation websites and the costs involved.

For the people who are not yet TrustMark members, the presentation provided a valuable insight into the benefits of joining, with many of those who attended the talk now very keen to become TrustMark registered.

KIRSTY'S KIDS We were again proud to support the charity Kirsty's Kids. NCCA Member, John Bryden, who Continued on next page

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John Bryden (Kirsty’s Kids) hosting the charity auction

runs the charity in honour of his daughter Kirsty and her work to help sick and underprivileged children, has expressed his gratitude for the assistance he received in fundraising on the day and has said that with everyone's help he was able to raise an incredible ÂŁ1,173!

FUN FOR EVERYONE Throughout the day there was plenty to keep friends, family and the less industry-minded visitors entertained.

Inside the exhibition hall there were children's Wicksteed Park Pavilion where the Carnival exhibition is held

Magician, John Martin, wowed us with his magic tricks again this year

activities (including face-painting and an excellent crossword treasure hunt game) and magic performed by brilliant close-up and cabaret magician, John Martin, whose tricks were enjoyed equally by both the adults and children who attended.

And for those who wanted to stretch their legs, there was also plenty to occupy them within the park itself. Wicksteed offers everything a family could need to enjoy a great day out. From the play area, fairground and lake activities to the

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parkland, dining options and other facilities, visitors were able to make their day as fun-filled or as relaxed as they wanted.

there.” - Dean Haywood (Five Star Furnishing Care Consultants).

PRAISE FOR CCC 2015 Since the event we have received a huge amount of positive feedback from the visitors who attended this year.

**************************************** “I had a great time at the CCC as always. It's a great laugh and a chance to catch up with old and new friends.” - Andrew Southan (Executive Carpet Care).

Here are some of the comments you made: “I had a great day at the 2015 Carnival! I met up with some old friends and picked up more valuable ideas from Allan Simmon's marketing

**************************************** “Another enjoyable event, many thanks to everyone.” - Keith Sanderson (Derby Carpet Cleaners).

Fun and games at Wicksteed Park

seminars, even though I have seen them a few times before… you never stop learning!

It was good to see some new suppliers, such as TileMaster. I had a very interesting conversation with the Print and Deliver guys and the Best Of girls. TLC looks to be an interesting project and I can see the benefits and look forward to getting involved with it.

Well done to everyone involved in organising the event, particularly Allan Simmons who I know put a lot of time and effort into getting the exhibitors

**************************************** “My family and I had a great day at the NCCA Carnival at Wicksteed Park.

Thank you for another brilliant day… to everyone involved in the organisation of the event, to the NCCA Corporate members and other exhibitors and to all the people who attended with their friends and family. It was so lovely to catch up with old friends and make new ones. Thank you all so much.” - Peter Collins (Collins Cleaning Company). **************************************** “Congratulations on a fantastic day! It was very informative and it was great to meet everyone.” Paul Waite (Careful Clean). **************************************** “I had a great time at the Carnival. The seminars were excellent! I never tire of seeing Paul Pearce work his magic.” - Andie Lindsley (Pile Up Cleaning).

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“Dear NCCA team, many thanks for a great day at Wicksteed Park on Saturday - my first visit.

My colleague and I (with a mere 66yrs in carpet cleaning between us) were asking ourselves, on the way to the venue, where all the enthusiastic suppliers of our products and the cleaners are these days (there just doesn't seem to be anyone).

Then, on arrival, we met Richard from Chemspec, Derek Bolton, followed by Tony Abbott, Alan Cox and Paul Pearce (they made us experienced cleaners look like mere amateurs!).

Paul's presentation on viscose carpets reassured us. Thank you Paul, you seemed to be speaking for only ten minutes (although I know it was a lot longer); we were blessed. The way you communicate the knowledge you have to both new and old carpet cleaners is a testimony to the enthusiasm you have for your subject. Your presentation alone was well worth the visit. We went away with more knowledge than we came with and a renewed enthusiasm for our profession. Many thanks NCCA!” - Alan Arnold (AA Carpet, Curtain and Upholstery Cleaners). **************************************** “I had a great day and a great Friday BBQ, meeting old friends and welcoming new ones. I can't wait until next year's event already.” - Billy Russell (Mavis Russell Cleaning). **************************************** “Thanks for hosting the event. It was a really enjoyable day.” - Sean O'regan (Sor Clean).

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“Thank you for putting on another great event. We all had a great time, especially our son Harry.” - Ian Hayter (Herts Pro Carpet Cleaning). **************************************** “Dear Nigel and members of the NCCA Admin Team, I wanted to say what a wonderful day I had at the 2015 Carnival.

I arrived early (before the Exhibitors had set up) for a coffee and bacon sarnie and was, I believe, the last attendee to leave. There was so much to see and learn! Allan Simmons and his advice on marketing (the 'Black Art' as Nicky described it) was fantastic! I also got some great ideas on rug cleaning from John Bryden and a 'freebie' from Paul Pearce (some Sebo dry carpet powder)… these things alone were more than worth the hour's drive! I have also been in touch with Alex Rimmer, from The TileMaster, since the event as I think he has a great product and I will be contacting at least one other exhibitor shortly. A great day out, and 'all for nowt'! I will certainly be there next year. Oh, and just one more thing… the magician. Well, he was just....... magic!” - Tom Laity (ServiceMaster).

A BIG 'THANK YOU' FROM EVERYONE AT THE NCCA We would like to say a big ‘Thank You’ to the exhibitors, the people who hosted the seminars and, of course, the visitors who attended.

We look forward to seeing you all at our event again next year… and, for those of you who missed it this year, we look looking forward to seeing you there too.

Going Going - Gone!

BEFORE

Say e dby goo ains! t to s

AFTER

Dye Gone offers a unique new package and application device to remove the severest of dye stains including: coffee, tea, wine, hair dyes, paints, candle colours etc.

No need to mix - just spray - wait and the stain is gone.* *pre-test carefully and rinse out after stain is removed with cold water.

Chemspec Europe, Tong Park, Otley Road, Baildon, West Yorkshire, BD17 7QD. Tel: 01274 597333 Fax: 01274 597444 E-mail: info@chemspec-europe.com Website: www.chemspec-europe.com

Count the costs first!

M

Keith Robertson

cClure Naismith has been in business for one hundred and eighty nine years. They are a firm of solicitors established in Glasgow with branches in Edinburgh and London. Before the recession they were doing well, with a turnover of £15.4m in the financial year 2007/2008. Planning for further expansion, and requiring premises that reflected their image, they subsequently took on leases for new offices costing £944,000 per year.

Unfortunately the recession not only put paid to their growth plans but, in the current year 2014/2015, turnover dropped to £10m resulting in their going into administration which will lead to the break-up of the firm.

In the forty years I have been in the Industry I have seen so many small businesses start, grow and then just fizzle out or implode… simply because the owners failed to keep a grip on their costs!

It is all too easy to get in above your heads, either by convincing yourself that a new expensive piece of kit is guaranteed to make you money, or that you will be more respected if you keep a new van on the road, or that it will make all the difference if you get out of the garage and into your own workshop. All of these are great ideas, but they come at a cost.

It is important before doing any of them to count

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the costs first. Just as you should have a rule that you don't take on a job unless you can afford NOT to be paid for it, you should also have a rule when it comes to spending money.

When I purchased my last vehicle, the finance company paid me £500.00 to take on a 0% hire purchase loan. It was tempting to use this as an opportunity to upgrade the vehicle I was purchasing but, as it was something I didn’t actually need to do, I made the decision not to.

Do be careful. It might be a great idea to rent a new unit to clean rugs but, if you are only cleaning one or two a week, you need to question whether you have put the correct marketing in place to increase the volume of work, and whether you can you afford the down payment and subsequent rent, rates and associated costs until you finally make it into profit.

I have a small unit that is part of a group of eight and in five years I have seen only one company grow and move to larger premises. Those who'd made plans to move failed.

McClure Naismith are solicitors. Who would ever have thought of a solicitor going broke, yet after nearly two hundred years of continuous trading this is precisely what has happened.

Never forget that the money you put in the till isn't your earnings. So, don't use it for buying a new car, a larger house, or anything else, without counting the costs first.

NCCA Corporate Members + Allied Insurance Services Ltd: 0844 8156211 (I) + Alltec Network Ltd: 01763 208222 (C/M/F/T) + Amtech UK: 01444 232211 (C/M) + Ashby's Cleaning Equipment: 01795 436999 (C/M/E)

NCCA Member Benefits Adelante Merchant Services 01628 820500 BeValued - Home Options (specialist claims management - insurance work) Call Shaun Mulvey on 01323 418432 Control Account PLC 01527 882901 Hibu (previously Yell) Ask for Corporate Advertising Department 0808 100 7890 HMCA (free legal & counselling helpline) 0117 934 2600 HMCA (medical health cover) 01423 866985 Payatrader 01296 660177 SiteWizard (website creation) 08450 608860 Thompson Local Call 03330 145 045, or email info@thomsonlocal.com quoting “Scheme 1” in the subject line TrustMark (Ring NCCA Office) 0116 271 9550

+ Bio Productions Ltd (inc. Stapro): 01444 244000 (C) + Camberford Law (insurance brokers): 0208 315 5000 (I) + Chemdry Franchising Ltd: 01482 872770 (C/M/Fr) + Chemspec Europe Ltd: 01274 597333 (C/M/T/D/F) + Cleanerswarehouse Ltd: 01772 434333 (T/C/R/M) + Cleaning Systems UK: 01334 656787 (C/M/T/F) + Cleansmart Ltd: 0115 8240034 (T/C/R/M/K) + Cleantec Innovation Ltd: 0870 733 7733 (T/C/W/M) + Columbus Cleaning Machines Ltd: 01772 426527 (M) + Crisp & Brite: 01509 881137 (C/M) + Dri-Eaz Products Ltd: 01908 611211 (C/M/T) + Dry Fusion UK Ltd: 01772 433711 (C/M/T/W/Fr) + Furniture Clinic Ltd: 01207 279964 (C/Tr) + Get Booked Up Software: 01405 813665 + Gleaming Insurance (insurance brokers): 0845 4740068 (I) + Hi-Tec Cleaning Group: 02866 341416 (C/E/F/M/T) + Host Von Schrader Ltd: 0151 347 1900 (M/C) + Hydro Dynamix: 01622 664993 (Fr/T) + LTT Leathercare: 01423 881027 (T/Tr) + McGregor Lloyd (insurance brokers): 0121 706 0616 (I) + NSL Restormate: 01670 590099: (M/C/Tr) + Nu Life Stone Care Ltd: 0161 480 7284 (M/C) + Oates Laboratories (Europe): 01772 433711 (C) + Print & Deliver Ltd: 01628 633336 + Prochem Europe Ltd: 0208 974 1515 (C/F/M/T) + Rainbow International: 01623 422488 (M/C/Fr) + Restoration Express: 01252 726106 (M/C/T/A) + Robert Saunders Marketing Mentor: 08450 537129 (K)

Corporate Member Benefits 20% off RESEARCH and CITRUS products for all NCCA members at Cleaners Warehouse!

Go to www.cleanerswarehouse.co.uk (A registration page has been set up on the site for NCCA members)

+ Safeclean: 01235 444700 (Tr) + Sebo UK Ltd: 01494 465533 (M) + ServiceMaster Ltd: 0116 275 9000 (M/C/Fr) + Stainshield Ltd: 01372 841467 © + Textile Cleaning Solutions: 01934 521155 (M/C) + The Big Clean: 0208 3934778 (M,C,W,K) + The Ultimate Floor Sanding Co.: 00353 91846488 (M/C/Fr) + The WoolSafe Organisation: 01943 850817 + Vaclensa: 0161 728 1800 (M) + Worldwide Cleaning Support: 01279 422220 (C/M)

C - Chemicals / M - Machinery / W - Wholesalers / Fr - Franchises / I - Insurance / K - Marketing / T - Technical Services / F - Fire Retardents / A - Auxiliary Services (Restoration Cleaners) / E Supply/Repair of Curtains and Blinds / Fi - Finance / Tr - Training.

'Self-policing' by the self-employed James Appleby (Eversheds LLP) Summary The Health and Safety at Work etc Act 1974 (“HSWA”) imposes a number of broad duties on employers to ensure the health and safety of those they come into contact with. This duty applies equally to public companies, as it does to smaller operations, including the self-employed.

There is, in fact, a specific provision within Section 3(2) HSWA that requires the self-employed to look after themselves and to ensure that those they come into contact with are kept safe.

Following the publication of the Löfstedt report in 2011, which reviewed aspects of health and safety enforcement in the UK, there has been a push to reduce the 'red tape' that applies to those who are self-employed. This has since culminated in the Health and Safety at Work etc. Act 1974 (General Duties of Self-Employed Persons) (Prescribed Undertakings) Regulations 2015 (the “Regulations”) which brings formal changes in to law.

The Regulations come into force shortly and have been heralded by some as being a significant turning point in the health and safety duties applicable to the self-employed; representing another blow to the mythical 'health and safety dragon'. When we look behind the headlines, however, the changes may be narrower in scope than originally anticipated.

For those working in this sector, you need to be aware of the changes and what they mean for you.

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The Duties The term 'self-employed' is defined for these purposes as “an individual who works for gain otherwise than under a contract of employment”.

The broad health and safety duty, under Section 3(2) HSWA requires every self-employed person to “conduct his undertaking in such a way as to ensure, so far as reasonably practicable, that he and other persons (not being his employees) who may be affected thereby are not thereby exposed to risks to their health and safety.”

There is a clear obligation on all self-employed persons to proactively consider the health and safety risks associated with their work, and how they might expose others to harm. Practically, that may involve planning work (using methods statements, risk assessments, etc.), investing in protective equipment, and working with clients when on third party properties.

Suggested changes to the Duties A 2011 report sanctioned by the Health and Safety Executive, carried out by Professor Löfstedt, made a recommendation that self-employed persons should be exempt from the broad duty of care (as it applies to non-employees) where they pose no potential risk of harm to others through their work activities.

A list was proposed to capture those activities that would not benefit from any exemption. This included: 1. Social care 2. Waste management

3. Those involved in any agricultural activity 4. Landscaping 5. Construction work 6. Electrical work 7. Examining and maintaining plant This proposal was received well by much of the small business community, due to the potential to remove the obligations on self-run businesses to comply with this element of health and safety legislation, and would have brought the UK's legislation in line with much of the rest of Europe.

The proposals were less well received by various safety bodies who raised concerns around the impact the changes could have on standards of health and safety and work related accidents.

There was also the potential risk that contractors and businesses would avoid the use of selfemployed persons for fear of their lack of accountability for health and safety related breaches that they may ultimately be responsible for.

The final changes to the Duties The changes that have been implemented do not utilise a list of supposedly 'risky' activities. Instead, it requires the self-employed to assess themselves, and consider whether their work or activities “may pose a risk to the health and safety of another person”. If they will, the normal duties apply in accordance with the HSWA.

If there is genuinely no risk to the health and safety of another person, the duty is lessened by way of the Regulations. The Health and Safety Executive's guidance on the changes¹ provides some examples of activities where the duties will not apply, such as for an artist making cards or a baker baking cakes at home, though generally puts the obligation as to determining whether the duties apply on the self-employed person themselves, noting “you must consider the work you are doing and judge for yourself if it creates a risk or not.”

Conclusion In summary, it is very much 'business as usual' for the majority of self-employed persons reading this publication. There will not be many instances, giving the industry and the environment you are working in, where it can truly be said that there is no risk to the health and safety of others.

In any event, even if the broad HSWA duty is lessened, this does not allow a self-employed person to ignore any client health and safety requirements, their insurance conditions and the financial and moral benefits to keeping people safe. ¹www.hse.gov.uk/self-employed/what-the-law-says.htm James Appleby is the son of NCCA member Peter Appleby of Cleaning Doctor in Leeds, West Yorkshire.

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CLASSIFIEDS BUSINESS FOR SALE Small, long-established, reputable working carpet, upholstery and soft furnishings cleaning company.

Essex based. Owner Operator retiring. To be sold as a complete package only. Mobile HWE and dry cleaning system. Domestic and commercial clients.

Genuine interested parties only please to call 07903 497298 and leave details.

EQUIPMENT FOR SALE Prochem 250 ft vacuum hoses for truck mount £150.00. Chemspec hose reel for truck mount plastic - £200. Prochem sadle tank for truckmount 227 litre/60 gallons - £250.00. Contact aquadriinfo@btconnect.com for further information or contact Andy on: 07970 544806.

EQUIPMENT FOR SALE Airflex Storm 800psi, Solution hose 25ft(high pressure), 25ft x 1.5" vacuum hose with 1.5" cuff fitted at each end, Westpak 4" stainless steel hand/detailer tool with splash guard, 6" stair tool, Upholstery Pro Sapphire Hand Tool, HOST Reliant agitator, Sebo BS36 upright vacuum cleaner, Dri-Eaz Air Mover Sahara E 3 speed, Magma heater 1313, Assorted horse hair brushes, Furniture Foam Snap Blocks x 360, Orion 6L Sprayer with nozzle set, 10 Litre Bucket x 2, Carpet Sliders x 8, pH Test Paper, Corner guard, Hose hook, Pumptec Powersprayer BOM, Mesh hose bag. Assorted cleaning chemicals - some opened. Bereavement forces sale. Cost: £4500 ONO (Bought as new in 2013 for £7500). All items used a maximum of 5 times so in 'as new' condition. Please contact Jamie Edmonds at: Jledmunds@hotmail.co.uk. Tel: 07795 546037.

Items located in North Cornwall.

EQUIPMENT FOR SALE 3 Ozone plates 4'' x 6'' to fit Jetazone 600 ozone generator - £15.00 for the 3, plus £5.00 p & p.

Please phone Pete Collins on 07885 804560.

TOOLS AND CHEMICALS FOR SALE One 5.4kg tub of host powder (unopened). Retails at around £29 - only £12. Also Kleenrite curtain cleaning tool - £25.00. Contact Lester Gale (oxfordshire) 07949 207777.

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EQUIPMENT FOR SALE Due to retirement the following items are for sale: Ninja Carpet Cleaner with silencer (little used) £275.00. Ashbys Power Brush (exceptional condition) - £100.00. Sahara Pro Turbo Dryer 3 speed (looks as new) - £70.00. Also available: Kleenrite upholstery tool, stair tool, Sebo 36 vacuum cleaner, Sebo Duo, V2 water heater, Truckmounted Bane Clene electric carpet cleaner (both Toyota van and machine well maintained with service history)... and more! Contact Philip on 07923 001257 (Oxford) for more information and photos.

VACANCY & BUSINESS OPPORTUNITY Experienced full time Carpet and Floor Care Technician required. Own van and equipment an advantage but not essential. Good business incentive package (profit share or buy in). Area coverage M4 corridor from Bristol to London. Apply by email to glynn.norcutt@gnccontractservices.com (with full CV, etc.) or telephone: 01672 871882 or mobile: 07831 172743.

EQUIPMENT FOR SALE - IDEAL FOR NEW BUSINESS Everything you need to start carpet cleaning, including: Ashbys Ninja adjustable up to 400psi with Dry Cleaning Functionality built in, 2 x25m vacuum hoses, 1 x silencer hose, 1 x wand, 1 x upholstery tool, 1 x dry cleaning solvent tool. Sebo Duo agitator. Sebo Vacuum BS36. 1.5hp blower dryer.

Truvox high speed buffer. Prochem Stain Removal kit. 2 x 6 litres pressure sprayers. 1 x 1 litre upholstery/spot sprayer. 1 x vinyl mat for Ninja and 1 terrapaulin sheet. Huge array of chemicals including: Prochem Power Burst, Defoamer, Prochem Pre Spray Gold, Prochem Natural Carpet Cleaner, Ashby's supreme Anti Grease, Prochem Browning prescription, Prochem Fabric and Fibre Rinse, Ashby's Extra Fresh, Prochem Odour Fresh.

Box of other bits including: shoe covers, brushes, polystyrene pads, measuring jugs, dry compound.

All in excellent condition. Selling as my second business is consuming all of my time. Selling for £1950. Contact Richard on 07903 841534.

CLASSIFIEDS CARPET & UPHOLSTERY CLEANING TECHNICIAN REQUIRED An exciting opportunity is available for an experienced Carpet & Upholstery Cleaning Technician to do a 2 - 3 month temporary placement in Dubai! The successful applicant will work with a team, primarily on domestic jobs, and will be expected to train the team in best practices. No previous management or supervisory experience is necessary as long as the candidate is personable and has good technical experience. Work visa and flights provided along with a competitive salary. For more information call Sid on +971501047686.

TRUCKMOUNT FOR SALE Banclene truckmount complete with base unit, stainless steel 80 gallon recovery tank, 100 gallon solution tank, 150 feet of vaccuum/solution hoses, floor, stair and various upholstery hand tools, inline heater and misc parts etc. The van has been sold separately. Selling due to retirement and will consider the highest offer.

Call Derek at Aquamaster on 01845 537640 mobile 07976 218304 or email: derek@aquamaster-yorkshire.co.uk JOB VACANCY (CARPET & UPHOLSTERY CLEANING TECHNICIAN) We are looking for an experienced, full time, Carpet & Upholstery Cleaning Technician to work for an independent specialist business in Norwich, Norfolk. Please contact Danny on 07716475415 to discuss further.

EQUIPMENT FOR SALE Dowding & Plummer contrator400 carpet/floor scrubber/polisher (slow speed - 105 rpm approx.) including buckets with stand and mops and pads.

All can be used again after servicing - £400 o.n.o.

Call Jon on 07736 512527 up to 8pm. Based in West Midlands.

EQUIPMENT FOR SALE Victor Sprite 12" Rotory Machine. Used once. Was £855 - Accept £225. Collect from Coventry. Tel 02476 620444.

CARPET/UPHOLSTERY CLEANING TECNICIAN REQUIRED For a Full time position for a ServiceMaster Franchise, based in Kingston upon Thames, Surrey. Please contact: Mr P Wingfield or Mrs A Wingfield. Telephone Number: 020 8546 7494.

WANTED Sebo BS36 vacuum cleaner in good condition. Call Tim Stockdale on 01904 413612.

CLEANING AND RESTORATION EQUIPMENT FOR SALE 2 turbo dryers, 1 whole room dryer, 2 Dry Fusion machines with pads, 1 hard floor buffing machine, 2 dehumidifiers (Dri-Eaz). Offers accepted around £2000. Ring Mike James on: 078818074346 or email: mjames1963@sky.com EQUIPMENT FOR SALE s/hand Extracta Scrubba Deluxe. Heavy duty motor. Height and handle adjustment. 13" cleaning width, twin brushes (requires Extracta cleaning machine to couple to). Ideal for large areas. Surplus to requirements. £375. Buyer collects or we could meet. Call Tim Stockdale on 01904 413612.

The Association advises that all goods are checked to be in a satisfactory condition, and comply to electrical and health and safety standards, etc.

It is recommended that equipment serial numbers should be checked to ensure the seller is the legitimate owner.

The Association accepts no responsibility or liability arising from any transaction or dispute between the buyer and seller.

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