4 minute read
National Association of Manufacturers Launches COVID-19 Vaccination Campaign
By National Association of Manufacturers
Worldwide cases of COVID-19 have reached a sobering new milestone of 100 million people, and currently only 30 to 40 percent of the American population say they will not get a COVID-19 vaccine. In response, the National Association of Manufacturers (NAM) and The Manufacturing Institute—the workforce development and education partner of the NAM—are launching a new project taking direct aim at vaccine hesitancy to stop the virus in its tracks by convincing more Americans to prepare to receive the COVID-19 vaccine. This project follows the NAM’s nearly year-long campaign imploring Americans to follow CD.C. guidelines, such as wearing a mask and social distancing.
The project, called “This Is Our Shot,” (www.NAM.org/ThisIsOurShot) seeks to boost COVID-19 vaccine acceptance among manufacturing team members, their families, and their communities through a multifaceted national campaign. With another grave milestone reached and the virus mutating, the country’s response and recovery is depending on manufacturing workers more than ever. The industry’s support of the vaccination will help open economies up, put children back in schools, and return the country to some semblance of normal.
The project includes six main components: (1) science-based messaging research; (2) emergency industry convening and education, such as webinars; (3) an online vaccine information hub; (4) a PSA campaign; (5) a Yellow and Red Ribbon initiative (for vaccinated individuals to show their peers they’re a part of the fight); and (6) a rapid response media and digital campaign. Resources available at www.NAM.org/ThisIsOurShot will be updated regularly, providing the latest information and tools for vaccine outreach and access.
Vaccine distribution and acceptance is key to putting an end to the pandemic and returning to normal. “One hundred million people have now been impacted by this horrible disease. Asking all Americans to roll up their sleeves and get vaccinated against COVID-19 is a pivotal step toward stopping this upward trend, putting millions of people back to work and eradicating this virus. That’s why the National Association of Manufacturers and The Manufacturing Institute launched ‘This is Our Shot,’ to get more people armed against COVID-19 and to protect the people we care about,” said NAM President and CEO Jay Timmons.
“This project builds on our months of work advocating the use of face masks and other smart health measures to protect all Americans as we continue to share our insights with the Biden administration and state officials to help defeat COVID-19. Now is our opportunity as a country to end this pandemic. Our future depends on all of us rolling up our sleeves and getting armed against COVID-19.” Getting vaccinated is one of the best ways to protect yourself, your families, and communities as well as do your part to return the economy to its pre-pandemic state.
To view the NAM PSA and other tweets visit www.Twitter.com/ShopFloorNAM.
To get involved with “This Is Our Shot,” visit www.NAM.org/thisisourshot.
To view the CD.C. Essential Workers COVID-19 Vaccine Toolkit visit www.CD.C..gov/coronavirus/2019-ncov/vaccines/toolkits/ essential-workers.html.
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