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Year-Round Sponsorship Opportunities Now Available
NATM SPONSORSHIPS 2021
By Elizabeth Moore, NATM Tracks Editor
NATM is excited to announce new year-round sponsorship opportunities for suppliers, service providers, and trailer manufacturers. The cancellation of the 2021 NATM Convention & Trade Show was not only a disappointment but a detriment to many businesses as the NATM Show serves as a major sales and marketing opportunity. Included in those sales and marketing opportunities are convention sponsorships which allow members to advertise to potential customers while supporting the success of the show. Historically, these were the only sponsorships available from the Association, but with the cancellation of the event, members have lost these opportunities. To create additional ways to get in front of potential customers, NATM has created the following sponsorships:
NATM Webinar Sponsorship Program
NATM educational webinars take place online throughout the year with a live audience in attendance, including trailer manufacturers, dealers, and suppliers. The webinars will be housed on NATM’s Online Resource Library and accessible anytime by NATM members and dealer affiliates for free and, where appropriate, non-members for a fee.
Benefits include but are not limited to:
• Three minute pre-recorded video or live presentation by sponsor, to be played at the beginning of the sponsored webinar
• Sponsor logos featured on marketing of event and registration
• Branded waiting room with sponsor logo • Press release drafted by NATM for sponsor to submit to news outlets of their choice
NATM New Member Welcome Program
Participating sponsors have a fantastic chance to raise brand awareness with all newly joining NATM members through the NATM New Member Welcome Program. The Welcome Program Sponsorship gives suppliers and service providers the ability to reach new customers and market their products. This Welcome Program Sponsorship opportunity grants only two (2) NATM members with the ability to be the first company to welcome new members to the Association and to market their products or services before any others.
Benefits include but are not limited to:
• Welcome packet insert/brochure from sponsoring company included in all new member packets (material provided by sponsor)
• One (1) article published in Tracks magazine annually (Onepage limit)
• Logo branded cards for 1-year anniversary
• Logo branded email for 6-month follow up
• Sponsors receive monthly lists of members (after joined)
Trailer Safety Week Sponsorship Program
The sole sponsor of Trailer Safety Week has a prime opportunity to promote their brand while supporting a nation-wide initiative. The mission of Trailer Safety Week (TSW) is to improve the
Laclede Chain Mfg. Co. during their introduction video for their sponsored webinar.
safety of the nation’s roadways by raising trailer safety awareness through education of end-users, dealers, and manufacturers on safe trailering practices. Held the first week of June every year, Trailer Safety Week has reached 300,000+ individuals and is the first nationwide traffic safety initiative aimed at light- and medium-duty trailer towing. NATM has developed sponsorship opportunity for a company interested in supporting goodwill initiatives in improving the safety of the nation. The sponsor of Trailer Safety Week will create positive PR and raise awareness of their company, all the while improving the safety of America’s roadways.
Limited to only one sponsor, the Trailer Safety Week Official Sponsor will be listed on all marketing pieces for TSW. In 2020, TSW reached over 90,000 people across the nation. In 2021, Trailer Safety Week will be June 6-12.
Benefits include but are not limited to:
• Free Tracks magazine article on sponsoring company (two page limit)
• Featured logo on home page of www.TSW.com
• Logo featured with NATM’s Compliance Program Webinar during TSW
• Three minute pre-recorded video or live presentation during
NATM’s Compliance Program Webinar during TSW
• Social media thank you posts
Each NATM sponsorship comes with unique benefits, but across the board, sponsors are able to raise brand awareness in front of a targeted audience, whether that be trailer manufacturers or dealers. All options allow for flexibility as companies can sign up at any time throughout the year to sponsor a single video or, for example, the entirety of the New Member Welcome Program.
To access the entire sponsorship prospectus, visit www.NATM.com/sponsor_2021. For more information about sponsorship opportunities or for questions regarding membership and events, contact NATM Assistant Director Meghan Ryan at Meghan.Ryan@natm.com.
