eSafety Brand Guidelines

Brand guidelines version 1.6

eSafety | Brand guidelines - 1.6

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A visual guide for eSafety

eSafety | Brand guidelines - 1.6

2

Contents Core

Segments

eSafety Commissioner

5

eSafety Education

30

eSafety Seniors

57

eSafety Young People

81

eSafety Investigations

109

Logo

5

Logo

31

Logo

58

Logo

82

Logo

110

Typography

11

Typography

34

Typography

61

Typography

86

Typography

113

Colour palette

12

Colour palette

35

Colour palette

62

Colour palette

86

Colour palette

114

Photography

15

Photography

39

Photography

64

Photography

90

Photography

117

Illustration

16

Illustration

40

Illustration

65

Illustration

91

Iconography

118

Iconography

17

Iconography

41

Iconography

66

Iconography

93

Lock-up and positioning

119

Social media

18

Lock-up and positioning

42

Lock-up and positioning

67

Lock-up and positioning

94

Lock-up and positioning

25

eSafety Communities

121

Email Signature

28

eSafety Parents

44

eSafety Women

69

eSafety Kids

96

Logo

122

Branded video

29

Logo

45

Logo

70

Logo

97

Typography

125

Typography

48

Typography

73

Typography

100

Colour palette

126

Colour palette

49

Colour palette

74

Colour palette

101

Photography

129

Photography

52

Photography

76

Illustration

105

Illustration

130

Illustration

53

Illustration

77

Lock up and positioning

107

Iconography

131

Iconography

54

Iconography

78

Lock-up and positioning

132

Lock-up and positioning

55

Lock-up and positioning

79

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Contents (continued) Segments

Initiatives

Application

eSafety Industry

134

eSafety LGBTIQ+

170

eSafety Provider

184

Logo

135

Logo

171

Logo

185

Typography

138

Typography

174

Colour palette

188

Colour palette

139

Colour palette

175

Photography

141

Photography

178

Iconography

142

Illustration

179

Online Safety Grants Program

189

Lock-up and positioning

143

Iconography

181

Logo

190

Lock-up and positioning

182

Colour palette

193

Safety by Design

194

Logo

195

Colour palette

198

Illustration

200

eSafety First Nations

145

Artwork

146

Logo

156

Typography

159

Colour palette

160

Lock-up and positioning

163

eSafety Early Years

201

Using artwork elements

165

Logo

202

Photography

167

Colour palette

205

Illustration

168

Iconography

169

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Best practice

Appendix 207 Accessible colour combinations

212

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Logo overview Maintaining logo consistency is crucial for building a strong and unified brand identity.

The standard and preferred eSafety logo is our inline version in either full colour or white.

Our inline logo should be used wherever space, size and layout permits. The relationship between the elements within the logo is fixed, and they should not be separated or used individually.

Colour - inline

The Australian Government Crest must never be removed from the logo. As set down by PM&C. The rules for how the logo is to be used are outlined on the following pages.

White on eSafety Navy - inline

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Logo versions The standard inline logo should be used whenever possible.

It includes the Australian Government coat of arms and our agency ‘e’ icon and name.

Colour - inline

The inline stacked version should only be used if horizontal space is limited.

The top stacked logo should only ever be used if the others are unsuitable.

Colour - inline stacked

Colour - top stacked

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Logo clearspace X

X

X

X

The clearspace zone is indicated by the height of the ‘X’.

X

The ‘X’ is calculated by halving the height of the Australian Government coat of arms.

X

X

X

X X X X X

X X

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Logo minimum size The logo cannot be displayed smaller than the size is shown here.

22px digital

To ensure legibility, our logos must be reproduced at the minimum sizes shown for print or digital.

These are an absolute minimum, not a preferred size, and should only be used when limited space dictates.

22px digital

The same rules apply to all logo versions for both print and digital.

This adheres to the Australian Government guidelines.

8mm print

8mm print

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Logo crimes To maintain a unified appearance, the logo must consistently be reproduced in its entirety (including the coat of arms, icon and name).

Don’t use on coloured backgrounds

Don’t recolour the logo

Don’t move logo elements

Don’t alter or remove logo elements

Don’t stretch or distort the logo

Don’t outline the logo

Don’t use directly over photography

Don’t use logo elements to create patterns

The logo used must be one of the approved versions shown on the previous pages, and it should never be altered or manipulated in any way.

The logo should never be used as a decorative or artistic element or as a watermark and must not be overprinted with text or images. Never use a drop shadow, or change its colour.

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Logo file types .svg Ideal for both digital and print use. The file extension stands for ‘scalable vector graphics,’ ensuring that it remains sharp regardless of size, whether on a website or in programs like Word, Excel, or PowerPoint.

.png Designed for digital use. Suitable for vectors and illustrations when an .svg file is not appropriate.

.jpeg Suitable for both digital and print use. Best for images containing photographic content.

.eps Intended for high-resolution print use, such as brochures, flyers, and bookmarks. Contact the Design team for this file format to ensure proper use.

.ai For professional use in Adobe Illustrator. Contact the Design team for this file format to ensure correct application.

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Typography For all assets both digital and print we use two fonts: Roboto Slab and Work Sans.

These fonts are available to download free from Google.

Work Sans fonts.google.com/?query=Work+Sans Roboto Slab fonts.google.com/?query=Roboto+Slab The fonts can be applied at the design and publishing stage, so using them in draft Word documents is unnecessary.

All body text should be either in the colour named ‘Darkest’ or in white, whichever provides greater contrast with the current background colour.

For web page accessibility, small text must have a minimum resolution of 14 pixels and the large text minimum is 18 pixels.

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Headlines / hero messaging

Aa Aa

Roboto Slab Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 Roboto Slab Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

Copy / body text

Aa Aa

Work Sans Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 Work Sans Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

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Core colour palette Colour is the cornerstone of all eSafety design.

It distinguishes our brand and consistently helps us to create collective experiences across all our segments.

Our brand palette uses confident, optimistic colours.

The core colours unify all assets and are used across all brand segments, while the primary colour palette is the personality of each segment. The extended palette should be used for decorative elements.

A

FAIL

A

FAIL

A

PASS

A

PASS

eSafety Navy

A

FAIL

A

FAIL

A

PASS

A

PASS

WCAG AA compliant contrast

Darkest

HEX #1B324B RGB R28 G50 B75 CMYK C93 M77 Y45 K42

HEX #333740 RGB R52 G55 B65 CMYK C44 M34 Y22 K77

We are committed to complying with WCAG AA standard contrast ratios. This ensures sufficient colour contrast between elements so low-vision users can easily see and use our products.

All body text should be either in the colour named ‘Darkest’ or in white, whichever provides greater contrast with the current background colour.

For web page accessibility, small text must have a minimum resolution of 14 pixels, and the large text minimum is 18 pixels.

eSafety | Brand guidelines - 1.6

A

PASS

A

PASS

Light Grey

A

FAIL

HEX #CDCDCE RGB R205 G205 B206 CMYK C19 M14 Y14 K0

A

FAIL

A

PASS

A

PASS

A

FAIL

A

FAIL

White

HEX #FFFFFF RGB R255 G255 B255 CMYK C0 M0 Y0 K0

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Primary colour palette These are eSafety’s primary colours.

They should be used office-wide for all ‘corporate’ assets and web pages, including ‘About us’ and ‘Key issues’ content.

A

FAIL

A

PASS

Peacock

HEX #5767DC RGB R87 G103 B220 CMYK C73 M64 Y0 K0

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A

PASS

A

PASS

A

PASS

A

PASS

A

FAIL

A

FAIL

WCAG AA Complaint

Green

HEX #9ECDAD RGB R158 G205 B173 CMYK C39 M3 Y38 K0

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Extended colour palette This extended colour palette should be used in all eSafety content for extensive backgrounds and illustrations.

The lighter shades should only be used as text on dark backgrounds, with adequate contrast for accessibility. The colours with AA and A should be used where the 4:5:1 contrast ratio cannot be achieved with the brand colours or the lighter percentages.

Please refer to the Appendix for accessible colour combinations. To confirm the colour combination passes accessibility, please use an online contrast checker.

High contrast colours

Primary

Extended

Green AA

Green A

Green

Green 75%

Green 50%

Green 25%

Peacock A

Peacock

Peacock 75%

Peacock 50%

Peacock 25%

Light Grey

Light Grey 75% Light Grey 50% Light Grey 25%

HEX #1F6843 HEX #398256 RGB 31 104 67 RGB 57 130 86 CMYK 85 34 84 28 CMYK 79 27 79 12

High contrast colours

Primary

Extended

eSafety Navy A

eSafety Navy

Navy 75%

Navy 50%

Navy 25%

Peacock AA

Darkest A

Darkest

Darkest 75%

Darkest 50%

Darkest 25%

Light Grey AA Light Grey A

HEX #02182E RGB 2 24 46 CMYK 93 77 45 70

HEX #1C1F27 RGB 28 31 39 CMYK 79 71 58 71

eSafety | Brand guidelines - 1.6

HEX #1B324B RGB 27 50 75 CMYK 93 77 45 42

HEX #333740 RGB 52 55 65 CMYK 44 34 22 77

HEX #546578 RGB 84 101 120 CMYK 71 54 38 14

HEX #6B696D RGB 107 105 109 CMYK 59 52 47 17

HEX #8C97A4 RGB 140 151 164 CMYK 48 35 27 1

HEX #9B9A9D RGB 155 154 157 CMYK 42 35 33 1

HEX #C5CAD1 RGB 197 202 209 CMYK 22 15 12 0

HEX #CCCCCD RGB 204 204 205 CMYK 19 15 15 K0

HEX #223185 RGB 34 49 133 CMYK 100 96 15 3

HEX #6B696D RGB 107 105 109 CMYK 59 52 47 17

HEX #2D3EB5 RGB 45 62 181 CMYK 90 83 0 0

HEX #78777A RGB 120 119 122 CMYK 55 47 44 10

HEX #9ECDAD RGB 158 205 173 CMYK 39 3 38 0

HEX #5767DC RGB 87 103 220 CMYK 73 64 0 0

HEX #CDCDCE RGB 205 205 206 CMYK 19 15 14 0

HEX #B6D9C1 RGB 182 217 193 CMYK 29 2 28 0

HEX #818DE4 RGB 129 141 228 CMYK 51 43 0 0

HEX #D9D9DA RGB 217 217 218 CMYK 14 11 10 0

HEX #CEE5D5 RGB 206 229 213 CMYK 19 1 18 0

HEX #AAB2ED RGB 170 178 237 CMYK 31 26 0 0

HEX #E5E5E6 RGB 229 229 230 CMYK 9 7 6 0

HEX #E6F2EA RGB 230 242 234 CMYK 9 1 8 0

HEX #D4D8F6 RGB 212 216 246 CMYK 14 11 0 0

HEX #F2F2F2 RGB 242 242 242 CMYK 4 3 3 0

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Photography Our brand speaks directly to people, encouraging positive engagement.

Our photography achieves this by featuring real people, with at least one person looking into the camera. This fosters a sense of connection and dialogue, engaging the audience and sparking their interest in our message.

Photography do’s • Backgrounds should be either pale and simple or bright and bold, highlighting the people as the focal point.

• Use images of people from the relevant age groups when discussing them. Show diverse backgrounds and abilities to highlight our support for all Australians.

• Choose positive, genuine moments that show people overcoming challenges.

• Minimise the presence of devices in images. As a peoplecentric organisation, we want to emphasise the human aspect, despite our technological connections.

Photography don’ts • Never show just hands and devices.

• Avoid using images without people.

• Avoid showing sad or crying people – they should look empowered by positive solutions.

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Illustrations Our brand deals with a lot of difficult topics.

To help convey our messages, we use a mixture of illustrations unique to eSafety.

Each segment should only use the colours of its extended palette. This helps differentiate the brand segments while maintaining a unified look.

Illustration do’s • Ensure that at least one person is looking at the audience or their face is uplifted in the audience’s direction.

• Show diverse ages, sexes and skin tones to support an inclusive culture.

• Pose the people with natural movements and human interactions.

• Show life-like size differences for people of different ages.

• When discussing particular age groups, always use illustrations with people of corresponding ages.

Illustration don’ts • Never show just hands and devices.

• Always have people in the illustration.

• Don’t use only parts of people.

• Avoid showing sad or crying people – they should look empowered by positive solutions.

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Iconography Icons are used across all eSafety segments.

Each subject has it’s own icon which is used consistently throughout all eSafety segments. All icons have a similar line thickness and all ‘lines’ are coloured in ‘eSafety Navy’.

The fill and background can use the extended palette for the audience segment.

60px

40px

Padding 10px

There is only one size for digital use; the size is shown in the diagram to the right.

Icons should never be used larger than 60px. If you need something to be larger use an illustration instead.

When displayed on eSafety Navy background, they should be white outline only.

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Social Media All our social media assets must have a cohesive look and feel that aligns with the core brand and associated segment.

These social media guidelines aim to ensure a clear and consistent representation of the eSafety brand across all platforms. This blueprint establishes our visual identity, maintaining uniformity across channels while allowing flexibility to convey the unique voice of each brand segment.

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Social media identity

1:1

To ensure consistency on social media, the ‘e’ icon should be located within the tiles in a manner that suits the purpose and format of the post.

• All posts should start with the foundation of the eSafety dark Navy background with the white version of the eSafety ‘e’ brand mark.

16:9 (landscape)

1400 x 1400px

4:5

4:5 (instagram safe space)

9:16 (stories and reels)

• The ‘e’ icon should always be positioned at the bottom, right-hand side of the tile.

1400 x 1750px

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1400 x 1750px

1080 x 1920px

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Post types and templates

Research statistic

Establishing a standard for content types ensures brand cohesion across eSafety’s social media channels and harmonises all brand segments.

The primary content types are: • Research statistics • Photographic posts • Illustrated posts • Slideshows and carousels • Video posts with custom thumbnails

Photographic posts

Research statistic posts should feature clean visuals for readability, incorporating brand elements like eSafety fluid shapes, illustrations, and photography to support the data while keeping the statistics as the focal point.

Photographs are ideal for posts with minimal text.

Including people in these photos helps position eSafety as authoritative yet approachable. Adhere to the brand segment guidelines outlined in this document when using photographs.

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Post types and templates

Illustrated posts

Illustrated posts should be used sparingly and take up less space on the grid. They should only be used when the asset/campaign being promoted includes the corresponding illustration (for consistency and alignment).

Slideshows and carousels offer flexibility to integrate elements from different post types. Each frame should incorporate brand elements like fluid shapes to ensure a seamless scrolling experience. Adding a small directional arrow on the initial slide helps indicate the scrolling action.

Slideshows and carousels

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Post types and templates Custom thumbnails for video content will align the content with eSafety’s brand identity. When creating thumbnails for eSafety videos, consider using a still from the video or a relevant photo/illustration. Make sure the thumbnail includes a brief caption summarizing the content.

eSafety | Brand guidelines - 1.6

Custom thumbnails for video (cover)

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Co-branding and external posts When collaborating with another company for an event or campaign, there may be occasions where you need to display two logos together in a post (co-branding), or create posts for sharing by external partners to promote eSafety.

Co-branded posts

Co-branded external posts

• Co-branded tiles for sharing on eSafety’s social media channels must follow the foundational color guidelines provided.

• For co-branded tiles shared outside of eSafety’s channels, the full eSafety logo lock-up (including Australian Government crest) should be positioned at the bottom left, with the affiliate/partner logo placed at the bottom right.

External eSafety posts

• Posts intended for sharing by external partners should feature the full eSafety logo lock-up (including Australian Government crest) positioned at the bottom right.

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Social media don’ts To maintain brand integrity and visual consistency, it’s essential to avoid certain elements when creating social media content.

Here are some guidelines: • Avoid over-branding and cluttering the design with excessive elements. Too many shapes, illustrations, text, and icons can overwhelm the consumer’s experience.

The posts contain too many design elements (overbranding)

Platform elements such as GIFs are not to be used on the post creative

Don’t obstruct the ‘e’ branding device with other design elements

Do not change the position of any standardised eSafety brand elements

eSafety’s design elements are covered by the platform’s overlays (video controls etc)

Do not employ solid background colours other than eSafety navy

• While platform-specific stickers like polls, links, and questions can enhance user engagement, it’s advisable to refrain from using non-eSafety branded GIFs to preserve brand integrity.

• Ensure that design elements are strategically placed on each post to prevent them from being covered by the platform’s overlays.

• Stick to the color schemes and design elements outlined in these brand guidelines for branding consistency.

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Lock up and positioning The eSafety band lock-up used in the footer is mandatory for all documents that will be shared with externals.

The logo should always sit in the bottom left corner of the band, shown in white on eSafety Navy or full colour on Light Grey 50%.

X

X

Band lock-up The band (Z) is double the height of the logo (Y) and the URL (X) is half the height of the logo (Y).

Both should always be horizontally centered within the band.

The logo (Y) is always left aligned with the left-hand padding the same as the logo height (Y). The URL is always right-aligned with the right-hand padding the same as the logo height (Y).

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Lock-up and logo application

Preferred options for logo positioning

Lock-up examples

The band lock-up is designed to provide an anchor to the layout and associated elements. It provides flexibility while delivering consistency.

Whilst the band lock-up is considered mandatory, there may be exceptions to the rule where the logo position and execution are determined by the medium. Top and bottom left are our preferred logo placement options for all logos.

Logos should always adhere to clear space guidelines as well as the band lock-up application rules outlined on the previous pages.

eSafety | Brand guidelines - 1.6

November 2023

When creating or updating documents, please ensure that the date created is added in the following format: Month (word) year (YYYY), e.g. November 2023. This should be added to the last page of the document in Work Sans font, size 9pt in the colour ‘Darkest’. Positioned in the margin equal distance from the page edge and the footer, running down the page at 90°. If a product is to be printed and stored at the warehouse, a unique code needs to be created for it. Please get in touch with the design team to assist with this.

Date reference or product code

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Business Cards The eSafety Business Cards can only be issued with manager approval.

Front

The eSafety Business Cards should consistently feature the colour stacked inline logo on a Navy background on the front. The back of the card is reserved for staff details.

All eSafety team members must use the standard business card shown on the right. This ensures a uniform and consistent brand identity for everyone.

Back

Name Title Contact details

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Email Signature The eSafety Email Signature is to be used at the end of every email.

All staff are to use the eSafety Email Signature displayed to the right, without any alterations or adaptations. This ensures a uniform and consistent brand identity with a single signature for everyone.

The main banner contains a hyperlink to our website’s homepage, so there’s no need to include the URL in the signature.

Promotional or campaign banners will be provided periodically and will need to be placed beneath the main eSafety banner.

Full Name Position/Title 02 0000 0000 0400 000 000

In Outlook on your work laptop, please set the default font to Arial for all outgoing emails.

A copy of the eSafety Email Signature, along with instructions, is available on SharePoint. eSafety acknowledges all First Nations people for their continuing care of everything Country encompasses — land, waters and community. We pay our respects to First Nations people, and to Elders past, present and future.

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Branded video Video end frame.

The example shown here demonstrates best practice when creating brand videos at 1920x1080 (16:9).

The standard inline white eSafety logo used on our eSafety Navy, positioned centre aligned towards the top 1/3 of the screen.

For the URL we use Work Sans semibold font in 60pt, centre aligned and positioned within the bottom 1/3 of the screen.

Note: If you would like the end screen of a video to adopt any segment branding please speak with the design team and they will assist you.

esafety.gov.au

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version 1.6

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Logo guidelines Logo consistency is essential because it helps build a strong and uniformed brand identity.

Aquamarine - inline

The audience segment logos do not include the Australian Government crest.

The eSafety Education logo is in Aquamarine or white.

The inline version should be used wherever space, size and layout permits. The white on eSafety Navy version can be used where a dark background is required.

Outlined on the following pages are the rules for how the logo is to be used.

White on eSafety Navy - inline

Note: Segment logos should be used in their entirety and should not be manipulated in any way.

Aquamarine - inline stacked

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White on eSafety Navy - inline stacked

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Logo clearspace The clearspace zone is indicated by the height of the ‘S’.

The ‘S’ is from the word eSafety and should be used at the same size as within the logo.

Aquamarine - inline

Aquamarine - inline stacked

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Logo minimum size The minimum size shown here must be seen as a minimum, but can be displayed at a larger size.

22px digital

The same rules apply to every logo version for both print and digital.

22px digital

This adheres to the Australian Government set guidelines.

Note: Segment logos should be used in their entirety and should not be manipulated in any way.

8mm print

8mm print

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Typography For all assets both digital and print we use two fonts: Roboto Slab and Work Sans.

These fonts are available to download free from Google.

Work Sans fonts.google.com/?query=Work+Sans Roboto Slab fonts.google.com/?query=Roboto+Slab The fonts can be applied at the design and publishing stage, so using them in draft Word documents is unnecessary.

All body text should be either in the colour named ‘Darkest’ or in white, whichever provides greater contrast with the current background colour.

For web page accessibility, small text must have a minimum resolution of 14 pixels and the large text minimum is 18 pixels.

eSafety Education | Brand guidelines - 1.6

Headlines / hero messaging

Aa Aa

Roboto Slab Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 Roboto Slab Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

Copy / body text

Aa Aa

Work Sans Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 Work Sans Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

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Education primary colour palette These are the primary colours for the eSafety Education audience segment.

They are used for segment-wide assets and web pages.

All body text should be either in the colour named ‘Darkest’ or in white, whichever provides greater contrast with the current background colour.

For web page accessibility, small text must have a minimum resolution of 14 pixels and the large text minimum is 18 pixels.

eSafety Education | Brand guidelines - 1.6

A

PASS

A

PASS

Aquamarine

A

FAIL

HEX #5ECDC9 RGB R94 G205 B201 CMYK C56 M0 Y26 K0

A

FAIL

A

FAIL

A

PASS

A

PASS

A

PASS

WCAG AA Complaint

Peacock

HEX #5767DC RGB R87 G103 B220 CMYK C73 M64 Y0 K0

35

Extended colour palette This extended colour palette should be used in all eSafety Education content for extensive backgrounds and illustrations.

The lighter shades should only be used as text on dark backgrounds, with adequate contrast for accessibility. The colours with AA and A should be used where the 4:5:1 contrast ratio cannot be achieved with the brand colours or the lighter percentages.

Please refer to the Appendix for accessible colour combinations. To confirm the colour combination passes accessibility, please use an online contrast checker.

High contrast colours

Primary

Extended

Aquamarine AA Aquamarine A HEX #01615F RGB 1 97 95 CMYK 91 43 58 25

HEX #028386 RGB 0 133 126 CMYK 86 28 53 7

Aquamarine

Aquamarine 75% Aquamarine 50% Aquamarine 25% HEX #86D9D6 RGB 134 217 214 CMYK 44 0 20 0

HEX #ADE5E3 RGB 173 229 227 CMYK 30 0 13 0

HEX #D6F2F1 RGB 214 242 241 CMYK 15 0 6 0

Peacock A

Peacock

Peacock 75%

Peacock 50%

Peacock 25%

Light Grey

Light Grey 75% Light Grey 50% Light Grey 25%

High contrast colours

Primary

Extended

eSafety Navy A

eSafety Navy

Navy 75%

Navy 50%

Navy 25%

Peacock AA

Darkest A

Darkest

Darkest 75%

Darkest 50%

Darkest 25%

Light Grey AA Light Grey A

HEX #02182E RGB 2 24 46 CMYK 93 77 45 70

HEX #1C1F27 RGB 28 31 39 CMYK 79 71 58 71

HEX #1B324B RGB 27 50 75 CMYK 93 77 45 42

HEX #333740 RGB 52 55 65 CMYK 44 34 22 77

eSafety Education | Brand guidelines - 1.6

HEX #546578 RGB 84 101 120 CMYK 71 54 38 14

HEX #6B696D RGB 107 105 109 CMYK 59 52 47 17

HEX #8C97A4 RGB 140 151 164 CMYK 48 35 27 1

HEX #9B9A9D RGB 155 154 157 CMYK 42 35 33 1

HEX #C5CAD1 RGB 197 202 209 CMYK 22 15 12 0

HEX #CCCCCD RGB 204 204 205 CMYK 19 15 15 K0

HEX #223185 RGB 34 49 133 CMYK 100 96 15 3

HEX #6B696D RGB 107 105 109 CMYK 59 52 47 17

HEX #2D3EB5 RGB 45 62 181 CMYK 90 83 0 0

HEX #78777A RGB 120 119 122 CMYK 55 47 44 10

HEX #5ECDC9 RGB 94 205 201 CMYK 57 0 26 0

HEX #5767DC RGB 87 103 220 CMYK 73 64 0 0

HEX #CDCDCE RGB 205 205 206 CMYK 19 15 14 0

HEX #818DE4 RGB 129 141 228 CMYK 51 43 0 0

HEX #D9D9DA RGB 217 217 218 CMYK 14 11 10 0

HEX #AAB2ED RGB 170 178 237 CMYK 31 26 0 0

HEX #E5E5E6 RGB 229 229 230 CMYK 9 7 6 0

HEX #D4D8F6 RGB 212 216 246 CMYK 14 11 0 0

HEX #F2F2F2 RGB 242 242 242 CMYK 4 3 3 0

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Extended colour palette High contrast colours

Primary

Extended

Primary

Extended

Green AA

Green

Green 75%

Flag AA

Flag A

Flag

Flag 75%

Flag 50%

Flamingo AA

Flamingo A

Flamingo

Flamingo 75%

Flamingo 50% Flamingo 25% HEX #FFBACE RGB 255 186 206 CMYK 0 34 3 0

HEX #FFDCE6 RGB 255 220 230 CMYK 0 17 1 0

People eater AA People eater A HEX #5D4C75 RGB 93 76 117 CMYK 71 76 30 13

HEX #7E6CA1 RGB 126 108 161 CMYK 58 62 12 0

People eater

People eater 75% People eater 50% People eater 25% HEX #CCC3DF RGB 204 195 223 CMYK 18 21 1 0

HEX #DDD6E9 RGB 221 214 233 CMYK 11 14 1 0

HEX #F0EDF5 RGB 240 237 245 CMYK 4 5 1 0

Frog AA

Frog A

Frog

Frog 75%

Frog 50%

Frog 25%

Plum AA

Plum A

Plum

Plum 75%

Plum 50%

Plum 25%

HEX #0C285F HEX #122147 RGB 12 40 95 RGB 18 33 71 CMYK 100 90 40 45 CMYK 100 93 33 27

HEX #881D43 HEX #C7456A RGB 136 29 67 RGB 199 69 106 CMYK 34 98 58 27 CMYK 19 87 42 1

HEX #237D45 HEX #056033 RGB 35 125 69 RGB 5 96 51 CMYK 90 36 98 32 CMYK 84 27 93 14

HEX #133D8E RGB 19 61 142 CMYK 100 89 12 1

HEX #FF779E RGB 255 119 158 CMYK 0 68 12 0

HEX #54A56D RGB 84 165 109 CMYK 70 13 74 1

eSafety Education | Brand guidelines - 1.6

HEX #4E6DAA RGB 78 109 170 CMYK 77 58 7 1

HEX #FF99B6 RGB 255 153 182 CMYK 0 51 7 0

HEX #78B48A RGB 120 180 138 CMYK 56 11 57 1

HEX #889DC6 RGB 136 157 198 CMYK 48 32 6 0

HEX #9BC4A8 RGB 155 196 168 CMYK 41 8 40 0

Flag 25%

High contrast colours

HEX #C3CDE2 RGB 195 205 226 CMYK 22 14 3 0

HEX #BFD4C5 RGB 191 212 197 CMYK 25 7 23 0

Green A

HEX #1F6843 HEX #398256 RGB 31 104 67 RGB 57 130 86 CMYK 85 34 84 28 CMYK 79 27 79 12

HEX #3F002E HEX #52173E RGB 63 0 46 RGB 82 23 62 CMYK 62 100 48 60 CMYK 58 96 45 46

HEX #9ECDAD RGB 158 205 173 CMYK 39 3 38 0

HEX #BCAFD5 RGB 188 175 213 CMYK 25 30 0 0

HEX #7F3667 RGB 127 54 103 CMYK 51 90 33 14

HEX #B6D9C1 RGB 182 217 193 CMYK 29 2 28 0

HEX #9F688D RGB 159 104 141 CMYK 40 67 23 2

Green 50%

HEX #CEE5D5 RGB 206 229 213 CMYK 19 1 18 0

HEX #BE99B2 RGB 190 153 178 CMYK 26 42 15 0

Green 25%

HEX #E6F2EA RGB 230 242 234 CMYK 9 1 8 0

HEX #E3D3DE RGB 227 211 222 CMYK 9 16 4 0

37

Extended colour palette High contrast colours

Primary

Extended

Primary

Extended

Radar 25%

Seal AA

Seal A

Seal

Seal 75%

Seal 50%

Seal 25%

Radar AA

Radar A

Radar

Radar 75%

Sunshine AA

Sunshine Logo

Sunshine

Sunshine 75% Sunshine 50% HEX #F6E98E RGB 246 233 142 CMYK 5 3 55 0

HEX #F8F0B3 RGB 248 240 179 CMYK 4 2 36 0

Sunshine 25%

Tango AA

Tango A

Tango

Tango 75%

Tango 50%

Tango 25%

Timber AA

Timber A

Timber

Timber 75%

Timber 50%

Timber 25%

Azure AA

Azure A

Azure

Azure 75%

Azure 50%

Azure 25%

HEX #911B3D HEX #610928 RGB 145 27 61 RGB 97 9 40 CMYK 40 100 68 50 CMYK 30 99 66 25

HEX #EBD958 HEX #917330 RGB 235 217 88 RGB 145 115 48 CMYK 38 48 96 17 CMYK 10 8 79 0

HEX #85775A HEX #645C49 RGB 133 119 90 RGB 100 92 73 CMYK 56 53 70 29 CMYK 46 44 67 16

HEX #B5244D RGB 181 36 77 CMYK 22 98 60 8

HEX #F3E269 RGB 243 226 105 CMYK 6 5 72 0

HEX #D6C8A7 RGB 214 200 167 CMYK 17 18 36 0

eSafety Education | Brand guidelines - 1.6

HEX #C75A79 RGB 199 90 121 CMYK 20 78 35 1

HEX #E0D5BD RGB 224 213 189 CMYK 12 13 26 0

Radar 50%

High contrast colours

HEX #D990A5 RGB 217 144 165 CMYK 13 51 18 0

HEX #EAE3D2 RGB 234 227 210 CMYK 8 8 17 0

HEX #ECC7D1 RGB 236 199 209 CMYK 5 24 7 0

HEX #FBF7D8 RGB 251 247 216 CMYK 1 1 18 0

HEX #F4F1E8 RGB 244 241 232 CMYK C3 M3 Y7 K0

HEX #00292E HEX #1B4B53 RGB 0 41 46 RGB 27 75 83 CMYK 94 65 62 64 CMYK 89 56 53 36

HEX #802E19 HEX #BF5A36 RGB 128 46 25 RGB 191 90 54 CMYK 31 88 100 35 CMYK 19 76 88 7

HEX #144984 RGB 20 73 132 CMYK 100 80 21 6

HEX #486CB4 RGB 72 108 180 CMYK 78 59 0 0

HEX #396E77 RGB 57 110 119 CMYK 80 44 45 14

HEX #EC8865 RGB 236 136 101 CMYK 4 57 62 0

HEX #62A6DB RGB 98 166 219 CMYK 59 22 0 0

HEX #6A9299 RGB 106 146 153 CMYK 62 31 35 2

HEX #F0A58B RGB 240 165 139 CMYK 3 41 42 0

HEX #98BCDF RGB 152 188 223 CMYK 39 16 2 0

HEX #9BB5BA RGB 155 181 186 CMYK 40 19 23 0

HEX #F5C3B1 RGB 245 195 177 CMYK 2 27 26 0

HEX #B8D1EA RGB 184 209 234 CMYK 26 10 1 0

HEX #CCDADC RGB 204 218 220 CMYK 19 7 10 0

HEX #FAE0D7 RGB 250 224 215 CMYK 1 13 11 0

HEX #D9E9F7 RGB 217 233 247 CMYK 13 3 0 0

38

Photography Our brand speaks directly to people, encouraging positive engagement.

Our photography achieves this by featuring real people, with at least one person looking into the camera. This fosters a sense of connection and dialogue, engaging the audience and sparking their interest in our message. In the education segment, images should reflect the appropriate ages. Primary and high school content should feature children in school uniforms.

Photography do’s • Backgrounds should be either pale and simple or bright and bold, highlighting the people as the focal point.

• Use images of people from the relevant age groups when discussing them. Show diverse backgrounds and abilities to highlight our support for all Australians.

• Choose positive, genuine moments that show people overcoming challenges.

• Minimise the presence of devices in images. As a peoplecentric organisation, we want to emphasise the human aspect, despite our technological connections.

• Education images should always show students in uniforms.

eSafety Education | Brand guidelines - 1.6

Photography don’ts • Never show just hands and devices.

• Avoid using images without people.

• Avoid showing sad or crying people – they should look empowered by positive solutions.

39

Illustration Our brand deals with a lot of difficult topics.

To help convey our messages, we use a mixture of illustrations unique to eSafety.

Each segment should only use the colours of its extended palette. This helps differentiate the brand segments while maintaining a unified look.

Within the education segment all illustrations should be showing corresponding ages to the content. If the children are of primary or high school age the illustrations should include children in school uniforms.

Illustration do’s • Ensure that at least one person is looking at the audience or their face is uplifted in the audience’s direction.

• Show diverse ages, sexes and skin tones to support an inclusive culture.

• Pose the people with natural movements and human interactions.

• Show life-like size differences for people of different ages.

• When discussing particular age groups, always use illustrations with people of corresponding ages.

Illustration don’ts • Never show just hands and devices.

• Always have people in the illustration.

• Don’t use only parts of people.

• Avoid showing sad or crying people – they should look empowered by positive solutions.

• Education images should always show students in uniforms.

eSafety Education | Brand guidelines - 1.6

40

Iconography Icons are used across all eSafety segments.

Each subject has it’s own icon which is used consistently throughout all eSafety segments. All icons have a similar line thickness and all ‘lines’ are coloured in ‘eSafety Navy’.

The fill and background can use the extended palette for the audience segment.

There is only one size for digital use; the size is shown in the diagram to the right.

60px

40px

Padding 10px

Icons should never be used larger than 60px. If you need something to be larger use an illustration instead.

eSafety Education | Brand guidelines - 1.6

41

Lock-up and positioning The eSafety band lock-up used in the footer is mandatory for all documents that will be shared with externals.

The logo should always sit in the bottom left corner of the band, shown in white on eSafety Navy or full colour on Light Grey 50%.

X

X

Band lock-up The band (Z) is double the height of the logo (Y) and the URL (X) is half the height of the logo (Y).

Both should always be horizontally centered within the band.

The logo (Y) is always left aligned with the left-hand padding the same as the logo height (Y). The URL is always right-aligned with the right-hand padding the same as the logo height (Y).

eSafety Education | Brand guidelines - 1.6

42

Lock-up and logo application The band lock-up is designed to provide an anchor to the layout and associated elements. It provides flexibility while delivering consistency.

Whilst the band lock-up is considered mandatory, there may be exceptions to the rule where the logo position and execution are determined by the medium. Top and bottom left are our preferred logo placement options for all logos.

Logos should always adhere to clear space guidelines as well as the band lock-up application rules outlined on the previous pages.

When creating or updating documents, please ensure that the date created is added in the following format: Month (word) year (YYYY), e.g. November 2023. This should be added to the last page of the document in Work Sans font, size 9pt in the colour ‘Darkest’. Positioned in the margin equal distance from the page edge and the footer, running down the page at 90°. If a product is to be printed and stored at the warehouse, a unique code needs to be created for it. Please get in touch with the design team to assist with this.

eSafety Education | Brand guidelines - 1.6

Preferred options for logo positioning

Lock-up examples Lorem Ipsum dolar sit

Fact sheet

eSafety offers a range of online safety training programs free of charge.

About Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque id urna nunc. In posuere, massa efficitur egestas venenatis, velit erat mollis tellus, a semper metus nulla et libero.

Fusce lacinia dui eu ornare pellentesque. Maecenas sit amet est venenatis, dignissim nisi et, ornare nisi. Nam sit amet lacus eu magna euismod placerat et tempor lectus. Nulla luctus sapien a arcu placerat, a varius felis hendrerit. Curabitur nec cursus orci, non tempus erat.

Sed id lorem nunc. Etiam euismod elementum sem eu ullamcorper.

Lorem Ipsum dolar sit Ut sollicitudin feugiat nisl, eu commodo ex suscipit nec. Aliquam erat volutpat.

Pellentesque rhoncus mauris ac facilisis elementum. Morbi dictum, nulla sed pretium vulputate, ipsum sapien congue velit, nec hendrerit mauris dui quis velit.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque id urna nunc. In posuere, massa efficitur egestas venenatis, velit erat mollis tellus, a semper metus nulla et libero. Fusce lacinia dui eu ornare pellentesque. Maecenas sit amet est venenatis, dignissim nisi et, ornare nisi. Nam sit amet lacus eu magna euismod placerat et tempor lectus. Nulla luctus sapien a arcu placerat, a varius felis hendrerit. Curabitur nec cursus orci, non tempus erat. Sed id lorem nunc. Etiam euismod elementum sem eu ullamcorper.

This program explores the impact of online harmful sexual behaviours and ways to keep students safe online. It is divided into three sections.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque id urna nunc. In posuere, massa efficitur egestas venenatis, velit erat mollis tellus, a semper metus nulla et libero. Fusce lacinia dui eu ornare pellentesque. Maecenas sit amet est venenatis, dignissim nisi et, ornare nisi. Nam sit amet lacus eu magna euismod placerat et tempor lectus. Nulla luctus sapien a arcu placerat, a varius felis hendrerit. Curabitur nec cursus orci, non tempus erat. Sed id lorem nunc. Etiam euismod elementum sem eu ullamcorper.

Nulla eu sapien dolor. Ut sagittis libero vitae ligula varius, sed porttitor augue ornare. Fusce ultrices imperdiet nibh, luctus efficitur lorem volutpat a. Morbi in augue fermentum est fringilla mattis. Integer nec lacus ullamcorper, mollis elit non, tempor dolor. Curabitur ut finibus nulla, in commodo mi. Cras varius lorem leo, vel molestie mauris accumsan in. Suspendisse sagittis dolor sit amet tempus faucibus. In hac habitasse platea dictumst. Vestibulum cursus imperdiet enim id dignissim.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque id urna nunc. In posuere, massa efficitur egestas venenatis, velit erat mollis tellus.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque id urna nunc. In posuere, massa efficitur egestas venenatis, velit erat mollis tellus, a semper metus nulla et libero.

Fusce lacinia dui eu ornare pellentesque.

Maecenas sit amet est venenatis, dignissim nisi et, ornare nisi. Nam sit amet lacus eu magna euismod placerat et tempor lectus. sem eu ullamcorper. Nulla eu sapien dolor.

Call-out box Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque id urna nunc. In posuere, massa efficitur egestas venenatis, velit erat mollis tellus, a semper metus nulla et libero. Fusce lacinia dui eu ornare pellentesque. Maecenas sit amet est venenatis, dignissim nisi et, ornare nisi.

Nam sit amet lacus eu magna euismod placerat et tempor lectus. Nulla luctus sapien a arcu placerat, a varius felis hendrerit. Curabitur nec cursus orci, non tempus erat. Sed id lorem nunc.

Nulla eu sapien dolor. Ut sagittis libero vitae ligula varius, sed porttitor augue ornare. Fusce ultrices imperdiet nibh, luctus efficitur lorem volutpat a. Morbi in augue fermentum est fringilla mattis. Integer nec lacus ullamcorper, mollis elit non, tempor dolor. Curabitur ut finibus nulla, in commodo mi. Cras varius lorem leo, vel molestie mauris accumsan in. Suspendisse sagittis dolor sit amet tempus faucibus. In hac habitasse platea dictumst. Vestibulum cursus imperdiet enim id dignissim.

esafety.gov.au

esafety.gov.au

43

version 1.6

eSafety Education | Brand guidelines - 1.6

44

Logo guidelines Logo consistency is essential because it helps build a strong and uniformed brand identity.

Tango - inline

The audience segment logos do not include the Australian Government crest.

The eSafety Parent logo is in Tango or white.

The inline version is to be used wherever space, size and layout permits. The white on eSafety Navy version can be used where a dark background is required.

Outlined on the following pages are the rules for how the logo is to be used.

White on eSafety Navy - inline

Note: Segment logos should be used in their entirety and should not be manipulated in any way.

Tango - inline stacked

eSafety Parents | Brand guidelines - 1.6

White on eSafety Navy - inline stacked

45

Logo clearspace The clearspace zone is indicated by the height of the ‘S’.

The ‘S’ is from the word eSafety and should be used at the same size as within the logo.

Tango - inline

Tango - inline stacked

eSafety Parents | Brand guidelines - 1.6

46

Logo minimum size The minimum size shown here must be seen as a minimum, but can be displayed at a larger size.

22px digital

The same rules apply to every logo version for both print and digital.

22px digital

This adheres to the Australian Government set guidelines.

Note: Segment logos should be used in their entirety and should not be manipulated in any way.

8mm print

8mm print

eSafety Parents | Brand guidelines - 1.6

47

Typography For all assets both digital and print we use two fonts: Roboto Slab and Work Sans.

These fonts are available to download free from Google.

Work Sans fonts.google.com/?query=Work+Sans Roboto Slab fonts.google.com/?query=Roboto+Slab The fonts can be applied at the design and publishing stage, so using them in draft Word documents is unnecessary.

All body text should be either in the colour named ‘Darkest’ or in white, whichever provides greater contrast with the current background colour.

For web page accessibility, small text must have a minimum resolution of 14 pixels and the large text minimum is 18 pixels.

eSafety Parents | Brand guidelines - 1.6

Headlines / hero messaging

Aa Aa

Roboto Slab Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 Roboto Slab Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

Copy / body text

Aa Aa

Work Sans Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 Work Sans Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

48

Parent primary colour palette These are the primary colours for the eSafety Parent audience segment.

They should be used for segment wide assets and web pages.

All body text should be either in the colour named ‘Darkest’ or in white, whichever provides greater contrast with the current background colour.

A

PASS

A

PASS

Aquamarine

A

FAIL

HEX #5ECDC9 RGB R94 G205 B201 CMYK C56 M0 Y26 K0

A

FAIL

A

FAIL

A

PASS

A

PASS

A

PASS

WCAG AA Complaint

Tango

HEX #EC8865 RGB R236 G136 B101 CMYK C2 M55 Y69 K0

For web page accessibility, small text must have a minimum resolution of 14 pixels and the large text minimum is 18 pixels.

eSafety Parents | Brand guidelines - 1.6

49

Extended colour palette This extended colour palette should be used in all eSafety Parents content for extensive backgrounds and illustrations.

The lighter shades should only be used as text on dark backgrounds, with adequate contrast for accessibility. The colours with AA and A should be used where the 4:5:1 contrast ratio cannot be achieved with the brand colours or the lighter percentages.

Please refer to the Appendix for accessible colour combinations. To confirm the colour combination passes accessibility, please use an online contrast checker.

High contrast colours

Primary

Extended

Aquamarine AA Aquamarine A HEX #01615F RGB 1 97 95 CMYK 91 43 58 25

HEX #00857E RGB 0 133 126 CMYK 86 28 53 7

Aquamarine

Aquamarine 75% Aquamarine 50% Aquamarine 25% HEX #86D9D6 RGB 134 217 214 CMYK 44 0 20 0

HEX #ADE5E3 RGB 173 229 227 CMYK 30 0 13 0

HEX #D6F2F1 RGB 214 242 241 CMYK 15 0 6 0

Tango A

Tango

Tango 75%

Tango 50%

Tango 25%

Light Grey

Light Grey 75% Light Grey 50% Light Grey 25%

High contrast colours

Primary

Extended

eSafety Navy A

eSafety Navy

Navy 75%

Navy 50%

Navy 25%

Tango AA

Darkest A

Darkest

Darkest 75%

Darkest 50%

Darkest 25%

Light Grey AA Light Grey A

HEX #02182E RGB 2 24 46 CMYK 93 77 45 70

HEX #1C1F27 RGB 28 31 39 CMYK 79 71 58 71

HEX #1B324B RGB 27 50 75 CMYK 93 77 45 42

HEX #333740 RGB 52 55 65 CMYK 44 34 22 77

eSafety Parents | Brand guidelines - 1.6

HEX #546578 RGB 84 101 120 CMYK 71 54 38 14

HEX #6B696D RGB 107 105 109 CMYK 59 52 47 17

HEX #8C97A4 RGB 140 151 164 CMYK 48 35 27 1

HEX #9b9a9d RGB 155 154 157 CMYK 42 35 33 1

HEX #C5CAD1 RGB 197 202 209 CMYK 22 15 12 0

HEX #CCCCCD RGB 204 204 205 CMYK 19 15 15 K0

HEX #802E19 HEX #BF5A36 RGB 128 46 25 RGB 191 90 54 CMYK 31 88 100 35 CMYK 19 76 88 7

HEX #6B696D RGB 107 105 109 CMYK 59 52 47 17

HEX #78777A RGB 120 119 122 CMYK 55 47 44 10

HEX #5ECDC9 RGB 94 205 201 CMYK 57 0 26 0

HEX #EC8865 RGB 236 136 101 CMYK 4 57 62 0

HEX #CDCDCE RGB 205 205 206 CMYK 19 15 14 0

HEX #F0A58B RGB 240 165 139 CMYK 3 41 42 0

HEX #D9D9DA RGB 217 217 218 CMYK 14 11 10 0

HEX #F5C3B1 RGB 245 195 177 CMYK 2 27 26 0

HEX #E5E5E6 RGB 229 229 230 CMYK 9 7 6 0

HEX #FAE0D7 RGB 250 224 215 CMYK 1 13 11 0

HEX #F2F2F2 RGB 242 242 242 CMYK 4 3 3 0

50

Extended colour palette High contrast colours

Primary

Extended

People eater AA People eater A

People eater

People eater 75% People eater 50% People eater 25%

HEX #5D4C75 RGB 93 76 117 CMYK 71 76 30 13

HEX #7E6CA1 RGB 126 108 161 CMYK 58 62 12 0

HEX #BCAFD5 RGB 188 175 213 CMYK 25 30 0 0

eSafety Parents | Brand guidelines - 1.6

HEX #CCC3DF RGB 204 195 223 CMYK 18 21 1 0

HEX #DDD6E9 RGB 221 214 233 CMYK 11 14 1 0

HEX #F0EDF5 RGB 240 237 245 CMYK 4 5 1 0

High contrast colours

Primary

Extended

Timber A

Timber

Timber 75%

Timber AA

HEX #85775A HEX #645C49 RGB 133 119 90 RGB 100 92 73 CMYK 56 53 70 29 CMYK 46 44 67 16

HEX #D6C8A7 RGB 214 200 167 CMYK 17 18 36 0

HEX #E0D5BD RGB 224 213 189 CMYK 12 13 26 0

Timber 50%

HEX #EAE3D2 RGB 234 227 210 CMYK 8 8 17 0

Timber 25%

HEX #F4F1E8 RGB 244 241 232 CMYK C3 M3 Y7 K0

51

Photography Our brand speaks directly to people, encouraging positive engagement.

Our photography achieves this by featuring real people, with at least one person looking into the camera. This fosters a sense of connection and dialogue, engaging the audience and sparking their interest in our message.

Photography do’s • Backgrounds should be either pale and simple or bright and bold, highlighting the people as the focal point.

• Use images of people from the relevant age groups when discussing them. Show diverse backgrounds and abilities to highlight our support for all Australians.

• Choose positive, genuine moments that show people overcoming challenges.

• Minimise the presence of devices in images. As a peoplecentric organisation, we want to emphasise the human aspect, despite our technological connections.

Photography don’ts • Never show just hands and devices.

• Avoid using images without people.

• Avoid showing sad or crying people – they should look empowered by positive solutions.

eSafety Parents | Brand guidelines - 1.6

52

Illustration Our brand deals with a lot of difficult topics.

To help convey our messages, we use a mixture of illustrations unique to eSafety.

Each segment should only use the colours of its extended palette. This helps differentiate the brand segments while maintaining a unified look.

Illustration do’s • Ensure that at least one person is looking at the audience or their face is uplifted in the audience’s direction.

• Show diverse ages, sexes and skin tones to support an inclusive culture.

• Pose the people with natural movements and human interactions.

• Show life-like size differences for people of different ages.

• When discussing particular age groups, always use illustrations with people of corresponding ages.

• Education images should always show students in uniforms.

Illustration don’ts • Never show just hands and devices.

• Always have people in the illustration.

• Don’t use only parts of people.

• Avoid showing sad or crying people – they should look empowered by positive solutions.

eSafety Parents | Brand guidelines - 1.6

53

Iconography Icons are used across all eSafety segments.

Each subject has it’s own icon which is used consistently throughout all eSafety segments. All icons have a similar line thickness and all ‘lines’ are coloured in ‘eSafety Navy’.

The fill and background can use the extended palette for the audience segment.

There is only one size for digital use; the size is shown in the diagram to the right.

60px

40px

Padding 10px

Icons should never be used larger than 60px. If you need something to be larger use an illustration instead.

eSafety Parents | Brand guidelines - 1.6

54

Lock-up and positioning The eSafety band lock-up used in the footer is mandatory for all documents that will be shared with externals.

The logo should always sit in the bottom left corner of the band, shown in white on eSafety Navy or full colour on Light Grey 50%.

X

X

Band lock-up The band (Z) is double the height of the logo (Y) and the URL (X) is half the height of the logo (Y).

Both should always be horizontally centered within the band.

The logo (Y) is always left aligned with the left-hand padding the same as the logo height (Y). The URL is always right-aligned with the right-hand padding the same as the logo height (Y).

eSafety Parents | Brand guidelines - 1.6

55

Lock-up and logo application The band lock-up is designed to provide an anchor to the layout and associated elements. It provides flexibility while delivering consistency.

Preferred options for logo positioning

Lock-up examples

Whilst the band lock-up is considered mandatory, there may be exceptions to the rule where the logo position and execution are determined by the medium. Top and bottom left are our preferred logo placement options for all logos.

Logos should always adhere to clear space guidelines as well as the band lock-up application rules outlined on the previous pages.

When creating or updating documents, please ensure that the date created is added in the following format: Month (word) year (YYYY), e.g. November 2023. This should be added to the last page of the document in Work Sans font, size 9pt in the colour ‘Darkest’. Positioned in the margin equal distance from the page edge and the footer, running down the page at 90°. If a product is to be printed and stored at the warehouse, a unique code needs to be created for it. Please get in touch with the design team to assist with this.

eSafety Parents | Brand guidelines - 1.6

56

version 1.6

eSafety Women | Brand guidelines - 1.6

57

Logo guidelines Logo consistency is essential because it helps build a strong and uniformed brand identity.

Seal - inline

The audience segment logos do not include the Australian Government crest.

The eSafety Seniors logo is in Seal or white.

The inline version is to be used wherever space, size and layout permits. The white on eSafety Navy version can be used where a dark background is required.

Outlined on the following pages are the rules for how the logo is to be used.

White on eSafety Navy - inline

Note: Segment logos should be used in their entirety and should not be manipulated in any way.

Seal - inline stacked

eSafety Seniors | Brand guidelines - 1.6

White on eSafety Navy - inline stacked

58

Logo clearspace The clearspace zone is indicated by the height of the ‘S’.

The ‘S’ is from the word eSafety and should be used at the same size as within the logo.

Seal - inline

Seal - inline stacked

eSafety Seniors | Brand guidelines - 1.6

59

Logo minimum size The minimum size shown here must be seen as a minimum, but can be displayed at a larger size.

22px digital

The same rules apply to every logo version for both print and digital.

22px digital

This adheres to the Australian Government set guidelines.

Note: Segment logos should be used in their entirety and should not be manipulated in any way.

8mm print

8mm print

eSafety Seniors | Brand guidelines - 1.6

60

Typography For all assets both digital and print we use two fonts: Roboto Slab and Work Sans.

These fonts are available to download free from Google.

Work Sans fonts.google.com/?query=Work+Sans Roboto Slab fonts.google.com/?query=Roboto+Slab The fonts can be applied at the design and publishing stage, so using them in draft Word documents is unnecessary.

All body text should be either in the colour named ‘Darkest’ or in white, whichever provides greater contrast with the current background colour.

For web page accessibility, small text must have a minimum resolution of 14 pixels and the large text minimum is 18 pixels.

eSafety Seniors | Brand guidelines - 1.6

Headlines / hero messaging

Aa Aa

Roboto Slab Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 Roboto Slab Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

Copy / body text

Aa Aa

Work Sans Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 Work Sans Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

61

Seniors primary colour palette These are the primary colours for the eSafety Seniors audience segment.

They should be used for segment wide assets and web pages.

All body text should be either in the colour named ‘Darkest’ or in white, whichever provides greater contrast with the current background colour.

A

PA SS

A

PASS

A

PASS

A

PASS

A

FAIL

A

FAIL

A

PASS

Seal

Plum

HEX #396E77 RGB R57 G110 B119 CMYK C80 M44 Y45 K14

HEX #7F3667 RGB R127 G54 B103 CMYK C51 M90 Y33 K14

A

PASS

WCAG AA Complaint

For web page accessibility, small text must have a minimum resolution of 14 pixels and the large text minimum is 18 pixels.

eSafety Seniors | Brand guidelines - 1.6

62

Extended colour palette This extended colour palette should be used in all eSafety Seniors content for extensive backgrounds, illustrations and shadows.

The lighter shades should only be used as text on dark backgrounds, with adequate contrast for accessibility. The colours with AA and A should be used where the 4:5:1 contrast ratio cannot be achieved with the brand colours or the lighter percentages.

Please refer to the Appendix for accessible colour combinations. To confirm the colour combination passes accessibility, please use an online contrast checker.

High contrast colours

Primary

Extended

Seal AA

Seal A

Seal

Seal 75%

Seal 50%

Seal 25%

Plum A

Plum

Plum 75%

Plum 50%

Plum 25%

Light Grey

Light Grey 75% Light Grey 50% Light Grey 25%

HEX #00292E HEX #1B4B53 RGB 0 41 46 RGB 27 75 83 CMYK 94 65 62 64 CMYK 89 56 53 36

High contrast colours

Primary

Extended

eSafety Navy A

eSafety Navy

Navy 75%

Navy 50%

Navy 25%

Plum AA

Darkest A

Darkest

Darkest 75%

Darkest 50%

Darkest 25%

Light Grey AA Light Grey A

HEX #02182E RGB 2 24 46 CMYK 93 77 45 70

HEX #1C1F27 RGB 28 31 39 CMYK 79 71 58 71

HEX #1B324B RGB 27 50 75 CMYK 93 77 45 42

HEX #333740 RGB 52 55 65 CMYK 44 34 22 77

eSafety Seniors | Brand guidelines - 1.6

HEX #546578 RGB 84 101 120 CMYK 71 54 38 14

HEX #6B696D RGB 107 105 109 CMYK 59 52 47 17

HEX #8C97A4 RGB 140 151 164 CMYK 48 35 27 1

HEX #9B9A9D RGB 155 154 157 CMYK 42 35 33 1

HEX #C5CAD1 RGB 197 202 209 CMYK 22 15 12 0

HEX #CCCCCD RGB 204 204 205 CMYK 19 15 15 K0

HEX #3F002E HEX #52173E RGB 63 0 46 RGB 82 23 62 CMYK 62 100 48 60 CMYK 58 96 45 46

HEX #6B696D RGB 107 105 109 CMYK 59 52 47 17

HEX #78777A RGB 120 119 122 CMYK 55 47 44 10

HEX #396E77 RGB 57 110 119 CMYK 80 44 45 14

HEX #7F3667 RGB 127 54 103 CMYK 51 90 33 14

HEX #CDCDCE RGB 205 205 206 CMYK 19 15 14 0

HEX #6A9299 RGB 106 146 153 CMYK 62 31 35 2

HEX #9F688D RGB 159 104 141 CMYK 40 67 23 2

HEX #D9D9DA RGB 217 217 218 CMYK 14 11 10 0

HEX #9BB5BA RGB 155 181 186 CMYK 40 19 23 0

HEX #BE99B2 RGB 190 153 178 CMYK 26 42 15 0

HEX #E5E5E6 RGB 229 229 230 CMYK 9 7 6 0

HEX #CCDADC RGB 204 218 220 CMYK 19 7 10 0

HEX #E3D3DE RGB 227 211 222 CMYK 9 16 4 0

HEX #F2F2F2 RGB 242 242 242 CMYK 4 3 3 0

63

Photography Our brand speaks directly to people, encouraging positive engagement.

Our photography achieves this by featuring real people, with at least one person looking into the camera. This fosters a sense of connection and dialogue, engaging the audience and sparking their interest in our message.

Photography do’s • Backgrounds should be either pale and simple or bright and bold, highlighting the people as the focal point.

• Use images of people from the relevant age groups when discussing them. Show diverse backgrounds and abilities to highlight our support for all Australians.

• Choose positive, genuine moments that show people overcoming challenges.

• Minimise the presence of devices in images. As a peoplecentric organisation, we want to emphasise the human aspect, despite our technological connections.

Photography don’ts • Never show just hands and devices.

• Avoid using images without people.

• Avoid showing sad or crying people – they should look empowered by positive solutions.

eSafety Seniors | Brand guidelines - 1.6

64

Illustration Our brand deals with a lot of difficult topics.

To help convey our messages, we use a mixture of illustrations unique to eSafety.

Each segment should only use the colours of its extended palette. This helps differentiate the brand segments while maintaining a unified look.

Illustration do’s • Ensure that at least one person is looking at the audience or their face is uplifted in the audience’s direction.

• Show diverse ages, sexes and skin tones to support an inclusive culture.

• Pose the people with natural movements and human interactions.

• Show life-like size differences for people of different ages.

• When discussing particular age groups, always use illustrations with people of corresponding ages.

• Education images should always show students in uniforms.

Illustration don’ts • Never show just hands and devices.

• Always have people in the illustration.

• Don’t use only parts of people.

• Avoid showing sad or crying people – they should look empowered by positive solutions.

eSafety Seniors | Brand guidelines - 1.6

65

Iconography Icons are used across all eSafety segments.

Each subject has it’s own icon which is used consistently throughout all eSafety segments. All icons have a similar line thickness and all ‘lines’ are coloured in ‘eSafety Navy’.

The fill and background can use the extended palette for the audience segment.

There is only one size for digital use; the size is shown in the diagram to the right.

60px

40px

Padding 10px

Icons should never be used larger than 60px. If you need something to be larger use an illustration instead.

eSafety Seniors | Brand guidelines - 1.6

66

Lock-up and positioning The eSafety band lock-up used in the footer is mandatory for all documents that will be shared with externals.

The logo should always sit in the bottom left corner of the band, shown in white on eSafety Navy or full colour on Light Grey 50%.

X

X

Band lock-up The band (Z) is double the height of the logo (Y) and the URL (X) is half the height of the logo (Y).

Both should always be horizontally centered within the band.

The logo (Y) is always left aligned with the left-hand padding the same as the logo height (Y). The URL is always right-aligned with the right-hand padding the same as the logo height (Y).

eSafety Seniors | Brand guidelines - 1.6

67

Lock-up and logo application The band lock-up is designed to provide an anchor to the layout and associated elements. It provides flexibility while delivering consistency.

Preferred options for logo positioning

Lock-up examples

Whilst the band lock-up is considered mandatory, there may be exceptions to the rule where the logo position and execution are determined by the medium. Top and bottom left are our preferred logo placement options for all logos.

Logos should always adhere to clear space guidelines as well as the band lock-up application rules outlined on the previous pages.

When creating or updating documents, please ensure that the date created is added in the following format: Month (word) year (YYYY), e.g. November 2023. This should be added to the last page of the document in Work Sans font, size 9pt in the colour ‘Darkest’. Positioned in the margin equal distance from the page edge and the footer, running down the page at 90°. If a product is to be printed and stored at the warehouse, a unique code needs to be created for it. Please get in touch with the design team to assist with this.

eSafety Seniors | Brand guidelines - 1.6

68

version 1.6

eSafety Women | Brand guidelines - 1.6

69

Logo guidelines Logo consistency is essential because it helps build a strong and uniformed brand identity.

Plum - inline

The audience segment logos do not include the Australian Government crest.

The eSafety Women logo is in Plum or white.

The inline version is to be used wherever space, size and layout permits. The white on eSafety Navy version can be used where a dark background is required.

Outlined on the following pages are the rules for how the logo is to be used.

White on eSafety Navy - inline

Note: Segment logos should be used in their entirety and should not be manipulated in any way.

Plum - inline stacked

eSafety Women | Brand guidelines - 1.6

White on eSafety Navy - inline stacked

70

Logo clearspace The clearspace zone is indicated by the height of the ‘S’.

The ‘S’ is from the word eSafety and should be used at the same size as within the logo.

Plum - inline

Plum - inline stacked

eSafety Women | Brand guidelines - 1.6

71

Logo minimum size The minimum size shown here must be seen as a minimum, but can be displayed at a larger size.

22px digital

The same rules apply to every logo version for both print and digital.

22px digital

This adheres to the Australian Government set guidelines.

Note: Segment logos should be used in their entirety and should not be manipulated in any way.

8mm print

8mm print

eSafety Women | Brand guidelines - 1.6

72

Typography For all assets both digital and print we use two fonts: Roboto Slab and Work Sans.

These fonts are available to download free from Google.

Work Sans fonts.google.com/?query=Work+Sans Roboto Slab fonts.google.com/?query=Roboto+Slab The fonts can be applied at the design and publishing stage, so using them in draft Word documents is unnecessary.

All body text should be either in the colour named ‘Darkest’ or in white, whichever provides greater contrast with the current background colour.

For web page accessibility, small text must have a minimum resolution of 14 pixels and the large text minimum is 18 pixels.

eSafety Women | Brand guidelines - 1.6

Headlines / hero messaging

Aa Aa

Roboto Slab Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 Roboto Slab Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

Copy / body text

Aa Aa

Work Sans Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 Work Sans Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

73

Women primary colour palette These are the primary colours for the eSafety Women audience segment.

They should be used for segment wide assets and web pages.

All body text should be either in the colour named ‘Darkest’ or in white, whichever provides greater contrast with the current background colour.

A

FAIL

Plum

A

FAIL

A

PASS

HEX #7F3667 RGB R127 G54 B103 CMYK C51 M90 Y33 K14

A

PASS

A

PASS

A

PASS

A

FAIL

A

FAIL

WCAG AA Complaint

Green

HEX #9ECDAD RGB R158 G205 B173 CMYK C39 M3 Y38 K0

For web page accessibility, small text must have a minimum resolution of 14 pixels and the large text minimum is 18 pixels.

eSafety Women | Brand guidelines - 1.6

74

Extended colour palette This extended colour palette should be used in all eSafety Women content for extensive backgrounds, illustrations and shadows.

The lighter shades should only be used as text on dark backgrounds, with adequate contrast for accessibility. The colours with AA and A should be used where the 4:5:1 contrast ratio cannot be achieved with the brand colours or the lighter percentages.

Please refer to the Appendix for accessible colour combinations. To confirm the colour combination passes accessibility, please use an online contrast checker.

High contrast colours

Primary

Extended

Plum AA

Plum A

Plum

Plum 75%

Plum 50%

Plum 25%

Green A

Green

Green 75%

Green 50%

Green 25%

Light Grey

Light Grey 75% Light Grey 50% Light Grey 25%

HEX #3F002E HEX #52173E RGB 63 0 46 RGB 82 23 62 CMYK 62 100 48 60 CMYK 58 96 45 46

High contrast colours

Primary

Extended

eSafety Navy A

eSafety Navy

Navy 75%

Navy 50%

Navy 25%

Green AA

Darkest A

Darkest

Darkest 75%

Darkest 50%

Darkest 25%

Light Grey AA Light Grey A

HEX #02182E RGB 2 24 46 CMYK 93 77 45 70

HEX #1C1F27 RGB 28 31 39 CMYK 79 71 58 71

HEX #1B324B RGB 27 50 75 CMYK 93 77 45 42

HEX #333740 RGB 52 55 65 CMYK 44 34 22 77

eSafety Women | Brand guidelines - 1.6

HEX #546578 RGB 84 101 120 CMYK 71 54 38 14

HEX #6B696D RGB 107 105 109 CMYK 59 52 47 17

HEX #8C97A4 RGB 140 151 164 CMYK 48 35 27 1

HEX #9B9A9D RGB 155 154 157 CMYK 42 35 33 1

HEX #C5CAD1 RGB 197 202 209 CMYK 22 15 12 0

HEX #CCCCCD RGB 204 204 205 CMYK 19 15 15 K0

HEX #1F6843 HEX #398256 RGB 31 104 67 RGB 57 130 86 CMYK 85 34 84 28 CMYK 79 27 79 12

HEX #6B696D RGB 107 105 109 CMYK 59 52 47 17

HEX #78777A RGB 120 119 122 CMYK 55 47 44 10

HEX #7F3667 RGB 127 54 103 CMYK 51 90 33 14

HEX #9ECDAD RGB 158 205 173 CMYK 39 3 38 0

HEX #CDCDCE RGB 205 205 206 CMYK 19 15 14 0

HEX #9F688D RGB 159 104 141 CMYK 40 67 23 2

HEX #B6D9C1 RGB 182 217 193 CMYK 29 2 28 0

HEX #D9D9DA RGB 217 217 218 CMYK 14 11 10 0

HEX #BE99B2 RGB 190 153 178 CMYK 26 42 15 0

HEX #CEE5D5 RGB 206 229 213 CMYK 19 1 18 0

HEX #E5E5E6 RGB 229 229 230 CMYK 9 7 6 0

HEX #E3D3DE RGB 227 211 222 CMYK 9 16 4 0

HEX #E6F2EA RGB 230 242 234 CMYK 9 1 8 0

HEX #F2F2F2 RGB 242 242 242 CMYK 4 3 3 0

75

Photography Our brand speaks directly to people, encouraging positive engagement.

Our photography achieves this by featuring real people, with at least one person looking into the camera. This fosters a sense of connection and dialogue, engaging the audience and sparking their interest in our message.

Photography do’s • Backgrounds should be either pale and simple or bright and bold, highlighting the people as the focal point.

• Use images of people from the relevant age groups when discussing them. Show diverse backgrounds and abilities to highlight our support for all Australians.

• Choose positive, genuine moments that show people overcoming challenges.

• Minimise the presence of devices in images. As a peoplecentric organisation, we want to emphasise the human aspect, despite our technological connections.

Photography don’ts • Never show just hands and devices.

• Avoid using images without people.

• Avoid showing sad or crying people – they should look empowered by positive solutions.

eSafety Women | Brand guidelines - 1.6

76

Illustration Our brand deals with a lot of difficult topics.

To help convey our messages, we use a mixture of illustrations unique to eSafety.

Each segment should only use the colours of its extended palette. This helps differentiate the brand segments while maintaining a unified look.

Illustration do’s • Ensure that at least one person is looking at the audience or their face is uplifted in the audience’s direction.

• Show diverse ages, sexes and skin tones to support an inclusive culture.

• Pose the people with natural movements and human interactions.

• Show life-like size differences for people of different ages.

• When discussing particular age groups, always use illustrations with people of corresponding ages.

• Education images should always show students in uniforms.

Illustration don’ts • Never show just hands and devices.

• Always have people in the illustration.

• Don’t use only parts of people.

• Avoid showing sad or crying people – they should look empowered by positive solutions.

eSafety Women | Brand guidelines - 1.6

77

Iconography Icons are used across all eSafety segments.

Each subject has it’s own icon which is used consistently throughout all eSafety segments. All icons have a similar line thickness and all ‘lines’ are coloured in ‘eSafety Navy’.

The fill and background can use the extended palette for the audience segment.

There is only one size for digital use; the size is shown in the diagram to the right.

60px

40px

Padding 10px

Icons should never be used larger than 60px. If you need something to be larger use an illustration instead.

eSafety Women | Brand guidelines - 1.6

78

Lock-up and positioning The eSafety band lock-up used in the footer is mandatory for all documents that will be shared with externals.

The logo should always sit in the bottom left corner of the band, shown in white on eSafety Navy or full colour on Light Grey 50%.

X

X

Band lock-up The band (Z) is double the height of the logo (Y) and the URL (X) is half the height of the logo (Y).

Both should always be horizontally centered within the band.

The logo (Y) is always left aligned with the left-hand padding the same as the logo height (Y). The URL is always right-aligned with the right-hand padding the same as the logo height (Y).

eSafety Women | Brand guidelines - 1.6

79

Lock-up and logo application The band lock-up is designed to provide an anchor to the layout and associated elements. It provides flexibility while delivering consistency.

Preferred options for logo positioning

Lock-up examples

Whilst the band lock-up is considered mandatory, there may be exceptions to the rule where the logo position and execution are determined by the medium. Top and bottom left are our preferred logo placement options for all logos.

Logos should always adhere to clear space guidelines as well as the band lock-up application rules outlined on the previous pages.

When creating or updating documents, please ensure that the date created is added in the following format: Month (word) year (YYYY), e.g. November 2023. This should be added to the last page of the document in Work Sans font, size 9pt in the colour ‘Darkest’. Positioned in the margin equal distance from the page edge and the footer, running down the page at 90°. If a product is to be printed and stored at the warehouse, a unique code needs to be created for it. Please get in touch with the design team to assist with this.

eSafety Women | Brand guidelines - 1.6

80

version 1.6

eSafety Women | Brand guidelines - 1.6

81

Logo guidelines Logo consistency is very important because it helps build a strong and uniformed brand identity.

Flag - inline

The audience segment logos do not include the Australian Government crest.

The eSafety Young People logo is in Flag or white.

The inline version is to be used wherever space, size and layout permits. The white on eSafety Navy version can be used where a dark background is required.

Outlined on the following pages are the rules for how the logo is to be used.

White on eSafety Navy - inline

Note: Segment logos should be used in their entirety and should not be manipulated in any way.

Flag - inline stacked

eSafety Young People | Brand guidelines - 1.6

White on eSafety Navy - inline stacked

82

Logo clearspace The clearspace zone is indicated by the height of the ‘S’.

The ‘S’ is from the word eSafety and should be used at the same size as within the logo.

Flag - inline

Flag - inline stacked

eSafety Young People | Brand guidelines - 1.6

83

Logo minimum size The minimum size shown here must be seen as a minimum, but can be displayed at a larger size.

22px digital

The same rules apply to every logo version for both print and digital.

22px digital

This adheres to the Australian Government set guidelines.

Note: Segment logos should be used in their entirety and should not be manipulated in any way.

8mm print

8mm print

eSafety Young People | Brand guidelines - 1.6

84

Typography For all Young People assets both digital and print we use two fonts: Work Sans and Rubik.

These fonts are available to download free from Google.

Work Sans fonts.google.com/?query=Work+Sans Rubik fonts.google.com/specimen/Rubik?query=rub The fonts can be applied at the design and publishing stage, so it’s not necessary to use them in draft Word documents.

All text that isn’t a headline should be in the colour known as ‘Darkest’. For web page accessibility, small text must have a minimum resolution of 14 pixels and the large text minimum is 18 pixels.

eSafety Young People | Brand guidelines - 1.6

Headlines / hero messaging

Aa Aa

Rubik abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 Rubik Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

Copy / body text

Aa Aa

Work Sans Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 Work Sans Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

85

Young People primary colour palette These are the primary colours for the eSafety Young People audience segment.

They should be used for segment wide assets and web pages.

A

FAIL

Flag

A

FAIL

A

PASS

HEX #133D8E RGB R19 G61 B142 CMYK C100 M89 Y12 K1

eSafety Young People | Brand guidelines - 1.6

A

PASS

A

PASS

A

PASS

A

FAIL

A

FAIL

WCAG AA Complaint

Aquamarine

HEX #5ECDC9 RGB R94 G205 B201 CMYK C56 M0 Y26 K0

86

Extended colour palette This extended colour palette should be used in all eSafety Young People content for extensive backgrounds, illustrations and shadows.

The lighter shades should only be used as text on dark backgrounds, with adequate contrast for accessibility. The colours with AA and A should be used where the 4:5:1 contrast ratio cannot be achieved with the brand colours or the lighter percentages.

Please refer to the Appendix for accessible colour combinations. To confirm the colour combination passes accessibility, please use an online contrast checker.

High contrast colours

Flag AA

Flag A

HEX #0C285F HEX #122147 RGB 12 40 95 RGB 18 33 71 CMYK 100 90 40 45 CMYK 100 93 33 27

Primary

Extended

Flag

Flag 75%

HEX #133D8E RGB 19 61 142 CMYK 100 89 12 1

HEX #4E6DAA RGB 78 109 170 CMYK 77 58 7 1

Flag 50%

HEX #889DC6 RGB 136 157 198 CMYK 48 32 6 0

Flag 25%

HEX #C3CDE2 RGB 195 205 226 CMYK 22 14 3 0

High contrast colours

Primary

Extended

eSafety Navy A

eSafety Navy

Navy 75%

Navy 50%

Navy 25%

Aquamarine AA Aquamarine A

Aquamarine

Aquamarine 75% Aquamarine 50% Aquamarine 25%

Darkest A

Darkest

Darkest 75%

Darkest 50%

Darkest 25%

Light Grey AA Light Grey A

Light Grey

Light Grey 75% Light Grey 50% Light Grey 25%

HEX #02182E RGB 2 24 46 CMYK 93 77 45 70

HEX #1C1F27 RGB 28 31 39 CMYK 79 71 58 71

HEX #1B324B RGB 27 50 75 CMYK 93 77 45 42

HEX #333740 RGB 52 55 65 CMYK 44 34 22 77

eSafety Young People | Brand guidelines - 1.6

HEX #546578 RGB 84 101 120 CMYK 71 54 38 14

HEX #6B696D RGB 107 105 109 CMYK 59 52 47 17

HEX #8C97A4 RGB 140 151 164 CMYK 48 35 27 1

HEX #9B9A9D RGB 155 154 157 CMYK 42 35 33 1

HEX #C5CAD1 RGB 197 202 209 CMYK 22 15 12 0

HEX #CCCCCD RGB 204 204 205 CMYK 19 15 15 K0

HEX #01615F RGB 1 97 95 CMYK 91 43 58 25

HEX #6B696D RGB 107 105 109 CMYK 59 52 47 17

HEX #00857E RGB 0 133 126 CMYK 86 28 53 7

HEX #78777A RGB 120 119 122 CMYK 55 47 44 10

HEX #5ECDC9 RGB 94 205 201 CMYK 57 0 26 0

HEX #CDCDCE RGB 205 205 206 CMYK 19 15 14 0

HEX #86D9D6 RGB 134 217 214 CMYK 44 0 20 0

HEX #D9D9DA RGB 217 217 218 CMYK 14 11 10 0

HEX #ADE5E3 RGB 173 229 227 CMYK 30 0 13 0

HEX #E5E5E6 RGB 229 229 230 CMYK 9 7 6 0

HEX #D6F2F1 RGB 214 242 241 CMYK 15 0 6 0

HEX #F2F2F2 RGB 242 242 242 CMYK 4 3 3 0

87

Extended colour palette High contrast colours

Primary

Extended

Peacock AA

Peacock A

Peacock

Peacock 75%

Peacock 50%

Flamingo AA

Flamingo A

Flamingo

Flamingo 75%

Flamingo 50% Flamingo 25% HEX #FFBACE RGB 255 186 206 CMYK 0 34 3 0

HEX #FFDCE6 RGB 255 220 230 CMYK 0 17 1 0

Frog AA

Frog A

Frog

Frog 75%

Frog 50%

Frog 25%

HEX #223185 RGB 34 49 133 CMYK 100 96 15 3

HEX #2D3EB5 RGB 45 62 181 CMYK 90 83 0 0

HEX #881D43 HEX #C7456A RGB 136 29 67 RGB 199 69 106 CMYK 34 98 58 27 CMYK 19 87 42 1

HEX #237D45 HEX #056033 RGB 35 125 69 RGB 5 96 51 CMYK 90 36 98 32 CMYK 84 27 93 14

HEX #5767DC RGB 87 103 220 CMYK 73 64 0 0

HEX #FF779E RGB 255 119 158 CMYK 0 68 12 0

HEX #54A56D RGB 84 165 109 CMYK 70 13 74 1

eSafety Young People | Brand guidelines - 1.6

HEX #818DE4 RGB 129 141 228 CMYK 51 43 0 0

HEX #FF99B6 RGB 255 153 182 CMYK 0 51 7 0

HEX #78B48A RGB 120 180 138 CMYK 56 11 57 1

HEX #AAB2ED RGB 170 178 237 CMYK 31 26 0 0

HEX #9BC4A8 RGB 155 196 168 CMYK 41 8 40 0

Peacock 25%

HEX #D4D8F6 RGB 212 216 246 CMYK 14 11 0 0

HEX #BFD4C5 RGB 191 212 197 CMYK 25 7 23 0

High contrast colours

Primary

Extended

Green AA

Green

Green 75%

People eater AA People eater A HEX #5D4C75 RGB 93 76 117 CMYK 71 76 30 13

HEX #7E6CA1 RGB 126 108 161 CMYK 58 62 12 0

People eater

People eater 75% People eater 50% People eater 25% HEX #CCC3DF RGB 204 195 223 CMYK 18 21 1 0

HEX #DDD6E9 RGB 221 214 233 CMYK 11 14 1 0

HEX #F0EDF5 RGB 240 237 245 CMYK 4 5 1 0

Plum AA

Plum A

Plum

Plum 75%

Plum 50%

Plum 25%

Green A

HEX #1F6843 HEX #398256 RGB 31 104 67 RGB 57 130 86 CMYK 85 34 84 28 CMYK 79 27 79 12

HEX #3F002E HEX #52173E RGB 63 0 46 RGB 82 23 62 CMYK 62 100 48 60 CMYK 58 96 45 46

HEX #9ECDAD RGB 158 205 173 CMYK 39 3 38 0

HEX #BCAFD5 RGB 188 175 213 CMYK 25 30 0 0

HEX #7F3667 RGB 127 54 103 CMYK 51 90 33 14

HEX #B6D9C1 RGB 182 217 193 CMYK 29 2 28 0

HEX #9F688D RGB 159 104 141 CMYK 40 67 23 2

Green 50%

HEX #CEE5D5 RGB 206 229 213 CMYK 19 1 18 0

HEX #BE99B2 RGB 190 153 178 CMYK 26 42 15 0

Green 25%

HEX #E6F2EA RGB 230 242 234 CMYK 9 1 8 0

HEX #E3D3DE RGB 227 211 222 CMYK 9 16 4 0

88

Extended colour palette High contrast colours

Primary

Extended

Primary

Extended

Radar 25%

Seal AA

Seal A

Seal

Seal 75%

Seal 50%

Seal 25%

Radar AA

Radar A

Radar

Radar 75%

Sunshine AA

Sunshine Logo

Sunshine

Sunshine 75% Sunshine 50% HEX #F6E98E RGB 246 233 142 CMYK 5 3 55 0

HEX #F8F0B3 RGB 248 240 179 CMYK 4 2 36 0

Sunshine 25%

Tango AA

Tango A

Tango

Tango 75%

Tango 50%

Tango 25%

Timber AA

Timber A

Timber

Timber 75%

Timber 50%

Timber 25%

Azure AA

Azure A

Azure

Azure 75%

Azure 50%

Azure 25%

HEX #911B3D HEX #610928 RGB 145 27 61 RGB 97 9 40 CMYK 40 100 68 50 CMYK 30 99 66 25

HEX #EBD958 HEX #917330 RGB 235 217 88 RGB 145 115 48 CMYK 38 48 96 17 CMYK 10 8 79 0

HEX #85775A HEX #645C49 RGB 133 119 90 RGB 100 92 73 CMYK 56 53 70 29 CMYK 46 44 67 16

HEX #B5244D RGB 181 36 77 CMYK 22 98 60 8

HEX #F3E269 RGB 243 226 105 CMYK 6 5 72 0

HEX #D6C8A7 RGB 214 200 167 CMYK 17 18 36 0

eSafety Young People | Brand guidelines - 1.6

HEX #C75A79 RGB 199 90 121 CMYK 20 78 35 1

HEX #E0D5BD RGB 224 213 189 CMYK 12 13 26 0

Radar 50%

High contrast colours

HEX #D990A5 RGB 217 144 165 CMYK 13 51 18 0

HEX #EAE3D2 RGB 234 227 210 CMYK 8 8 17 0

HEX #ECC7D1 RGB 236 199 209 CMYK 5 24 7 0

HEX #FBF7D8 RGB 251 247 216 CMYK 1 1 18 0

HEX #F4F1E8 RGB 244 241 232 CMYK C3 M3 Y7 K0

HEX #00292E HEX #1B4B53 RGB 0 41 46 RGB 27 75 83 CMYK 94 65 62 64 CMYK 89 56 53 36

HEX #802E19 HEX #BF5A36 RGB 128 46 25 RGB 191 90 54 CMYK 31 88 100 35 CMYK 19 76 88 7

HEX #144984 RGB 20 73 132 CMYK 100 80 21 6

HEX #486CB4 RGB 72 108 180 CMYK 78 59 0 0

HEX #396E77 RGB 57 110 119 CMYK 80 44 45 14

HEX #EC8865 RGB 236 136 101 CMYK 4 57 62 0

HEX #62A6DB RGB 98 166 219 CMYK 59 22 0 0

HEX #6A9299 RGB 106 146 153 CMYK 62 31 35 2

HEX #F0A58B RGB 240 165 139 CMYK 3 41 42 0

HEX #98BCDF RGB 152 188 223 CMYK 39 16 2 0

HEX #9BB5BA RGB 155 181 186 CMYK 40 19 23 0

HEX #F5C3B1 RGB 245 195 177 CMYK 2 27 26 0

HEX #B8D1EA RGB 184 209 234 CMYK 26 10 1 0

HEX #CCDADC RGB 204 218 220 CMYK 19 7 10 0

HEX #FAE0D7 RGB 250 224 215 CMYK 1 13 11 0

HEX #D9E9F7 RGB 217 233 247 CMYK 13 3 0 0

89

Photography Our brand speaks directly to people, encouraging positive engagement.

Our photography achieves this by featuring real people, with at least one person looking into the camera. This fosters a sense of connection and dialogue, engaging the audience and sparking their interest in our message.

Photography do’s • Backgrounds should be either pale and simple or bright and bold, highlighting the people as the focal point.

• Use images of people from the relevant age groups when discussing them. Show diverse backgrounds and abilities to highlight our support for all Australians.

• Choose positive, genuine moments that show people overcoming challenges.

• Minimise the presence of devices in images. As a peoplecentric organisation, we want to emphasise the human aspect, despite our technological connections.

Photography don’ts • Never show just hands and devices.

• Avoid using images without people.

• Avoid showing sad or crying people – they should look empowered by positive solutions.

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90

Illustrations Our brand deals with a lot of difficult topics.

To appeal to this audience in an effective and concise manner, we have adopted an illustration style that is bold yet easily interpreted.

The illustrations are created using the following guidelines: Use contrasting colours • This enhances accessibility • Balance brighter colours with muted ones Limit colour usage • Don’t use more than four core colours in a single image • This excludes skin tones and shades/tones to denote shadows/highlights or outlines • Limit colours per illustration but use a varied colour palette across all illustrations Use Timber 50% from the Young People palette in each image • This creates continuity amongst a varied colour palette • Consider the ‘mood’ your colour selection conveys • Avoid anything too cheerful/fun with serious subject matter.

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91

Illustration colour combinations These are examples of colour combinations that may be used for illustrations in the Young People segment.

Additional colour combinations can be explored, however they need to feature colours only in the Young People colour palettes and adhere to the rules for designing illustrations.

• Do not use more than four core colours in a colour combination.

• One colour per combination MUST be Timber 50% for continuity between illustrations.

eSafety Young People | Brand guidelines - 1.6

Frog #54A56D

Timber 50% #EAE3D2

Radar #B5244D

People Eater #BDB0D5

Plum #7F3667

Timber 50% #EAE3D2

A - Seal #1B4B53

Aquamarine 75% #86D9D6

Timber 50% #EAE3D2

Peacock #5767DC

Frog #54A56D

A - Tango #BF5A36

Timber 50% #EAE3D2

Peacock #5767DC

Aquamarine #5ECDC9

Plum #7F3667

A - Tango #BF5A36

People Eater #BDB0D5

A - Frog #358950

People Eater #BDB0D5

Flag #133D8E

Timber 50% #EAE3D2

Flag #133D8E

Timber 50% #EAE3D2

Sunshine Logo #EDDA5A

Peacock #5767DC

A - Seal #1B4B53

Flamingo #FF779E

Flag #133D8E

Timber 50% #EAE3D2

A - Seal #1B4B53

Timber 50% #EAE3D2

Frog #54A56D

Timber 50% #EAE3D2

Flamingo #FF779E

Darkest #333740

92

Iconography Icons are used across all eSafety segments.

Each subject has it’s own icon which is used consistently throughout all eSafety segments. All icons have a similar line thickness and all ‘lines’ are coloured in ‘eSafety Navy’.

The fill and background can use the extended palette for the audience segment.

There is only one size for digital use; the size is shown in the diagram to the right.

80px

60px

Padding 10px

Icons should never be used larger than 60px. If you need something to be larger use an illustration instead.

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93

Lock-up and positioning The eSafety band lock-up used in the footer is mandatory for all documents that will be shared with externals.

The logo should always sit in the bottom left corner of the band, shown in white on eSafety Navy or full colour on Light Grey 50%.

X

X

Band lock-up The band (Z) is double the height of the logo (Y) and the URL (X) is half the height of the logo (Y).

Both should always be horizontally centered within the band.

The logo (Y) is always left aligned with the left-hand padding the same as the logo height (Y). The URL is always right-aligned with the right-hand padding the same as the logo height (Y).

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94

Lock-up and logo application The band lock-up is designed to provide an anchor to the layout and associated elements. It provides flexibility while delivering consistency.

Preferred options for logo positioning

Lock-up examples

Whilst the band lock-up is considered mandatory, there may be exceptions to the rule where the logo position and execution are determined by the medium. Top and bottom left are our preferred logo placement options for all logos.

Logos should always adhere to clear space guidelines as well as the band lock-up application rules outlined on the previous pages.

When creating or updating documents, please ensure that the date created is added in the following format: Month (word) year (YYYY), e.g. November 2023. This should be added to the last page of the document in Work Sans font, size 9pt in the colour ‘Darkest’. Positioned in the margin equal distance from the page edge and the footer, running down the page at 90°. If a product is to be printed and stored at the warehouse, a unique code needs to be created for it. Please get in touch with the design team to assist with this.

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96

Logo guidelines Logo consistency is essential because it helps build a strong and uniformed brand identity.

Frog - inline

The audience segment logos do not include the Australian Government crest.

The eSafety Kids logo is in Frog or white.

The inline version is to be used wherever space, size and layout permits. The white on eSafety Navy version can be used where a dark background is required.

Outlined on the following pages are the rules for how the logo is to be used.

White on eSafety Navy - inline

Note: Segment logos should be used in their entirety and should not be manipulated in any way.

Frog - inline stacked

eSafety Kids | Brand guidelines - 1.6

White on eSafety Navy - inline stacked

97

Logo clearspace The clearspace zone is indicated by the height of the ‘S’.

The ‘S’ is from the word eSafety and should be used at the same size as within the logo.

Frog - inline

Frog - inline stacked

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98

Logo minimum size The minimum size shown here must be seen as a minimum, but can be displayed at a larger size.

22px digital

The same rules apply to every logo version for both print and digital.

22px digital

This adheres to the Australian Government set guidelines.

Note: Segment logos should be used in their entirety and should not be manipulated in any way.

8mm print

8mm print

eSafety Kids | Brand guidelines - 1.6

99

Typography For all eSafety Kids assets both digital and print we use one font: Muli. This font is available from Adobe Fonts.

Muli fonts.adobe.com/fonts/muli Downloading Muli from Adobe Fonts requires an Adobe Account.

The font can be applied at the design and publishing stage, so it’s not necessary to use them in draft Word documents.

All text that isn’t a headline should be in the colour known as ‘Darkest’. For web page accessibility, small text must have a minimum resolution of 14 pixels and the large text minimum is 18 pixels.

eSafety Kids | Brand guidelines - 1.6

Headlines and body copy

Aa Aa Aa

Muli Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 Muli SemiBold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 Muli Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

100

eSafety Kids primary colour palette These are the primary colours for the eSafety Kids audience segment.

They should be used for segment wide assets and web pages.

A

PASS

Frog

A

PASS

A

PASS

HEX #54A56D RGB R84 G165 B109 CMYK C70 M30 Y74 K1

eSafety Kids | Brand guidelines - 1.6

A

PASS

A

FAIL

A

PASS

A

PASS

A

PASS

WCAG AA Complaint

Tango

HEX #EC8865 RGB R236 G136 B101 CMYK C4 M57 Y62 K0

101

Extended colour palette This extended colour palette should be used in all eSafety Kids content for extensive backgrounds, illustrations and shadows.

The lighter shades should only be used as text on dark backgrounds, with adequate contrast for accessibility. The colours with the prefix AA and A should only be used where the 4:5:1 contrast ratio cannot be achieved with the brand colours or the lighter percentages. Please refer to the Appendix for accessible colour combinations. To confirm the colour combination passes accessibility please use an online contrast checker.

High contrast colours

Frog A

Frog

Frog 75%

Frog 50%

Frog 25%

Tango A

Tango

Tango 75%

Tango 50%

Tango 25%

Light Grey

Light Grey 75% Light Grey 50% Light Grey 25%

HEX #237D45 HEX #056033 RGB 35 125 69 RGB 5 96 51 CMYK 90 36 98 32 CMYK 84 27 93 14

Primary

Extended

eSafety Navy A

eSafety Navy

Navy 75%

Navy 50%

Navy 25%

Tango AA

Darkest A

Darkest

Darkest 75%

Darkest 50%

Darkest 25%

Light Grey AA Light Grey A

HEX #1C1F27 RGB 28 31 39 CMYK 79 71 58 71

HEX #1B324B RGB 27 50 75 CMYK 93 77 45 42

HEX #333740 RGB 52 55 65 CMYK 44 34 22 77

eSafety Kids | Brand guidelines - 1.6

HEX #546578 RGB 84 101 120 CMYK 71 54 38 14

HEX #6B696D RGB 107 105 109 CMYK 59 52 47 17

HEX #8C97A4 RGB 140 151 164 CMYK 48 35 27 1

HEX #9B9A9D RGB 155 154 157 CMYK 42 35 33 1

HEX #C5CAD1 RGB 197 202 209 CMYK 22 15 12 0

HEX #CCCCCD RGB 204 204 205 CMYK 19 15 15 K0

Extended

Frog AA

High contrast colours

HEX #02182E RGB 2 24 46 CMYK 93 77 45 70

Primary

HEX #802E19 HEX #BF5A36 RGB 128 46 25 RGB 191 90 54 CMYK 31 88 100 35 CMYK 19 76 88 7

HEX #6B696D RGB 107 105 109 CMYK 59 52 47 17

HEX #78777A RGB 120 119 122 CMYK 55 47 44 10

HEX #54A56D RGB 84 165 109 CMYK 70 13 74 1

HEX #EC8865 RGB 236 136 101 CMYK 4 57 62 0

HEX #CDCDCE RGB 205 205 206 CMYK 19 15 14 0

HEX #78B48A RGB 120 180 138 CMYK 56 11 57 1

HEX #F0A58B RGB 240 165 139 CMYK 3 41 42 0

HEX #D9D9DA RGB 217 217 218 CMYK 14 11 10 0

HEX #9BC4A8 RGB 155 196 168 CMYK 41 8 40 0

HEX #F5C3B1 RGB 245 195 177 CMYK 2 27 26 0

HEX #E5E5E6 RGB 229 229 230 CMYK 9 7 6 0

HEX #BFD4C5 RGB 191 212 197 CMYK 25 7 23 0

HEX #FAE0D7 RGB 250 224 215 CMYK 1 13 11 0

HEX #F2F2F2 RGB 242 242 242 CMYK 4 3 3 0

102

Extended colour palette High contrast colours

Primary

Extended

Peacock AA

Peacock A

Peacock

Peacock 75%

Peacock 50%

Flamingo AA

Flamingo A

Flamingo

Flamingo 75%

Flag AA

Flag A

Flag

Flag 75%

HEX #223185 RGB 34 49 133 CMYK 100 96 15 3

HEX #2D3EB5 RGB 45 62 181 CMYK 90 83 0 0

HEX #881D43 HEX #C7456A RGB 136 29 67 RGB 199 69 106 CMYK 34 98 58 27 CMYK 19 87 42 1

HEX #0C285F HEX #122147 RGB 12 40 95 RGB 18 33 71 CMYK 100 90 40 45 CMYK 100 93 33 27

HEX #5767DC RGB 87 103 220 CMYK 73 64 0 0

HEX #FF779E RGB 255 119 158 CMYK 0 68 12 0

HEX #133D8E RGB 19 61 142 CMYK 100 89 12 1

eSafety Kids | Brand guidelines - 1.6

HEX #818DE4 RGB 129 141 228 CMYK 51 43 0 0

HEX #FF99B6 RGB 255 153 182 CMYK 0 51 7 0

HEX #4E6DAA RGB 78 109 170 CMYK 77 58 7 1

High contrast colours

Primary

Extended

Aquamarine AA Aquamarine A HEX #01615F RGB 1 97 95 CMYK 91 43 58 25

HEX #00857E RGB 0 133 126 CMYK 86 28 53 7

Aquamarine

Aquamarine 75% Aquamarine 50% Aquamarine 25% HEX #86D9D6 RGB 134 217 214 CMYK 44 0 20 0

HEX #ADE5E3 RGB 173 229 227 CMYK 30 0 13 0

HEX #D6F2F1 RGB 214 242 241 CMYK 15 0 6 0

Flamingo 50% Flamingo 25% HEX #FFBACE RGB 255 186 206 CMYK 0 34 3 0

HEX #FFDCE6 RGB 255 220 230 CMYK 0 17 1 0

Green AA

Green A

Green

Green 75%

Green 50%

Green 25%

Flag 50%

Flag 25%

People eater AA People eater A

People eater

People eater 75% People eater 50% People eater 25%

HEX #AAB2ED RGB 170 178 237 CMYK 31 26 0 0

HEX #889DC6 RGB 136 157 198 CMYK 48 32 6 0

Peacock 25%

HEX #D4D8F6 RGB 212 216 246 CMYK 14 11 0 0

HEX #C3CDE2 RGB 195 205 226 CMYK 22 14 3 0

HEX #1F6843 HEX #398256 RGB 31 104 67 RGB 57 130 86 CMYK 85 34 84 28 CMYK 79 27 79 12

HEX #5D4C75 RGB 93 76 117 CMYK 71 76 30 13

HEX #7E6CA1 RGB 126 108 161 CMYK 58 62 12 0

HEX #5ECDC9 RGB 94 205 201 CMYK 57 0 26 0

HEX #9ECDAD RGB 158 205 173 CMYK 39 3 38 0

HEX #BCAFD5 RGB 188 175 213 CMYK 25 30 0 0

HEX #B6D9C1 RGB 182 217 193 CMYK 29 2 28 0

HEX #CCC3DF RGB 204 195 223 CMYK 18 21 1 0

HEX #CEE5D5 RGB 206 229 213 CMYK 19 1 18 0

HEX #DDD6E9 RGB 221 214 233 CMYK 11 14 1 0

HEX #E6F2EA RGB 230 242 234 CMYK 9 1 8 0

HEX #F0EDF5 RGB 240 237 245 CMYK 4 5 1 0

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Extended colour palette High contrast colours

Primary

Extended

Plum AA

Plum A

Plum

Plum 75%

Plum 50%

Plum 25%

Radar AA

Radar A

Radar

Radar 75%

Radar 50%

Sunshine AA

Sunshine Logo

Sunshine

Sunshine 75% Sunshine 50%

HEX #3F002E HEX #52173E RGB 63 0 46 RGB 82 23 62 CMYK 62 100 48 60 CMYK 58 96 45 46

HEX #911B3D HEX #610928 RGB 145 27 61 RGB 97 9 40 CMYK 40 100 68 50 CMYK 30 99 66 25

HEX #EBD958 HEX #917330 RGB 235 217 88 RGB 145 115 48 CMYK 38 48 96 17 CMYK 10 8 79 0

HEX #7F3667 RGB 127 54 103 CMYK 51 90 33 14

HEX #B5244D RGB 181 36 77 CMYK 22 98 60 8

HEX #F3E269 RGB 243 226 105 CMYK 6 5 72 0

eSafety Kids | Brand guidelines - 1.6

HEX #9F688D RGB 159 104 141 CMYK 40 67 23 2

HEX #C75A79 RGB 199 90 121 CMYK 20 78 35 1

HEX #F6E98E RGB 246 233 142 CMYK 5 3 55 0

HEX #BE99B2 RGB 190 153 178 CMYK 26 42 15 0

HEX #D990A5 RGB 217 144 165 CMYK 13 51 18 0

HEX #F8F0B3 RGB 248 240 179 CMYK 4 2 36 0

High contrast colours

Primary

Extended

Timber AA

Timber A

Timber

Timber 75%

Timber 50%

Timber 25%

Radar 25%

Seal AA

Seal A

Seal

Seal 75%

Seal 50%

Seal 25%

Sunshine 25%

Azure AA

Azure A

Azure

Azure 75%

Azure 50%

Azure 25%

HEX #E3D3DE RGB 227 211 222 CMYK 9 16 4 0

HEX #ECC7D1 RGB 236 199 209 CMYK 5 24 7 0

HEX #FBF7D8 RGB 251 247 216 CMYK 1 1 18 0

HEX #85775A HEX #645C49 RGB 133 119 90 RGB 100 92 73 CMYK 56 53 70 29 CMYK 46 44 67 16

HEX #00292E HEX #1B4B53 RGB 0 41 46 RGB 27 75 83 CMYK 94 65 62 64 CMYK 89 56 53 36

HEX #144984 RGB 20 73 132 CMYK 100 80 21 6

HEX #486CB4 RGB 72 108 180 CMYK 78 59 0 0

HEX #D6C8A7 RGB 214 200 167 CMYK 17 18 36 0

HEX #396E77 RGB 57 110 119 CMYK 80 44 45 14

HEX #62A6DB RGB 98 166 219 CMYK 59 22 0 0

HEX #E0D5BD RGB 224 213 189 CMYK 12 13 26 0

HEX #6A9299 RGB 106 146 153 CMYK 62 31 35 2

HEX #98BCDF RGB 152 188 223 CMYK 39 16 2 0

HEX #EAE3D2 RGB 234 227 210 CMYK 8 8 17 0

HEX #9BB5BA RGB 155 181 186 CMYK 40 19 23 0

HEX #B8D1EA RGB 184 209 234 CMYK 26 10 1 0

HEX #F4F1E8 RGB 244 241 232 CMYK C3 M3 Y7 K0

HEX #CCDADC RGB 204 218 220 CMYK 19 7 10 0

HEX #D9E9F7 RGB 217 233 247 CMYK 13 3 0 0

104

Illustrations Our brand deals with a lot of difficult topics.

To help convey our messages, we use a mixture of illustrations unique to eSafety.

Each segment should only use the colours of its extended palette.

This helps differentiate the brand segments while maintaining a unified look. Please ensure that all illustrations for the eSafety Kids segment are outlined using the brand colour ‘A - Darkest’.

Illustration do’s • Ensure that at least one person is looking at the audience or their face is uplifted in the audience’s direction.

• Show diverse ages, sexes and skin tones to support an inclusive culture.

• Pose the people with natural movements and human interactions.

• Show life-like size differences for people of different ages.

• When discussing particular age groups, always use illustrations with people of corresponding ages.

• Education images should always show students in uniforms.

Illustration don’ts • Never show just hands and devices.

• Always have people in the illustration.

• Don’t use only parts of people.

• Avoid showing sad or crying people – they should look empowered by positive solutions.

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105

Illustrations (continued) Character development to communicate four pillars of eSafety for kids.

Be kind Be safe

Be secure

eSafety Kids | Brand guidelines - 1.6

Be curious

106

Lock-up and positioning The eSafety band lock-up used in the footer is mandatory for all documents that will be shared with externals.

The logo should always sit in the bottom left corner of the band, shown in white on eSafety Navy or in full colour on Light Grey 50%.

X

X

Band lock-up The band (Z) is double the height of the logo (Y) and the URL (X) is half the height of the logo (Y).

Both should always be centered vertically horizontally within the band.

The logo (Y) is always left aligned with the left-hand padding the same as the logo height (Y). The URL is always right aligned with the right hand padding the same as the logo height (Y).

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107

Lock-up and logo application The band lock-up is designed to provide an anchor to the layout and associated elements. It provides flexibility across the segments while delivering consistency.

Preferred options for logo positioning

Lock-up examples

Whilst the band lock-up is considered mandatory, there may be exceptions to the rule where the logo position and execution is determined by the medium. Top and bottom left are our preferred logo placement options for all logos.

Logos should always adhere to clear space guidelines as well as the band lock-up application rules outlined on the previous pages.

The full segment logo with the ‘e’ icon should not be shown on the same page or screen with the eSafety Commissioner logo. Where both logos need to be displayed, the segment wordmark only should be used.

Multi-page documents can display the full segment logo in the band lock-up on the Light Grey background after the first page.

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version 1.6

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109

Logo guidelines Logo consistency is essential because it helps build a strong and uniformed brand identity.

Radar - inline

The audience segment logos do not include the Australian Government crest.

The eSafety Investigations logo is in Radar or white.

The inline version is to be used wherever space, size and layout permits. The white on eSafety Navy version can be used where a dark background is required.

Outlined on the following pages are the rules for how the logo is to be used.

White on eSafety Navy - inline

Note: Segment logos should be used in their entirety and should not be manipulated in any way.

Radar - inline stacked

eSafety Investigations | Brand guidelines - 1.6

White on eSafety Navy - inline stacked

110

Logo clearspace The clearspace zone is indicated by the height of the ‘S’.

The ‘S’ is from the word eSafety and should be used at the same size as within the logo.

Radar - inline

Radar - inline stacked

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111

Logo minimum size The minimum size shown here must be seen as a minimum, but can be displayed at a larger size.

22px digital

The same rules apply to every logo version for both print and digital.

22px digital

This adheres to the Australian Government set guidelines.

Note: Segment logos should be used in their entirety and should not be manipulated in any way.

8mm print

8mm print

eSafety Investigations | Brand guidelines - 1.6

112

Typography For all assets both digital and print we use two fonts: Roboto Slab and Work Sans.

These fonts are available to download free from Google.

Work Sans fonts.google.com/?query=Work+Sans Roboto Slab fonts.google.com/?query=Roboto+Slab The fonts can be applied at the design and publishing stage, so using them in draft Word documents is unnecessary.

All body text should be either in the colour named ‘Darkest’ or in white, whichever provides greater contrast with the current background colour.

For web page accessibility, small text must have a minimum resolution of 14 pixels and the large text minimum is 18 pixels.

eSafety Investigations | Brand guidelines - 1.6

Headlines / hero messaging

Aa Aa

Roboto Slab Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 Roboto Slab Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

Copy / body text

Aa Aa

Work Sans Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 Work Sans Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

113

Investigations primary colour palette These are the primary colours for the eSafety Investigations audience segment.

They should be used for segment wide assets and web pages.

All body text should be either in the colour named ‘Darkest’ or in white, whichever provides greater contrast with the current background colour.

A

FAIL

A

FAIL

A

PASS

A

PASS

Radar

A

FAIL

A

PASS

A

PASS

A

PASS

WCAGG AA Complaint

Peacock

HEX #5767DC RGB R87 G103 B220 CMYK C73 M64 Y0 K0

HEX #B5244D RGB R181 G36 B77 CMYK C22 M98 Y33 K0

For web page accessibility, small text must have a minimum resolution of 14 pixels and the large text minimum is 18 pixels.

A

PASS

Green

A

PASS

HEX #9ECDAD RGB R158 G205 B173 CMYK C39 M3 Y38 K0

eSafety Investigations | Brand guidelines - 1.6

A

FAIL

A

FAIL

A

FAIL

A

FAIL

A

PASS

A

PASS

Azure

HEX #62A6DB RGB R98 G166 B219 CMYK C49 M22 Y0 K0

114

Extended colour palette This extended colour palette should be used in all eSafety Investigations content for extensive backgrounds, illustrations and shadows.

The lighter shades should only be used as text on dark backgrounds, with adequate contrast for accessibility. The colours with AA and A should be used where the 4:5:1 contrast ratio cannot be achieved with the brand colours or the lighter percentages.

Please refer to the Appendix for accessible colour combinations. To confirm the colour combination passes accessibility, please use an online contrast checker.

High contrast colours

Primary

Extended

eSafety Navy A

eSafety Navy

Navy 75%

Navy 50%

Navy 25%

Radar AA

Darkest A

Darkest

Darkest 75%

Darkest 50%

Darkest 25%

Light Grey AA Light Grey A

HEX #02182E RGB 2 24 46 CMYK 93 77 45 70

HEX #1C1F27 RGB 28 31 39 CMYK 79 71 58 71

HEX #1B324B RGB 27 50 75 CMYK 93 77 45 42

HEX #333740 RGB 52 55 65 CMYK 44 34 22 77

eSafety Investigations | Brand guidelines - 1.6

HEX #546578 RGB 84 101 120 CMYK 71 54 38 14

HEX #6B696D RGB 107 105 109 CMYK 59 52 47 17

High contrast colours

HEX #8C97A4 RGB 140 151 164 CMYK 48 35 27 1

HEX #9B9A9D RGB 155 154 157 CMYK 42 35 33 1

HEX #C5CAD1 RGB 197 202 209 CMYK 22 15 12 0

HEX #CCCCCD RGB 204 204 205 CMYK 19 15 15 K0

Radar A

HEX #911B3D HEX #610928 RGB 145 27 61 RGB 97 9 40 CMYK 40 100 68 50 CMYK 30 99 66 25

HEX #6B696D RGB 107 105 109 CMYK 59 52 47 17

HEX #78777A RGB 120 119 122 CMYK 55 47 44 10

Primary

Extended

Radar

Radar 75%

Light Grey

Light Grey 75% Light Grey 50% Light Grey 25%

HEX #B5244D RGB 181 36 77 CMYK 22 98 60 8

HEX #CDCDCE RGB 205 205 206 CMYK 19 15 14 0

HEX #C75A79 RGB 199 90 121 CMYK 20 78 35 1

HEX #D9D9DA RGB 217 217 218 CMYK 14 11 10 0

Radar 50%

HEX #D990A5 RGB 217 144 165 CMYK 13 51 18 0

HEX #E5E5E6 RGB 229 229 230 CMYK 9 7 6 0

Radar 25%

HEX #ECC7D1 RGB 236 199 209 CMYK 5 24 7 0

HEX #F2F2F2 RGB 242 242 242 CMYK 4 3 3 0

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Extended colour palette High contrast colours

Primary

Extended

Peacock AA

Peacock A

Peacock

Peacock 75%

Peacock 50%

Peacock 25%

Green AA

Green A

Green

Green 75%

Green 50%

Green 25%

HEX #223185 RGB 34 49 133 CMYK 100 96 15 3

HEX #2D3EB5 RGB 45 62 181 CMYK 90 83 0 0

HEX #1F6843 HEX #398256 RGB 31 104 67 RGB 57 130 86 CMYK 85 34 84 28 CMYK 79 27 79 12

HEX #5767DC RGB 87 103 220 CMYK 73 64 0 0

HEX #9ECDAD RGB 158 205 173 CMYK 39 3 38 0

eSafety Investigations | Brand guidelines - 1.6

HEX #818DE4 RGB 129 141 228 CMYK 51 43 0 0

HEX #B6D9C1 RGB 182 217 193 CMYK 29 2 28 0

HEX #AAB2ED RGB 170 178 237 CMYK 31 26 0 0

HEX #CEE5D5 RGB 206 229 213 CMYK 19 1 18 0

HEX #D4D8F6 RGB 212 216 246 CMYK 14 11 0 0

High contrast colours

Primary

Extended

Azure AA

Azure

Azure 75%

HEX #144984 RGB 20 73 132 CMYK 100 80 21 6

Azure A

HEX #486CB4 RGB 72 108 180 CMYK 78 59 0 0

HEX #62A6DB RGB 98 166 219 CMYK 59 22 0 0

HEX #98BCDF RGB 152 188 223 CMYK 39 16 2 0

Azure 50%

HEX #B8D1EA RGB 184 209 234 CMYK 26 10 1 0

Azure 25%

HEX #D9E9F7 RGB 217 233 247 CMYK 13 3 0 0

HEX #E6F2EA RGB 230 242 234 CMYK 9 1 8 0

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Photography Our brand speaks directly to people, encouraging positive engagement.

Our photography achieves this by featuring real people, with at least one person looking into the camera. This fosters a sense of connection and dialogue, engaging the audience and sparking their interest in our message.

Photography do’s • Backgrounds should be either pale and simple or bright and bold, highlighting the people as the focal point.

• Use images of people from the relevant age groups when discussing them. Show diverse backgrounds and abilities to highlight our support for all Australians.

• Choose positive, genuine moments that show people overcoming challenges.

• Minimise the presence of devices in images. As a peoplecentric organisation, we want to emphasise the human aspect, despite our technological connections.

• Seriousness of the topics discussed can be portrayed in facial expressions.

Photography don’ts • Never show just hands and devices.

• Avoid using images without people.

• Avoid showing sad or crying people.

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Iconography Icons are used across all eSafety segments.

Each subject has it’s own icon which is used consistently throughout all eSafety segments. All icons have a similar line thickness and all ‘lines’ are coloured in ‘eSafety Navy’.

The fill and background can use the extended palette for the audience segment.

There is only one size for digital use; the size is shown in the diagram to the right.

60px

40px

Padding 10px

Icons should never be used larger than 60px. If you need something to be larger use an illustration instead.

eSafety Investigations | Brand guidelines - 1.6

118

Lock-up and positioning The eSafety band lock-up used in the footer is mandatory for all documents that will be shared with externals.

The logo should always sit in the bottom left corner of the band, shown in white on eSafety Navy or full colour on Light Grey 50%.

X

X

Band lock-up The band (Z) is double the height of the logo (Y) and the URL (X) is half the height of the logo (Y).

Both should always be horizontally centered within the band.

The logo (Y) is always left aligned with the left-hand padding the same as the logo height (Y). The URL is always right-aligned with the right-hand padding the same as the logo height (Y).

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Lock-up and logo application The band lock-up is designed to provide an anchor to the layout and associated elements. It provides flexibility while delivering consistency.

Preferred options for logo positioning

Lock-up examples

Whilst the band lock-up is considered mandatory, there may be exceptions to the rule where the logo position and execution are determined by the medium. Top and bottom left are our preferred logo placement options for all logos.

Logos should always adhere to clear space guidelines as well as the band lock-up application rules outlined on the previous pages.

When creating or updating documents, please ensure that the date created is added in the following format: Month (word) year (YYYY), e.g. November 2023. This should be added to the last page of the document in Work Sans font, size 9pt in the colour ‘Darkest’. Positioned in the margin equal distance from the page edge and the footer, running down the page at 90°. If a product is to be printed and stored at the warehouse, a unique code needs to be created for it. Please get in touch with the design team to assist with this.

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Logo guidelines Logo consistency is essential because it helps build a strong and uniformed brand identity.

Green - inline

The audience segment logos do not include the Australian Government crest.

The eSafety Communities logo is in Green or white.

The inline version is to be used wherever space, size and layout permits. The white on eSafety Navy version can be used where a dark background is required.

Outlined on the following pages are the rules for how the logo is to be used.

White on eSafety Navy - inline

Note: Segment logos should be used in their entirety and should not be manipulated in any way.

Green - inline stacked

eSafety Communities | Brand guidelines - 1.6

White on eSafety Navy - inline stacked

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Logo clearspace The clearspace zone is indicated by the height of the ‘S’.

The ‘S’ is from the word eSafety and should be used at the same size as within the logo.

Green - inline

Green - inline stacked

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Logo minimum size The minimum size shown here must be seen as a minimum, but can be displayed at a larger size.

22px digital

The same rules apply to every logo version for both print and digital.

22px digital

This adheres to the Australian Government set guidelines.

Note: Segment logos should be used in their entirety and should not be manipulated in any way.

8mm print

8mm print

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124

Typography For all assets both digital and print we use two fonts: Roboto Slab and Work Sans.

These fonts are available to download free from Google.

Work Sans fonts.google.com/?query=Work+Sans Roboto Slab fonts.google.com/?query=Roboto+Slab The fonts can be applied at the design and publishing stage, so using them in draft Word documents is unnecessary.

All body text should be either in the colour named ‘Darkest’ or in white, whichever provides greater contrast with the current background colour.

For web page accessibility, small text must have a minimum resolution of 14 pixels and the large text minimum is 18 pixels.

eSafety Communities | Brand guidelines - 1.6

Headlines / hero messaging

Aa Aa

Roboto Slab Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 Roboto Slab Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

Copy / body text

Aa Aa

Work Sans Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 Work Sans Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

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Communities primary colour palette These are the primary colours for the eSafety Communities audience segment.

A

PASS

They should be used for segment wide assets and web pages.

All body text should be either in the colour named ‘Darkest’ or in white, whichever provides greater contrast with the current background colour.

A

PASS

A

FAIL

A

FAIL

Green

A

FAIL

Azure

A

PASS

eSafety Communities | Brand guidelines - 1.6

A

FAIL

HEX #62A6DB RGB R190 G166 B219 CMYK C49 M22 Y0 K0

A

FAIL

WCAGG AA Complaint

HEX #F3E269 RGB R243 G226 B105 CMYK C6 M5 Y72 K0

For web page accessibility, small text must have a minimum resolution of 14 pixels and the large text minimum is 18 pixels.

A

A

FAIL

Sunshine

HEX #9ECDAD RGB R158 G205 B173 CMYK C35 M0 Y33 K0

FAIL

A

PASS

A

FAIL

A

FAIL

A

FAIL

A

PASS

A

PASS

Plum

HEX #7F3667 RGB R127 G54 B103 CMYK C51 M90 Y33 K14

126

Extended colour palette This extended colour palette should be used in all eSafety Communities content for extensive backgrounds, illustrations and shadows.

The lighter shades should only be used as text on dark backgrounds, with adequate contrast for accessibility. The colours with AA and A should be used where the 4:5:1 contrast ratio cannot be achieved with the brand colours or the lighter percentages.

Please refer to the Appendix for accessible colour combinations. To confirm the colour combination passes accessibility, please use an online contrast checker.

High contrast colours

Sunshine Logo

Sunshine

Sunshine 75% Sunshine 50% HEX #F6E98E RGB 246 233 142 CMYK 5 3 55 0

HEX #F8F0B3 RGB 248 240 179 CMYK 4 2 36 0

Sunshine 25%

Green A

Green

Green 75%

Green 50%

Green 25%

Light Grey

Light Grey 75% Light Grey 50% Light Grey 25%

HEX #EBD958 HEX #917330 RGB 235 217 88 RGB 145 115 48 CMYK 38 48 96 17 CMYK 10 8 79 0

Primary

Extended

eSafety Navy A

eSafety Navy

Navy 75%

Navy 50%

Navy 25%

Green AA

Darkest A

Darkest

Darkest 75%

Darkest 50%

Darkest 25%

Light Grey AA Light Grey A

HEX #1C1F27 RGB 28 31 39 CMYK 79 71 58 71

HEX #1B324B RGB 27 50 75 CMYK 93 77 45 42

HEX #333740 RGB 52 55 65 CMYK 44 34 22 77

eSafety Communities | Brand guidelines - 1.6

HEX #546578 RGB 84 101 120 CMYK 71 54 38 14

HEX #6B696D RGB 107 105 109 CMYK 59 52 47 17

HEX #8C97A4 RGB 140 151 164 CMYK 48 35 27 1

HEX #9B9A9D RGB 155 154 157 CMYK 42 35 33 1

HEX #C5CAD1 RGB 197 202 209 CMYK 22 15 12 0

HEX #CCCCCD RGB 204 204 205 CMYK 19 15 15 K0

Extended

Sunshine AA

High contrast colours

HEX #02182E RGB 2 24 46 CMYK 93 77 45 70

Primary

HEX #1F6843 HEX #398256 RGB 31 104 67 RGB 57 130 86 CMYK 85 34 84 28 CMYK 79 27 79 12

HEX #6B696D RGB 107 105 109 CMYK 59 52 47 17

HEX #78777A RGB 120 119 122 CMYK 55 47 44 10

HEX #F3E269 RGB 243 226 105 CMYK 6 5 72 0

HEX #9ECDAD RGB 158 205 173 CMYK 39 3 38 0

HEX #CDCDCE RGB 205 205 206 CMYK 19 15 14 0

HEX #B6D9C1 RGB 182 217 193 CMYK 29 2 28 0

HEX #D9D9DA RGB 217 217 218 CMYK 14 11 10 0

HEX #CEE5D5 RGB 206 229 213 CMYK 19 1 18 0

HEX #E5E5E6 RGB 229 229 230 CMYK 9 7 6 0

HEX #FBF7D8 RGB 251 247 216 CMYK 1 1 18 0

HEX #E6F2EA RGB 230 242 234 CMYK 9 1 8 0

HEX #F2F2F2 RGB 242 242 242 CMYK 4 3 3 0

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Extended colour palette High contrast colours

Primary

Extended

Azure AA

Azure A

Azure

Azure 75%

Azure 50%

Azure 25%

Plum AA

Plum A

Plum

Plum 75%

Plum 50%

Plum 25%

HEX #144984 RGB 20 73 132 CMYK 100 80 21 6

HEX #3F002E RGB 63 0 46 CMYK 62 100 48 60

HEX #486CB4 RGB 72 108 180 CMYK 78 59 0 0

HEX #52173E RGB 82 23 62 CMYK 58 96 45 46

HEX #62A6DB RGB 98 166 219 CMYK 59 22 0 0

HEX #7F3667 RGB 127 54 103 CMYK 51 90 33 14

eSafety Communities | Brand guidelines - 1.6

HEX #98BCDF RGB 152 188 223 CMYK 39 16 2 0

HEX #9F688D RGB 159 104 141 CMYK 40 67 23 2

HEX #B8D1EA RGB 184 209 234 CMYK 26 10 1 0

HEX #BE99B2 RGB 190 153 178 CMYK 26 42 15 0

HEX #D9E9F7 RGB 217 233 247 CMYK 13 3 0 0

High contrast colours

Primary

Extended

Seal AA

Seal

Seal 75%

Seal A

HEX #00292E HEX #1B4B53 RGB 0 41 46 RGB 27 75 83 CMYK 94 65 62 64 CMYK 89 56 53 36

HEX #396E77 RGB 57 110 119 CMYK 80 44 45 14

HEX #6A9299 RGB 106 146 153 CMYK 62 31 35 2

Seal 50%

HEX #9BB5BA RGB 155 181 186 CMYK 40 19 23 0

Seal 25%

HEX #CCDADC RGB 204 218 220 CMYK 19 7 10 0

HEX #E3D3DE RGB 227 211 222 CMYK 9 16 4 0

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Photography Our brand speaks directly to people, encouraging positive engagement.

Our photography achieves this by featuring real people, with at least one person looking into the camera. This fosters a sense of connection and dialogue, engaging the audience and sparking their interest in our message.

Photography do’s • Backgrounds should be either pale and simple or bright and bold, highlighting the people as the focal point.

• Use images of people from the relevant age groups when discussing them. Show diverse backgrounds and abilities to highlight our support for all Australians.

• Choose positive, genuine moments that show people overcoming challenges.

• Minimise the presence of devices in images. As a peoplecentric organisation, we want to emphasise the human aspect, despite our technological connections.

Photography don’ts • Never show just hands and devices.

• Avoid using images without people.

• Avoid showing sad or crying people – they should look empowered by positive solutions.

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Illustration Our brand deals with a lot of difficult topics.

To help convey our messages, we use a mixture of illustrations unique to eSafety.

Each segment should only use the colours of its extended palette. This helps differentiate the brand segments while maintaining a unified look.

Illustration do’s • Ensure that at least one person is looking at the audience or their face is uplifted in the audience’s direction.

• Show diverse ages, sexes and skin tones to support an inclusive culture.

• Pose the people with natural movements and human interactions.

• Show life-like size differences for people of different ages.

• When discussing particular age groups, always use illustrations with people of corresponding ages.

• Education images should always show students in uniforms.

Illustration don’ts • Never show just hands and devices.

• Always have people in the illustration.

• Don’t use only parts of people.

• Avoid showing sad or crying people – they should look empowered by positive solutions.

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Iconography Icons are used across all eSafety segments.

Each subject has it’s own icon which is used consistently throughout all eSafety segments. All icons have a similar line thickness and all ‘lines’ are coloured in ‘eSafety Navy’.

The fill and background can use the extended palette for the audience segment.

There is only one size for digital use; the size is shown in the diagram to the right.

60px

40px

Padding 10px

Icons should never be used larger than 60px. If you need something to be larger use an illustration instead.

eSafety Communities | Brand guidelines - 1.6

131

Lock-up and positioning The eSafety band lock-up used in the footer is mandatory for all documents that will be shared with externals.

The logo should always sit in the bottom left corner of the band, shown in white on eSafety Navy or full colour on Light Grey 50%.

X

X

Band lock-up The band (Z) is double the height of the logo (Y) and the URL (X) is half the height of the logo (Y).

Both should always be horizontally centered within the band.

The logo (Y) is always left aligned with the left-hand padding the same as the logo height (Y). The URL is always right-aligned with the right-hand padding the same as the logo height (Y).

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132

Lock-up and logo application The band lock-up is designed to provide an anchor to the layout and associated elements. It provides flexibility while delivering consistency.

Preferred options for logo positioning

Lock-up examples

Whilst the band lock-up is considered mandatory, there may be exceptions to the rule where the logo position and execution are determined by the medium. Top and bottom left are our preferred logo placement options for all logos.

Logos should always adhere to clear space guidelines as well as the band lock-up application rules outlined on the previous pages.

When creating or updating documents, please ensure that the date created is added in the following format: Month (word) year (YYYY), e.g. November 2023. This should be added to the last page of the document in Work Sans font, size 9pt in the colour ‘Darkest’. Positioned in the margin equal distance from the page edge and the footer, running down the page at 90°. If a product is to be printed and stored at the warehouse, a unique code needs to be created for it. Please get in touch with the design team to assist with this.

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133

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134

Logo guidelines Logo consistency is essential because it helps build a strong and uniformed brand identity.

Flag - inline

The audience segment logos do not include the Australian Government crest.

The eSafety Industry logo is in Flag or white.

The inline version is to be used wherever space, size and layout permits. The white on eSafety Navy version can be used where a dark background is required.

Outlined on the following pages are the rules for how the logo is to be used.

White on eSafety Navy - inline

Note: Segment logos should be used in their entirety and should not be manipulated in any way.

Flag - inline stacked

eSafety Industry | Brand guidelines - 1.6

White on eSafety Navy - inline stacked

135

Logo clearspace The clearspace zone is indicated by the height of the ‘S’.

The ‘S’ is from the word eSafety and should be used at the same size as within the logo.

Flag - inline

Flag - inline stacked

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Logo minimum size The minimum size shown here must be seen as a minimum, but can be displayed at a larger size.

22px digital

The same rules apply to every logo version for both print and digital.

22px digital

This adheres to the Australian Government set guidelines.

Note: Segment logos should be used in their entirety and should not be manipulated in any way.

8mm print

8mm print

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137

Typography For all assets both digital and print we use two fonts: Roboto Slab and Work Sans.

These fonts are available to download free from Google.

Work Sans fonts.google.com/?query=Work+Sans Roboto Slab fonts.google.com/?query=Roboto+Slab The fonts can be applied at the design and publishing stage, so using them in draft Word documents is unnecessary.

All body text should be either in the colour named ‘Darkest’ or in white, whichever provides greater contrast with the current background colour. For web page accessibility, small text must have a minimum resolution of 14 pixels and the large text minimum is 18 pixels.

eSafety Industry | Brand guidelines - 1.6

Headlines / hero messaging

Aa Aa

Roboto Slab Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 Roboto Slab Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

Copy / body text

Aa Aa

Work Sans Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 Work Sans Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

138

Industry primary colour palette These are the primary colours for the eSafety Industry audience segment.

They should be used for segment wide assets and web pages.

All body text should be either in the colour named ‘Darkest’ or in white, whichever provides greater contrast with the current background colour.

A

FAIL

A

FAIL

Flag 75

A

PASS

HEX #4E6DAA RGB R78 G109 B170 CMYK C70 M60 Y5 K0

A

PASS

A

FAIL

A

FAIL

A

PASS

A

PASS

WCAG AA Complaint

Plum

HEX #7F3667 RGB R127 G54 B103 CMYK C51 M90 Y33 K14

For web page accessibility, small text must have a minimum resolution of 14 pixels and the large text minimum is 18 pixels.

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139

Extended colour palette This extended colour palette should be used in all eSafety Industry Groups content for extensive backgrounds, illustrations and shadows.

The lighter shades should only be used as text on dark backgrounds, with adequate contrast for accessibility. The colours with AA and A should be used where the 4:5:1 contrast ratio cannot be achieved with the brand colours or the lighter percentages.

Please refer to the Appendix for accessible colour combinations. To confirm the colour combination passes accessibility, please use an online contrast checker.

High contrast colours

Flag A

Flag

Flag 75%

Flag 50%

Flag 25%

Plum A

Plum

Plum 75%

Plum 50%

Plum 25%

Light Grey

Light Grey 75% Light Grey 50% Light Grey 25%

HEX #0C285F HEX #122147 RGB 12 40 95 RGB 18 33 71 CMYK 100 90 40 45 CMYK 100 93 33 27

Primary

Extended

eSafety Navy A

eSafety Navy

Navy 75%

Navy 50%

Navy 25%

Plum AA

Darkest A

Darkest

Darkest 75%

Darkest 50%

Darkest 25%

Light Grey AA Light Grey A

HEX #1C1F27 RGB 28 31 39 CMYK 79 71 58 71

HEX #1B324B RGB 27 50 75 CMYK 93 77 45 42

HEX #333740 RGB 52 55 65 CMYK 44 34 22 77

eSafety Industry | Brand guidelines - 1.6

HEX #546578 RGB 84 101 120 CMYK 71 54 38 14

HEX #6B696D RGB 107 105 109 CMYK 59 52 47 17

HEX #8C97A4 RGB 140 151 164 CMYK 48 35 27 1

HEX #9B9A9D RGB 155 154 157 CMYK 42 35 33 1

HEX #C5CAD1 RGB 197 202 209 CMYK 22 15 12 0

HEX #CCCCCD RGB 204 204 205 CMYK 19 15 15 K0

Extended

Flag AA

High contrast colours

HEX #02182E RGB 2 24 46 CMYK 93 77 45 70

Primary

HEX #3F002E RGB 63 0 46 CMYK 62 100 48 60

HEX #6B696D RGB 107 105 109 CMYK 59 52 47 17

HEX #52173E RGB 82 23 62 CMYK 58 96 45 46

HEX #78777A RGB 120 119 122 CMYK 55 47 44 10

HEX #133D8E RGB 19 61 142 CMYK 100 89 12 1

HEX #7F3667 RGB 127 54 103 CMYK 51 90 33 14

HEX #CDCDCE RGB 205 205 206 CMYK 19 15 14 0

HEX #4E6DAA RGB 78 109 170 CMYK 77 58 7 1

HEX #9F688D RGB 159 104 141 CMYK 40 67 23 2

HEX #D9D9DA RGB 217 217 218 CMYK 14 11 10 0

HEX #889DC6 RGB 136 157 198 CMYK 48 32 6 0

HEX #BE99B2 RGB 190 153 178 CMYK 26 42 15 0

HEX #E5E5E6 RGB 229 229 230 CMYK 9 7 6 0

HEX #C3CDE2 RGB 195 205 226 CMYK 22 14 3 0

HEX #E3D3DE RGB 227 211 222 CMYK 9 16 4 0

HEX #F2F2F2 RGB 242 242 242 CMYK 4 3 3 0

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Photography Our brand speaks directly to people, encouraging positive engagement.

This segment speaks directly to industry peers, therefore should have a serious, corporate feel.

Darker toned images are preferred to help convey the importance of the messaging. To aid with this only photographic imagery is to be used. The only time illustrations should be used within this segment is for the Safety by Design initiative, please refer to guidelines (page 201).

Photography do’s • Backgrounds should be either pale and simple or bright and bold, highlighting the people as the focal point.

• Use images of people from the relevant age groups when discussing them. Show diverse backgrounds and abilities to highlight our support for all Australians.

• Choose positive, genuine moments that show people overcoming challenges.

• Minimise the presence of devices in images. As a peoplecentric organisation, we want to emphasise the human aspect, despite our technological connections.

eSafety Industry | Brand guidelines - 1.6

Photography don’ts • Never show just hands and devices.

• Avoid using images without people.

• Avoid showing sad or crying people – they should look empowered by positive solutions.

141

Iconography Icons are used across all eSafety segments.

Each subject has it’s own icon which is used consistently throughout all eSafety segments. All icons have a similar line thickness and all ‘lines’ are coloured in ‘eSafety Navy’.

The fill and background can use the extended palette for the audience segment.

There is only one size for digital use; the size is shown in the diagram to the right.

60px

40px

Padding 10px

Icons should never be used larger than 60px. If you need something to be larger use an illustration instead.

eSafety Industry | Brand guidelines - 1.6

142

Lock-up and positioning The eSafety band lock-up used in the footer is mandatory for all documents that will be shared with externals.

The logo should always sit in the bottom left corner of the band, shown in white on eSafety Navy or full colour on Light Grey 50%.

X

X

Band lock-up The band (Z) is double the height of the logo (Y) and the URL (X) is half the height of the logo (Y).

Both should always be horizontally centered within the band.

The logo (Y) is always left aligned with the left-hand padding the same as the logo height (Y). The URL is always right-aligned with the right-hand padding the same as the logo height (Y).

eSafety Industry | Brand guidelines - 1.6

143

Lock-up and logo application The band lock-up is designed to provide an anchor to the layout and associated elements. It provides flexibility while delivering consistency.

Preferred options for logo positioning

Lock-up examples

Whilst the band lock-up is considered mandatory, there may be exceptions to the rule where the logo position and execution are determined by the medium. Top and bottom left are our preferred logo placement options for all logos.

Logos should always adhere to clear space guidelines as well as the band lock-up application rules outlined on the previous pages.

When creating or updating documents, please ensure that the date created is added in the following format: Month (word) year (YYYY), e.g. November 2023. This should be added to the last page of the document in Work Sans font, size 9pt in the colour ‘Darkest’. Positioned in the margin equal distance from the page edge and the footer, running down the page at 90°. If a product is to be printed and stored at the warehouse, a unique code needs to be created for it. Please get in touch with the design team to assist with this.

eSafety Industry | Brand guidelines - 1.6

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145

Strong People, Safe Spaces eSafety commissioned First Nations artist Amy Allerton of Indigico Creative to create bespoke pieces of traditional art.

‘Strong People, Safe Spaces’ – Amy Allerton

This artwork is used across the eSafety First Nations segment assets.

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Artwork story Core Artwork of the Office of the eSafety Commissioner eSafety Shield eSafety is represented in the form of a shield to show our mission to safeguard and protect Australians from online harms.

The centre of the shield shows the eSafety teams who support, advise, lead, innovate and collaborate to achieve a safer, more positive online experience for all.

‘Strong People, Safe Spaces’ tells the story of all Australians, from our children to our Elders, as they journey through two worlds - the physical world and the online world - to find connection, meaning, acceptance and belonging. eSafety, at the core of this story, is a shield of protection against online harms, providing the resources and knowledge that empowers all Australians to be strong in mind - growing in an understanding of, and confidence in navigating the online world. eSafety reaches out across the land, meeting every person where they are to provide the support and advice that empowers all Australians to be strong in spirit - growing in capacity to safeguard their physical, emotional and psychological wellbeing, and that of their loved ones. It is through collaboration and cooperation, under the shield of eSafety, that we can grow strong minds and strong spirits to help us have positive experiences in safe spaces in the online world.

Everyone’s story is interconnected. Every story tells of the many universal, negative and positive experiences that we have in the online world.

The online world has opened up our private and personal lives like never before, connecting us with uninvited strangers and anonymous detractors. We are faced with the pressure of others’ opinions and judgements, and false narratives from voices that previously had no platform in our lives. The online world has set a stage of comparison, breeding self-doubt and feelings of inadequacy that leads us to question our own value and identity. It has simultaneously provided us with both connection and disconnection, trapping people in isolation, exclusion, helplessness and fear.

And yet the online world has allowed us all to be connected to friends and family, stories and places like never before. It has provided us with access to tools that change the way we live, and provided gateways to opportunities for leadership, independence, innovation and discovery. It has given us the ability to build new communities with like-minded individuals where we can share opinions and ideas, find understanding and affirmation, and celebrate who we are. We have developed friendships, found love, learned new skills, expanded our knowledge, fought against injustice, discovered new purposes and shared our culture.

This story is a vision for all Australians as we navigate and engage with the online world. It is a vision of strong people who all work together, protected, supported and empowered, to share and grow in safe spaces.

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Themes and symbols Many symbols are used throughout the Core Artwork and all Segment Artworks to represent common themes.

Some symbols are traditional (used by First Nations groups) and some are interpretive (symbols created to represent specific themes, based on traditional styles and symbols).

Please note that traditional Aboriginal symbols are not universal across all First Nations groups and the symbols used do not reflect the traditional communication styles of all Aboriginal people.

Online world

Physical world

Isolation

White consecutive dots represent connection to the online world.

Single solid circle with a person in the middle and concentric solid circles represent physical places.

The joining lines are our journeys between them.

People who live in rural and remote areas, lack of access to technology or internet and lack of skills for using online systems or applications.

Online influences

Place of significance

White concentric circles surrounded by dots with single line directed towards a person.

These are the major places of significance in our lives, including homes, workplaces and educational institutions.

Community

Country

White dots in a circle are websites and applications we use that connect us to services and each other. An empty circle of dots represents potential online danger. A circle of dots containing a green dot represents a safe online space.

eSafety resources and support eSafety resources and support are the circles that branch out from a solid circle which contains an eSafety Staff symbol.

eSafety staff

Represents mountains, sandhills, clouds, rainbows and shelter.

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Traditional artwork, Parents This story represents the families of all shapes and sizes across Australia, from blended families to single parent families, LGBTIQ+ families and extended family units. Parents and caregivers are navigating a digital world while managing the fear and anxiety of not being able to, or not knowing how to, protect their children from the harms of the online world. eSafety is a shield of protection for parents and families, helping them to be able to guide and teach their children, and have more control over their children’s online experiences.

With resources and support from eSafety and their communities, parents and caregivers are equipped with the knowledge and skills that help them to discern the positive and negative online influences on their children and have important yarns. Parents can feel empowered to help their family make meaningful, safe connections online and develop healthy online habits.

The traditional art as shown here is to be used only when any creative assets developed for the eSafety Parents segment relates specifically to First Nations people.

The extended eSafety Parents colour palette should be applied to creative assets in conjunction with the Parents traditional artwork. Please refer to the Parents section of these guidelines for all segment branding requirements.

eSafety First Nations | Brand guidelines - 1.6

Parents symbols Shown in a family unit using combinations of traditional (adult, senior, man, woman, child) and interpretive (young people) symbols: experience for all.

Adult

Male adult

Female adult

Child Young person

Elder

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Traditional artwork, Kids This story represents a hyper connected childhood that is lived in two worlds and a journey of discovery to learn how to live safely in both of them; the real world and the digital world, where interactions, play and learning are vastly different. eSafety is a shield of protection for kids, helping them to develop early healthy habits and build the knowledge and awareness that will allow them to become life-long responsible online users.

With resources and support from eSafety, their communities, teachers and families, kids can be equipped with the tools to access online platforms safely, protect and respect themselves and others, ask for help when something doesn’t feel right, and develop investigative and critical thinking as they process digital information and their online social experiences.

The traditional art as shown here is to be used only when any creative assets developed for the eSafety Kids segment relates specifically to First Nations people.

The extended eSafety Kids colour palette should be applied to creative assets in conjunction with the Kids traditional artwork. Please refer to the Kids section of these guidelines for all segment branding requirements.

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Kids symbol Traditional symbol shown as a small inverted ‘U’. Displayed as a smaller symbol in comparison to an adult person (shown on right).

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Traditional artwork, Young people This story represents the journey of influence, reputation and peer pressure that shapes a young person’s life. At a time of rapid change and growth, they are discovering who they are to themselves and to the people around them, and discovering their place in a societal culture driven by likes and followers. eSafety is a shield of protection for young people, giving them the tools to make good decisions, develop critical reasoning skills and safeguard their digital reputation.

With resources and support from eSafety, their communities and families, young people can create healthy online habits that protect their physical, emotional and psychological wellbeing and allow them to have positive social experiences in both the virtual and real world.

The traditional art as shown here is to be used only when any creative assets developed for the eSafety Young People segment relates specifically to First Nations people.

The extended eSafety Young People colour palette should be applied to creative assets in conjunction with the Young People traditional artwork. Please refer to the Young People section of these guidelines for all segment branding requirements.

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Young people symbol Interpretive symbol combining the inverted ‘U’ (person) with a line arching over it to represent the stage of growing between childhood and adulthood.

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Traditional artwork, Women This story represents the many diverse expressions of womanhood; grandmothers, mothers, aunts, sisters, friends, leaders, mentors, teachers and innovators; as they navigate an online world that tries to define who they are, and, in a time when outside opinions make more noise than ever before, they are fighting for their voices and the right to own their stories. eSafety is a shield of protection for all women, helping to keep them safe from sexualised, gender-based cyber abuse and bullying, and supporting them to safely express who they are.

Women have the capacity to have online experiences that form meaningful connections and relationships with diverse communities of women across the world, finding belonging, sharing culture, collaborating, empowering one another and leading change in their spheres of influence.

The traditional art as shown here is to be used only when any creative assets developed for the eSafety Women segment relates specifically to First Nations people.

The extended eSafety Women colour palette should be applied to creative assets in conjunction with the Women traditional artwork. Please refer to the Women section of these guidelines for all segment branding requirements.

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Women symbol Traditional symbol shown as an inverted ‘U’ next to a vertical line.

The line traditionally represents a digging stick or coolamon.

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Traditional artwork, LGBTIQ+ This story represents the right for LGBTIQ+ Australians to feel safe to fearlessly and boldly accept and express who are they. eSafety is a shield of protection for LGBTIQ+ Australians, helping to keep them safe from cyber abuse and bullying based on gender identity and sexuality, supporting them to access safe online spaces.

With resources and support from eSafety, their communities and families, LGBTIQ+ Australians are empowered to build genuine, meaningful connections and relationships online and utilise digital platforms to amplify their voices to create inclusive, respectful and accepting spaces where they feel seen, heard and find true belonging.

The traditional art as shown here is to be used only when any creative assets developed for the eSafety LGBTIQ+ segment relates specifically to First Nations people.

The extended eSafety Women colour palette should be applied to creative assets in conjunction with the LGBTIQ+ traditional artwork. Please refer to the LGBTIQ+ section of these guidelines for all segment branding requirements.

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LGBTIQ+ symbol Use of traditional symbols (adult, man, woman, child and senior) combined with an interpretive symbol (in addition to young person symbol) to represent identity outside of traditional expressions.

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Traditional artwork, Diverse groups This story represents the diverse group of Australians who are all ages, races and genders, and come from different educational and socioeconomic backgrounds. They have diverse needs, strengths and unique experiences that should be recognised and celebrated. eSafety is a shield of protection for diverse groups of Australians, helping to create digital inclusion and accessibility to reduce the digital divide.

With resources and support from eSafety, their communities and families, diverse groups of Australians are able to grow in their knowledge and skills that enable them to gain greater independence, and safely make meaningful connections that allow them to be seen, heard, respected, accepted and included.

The traditional art as shown here is to be used only when any creative assets developed for the eSafety Diverse Groups segment relates specifically to First Nations people.

The extended eSafety Women colour palette should be applied to creative assets in conjunction with the Diverse Groups traditional artwork. Please refer to the Diverse Groups section of these guidelines for all segment branding requirements.

eSafety First Nations | Brand guidelines - 1.6

Diverse groups symbols Interpretive symbols based on the inverted ‘U’ (person), created to reflect diverse abled people:

Symbolises ‘visible’ disabilities e.g. wheelchair users or amputees

Symbolises ‘invisible’ disabilities e.g. neurodiversity or chronic illness

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Traditional artwork, Seniors This story represents the diverse group of Australians who are all ages, races and genders, and come from different educational and socioeconomic backgrounds. They have diverse needs, strengths and unique experiences that should be recognised and celebrated. eSafety is a shield of protection for diverse groups of Australians, helping to create digital inclusion and accessibility to reduce the digital divide.

With resources and support from eSafety, their communities and families, diverse groups of Australians are able to grow in their knowledge and skills that enable them to gain greater independence, and safely make meaningful connections that allow them to be seen, heard, respected, accepted and included.

The traditional art as shown here is to be used only when any creative assets developed for the eSafety Seniors segment relates specifically to First Nations people.

The extended eSafety Seniors colour palette should be applied to creative assets in conjunction with the Seniors traditional artwork. Please refer to the Seniors section of these guidelines for all segment branding requirements.

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Seniors symbol Traditional symbol shown as a double inverted ‘U’ to represent the wisdom, knowledge and experience gained with age.

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Logo guidelines Logo consistency is essential because it helps build a strong and uniformed brand identity

Multi colour - inline

The audience segment logos do not include the Australian Government crest.

The eSafety First Nations logo is in Earth, Tango, Sunshine, Radar or white.

The inline version is to be used wherever space, size and layout permits. The white on eSafety Navy version can be used where a dark background is required.

White on eSafety Navy - inline

Outlined on the following pages are the rules for how the logo is to be used.

Note: Segment logos should be used in their entirety and should not be manipulated in any way.

Multi colour - inline stacked

eSafety First Nations | Brand guidelines - 1.6

White on eSafety Navy - inline stacked

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Logo clearspace The clearspace zone is indicated by the height of the ‘S’.

The ‘S’ is from the word eSafety and should be used at the same size as within the logo.

Multi colour - inline

Multi colour - inline stacked

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Logo minimum size The minimum size shown here must be seen as a minimum, but can be displayed at a larger size.

22px digital

The same rules apply to every logo version for both print and digital.

22px digital

This adheres to the Australian Government set guidelines.

Note: Segment logos should be used in their entirety and should not be manipulated in any way.

8mm print

8mm print

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Typography For all assets both digital and print we use two fonts: Roboto Slab and Work Sans.

These fonts are available to download free from Google.

Work Sans fonts.google.com/?query=Work+Sans Roboto Slab fonts.google.com/?query=Roboto+Slab The fonts can be applied at the design and publishing stage, so using them in draft Word documents is unnecessary.

All body text should be either in the colour named ‘Darkest’ or in white, whichever provides greater contrast with the current background colour.

For web page accessibility, small text must have a minimum resolution of 14 pixels and the large text minimum is 18 pixels.

eSafety First Nations | Brand guidelines - 1.6

Headlines / hero messaging

Aa Aa

Roboto Slab Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 Roboto Slab Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

Copy / body text

Aa Aa

Work Sans Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 Work Sans Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

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First Nations primary colour palette These are the primary colours for the eSafety First Nations audience segment.

A

FAIL

They should be used for segment wide assets and web pages.

All body text should be either in the colour named ‘Darkest’ or in white, whichever provides greater contrast with the current background colour.

A

FAIL

A

PASS

A

PASS

A - Azure

A

FAIL

A

PASS

A

FAIL

A

PASS

WCAG AA Complaint

A - Tango

HEX #BF5A36 RGB R191 G90 B54 CMYK C19 M76 Y88 K

HEX #486CB4 RGB R72 G108 B180 CMYK C78 M59 Y0 K0

For web page accessibility, small text must have a minimum resolution of 14 pixels and the large text minimum is 18 pixels.

A

PASS

A

PASS

Timber

A

FAIL

HEX #D6C8A7 RGB R214 G200 B167 CMYK C17 M18 Y36 K0

eSafety First Nations | Brand guidelines - 1.6

A

FAIL

A

FAIL

A

FAIL

A - Radar

A

PASS

HEX #911B3D RGB R145 G27 B61 CMYK C39 M99 Y56 K25

A

PASS

A

FAIL

A

FAIL

A

PASS

A

PASS

A - Frog

HEX #237D45 RGB R35 G125 B69 CMYK C84 M27 Y93 K14

160

Extended colour palette This extended colour palette should be used in all eSafety First Nations content for extensive backgrounds, illustrations and shadows.

The lighter shades should only be used as text on dark backgrounds, with adequate contrast for accessibility. The colours with AA and A should be used where the 4:5:1 contrast ratio cannot be achieved with the brand colours or the lighter percentages.

Please refer to the Appendix for accessible colour combinations. To confirm the colour combination passes accessibility, please use an online contrast checker.

High contrast colours

Primary

Extended

Timber AA

Timber A

Timber

Timber 75%

Timber 50%

Timber 25%

HEX #85775A HEX #645C49 RGB 133 119 90 RGB 100 92 73 CMYK 56 53 70 29 CMYK 46 44 67 16

HEX #D6C8A7 RGB 214 200 167 CMYK 17 18 36 0

HEX #E0D5BD RGB 224 213 189 CMYK 12 13 26 0

HEX #EAE3D2 RGB 234 227 210 CMYK 8 8 17 0

HEX #F4F1E8 RGB 244 241 232 CMYK C3 M3 Y7 K0

High contrast colours

Primary

Extended

eSafety Navy A

eSafety Navy

Navy 75%

Navy 50%

Navy 25%

Azure AA

Azure A

Azure

Azure 75%

Azure 50%

Azure 25%

Darkest A

Darkest

Darkest 75%

Darkest 50%

Darkest 25%

Tango AA

Tango A

Tango

Tango 75%

Tango 50%

Tango 25%

HEX #02182E RGB 2 24 46 CMYK 93 77 45 70

HEX #1C1F27 RGB 28 31 39 CMYK 79 71 58 71

HEX #1B324B RGB 27 50 75 CMYK 93 77 45 42

HEX #333740 RGB 52 55 65 CMYK 44 34 22 77

eSafety First Nations | Brand guidelines - 1.6

HEX #546578 RGB 84 101 120 CMYK 71 54 38 14

HEX #6B696D RGB 107 105 109 CMYK 59 52 47 17

HEX #8C97A4 RGB 140 151 164 CMYK 48 35 27 1

HEX #9B9A9D RGB 155 154 157 CMYK 42 35 33 1

HEX #C5CAD1 RGB 197 202 209 CMYK 22 15 12 0

HEX #CCCCCD RGB 204 204 205 CMYK 19 15 15 K0

HEX #144984 RGB 20 73 132 CMYK 100 80 21 6

HEX #486CB4 RGB 72 108 180 CMYK 78 59 0 0

HEX #802E19 HEX #BF5A36 RGB 128 46 25 RGB 191 90 54 CMYK 31 88 100 35 CMYK 19 76 88 7

HEX #62A6DB RGB 98 166 219 CMYK 59 22 0 0

HEX #EC8865 RGB 236 136 101 CMYK 4 57 62 0

HEX #98BCDF RGB 152 188 223 CMYK 39 16 2 0

HEX #F0A58B RGB 240 165 139 CMYK 3 41 42 0

HEX #B8D1EA RGB 184 209 234 CMYK 26 10 1 0

HEX #F5C3B1 RGB 245 195 177 CMYK 2 27 26 0

HEX #D9E9F7 RGB 217 233 247 CMYK 13 3 0 0

HEX #FAE0D7 RGB 250 224 215 CMYK 1 13 11 0

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Extended colour palette High contrast colours

Primary

Extended

High contrast colours

Frog AA

Frog A

Frog

Frog 75%

Frog 50%

Frog 25%

Sunshine AA

Radar AA

Radar A

Radar

Radar 75%

Radar 50%

Radar 25%

Light Grey AA Light Grey A

Earth AA

Earth A

Earth

Earth 75%

Earth 50%

Earth 25%

HEX #237D45 HEX #056033 RGB 35 125 69 RGB 5 96 51 CMYK 90 36 98 32 CMYK 84 27 93 14

HEX #911B3D HEX #610928 RGB 145 27 61 RGB 97 9 40 CMYK 40 100 68 50 CMYK 30 99 66 25

HEX #3D1F10 RGB 61 31 16 CMYK 48 74 82 71

HEX #562E17 RGB 86 46 23 CMYK 42 74 88 56

HEX #54A56D RGB 84 165 109 CMYK 70 13 74 1

HEX #B5244D RGB 181 36 77 CMYK 22 98 60 8

HEX #7F2D15 RGB 127 45 21 CMYK 31 88 100 36

eSafety First Nations | Brand guidelines - 1.6

HEX #78B48A RGB 120 180 138 CMYK 56 11 57 1

HEX #C75A79 RGB 199 90 121 CMYK 20 78 35 1

HEX #966453 RGB 150 100 83 CMYK 34 61 65 17

HEX #9BC4A8 RGB 155 196 168 CMYK 41 8 40 0

HEX #D990A5 RGB 217 144 165 CMYK 13 51 18 0

HEX #B9978C RGB 185 151 140 CMYK 28 41 41 1

HEX #BFD4C5 RGB 191 212 197 CMYK 25 7 23 0

HEX #ECC7D1 RGB 236 199 209 CMYK 5 24 7 0

Sunshine Logo

HEX #EBD958 HEX #917330 RGB 235 217 88 RGB 145 115 48 CMYK 38 48 96 17 CMYK 10 8 79 0

HEX #6B696D RGB 107 105 109 CMYK 59 52 47 17

HEX #78777A RGB 120 119 122 CMYK 55 47 44 10

Primary

Extended

Sunshine

Sunshine 75% Sunshine 50%

Light Grey

Light Grey 75% Light Grey 50% Light Grey 25%

HEX #F3E269 RGB 243 226 105 CMYK 6 5 72 0

HEX #CDCDCE RGB 205 205 206 CMYK 19 15 14 0

HEX #F6E98E RGB 246 233 142 CMYK 5 3 55 0

HEX #D9D9DA RGB 217 217 218 CMYK 14 11 10 0

HEX #F8F0B3 RGB 248 240 179 CMYK 4 2 36 0

HEX #E5E5E6 RGB 229 229 230 CMYK 9 7 6 0

Sunshine 25% HEX #FBF7D8 RGB 251 247 216 CMYK 1 1 18 0

HEX #F2F2F2 RGB 242 242 242 CMYK 4 3 3 0

HEX #DCCBC5 RGB 220 203 197 CMYK 13 18 18 0

162

Lock-up and positioning The eSafety band lock-up used in the footer is mandatory for all documents that will be shared with externals.

The logo should always sit in the bottom left corner of the band, shown in white on eSafety Navy or full colour on Light Grey 50%.

X

X

Band lock-up The band (Z) is double the height of the logo (Y) and the URL (X) is half the height of the logo (Y).

Both should always be horizontally centered within the band.

The logo (Y) is always left aligned with the left-hand padding the same as the logo height (Y). The URL is always right-aligned with the right-hand padding the same as the logo height (Y).

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Preferred options for logo positioning

Lock-up and logo application The band lock-up is designed to provide an anchor to the layout and associated elements. It provides flexibility while delivering consistency.

Whilst the band lock-up is considered mandatory, there may be exceptions to the rule where the logo position and execution are determined by the medium. Top and bottom left are our preferred logo placement options for all logos.

Lock-up examples

Logos should always adhere to clear space guidelines as well as the band lock-up application rules outlined on the previous pages.

When creating or updating documents, please ensure that the date created is added in the following format: Month (word) year (YYYY), e.g. November 2023. This should be added to the last page of the document in Work Sans font, size 9pt in the colour ‘Darkest’. Positioned in the margin equal distance from the page edge and the footer, running down the page at 90°. If a product is to be printed and stored at the warehouse, a unique code needs to be created for it. Please get in touch with the design team to assist with this.

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Using artwork elements There are some rules that anyone working with the artwork needs to follow.

You can remove dots and symbols from the artwork in order to create patterns or extract shapes. Any additional dots or symbols must be added to the artwork by the original artist ONLY. It is acceptable to recolor dots and symbols as needed but preferably only in line with the First Nations colour palette.

Refer to each segment’s colour palette if the artwork will be used for a specific segment.

Background colours may be removed from the artwork to create stand alone patterns.

For any new First Nations creative assets, please seek approval from the Design team to ensure that any modifications have been executed correctly.

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Using artwork elements artwork don’ts There are some changes we can make to the artwork, however to maintain the overall integrity of the piece, there are things we cannot do.

Do not alter the eSafety Shield at all. Any creative assets that incorporate the eSafety Shield element of the artwork cannot be modified. For example, do not remove the eSafety Shield to create space for copy or content.

Acknowledgement of Country

Don’t remove elements from the eSafety Shield for copy placement.

Copy should not be placed over artwork. Make sure there is enough space in the design to allow for copy, or that dotwork has been removed to create a clear area.

For any new First Nations creative assets, please seek approval from the Design team to ensure that any modifications have been executed correctly.

Acknowledgement of Country Don’t block out areas or place copy over the artwork.

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166

Photography Our brand speaks directly to people, encouraging positive engagement.

Our photography achieves this by featuring real people, with at least one person looking into the camera. This fosters a sense of connection and dialogue, engaging the audience and sparking their interest in our message.

Photography do’s • All images should have a First Nations person in them, when selecting images please read fine print as this usually informs where the model if from.

• Backgrounds should be either pale and simple or bright and bold, highlighting the people as the focal point.

• Use images of people from the relevant age groups when discussing them. Show diverse backgrounds and abilities to highlight our support for all Australians.

• Choose positive, genuine moments that show people overcoming challenges.

• Minimise the presence of devices in images. As a peoplecentric organisation, we want to emphasise the human aspect, despite our technological connections.

eSafety First Nations | Brand guidelines - 1.6

Photography don’ts • Never show just hands and devices.

• Avoid using images without people.

• Avoid showing sad or crying people – they should look empowered by positive solutions.

167

Illustration Our brand deals with a lot of difficult topics.

To help convey our messages, we use a mixture of illustrations unique to eSafety.

Each segment should only use the colours of its extended palette. This helps differentiate the brand segments while maintaining a unified look.

Illustration do’s • Ensure that at least one person is looking at the audience or their face is uplifted in the audience’s direction.

• Show diverse ages, sexes and skin tones, to show support of all First Nations people.

• Pose the people with natural movements and human interactions.

• Show life-like size differences for people of different ages.

• When discussing particular age groups, always use illustrations with people of corresponding ages.

• Education images should always show students in uniforms.

Illustration don’ts • Never show just hands and devices.

• Always have people in the illustration.

• Don’t use only parts of people.

• Avoid showing sad or crying people – they should look empowered by positive solutions.

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168

Iconography Icons are used across all eSafety segments.

Each subject has it’s own icon which is used consistently throughout all eSafety segments. All icons have a similar line thickness and all ‘lines’ are coloured in ‘eSafety Navy’.

The fill and background can use the extended palette for the audience segment.

There is only one size for digital use; the size is shown in the diagram to the right.

60px

40px

Padding 10px

Icons should never be used larger than 60px. If you need something to be larger use an illustration instead.

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version 1.6

eSafety Communities | Brand guidelines - 1.6

170

Logo guidelines Logo consistency is essential because it helps build a strong and uniformed brand identity.

Multi Colour - inline

The audience segment logos do not include the Australian Government crest.

The eSafety LGBTIQ+ logo is in Peacock, People Eater, Flamingo, Frog, Tango or white.

The inline version is to be used wherever space, size and layout permits. The white on eSafety Navy version can be used where a dark background is required.

White on eSafety Navy - inline

Outlined on the following pages are the rules for how the logo is to be used.

Note: Segment logos should be used in their entirety and should not be manipulated in any way.

Multi Colour - inline stacked

eSafety LGBTIQ+ Early Years | Brand | Brand guidelines guidelines - 1.6 - 1.6

White on eSafety Navy - inline stacked

171

Logo clearspace The clearspace zone is indicated by the height of the ‘S’.

The ‘S’ is from the word eSafety and should be used at the same size as within the logo.

Multi colour - inline

Multi colour - inline stacked

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172

Logo minimum size The minimum size shown here must be seen as a minimum, but can be displayed at a larger size.

22px digital

The same rules apply to every logo version for both print and digital.

22px digital

This adheres to the Australian Government set guidelines.

Note: Segment logos should be used in their entirety and should not be manipulated in any way.

8mm print

8mm print

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173

Typography For all assets both digital and print we use two fonts: Roboto Slab and Work Sans.

These fonts are available to download free from Google.

Work Sans fonts.google.com/?query=Work+Sans Roboto Slab fonts.google.com/?query=Roboto+Slab The fonts can be applied at the design and publishing stage, so using them in draft Word documents is unnecessary.

All body text should be either in the colour named ‘Darkest’ or in white, whichever provides greater contrast with the current background colour.

For web page accessibility, small text must have a minimum resolution of 14 pixels and the large text minimum is 18 pixels.

eSafety LGBTIQ+ Early Years | Brand | Brand guidelines guidelines - 1.6 - 1.6

Headlines / hero messaging

Aa Aa

Roboto Slab Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 Roboto Slab Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

Copy / body text

Aa Aa

Work Sans Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 Work Sans Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

174

LGBTIQ+ primary colour palette These are the primary colours for the eSafety LGBTIQ+ audience segment.

They should be used for segment wide assets and web pages.

All body text should be either in the colour named ‘Darkest’ or in white, whichever provides greater contrast with the current background colour.

A

FAIL

A

PASS

A

PASS IL

A

PASS

Peacock

A

PASS

A

PASS

A

PASS

A

PASS

WCAG AA Complaint

Frog

HEX #5767DC RGB R87 G103 B220 CMYK C73 M64 Y0 K0

HEX #54A56D RGB R84 G165 B109 CMYK C70 M30 Y74 K1

For web page accessibility, small text must have a minimum resolution of 14 pixels and the large text minimum is 18 pixels.

A

PASS IL

A

PASS

Flamingo

A

FAIL

HEX #FF779E RGB R255 G119 B158 CMYK C0 M68 Y12 K0

eSafety LGBTIQ+ Early Years | Brand | Brand guidelines guidelines - 1.6 - 1.6

A

FAIL

A

PASS

A

PASS

A

FAIL

A

FAIL

People eater

HEX #9ECDAD RGB R188 G175 B213 CMYK C25 M29 Y0 K0

175

Extended colour palette This extended colour palette should be used in all eSafety LGBTIQ+ content for extensive backgrounds, illustrations and shadows.

The lighter shades should only be used as text on dark backgrounds, with adequate contrast for accessibility. The colours with AA and A should be used where the 4:5:1 contrast ratio cannot be achieved with the brand colours or the lighter percentages.

Please refer to the Appendix for accessible colour combinations. To confirm the colour combination passes accessibility, please use an online contrast checker.

High contrast colours

Frog A

Frog

Frog 75%

Frog 50%

Frog 25%

Peacock A

Peacock

Peacock 75%

Peacock 50%

Peacock 25%

Light Grey

Light Grey 75% Light Grey 50% Light Grey 25%

HEX #237D45 HEX #056033 RGB 35 125 69 RGB 5 96 51 CMYK 90 36 98 32 CMYK 84 27 93 14

Primary

Extended

eSafety Navy A

eSafety Navy

Navy 75%

Navy 50%

Navy 25%

Peacock AA

Darkest A

Darkest

Darkest 75%

Darkest 50%

Darkest 25%

Light Grey AA Light Grey A

HEX #1C1F27 RGB 28 31 39 CMYK 79 71 58 71

HEX #1B324B RGB 27 50 75 CMYK 93 77 45 42

HEX #333740 RGB 52 55 65 CMYK 44 34 22 77

eSafety LGBTIQ+ Early Years | Brand | Brand guidelines guidelines - 1.6 - 1.6

HEX #546578 RGB 84 101 120 CMYK 71 54 38 14

HEX #6B696D RGB 107 105 109 CMYK 59 52 47 17

HEX #8C97A4 RGB 140 151 164 CMYK 48 35 27 1

HEX #9B9A9D RGB 155 154 157 CMYK 42 35 33 1

HEX #C5CAD1 RGB 197 202 209 CMYK 22 15 12 0

HEX #CCCCCD RGB 204 204 205 CMYK 19 15 15 K0

Extended

Frog AA

High contrast colours

HEX #02182E RGB 2 24 46 CMYK 93 77 45 70

Primary

HEX #223185 RGB 34 49 133 CMYK 100 96 15 3

HEX #6B696D RGB 107 105 109 CMYK 59 52 47 17

HEX #2D3EB5 RGB 45 62 181 CMYK 90 83 0 0

HEX #78777A RGB 120 119 122 CMYK 55 47 44 10

HEX #54A56D RGB 84 165 109 CMYK 70 13 74 1

HEX #5767DC RGB 87 103 220 CMYK 73 64 0 0

HEX #CDCDCE RGB 205 205 206 CMYK 19 15 14 0

HEX #78B48A RGB 120 180 138 CMYK 56 11 57 1

HEX #818DE4 RGB 129 141 228 CMYK 51 43 0 0

HEX #D9D9DA RGB 217 217 218 CMYK 14 11 10 0

HEX #9BC4A8 RGB 155 196 168 CMYK 41 8 40 0

HEX #AAB2ED RGB 170 178 237 CMYK 31 26 0 0

HEX #E5E5E6 RGB 229 229 230 CMYK 9 7 6 0

HEX #BFD4C5 RGB 191 212 197 CMYK 25 7 23 0

HEX #D4D8F6 RGB 212 216 246 CMYK 14 11 0 0

HEX #F2F2F2 RGB 242 242 242 CMYK 4 3 3 0

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Extended colour palette High contrast colours

Primary

Extended

Flamingo AA

Flamingo A

Flamingo

Flamingo 75%

Tango AA

Tango A

Tango

Azure AA

Azure A

Azure

HEX #881D43 HEX #C7456A RGB 136 29 67 RGB 199 69 106 CMYK 34 98 58 27 CMYK 19 87 42 1

HEX #802E19 HEX #BF5A36 RGB 128 46 25 RGB 191 90 54 CMYK 31 88 100 35 CMYK 19 76 88 7

HEX #144984 RGB 20 73 132 CMYK 100 80 21 6

HEX #486CB4 RGB 72 108 180 CMYK 78 59 0 0

HEX #FF779E RGB 255 119 158 CMYK 0 68 12 0

HEX #EC8865 RGB 236 136 101 CMYK 4 57 62 0

HEX #62A6DB RGB 98 166 219 CMYK 59 22 0 0

eSafety LGBTIQ+ Early Years | Brand | Brand guidelines guidelines - 1.6 - 1.6

High contrast colours

Primary

Extended

Flamingo 50% Flamingo 25% HEX #FFBACE RGB 255 186 206 CMYK 0 34 3 0

HEX #FFDCE6 RGB 255 220 230 CMYK 0 17 1 0

People eater AA People eater A HEX #5D4C75 RGB 93 76 117 CMYK 71 76 30 13

HEX #7E6CA1 RGB 126 108 161 CMYK 58 62 12 0

People eater

People eater 75% People eater 50% People eater 25% HEX #DDD6E9 RGB 221 214 233 CMYK 11 14 1 0

HEX #F0EDF5 RGB 240 237 245 CMYK 4 5 1 0

Tango 75%

Tango 50%

Tango 25%

Sunshine AA

Sunshine Logo

Sunshine

Sunshine 75% Sunshine 50% HEX #F6E98E RGB 246 233 142 CMYK 5 3 55 0

HEX #F8F0B3 RGB 248 240 179 CMYK 4 2 36 0

Sunshine 25%

Azure 75%

Azure 50%

Azure 25%

Radar AA

Radar A

Radar

Radar 75%

Radar 50%

Radar 25%

HEX #FF99B6 RGB 255 153 182 CMYK 0 51 7 0

HEX #F0A58B RGB 240 165 139 CMYK 3 41 42 0

HEX #98BCDF RGB 152 188 223 CMYK 39 16 2 0

HEX #F5C3B1 RGB 245 195 177 CMYK 2 27 26 0

HEX #B8D1EA RGB 184 209 234 CMYK 26 10 1 0

HEX #FAE0D7 RGB 250 224 215 CMYK 1 13 11 0

HEX #D9E9F7 RGB 217 233 247 CMYK 13 3 0 0

HEX #EBD958 HEX #917330 RGB 235 217 88 RGB 145 115 48 CMYK 38 48 96 17 CMYK 10 8 79 0

HEX #911B3D HEX #610928 RGB 145 27 61 RGB 97 9 40 CMYK 40 100 68 50 CMYK 30 99 66 25

HEX #BCAFD5 RGB 188 175 213 CMYK 25 30 0 0

HEX #F3E269 RGB 243 226 105 CMYK 6 5 72 0

HEX #B5244D RGB 181 36 77 CMYK 22 98 60 8

HEX #CCC3DF RGB 204 195 223 CMYK 18 21 1 0

HEX #C75A79 RGB 199 90 121 CMYK 20 78 35 1

HEX #D990A5 RGB 217 144 165 CMYK 13 51 18 0

HEX #FBF7D8 RGB 251 247 216 CMYK 1 1 18 0

HEX #ECC7D1 RGB 236 199 209 CMYK 5 24 7 0

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Photography Our brand speaks directly to people, encouraging positive engagement.

Our photography achieves this by featuring real people, with at least one person looking into the camera. This fosters a sense of connection and dialogue, engaging the audience and sparking their interest in our message.

Photography do’s • Backgrounds should be either pale and simple or bright and bold, highlighting the people as the focal point.

• Use images of people from the relevant age groups when discussing them. Show diverse backgrounds and abilities to highlight our support for all Australians.

• Choose positive, genuine moments that show people overcoming challenges.

• Minimise the presence of devices in images. As a peoplecentric organisation, we want to emphasise the human aspect, despite our technological connections.

eSafety LGBTIQ+ Early Years | Brand | Brand guidelines guidelines - 1.6 - 1.6

Photography don’ts • Never show just hands and devices.

• Avoid using images without people.

• Avoid showing sad or crying people – they should look empowered by positive solutions.

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Illustration Our brand deals with a lot of difficult topics.

To help convey our messages, we use a mixture of illustrations that are unique to eSafety.

Each segment should only use the colours of its extended palette. This helps differentiate the brand segments while maintaining a unified look. The LGBTIQ+ segment features a suite of bespoke character illustrations. Always use these illustrations in conjunction with this segment. They are not to be used for other segments.

Illustration do’s • Ensure that at least one person is looking at the audience or their face is uplifted in the audience’s direction.

• Show diverse ages, sexes and skin tones to support an inclusive culture.

• Pose the people with natural movements and human interactions.

Illustration don’ts

• Show life-like size differences for people of different ages.

• Never show just hands and devices.

• When discussing particular age groups, always use illustrations with people of corresponding ages.

• Always have people in the illustration.

• Education images should always show students in uniforms.

• Avoid showing sad or crying people – they should look empowered by positive solutions.

eSafety LGBTIQ+ Early Years | Brand | Brand guidelines guidelines - 1.6 - 1.6

• Don’t use only parts of people.

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Illustrations (continued) We have developed a set of LGBTIQ+ characters for use throughout our web, print and social assets. Each character has a full back story about who they are and what experience has lent them to be part of the eSafety family.

These characters should only be used within this segment.

Nico

Elizabeth

Georgia

Sarah

Aera

Zhan

Rob

Harley

Kirra

Tom and Raul

Ghassan

eSafety LGBTIQ+ Early Years | Brand | Brand guidelines guidelines - 1.6 - 1.6

Alex and Georgia

Sam

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Iconography Icons are used across all eSafety segments.

Each subject has it’s own icon which is used consistently throughout all eSafety segments. All icons have a similar line thickness and all ‘lines’ are coloured in ‘eSafety Navy’.

The fill and background can use the extended palette for the audience segment.

There is only one size for digital use; the size is shown in the diagram to the right.

60px

40px

Padding 10px

Icons should never be used larger than 60px. If you need something to be larger use an illustration instead.

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Lock-up and positioning The eSafety band lock-up used in the footer is mandatory for all documents that will be shared with externals.

The logo should always sit in the bottom left corner of the band, shown in white on eSafety Navy or full colour on Light Grey 50%.

X

X

Band lock-up The band (Z) is double the height of the logo (Y) and the URL (X) is half the height of the logo (Y).

Both should always be horizontally centered within the band.

The logo (Y) is always left aligned with the left-hand padding the same as the logo height (Y). The URL is always right-aligned with the right-hand padding the same as the logo height (Y).

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Lock-up and logo application The band lock-up is designed to provide an anchor to the layout and associated elements. It provides flexibility while delivering consistency.

Preferred options for logo positioning

Lock-up examples

Whilst the band lock-up is considered mandatory, there may be exceptions to the rule where the logo position and execution are determined by the medium. Top and bottom left are our preferred logo placement options for all logos.

Logos should always adhere to clear space guidelines as well as the band lock-up application rules outlined on the previous pages.

When creating or updating documents, please ensure that the date created is added in the following format: Month (word) year (YYYY), e.g. November 2023. This should be added to the last page of the document in Work Sans font, size 9pt in the colour ‘Darkest’. Positioned in the margin equal distance from the page edge and the footer, running down the page at 90°. If a product is to be printed and stored at the warehouse, a unique code needs to be created for it. Please get in touch with the design team to assist with this.

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eSafety Women | Brand guidelines - 1.6

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Logo guidelines Logo consistency is essential because it helps build a strong and uniformed brand identity.

Primary logo: Navy and Aquamarine - inline

The program logos do not include the Australian Government crest.

The Trusted eSafety Provider logo is in Navy, Aquamarine or white.

The inline version is to be used wherever space, size and layout permits. The white on eSafety Navy version can be used where a dark background is required.

White on eSafety Navy - inline

Outlined on the following pages are the rules for how the logo is to be used.

Note: Program logo’s should be used in it’s entirety and should not be manipulated in anyway.

Navy and Aquamarine - inline stacked

Trusted eSafety Provider program | Brand guidelines - 1.6

White on eSafety Navy - inline stacked

185

Logo clearspace The clearspace zone is indicated by the height of the ‘S’.

The ‘S’ is from the word eSafety and should be used at the same size as within the logo.

Navy - inline

Navy - inline stacked

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Logo minimum size The minimum size shown here must be seen as a minimum, but can be displayed at a larger size.

22px digital

The same rules apply to every logo version for both print and digital.

This adheres to the Australian Government set guidelines.

Note: Segment logos should be used in their entirety and should not be manipulated in any way.

8mm print

Trusted eSafety Provider program | Brand guidelines - 1.6

187

Colour palette This colour palette should be used in all Trusted eSafety Provider content for extensive backgrounds, illustrations and shadows.

The lighter shades should only be used as text on dark backgrounds, with adequate contrast for accessibility. The colours with AA and A should be used where the 4:5:1 contrast ratio cannot be achieved with the brand colours or the lighter percentages.

Please refer to the Appendix for accessible colour combinations. To confirm the colour combination passes accessibility, please use an online contrast checker.

High contrast colours

Primary

Extended

Aquamarine AA Aquamarine A HEX #01615F RGB 1 97 95 CMYK 91 43 58 25

HEX #00857E RGB 0 133 126 CMYK 86 28 53 7

Aquamarine

Aquamarine 75% Aquamarine 50% Aquamarine 25% HEX #86D9D6 RGB 134 217 214 CMYK 44 0 20 0

HEX #ADE5E3 RGB 173 229 227 CMYK 30 0 13 0

HEX #D6F2F1 RGB 214 242 241 CMYK 15 0 6 0

Peacock A

Peacock

Peacock 75%

Peacock 50%

Peacock 25%

Light Grey

Light Grey 75% Light Grey 50% Light Grey 25%

High contrast colours

Primary

Extended

eSafety Navy A

eSafety Navy

Navy 75%

Navy 50%

Navy 25%

Peacock AA

Darkest A

Darkest

Darkest 75%

Darkest 50%

Darkest 25%

Light Grey AA Light Grey A

HEX #02182E RGB 2 24 46 CMYK 93 77 45 70

HEX #1C1F27 RGB 28 31 39 CMYK 79 71 58 71

HEX #1B324B RGB 27 50 75 CMYK 93 77 45 42

HEX #333740 RGB 52 55 65 CMYK 44 34 22 77

HEX #546578 RGB 84 101 120 CMYK 71 54 38 14

HEX #6B696D RGB 107 105 109 CMYK 59 52 47 17

Trusted eSafety Provider program | Brand guidelines - 1.6

HEX #8C97A4 RGB 140 151 164 CMYK 48 35 27 1

HEX #9B9A9D RGB 155 154 157 CMYK 42 35 33 1

HEX #C5CAD1 RGB 197 202 209 CMYK 22 15 12 0

HEX #CCCCCD RGB 204 204 205 CMYK 19 15 15 K0

HEX #223185 RGB 34 49 133 CMYK 100 96 15 3

HEX #6B696D RGB 107 105 109 CMYK 59 52 47 17

HEX #2D3EB5 RGB 45 62 181 CMYK 90 83 0 0

HEX #78777A RGB 120 119 122 CMYK 55 47 44 10

HEX #5ECDC9 RGB 94 205 201 CMYK 57 0 26 0

HEX #5767DC RGB 87 103 220 CMYK 73 64 0 0

HEX #CDCDCE RGB 205 205 206 CMYK 19 15 14 0

HEX #818DE4 RGB 129 141 228 CMYK 51 43 0 0

HEX #D9D9DA RGB 217 217 218 CMYK 14 11 10 0

HEX #AAB2ED RGB 170 178 237 CMYK 31 26 0 0

HEX #E5E5E6 RGB 229 229 230 CMYK 9 7 6 0

HEX #D4D8F6 RGB 212 216 246 CMYK 14 11 0 0

HEX #F2F2F2 RGB 242 242 242 CMYK 4 3 3 0

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Logo guidelines Logo consistency is essential because it helps build a strong and uniformed brand identity.

Navy - inline

The Online safety grants program logo is in Navy or white.

The inline version is to be used wherever space, size and layout permits. The white on eSafety Navy version can be used where a dark background is required.

Outlined on the following pages are the rules for how the logo is to be used.

White on eSafety Navy - inline

Note: Program logo’s should be used in it’s entirety and should not be manipulated in anyway.

Navy - inline stacked

eSafety Online Safety Grants Program | Brand guidelines - 1.6

White on eSafety navy - inline stacked

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Logo clearspace X

X

The ‘X’ is calculated by halving the height of the Australian Government coat of arms.

X

X

The clearspace zone is indicated by the height of the ‘X’.

X Navy - inline

X

X

X X Navy - inline stacked

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Logo minimum size The minimum size shown here must be seen as a minimum, but can be displayed at a larger size.

The same rules apply to every logo version for both print and digital.

This adheres to the Australian Government set guidelines.

22px digital

8mm print

Note: Segment logos should be used in their entirety and should not be manipulated in any way.

30px digital

12mm print

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Colour palette This colour palette should be used in all eSafety online grants content for extensive backgrounds, illustrations and shadows.

High contrast colours

Primary

Extended

eSafety Navy A

eSafety Navy

Navy 75%

Navy 50%

Navy 25%

Darkest A

Darkest

Darkest 75%

Darkest 50%

Darkest 25%

HEX #02182E RGB 2 24 46 CMYK 93 77 45 70

HEX #1C1F27 RGB 28 31 39 CMYK 79 71 58 71

HEX #1B324B RGB 27 50 75 CMYK 93 77 45 42

HEX #333740 RGB 52 55 65 CMYK 44 34 22 77

HEX #546578 RGB 84 101 120 CMYK 71 54 38 14

HEX #6B696D RGB 107 105 109 CMYK 59 52 47 17

HEX #8C97A4 RGB 140 151 164 CMYK 48 35 27 1

HEX #9B9A9D RGB 155 154 157 CMYK 42 35 33 1

eSafety Online Safety Grants Program | Brand guidelines - 1.6

HEX #C5CAD1 RGB 197 202 209 CMYK 22 15 12 0

The lighter shades should only be used as text on dark backgrounds, with adequate contrast for accessibility. The colours with the prefix AA and A should only be used where the 4:5:1 contrast ratio cannot be achieved with the brand colours or the lighter percentages. Please refer to the Appendix for accessible colour combinations. Please note, contrast ratio should always be tested to ensure AA compliance for all applications.

High contrast colours

Primary

Extended

Light Grey AA Light Grey A

Light Grey

Light Grey 75% Light Grey 50% Light Grey 25%

HEX #6B696D RGB 107 105 109 CMYK 59 52 47 17

HEX #78777A RGB 120 119 122 CMYK 55 47 44 10

HEX #CDCDCE RGB 205 205 206 CMYK 19 15 14 0

HEX #D9D9DA RGB 217 217 218 CMYK 14 11 10 0

HEX #E5E5E6 RGB 229 229 230 CMYK 9 7 6 0

HEX #F2F2F2 RGB 242 242 242 CMYK 4 3 3 0

HEX #CCCCCD RGB 204 204 205 CMYK 19 15 15 K0

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an eSafety initiative

eSafety Women | Brand guidelines - 1.6

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Logo guidelines Logo consistency is essential because it helps build a strong and uniformed brand identity.

Multi - inline

The initiative logos do not include the Australian Government crest.

The Safety by Design logo is in Aqua/gradient.

The inline version is to be used wherever space, size and layout permits.

Outlined on the following pages are the rules for how the logo is to be used.

Multi on eSafety Navy - inline

Note: Program logo’s should be used in it’s entirety and should not be manipulated in anyway.

Multi - inline stacked

Safety by Design | Brand guidelines - 1.6

Multi on eSafety Navy - inline stacked

195

Logo clearspace The clearspace zone is indicated by the height of the ‘S’.

The ‘S’ is from the word eSafety and should be used at the same size as within the logo.

Multi - inline

Multi - inline stacked

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Logo minimum size The minimum size shown here must be seen as a minimum, but can be displayed at a larger size.

The same rules apply to every logo version for both print and digital.

22px digital

This adheres to the Australian Government set guidelines.

Note: Segment logos should be used in their entirety and should not be manipulated in any way.

8mm print

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197

Colour palette This colour palette should be used in all Safety by Design content for extensive backgrounds, illustrations and shadows.

The lighter shades should only be used as text on dark backgrounds, with adequate contrast for accessibility. The colours with AA and A should be used where the 4:5:1 contrast ratio cannot be achieved with the brand colours or the lighter percentages.

Please refer to the Appendix for accessible colour combinations. To confirm the colour combination passes accessibility, please use an online contrast checker.

High contrast colours

Primary

Extended

Aquamarine AA Aquamarine A HEX #01615F RGB 1 97 95 CMYK 91 43 58 25

HEX #00857E RGB 0 133 126 CMYK 86 28 53 7

Aquamarine

Aquamarine 75% Aquamarine 50% Aquamarine 25% HEX #86D9D6 RGB 134 217 214 CMYK 44 0 20 0

HEX #ADE5E3 RGB 173 229 227 CMYK 30 0 13 0

HEX #D6F2F1 RGB 214 242 241 CMYK 15 0 6 0

Peacock A

Peacock

Peacock 75%

Peacock 50%

Peacock 25%

Light Grey

Light Grey 75% Light Grey 50% Light Grey 25%

High contrast colours

Primary

Extended

eSafety Navy A

eSafety Navy

Navy 75%

Navy 50%

Navy 25%

Peacock AA

Darkest A

Darkest

Darkest 75%

Darkest 50%

Darkest 25%

Light Grey AA Light Grey A

HEX #02182E RGB 2 24 46 CMYK 93 77 45 70

HEX #1C1F27 RGB 28 31 39 CMYK 79 71 58 71

HEX #1B324B RGB 27 50 75 CMYK 93 77 45 42

HEX #333740 RGB 52 55 65 CMYK 44 34 22 77

Safety by Design | Brand guidelines - 1.6

HEX #546578 RGB 84 101 120 CMYK 71 54 38 14

HEX #6B696D RGB 107 105 109 CMYK 59 52 47 17

HEX #8C97A4 RGB 140 151 164 CMYK 48 35 27 1

HEX #9B9A9D RGB 155 154 157 CMYK 42 35 33 1

HEX #C5CAD1 RGB 197 202 209 CMYK 22 15 12 0

HEX #CCCCCD RGB 204 204 205 CMYK 19 15 15 K0

HEX #223185 RGB 34 49 133 CMYK 100 96 15 3

HEX #6B696D RGB 107 105 109 CMYK 59 52 47 17

HEX #2D3EB5 RGB 45 62 181 CMYK 90 83 0 0

HEX #78777A RGB 120 119 122 CMYK 55 47 44 10

HEX #5ECDC9 RGB 94 205 201 CMYK 57 0 26 0

HEX #5767DC RGB 87 103 220 CMYK 73 64 0 0

HEX #CDCDCE RGB 205 205 206 CMYK 19 15 14 0

HEX #818DE4 RGB 129 141 228 CMYK 51 43 0 0

HEX #D9D9DA RGB 217 217 218 CMYK 14 11 10 0

HEX #AAB2ED RGB 170 178 237 CMYK 31 26 0 0

HEX #E5E5E6 RGB 229 229 230 CMYK 9 7 6 0

HEX #D4D8F6 RGB 212 216 246 CMYK 14 11 0 0

HEX #F2F2F2 RGB 242 242 242 CMYK 4 3 3 0

198

Colour palette High contrast colours

Frog AA

Frog A

HEX #237D45 HEX #056033 RGB 35 125 69 RGB 5 96 51 CMYK 90 36 98 32 CMYK 84 27 93 14

Primary

Extended

Frog

Frog 75%

HEX #54A56D RGB 84 165 109 CMYK 70 13 74 1

Safety by Design | Brand guidelines - 1.6

HEX #78B48A RGB 120 180 138 CMYK 56 11 57 1

Frog 50%

HEX #9BC4A8 RGB 155 196 168 CMYK 41 8 40 0

Frog 25%

HEX #BFD4C5 RGB 191 212 197 CMYK 25 7 23 0

High contrast colours

Primary

Extended

Azure AA

Azure

Azure 75%

HEX #144984 RGB 20 73 132 CMYK 100 80 21 6

Azure A

HEX #486CB4 RGB 72 108 180 CMYK 78 59 0 0

HEX #62A6DB RGB 98 166 219 CMYK 59 22 0 0

HEX #98BCDF RGB 152 188 223 CMYK 39 16 2 0

Azure 50%

HEX #B8D1EA RGB 184 209 234 CMYK 26 10 1 0

Azure 25%

HEX #D9E9F7 RGB 217 233 247 CMYK 13 3 0 0

199

Illustration The ‘Safety by Design’ initiative sits within the eSafety Industry segment. While illustrations aren’t designated for use in the Industry segment, Safety by Design is the one exception to this rule.

Safety by Design illustrations use simple, unique scenes of people in ‘action’ as a representation of individuals working in the tech industry. They also include assorted organic and geometric shapes.

Safety by Design | Brand guidelines - 1.6

200

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201

Logo guidelines Logo consistency is essential because it helps build a strong and uniformed brand identity.

The initiative logo does not include the Australian Government crest.

The Early Years logo is in Green, People Eater, Aquamarine, and Flamingo.

Multi - inline

Outlined on the following pages are the rules for how the logo is to be used.

Note: Program logo’s should be used in it’s entirety and should not be manipulated in anyway.

Multi on eSafety Navy - inline

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Logo clearspace The clearspace zone is indicated by the height of the ‘S’.

The ‘S’ is from the word eSafety and should be used at the same size as within the logo.

Multi - inline

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Logo minimum size The minimum size shown here must be seen as a minimum, but can be displayed at a larger size.

The same rules apply to every logo version for both print and digital.

30px digital

This adheres to the Australian Government set guidelines.

Note: Segment logos should be used in their entirety and should not be manipulated in any way.

10mm print

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Colour palette This colour palette should be used in all eSafety Early Years content for extensive backgrounds, illustrations and shadows.

The lighter shades should only be used as text on dark backgrounds, with adequate contrast for accessibility. The colours with AA and A should be used where the 4:5:1 contrast ratio cannot be achieved with the brand colours or the lighter percentages.

Please refer to the Appendix for accessible colour combinations. To confirm the colour combination passes accessibility, please use an online contrast checker.

High contrast colours

Primary

Extended

Green AA

Green

Green 75%

Green A

HEX #1F6843 HEX #398256 RGB 31 104 67 RGB 57 130 86 CMYK 85 34 84 28 CMYK 79 27 79 12

HEX #9ECDAD RGB 158 205 173 CMYK 39 3 38 0

HEX #B6D9C1 RGB 182 217 193 CMYK 29 2 28 0

Green 50%

HEX #CEE5D5 RGB 206 229 213 CMYK 19 1 18 0

Green 25%

HEX #E6F2EA RGB 230 242 234 CMYK 9 1 8 0

High contrast colours

Primary

Extended

eSafety Navy A

eSafety Navy

Navy 75%

Navy 50%

Navy 25%

People eater AA People eater A

People eater

People eater 75% People eater 50% People eater 25%

Darkest A

Darkest

Darkest 75%

Darkest 50%

Darkest 25%

Light Grey AA Light Grey A

Light Grey

Light Grey 75% Light Grey 50% Light Grey 25%

HEX #02182E RGB 2 24 46 CMYK 93 77 45 70

HEX #1C1F27 RGB 28 31 39 CMYK 79 71 58 71

HEX #1B324B RGB 27 50 75 CMYK 93 77 45 42

HEX #333740 RGB 52 55 65 CMYK 44 34 22 77

eSafety Early Years | Brand guidelines - 1.6

HEX #546578 RGB 84 101 120 CMYK 71 54 38 14

HEX #6B696D RGB 107 105 109 CMYK 59 52 47 17

HEX #8C97A4 RGB 140 151 164 CMYK 48 35 27 1

HEX #9B9A9D RGB 155 154 157 CMYK 42 35 33 1

HEX #C5CAD1 RGB 197 202 209 CMYK 22 15 12 0

HEX #CCCCCD RGB 204 204 205 CMYK 19 15 15 K0

HEX #5D4C75 RGB 93 76 117 CMYK 71 76 30 13

HEX #6B696D RGB 107 105 109 CMYK 59 52 47 17

HEX #7E6CA1 RGB 126 108 161 CMYK 58 62 12 0

HEX #78777A RGB 120 119 122 CMYK 55 47 44 10

HEX #BCAFD5 RGB 188 175 213 CMYK 25 30 0 0

HEX #CDCDCE RGB 205 205 206 CMYK 19 15 14 0

HEX #CCC3DF RGB 204 195 223 CMYK 18 21 1 0

HEX #D9D9DA RGB 217 217 218 CMYK 14 11 10 0

HEX #DDD6E9 RGB 221 214 233 CMYK 11 14 1 0

HEX #E5E5E6 RGB 229 229 230 CMYK 9 7 6 0

HEX #F0EDF5 RGB 240 237 245 CMYK 4 5 1 0

HEX #F2F2F2 RGB 242 242 242 CMYK 4 3 3 0

205

Colour palette High contrast colours

Primary

Extended

Aquamarine AA Aquamarine A

Aquamarine

Aquamarine 75% Aquamarine 50% Aquamarine 25%

HEX #01615F RGB 1 97 95 CMYK 91 43 58 25

HEX #00857E RGB 0 133 126 CMYK 86 28 53 7

HEX #5ECDC9 RGB 94 205 201 CMYK 57 0 26 0

eSafety Early Years | Brand guidelines - 1.6

HEX #86D9D6 RGB 134 217 214 CMYK 44 0 20 0

HEX #ADE5E3 RGB 173 229 227 CMYK 30 0 13 0

HEX #D6F2F1 RGB 214 242 241 CMYK 15 0 6 0

High contrast colours

Primary

Extended

Flamingo AA

Flamingo

Flamingo 75%

Flamingo A

HEX #881D43 HEX #C7456A RGB 136 29 67 RGB 199 69 106 CMYK 34 98 58 27 CMYK 19 87 42 1

HEX #FF779E RGB 255 119 158 CMYK 0 68 12 0

HEX #FF99B6 RGB 255 153 182 CMYK 0 51 7 0

Flamingo 50% Flamingo 25% HEX #FFBACE RGB 255 186 206 CMYK 0 34 3 0

HEX #FFDCE6 RGB 255 220 230 CMYK 0 17 1 0

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Brand application

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Brand application Best practice examples.

Protection built in An initiative of Australia’s eSafety Commissioner

eSafety branded assets employ almost all brand and graphic treatments and devices detailed throughout these guidelines.

These demonstrate how the application of brand assets can be effectively used to ensure that the eSafety brand is always delivered in a consistent, powerful and recognisable way.

2022-2023 esafety.gov.au

esafety.gov.au

Image-Based Abuse Scheme Regulatory Guidance eSC RG 2 November 2021

2022-2025 esafety.gov.au

eSafety Early | Brand Years guidelines | Brand-guidelines 1.6 - 1.6

208

Brand application Engage: Resource 2

Best practice examples. eSafety branded assets employ almost all brand and graphic treatments and devices detailed throughout these guidelines.

Activities for students to take the lead in online safety Foundation to Year 3

Cyberbullying: factsheet

eSafety Toolkit for Schools Creating safer online environments

Key points

This resource provides range of activities to empower students in Foundation

• One in five students report they have experienced cyberbullying.

to Year 3 to help cultivate safe online environments. It has been adapted with permission from the Australian Education Authorities’ website Bullying. No Way!.

• Students can make a complaint about cyberbullying to the social media service or the eSafety Commissioner.

It draws extensively from Meaningful Student Involvement: Guide to Students as

harder to prove cyberbullying.

Students play a central role in creating and maintaining a safe online environment at their school and within their community. It is important to create opportunities

• eSafety Education has resources to help teachers embed cyberbullying prevention in the curriculum.

for young people to participate and be involved in this process in ways that are

Access best practice online safety education

authentic and resonate well with them. This gives students confidence that their

• All students need to be taught specific technical, personal and social skills to help deal with cyberbullying.

views are respected and their voices are being heard.

Facts and stats

*

The national definition of bullying for Australian schools at Bullying. No Way! describes behaviour that is repeated or has the potential to be repeated. Cyberbullying is covered by this definition even when there is only a single instance of abuse, because the fact that it

These demonstrate how the application of brand assets can be effectively used to ensure that the eSafety brand is always delivered in a consistent, powerful and recognisable way.

Partners in School Change.*

• The eSafety Guide includes information on features of apps such as anonymous communication and encryption that can make it

from a Trusted eSafety Provider

Fletcher. (2015). Meaningful Student Involvement: Guide to Students as Partners in School Change.

Disclaimer: This material is general in nature. It is made available on the understanding that the Commonwealth is not engaged in rendering professional advice. Before relying on the material in any matter, you should carefully evaluate its accuracy, currency, completeness and relevance for your purposes and should obtain any appropriate professional advice relevant to your particular circumstances. The Commonwealth does not guarantee, and accepts no legal liability whatsoever arising from or connected to, the accuracy, reliability, currency or completeness of any material contained in this resource or on any linked site. References to other organisations or websites are inserted for convenience and do not constitute endorsement.

occurs online means it may be ‘repeated’ through sharing.

What is the Trusted eSafety Provider program?

A

Cyberbullying can take many forms, including posting mean comments or messages, excluding or ignoring someone, tricking or

esafety.gov.au esafety.gov.au esafety.gov.au

humiliating them through fake accounts, or sharing a photo or video that will make them feel bad. Threatening to share an intimate image without the consent of the person in it, such as a naked selfie, is called image-based abuse.

A specialist online safety education provider can be invaluable in helping schools and other organisations to build awareness and develop strategies to promote online safety.

According to eSafety research

Under the Trusted eSafety Provider program, eSafety endorses providers of online safety education who demonstrate appropriate expertise and experience, and a best practice approach to online safety.

One in five

Critical online incidents

aged 8 to 17 years reported being socially excluded, threatened or abused online.

You can choose a Trusted eSafety Provider and have confidence that they will deliver high quality online safety education for your school, community group or sporting club.

Responding and reporting:

90%

young Australians

Online safety is a growing priority in Australia, and it is vital that students, young people and community members are receiving the most up to date, reliable education on the issues that matter.

1 in 5 young people (15% of kids, 24% of teens) also admitted to behaving in a negative way to a peer online — such as name calling, deliberately excluding them, or spreading lies or rumours.

of these had had a negative online experience themselves.

Why you should use a Trusted eSafety Provider By looking for the Trusted eSafety Provider tick, you can find a high quality, online safety education program with confidence.

Online incidents can affect the health and wellbeing of children and young people.

Confidence that the program content will align with eSafety’s Best Practice Framework for Online Safety Education and be relevant for Australian audiences.

Examples of critical online incidents: • Cyberbullying of a child or young person (under 18)

esafety.gov.au

• Image-based abuse – sharing or threatening to share intimate images or videos without the consent of the person shown • Self-harm and suicide content • Fight videos or accounts

Best Practice Framework for Online Safety Education

Confidence that presenters will have appropriate qualifications and experience, including subject matter

• Fake or impersonation accounts

expertise and child safety credentials.

• Dangerous challenge videos

The Trusted eSafety Provider program can take out the guesswork and give you confidence that you are supporting the needs of your school or community.

• Promoting online hatred and discrimination • Harmful online sexual behaviours (for example, viewing pornography or sharing nude pictures or videos without permission)

esafety.gov.au

Harmful content could be a post, comment, text or direct message, livestream, meme, image, video or email.

It can be sent or shared via online or electronic services or platforms including:

1. Social media services

2. Email services

3. Chat apps

4. Interactive online games

5. Forums

6. Websites

esafety.gov.au

esafety.gov.au/education

eSafety Early | Brand Years guidelines | Brand-guidelines 1.6 - 1.6

esafety.gov.au

209

Brand application

Online Safety for Every Family

Women with disability are more vulnerable to violence and abuse

eSafety resources for your community

Best practice examples. eSafety branded assets employ almost all brand and graphic treatments and devices detailed throughout these guidelines.

Helping your family stay safe online

Getting started with social media

Learn about:

Learn how to:

• Why online safety is important

• Discuss if children are ready for social media

• How eSafety can help

• Setup online accounts

• Setting up family online safety rules

• Use social media safely

• Conversation ideas and tips

• Report issues to platform

Safer online gaming

Getting help when your child is being bullied online

Learn about: • Setting up games so children are safe

Learn how to:

• Making friends in games

• Recognise online bullying

• Reporting issues in games

• Collect information about the bullying • Report online bullying to the platform and/or eSafety

The videos have been subtitled, and accompanying advice sheets have been translated into: Arabic, Dari, Simplified Chinese, Tamil and Vietnamese.

These demonstrate how the application of brand assets can be effectively used to ensure that the eSafety brand is always delivered in a consistent, powerful and recognisable way.

2 in 5 women

Women with disability (40%) are more likely to experience domestic and family violence than women without disability2

Women with disability are twice as likely to have experienced partner violence as women without disability in the previous 12 months3

1 in 3 women

2x

Women with disability are likely to have experienced emotional abuse from a current or previous partner (since age 15)4

Women with disability report experiencing stalking or harassment (27%) compared to 16% of women without disability5

1 in 4 women

35%

Scan to access resources, watch the videos and download advice sheets.

esafety.gov.au esafety.gov.au

Women with an intellectual/ psychological disability are nearly three times more likely than women with a physical disability to experience violence (15% compared with 5.2%)6

3x

of women surveyed experienced online abuse in their working lives

These statistics highlight their individual experiences1

Women with cognitive / psychological impairment have experienced sexual violence in their lifetime7

August 2022

1 in 2 women

Getting started with parental controls on devices and accounts

Who was targeted?

Some women experienced higher rates of online abuse

57%

62%

Many digital devices and accounts now come with parental controls.

Live with disability

Have a public online or media profile

Here are some examples of the parental control features included in common devices and accounts.

51%

Identify as LGBTIQ+

43%

Are aged 18 to 34 years old

Your home wi-fi network Some wi-fi routers and accounts with internet service providers (ISPs) come with software that allows you to set up parental controls across your whole network. However, you don't always get as much control and monitoring as you get from the tailored software installed on each device.

If you would like to learn more about controlling content using your wi-fi network, contact your ISP provider.

Don’t underestimate the value you are bringing What and types ofitabuse didimprove the to an older person, how is helping their quality of life. women experience?2

Intergenerational Digital Literacy Program

Apple devices Apple allows parents to set up family sharing accounts. Family sharing enables parents to share purchased apps and manage their child’s device. You can find out more about setting up parental controls at Apple families. The Apple Support YouTube channel has videos that provide step by step advice.

Follow these steps to get started:

2. Go to family sharing and click on ‘+Add member’ to add a new account for your child.

3. Go to Screen Time settings to set limits on apps, block websites and restrict purchases – whenever you change this it will update on your child’s device.

4. On your child’s device, activate the account.

Remember that your mentee may:

Have sight or hearing difficulties

62%

Mentor Revision booklet

1. In your settings, select your Apple ID and account info.

Awareness Skills

49% “Wherever there are beginners and experts, old and young, 29% there is some kind of learning going on, some kind of teaching.

We are all pupils and we are all teachers” 21% Gilbert Highet

This resource has been developed by eSafety as part of the Be Connected initiative. Be Connected is an Australian Government initiative developed to increase the confidence, skills and online safety of older Australians.

Not remember things easily, repeat things or get confused

23%

22%

19%

Be apologetic, get frustrated or flustered

?

21% 1

esafety.gov.au esafety.gov.au

esafety.gov.au

“I was added to extreme right winger and white supremacist lists specifying ‘who to target’ for being a brown voice online.”

“My personal information was posted online.”

14% were stalked online 13% were impersonated or had a fake account set up in their name

eSafety Early | Brand Years guidelines | Brand-guidelines 1.6 - 1.6

9% were doxed received threats of real-life harm or abuse

210

Be fearful of breaking something or of trying an unfamiliar task

Brand application Best practice examples. eSafety branded assets employ almost all brand and graphic treatments and devices detailed throughout these guidelines.

These demonstrate how the application of brand assets can be effectively used to ensure that the eSafety brand is always delivered in a consistent, powerful and recognisable way.

Free Virtual Classroom event

middle and upper primary school

Be an eSafe kid: privacy and security

Be an eSafe Kid:

Join the eSafety Commissioner’s expert training team for a LIVE, no-cost Virtual Classroom event during

Be safe, be supportive

National Child Protection Week 2020.

Students will learn to:

Register now (AEST)

• describe what it means to be safe online

• Monday 5 September 9:30 to 10:15 am

• recognise strategies to support others • recall protective behaviours, reporting skills and help-seeking strategies.

3

•

explore what privacy and personal information means

•

understand who an online ‘stranger’ can be

Limit who can contact you when you’re playing games.

•

develop strategies and skills to keep their accounts secure

•

learn where to go for help and support.

4

The whole class participates in a live video lesson with a trainer. The trainer talks through PowerPoint slides and

• Thursday 8 September 9:30 to 10:15 am

students complete a worksheet during the presentation.

• Tuesday 13 September 2:00 to 2:45 pm • Thursday 15 September 9:30 to 10:15 am

2

Students will

• Tuesday 6 September 2:00 to 2:45 pm • Friday 9 September 9:30 to 10:15 am

1

Set up your device to protect your information.

Explore safely & tell an adult if you see anything online that makes you feel yuck.

This live webinar empowers students to manage their own online safety.

Join eSafety’s expert training team for a LIVE and FREE Virtual Classroom event for National Child Protection Week 2022.

• identify personal online safety boundaries

Top 5 online safety tips for kids

Virtual Classroom event

Middle and upper primary school

Stop all contact with anyone online who asks you to do anything you don’t want to do.

Report and block them.

More info at: esafety.gov.au/educators

5

Register now

Ask for help if anything online is bothering you.

Monday 7 September: 9.30am to 10.30 am Wednesday 9 September: 2.00pm to 3.00 pm

For full details visit esafety.gov.au

Friday 11 September: 1.00pm to 2.00 pm Registration here esafety.gov.au/kids

Please note that teachers need to register their classes for these webinars. Individual student registration will not be accepted, as connections to the online platform are limited. If your students are learning from home and need individual connections, please contact outreach@esafety.gov.au.

Please note that teachers need to register their classes for these webinars. Individual student registration will not be accepted, as connections to theonline platform are limited. If your students are learning from home and need individual connections, please contact outreach@esafety.gov.au

1

esafety.gov.au

eSafety Early | Brand Years guidelines | Brand-guidelines 1.6 - 1.6

esafety.gov.au esafety.gov.au

211

Appendix

eSafety | Brand guidelines - 1.6

212

Accessible colour combinations White

A Navy

Navy

Navy 75%

Navy 50%

Navy 25%

White

A Darkest

Darkest

Darkest 75

Darkest 50

Darkest 25

Aa

Aa

Aa

Aa

Aa

Aa

Aa

Aa

Aa

Aa

Aa

Aa

#02182E

Navy 25% Background #C5CCAD1

Navy

Background #1B324B

A Navy

Background #02182E

#1B324B

#546578

#8697A4

#C5CCAD1

Background #CCCCCD

Aa

Background #6B696D

Aa

Aa

Aa

Background #02182E

eSafety | Brand guidelines - 1.6

Aa

Aa

Aa

Aa

Aa

Darkest

Background #333740

A Darkest Background #1C1F27

White

Background #02182E

#333740

#6B696D

#9B9A9D

#CCCCCD

Aa

Aa

Background #9B9A9D

Darkest 75%

#1C1F27

Aa

Darkest 50%

Aa

White

#02182E

Darkest 25%

Aa

Background #8697A4

Background #546578

#02182E

Aa

Navy 50%

Navy 75%

Please don’t use these color combinations; they do not meet a color contrast ratio of 4.5:1, this means that some people would have difficulty reading the text.

Aa

Aa

Aa

Aa

Aa

Aa

Aa

Aa

Aa

213

Please don’t use these color combinations; they do not meet a color contrast ratio of 4.5:1, this means that some people would have difficulty reading the text.

White

AA A 75% 50% 25% Light Grey Light Grey Light Grey Light Grey Light Grey Light Grey

White

AA Peacock

A Peacock

Peacock

75% Peacock

50% Peacock

25% Peacock

Aa

Aa

Aa

Aa

Aa

Aa

Aa

Aa

Aa

#02182E

#02182E

25% Light Grey

#1B324B

Aa

#1B324B

Aa

#1B324B

Aa

#E5E5E6

Aa

#C5CCAD1

25% Peacock

Aa

Background #F2F2F2

#02182E

Aa

50% Peacock

75% Light Grey

75% Peacock

Light Grey

Peacock

A Light Grey

A Peacock

Background #E5E5E6

Background #02182E

#5767DC

#818DE4

#AAB2ED

#D4D8F6

Aa

Background #818DE4

Background #CDCDCE

AA Light Grey

#2D3EB5

Background #AAB2ED

Background #D9D9DA

Background #78777A

Aa

Background #D4D8F6

50% Light Grey

#223185

Background #5767DC

Aa

Background #2D3EB5

Aa

White

Background #6B696D

eSafety | Brand guidelines - 1.6

Aa

Aa

Aa

AA Peacock

Background #223185

White

Background #6B696D

Aa

Aa

Aa

Aa

Aa

Aa

Aa

Aa

Aa

214

Please don’t use these color combinations; they do not meet a color contrast ratio of 4.5:1, this means that some people would have difficulty reading the text.

White

AA Green

A Green

Green

75% Green

50% Green

25% Green

White

Aa

Aa

Aa

Aa

Aa

Aa

Aa

Aa

#FFFFFF

#1F6843

25% Green

#398256

#9ECDAD

#B6D9C1

#CEE5D5

#E6F2EA

25% Aquamarine

Aa

Background #E6F2EA

#FFFFFF

50% Aquamarine

75% Green

75% Aquamarine

Green

Aquamarine

A Green

A Aquamarine

Background #CEE5D5

Background #1F6843

#01615F

#00857E

50%

25%

Aa

Aa

#5ECDC9

Aa

#86D9D6

Aa

#ADE5E3

#D6F2F1

Aa

Aa

Background #86D9D6

Background #9ECDAD

AA Green

75%

Background #ADE5E3

Background #B6D9C1

Background #398256

A

Aquamarine Aquamarine Aquamarine Aquamarine Aquamarine Aquamarine

Aa

Background #D6F2F1

50% Green

AA

Background #5ECDC9

Aa

Background #00857E

Aa

White

Background #FFFFFF

eSafety | Brand guidelines - 1.6

Aa

Aa

Aa

Aa

AA Aquamarine Background #01615F

White

Background #FFFFFF

Aa

Aa

Aa

Aa

Aa

Aa

Aa

Aa

215

Please don’t use these color combinations; they do not meet a color contrast ratio of 4.5:1, this means that some people would have difficulty reading the text.

White

#FFFFFF

AA Flag

A Flag

Flag

75% Flag

50% Flag

25% Flag

White

Aa

Aa

Aa

Aa

Aa

Aa

Aa

#122147

25% Flag

Background #C3CDE2

50% Flag

Background #889DC6

75% Flag

Background #4E6DAA

Flag

Background #133D8E

A Flag

Background #0C285F

AA Flag

Background #122147

#0C285F

Aa

Aa

Aa

Aa

#133D8E

#4E6DAA

#889DC6

#C3CDE2

25% Flamingo

Aa

50% Flamingo

75% Flamingo

#C7456A

Aa

Flamingo

Aa

Aa

#FF779E

75%

50%

25%

#FF99B6

#FFBACE

#FFDCE6

Flamingo Aa

Flamingo Aa

Flamingo Aa

Aa

Background #FF99B6

Flamingo

Background #FF779E

Aa

Aa

Aa

eSafety | Brand guidelines - 1.6

#881D43

Flamingo

Aa

Background #FFBACE

Aa

Background #FFFFFF

A

Flamingo

Aa

Background #FFDCE6

Aa

White

#FFFFFF

AA

Aa

Aa

Aa

Aa

A Flamingo

Background #C7456A

AA Flamingo

Background #881D43

White

Background #FFFFFF

Aa

Aa

Aa

Aa

Aa

Aa

Aa

Aa

216

Please don’t use these color combinations; they do not meet a color contrast ratio of 4.5:1, this means that some people would have difficulty reading the text.

White

#FFFFFF

AA Frog

A Frog

Aa

Aa

#056033

25% Frog

#237D45

Aa

Aa

Aa

Aa

Aa

Aa

#54A56D

#78B48A

#9BC4A8

#BFD4C5

#FFFFFF

25% People Eater

75% Frog

75% People Eater

Frog

People Eater

A Frog

A People Eater

People Eater

Aa

Aa

#BCAFD5

75%

50%

25%

#CCC3DF

#DDD6E9

#F0EDF5

People Eater Aa

People Eater Aa

People Eater Aa

Aa

Background #DDD6E9

Background #78B48A

People Eater

Aa

Background #F0EDF5

Background #9BC4A8

Background #CCC3DF

Background #54A56D

Background #056033

#7E6CA1

White

People Eater

50% People Eater

AA Frog

#5D4C75

Frog

25% Frog

50% Frog

Background #237D45

A

50% Frog

Aa

Background #BFD4C5

AA

75% Frog

Background #BCAFD5

Aa

Background #7E6CA1

Aa

White

Background #FFFFFF

eSafety | Brand guidelines - 1.6

Aa

Aa

Aa

AA People Eater Background #5D4C75

Aa

Aa

Aa

Aa

Aa

Aa

Aa

Aa

217

Please don’t use these color combinations; they do not meet a color contrast ratio of 4.5:1, this means that some people would have difficulty reading the text.

White

#FFFFFF

AA Plum

A Plum

Plum

75% Plum

50% Plum

25% Plum

White

AA Radar

A Radar

Radar

75% Radar

50% Radar

25% Radar

Aa

Aa

Aa

Aa

Aa

Aa

Aa

Aa

Aa

Aa

Aa

Aa

Aa

#3F002E

25% Plum

Aa

Background #E3D3DE

#52173E

#7F3667

#9F688D

#BE99B2

#E3D3DE

#FFFFFF

25% Radar

Aa

50% Radar

75% Plum

75% Radar

Background #BE99B2

Background #7F3667

A Plum

Background #52173E

AA Plum

Background #3F002E

#911B3D

#B5244D

#C75A79

#D990A5

#ECC7D1

Aa

Aa

Background #D990A5

Background #9F688D

Plum

Aa

Background #ECC7D1

50% Plum

#610928

Background #C75A79

Aa

Aa

Aa

Aa

Aa

Aa

Aa

Aa

White

Background #FFFFFF

eSafety | Brand guidelines - 1.6

Aa

Aa

Aa

Radar

Background #B5244D

A Radar

Background #911B3D

AA Radar

Background #610928

White

Background #FFFFFF

Aa

Aa

Aa

Aa

Aa

Aa

Aa

218

Please don’t use these color combinations; they do not meet a color contrast ratio of 4.5:1, this means that some people would have difficulty reading the text.

White

#FFFFFF

AA Sunshine

Sunshine 75% 50% 25% Logo Sunshine Sunshine Sunshine Sunshine

White

AA Timber

A Timber

Timber

75% Timber

50% Timber

25% Timber

Aa

Aa

Aa

Aa

Aa

Aa

Aa

Aa

Aa

#917330

25% Sunshine

Aa

Background #FBF7D8

#EBD958

#F3E269

Aa

#F6E98E

Aa

##F8F0B3

Aa

#FBF7D8

#FFFFFF

Aa

25% Timber

50% Timber

75% Sunshine

75% Timber

Sunshine

Timber

Sunshine Logo

A Timber

Background #F8F0B3

#D6C8A7

#E0D5BD

#EAE3D2

#F4F1E8

Aa

Background #E0D5BD

Background #F3E269

Background #D6C8A7

Background #85775A

Background #EBD958

Background #917330

#85775A

Aa

Background #EAE3D2

Background #F6E98E

AA Sunshine

Aa

Background #F4F1E8

50% Sunshine

#645C49

AA Timber

Aa

White

Background #FFFFFF

eSafety | Brand guidelines - 1.6

Background #645C49

Aa

White

Background #FFFFFF

Aa

Aa

Aa

Aa

Aa

219

Please don’t use these color combinations; they do not meet a color contrast ratio of 4.5:1, this means that some people would have difficulty reading the text.

White

#FFFFFF

AA Azure

A Azure

Azure

75% Azure

50% Azure

25% Azure

White

AA Earth

A Earth

Earth

75% Earth

50% Earth

25% Earth

Aa

Aa

Aa

Aa

Aa

Aa

Aa

Aa

Aa

Aa

Aa

Aa

Aa

#144984

25% Azure

Aa

Background #D9E9F7

#486CB4

#62A6DB

#98BCDF

#B8D1EA

#D9E9F7

#FFFFFF

25% Earth

Aa

50% Earth

75% Azure

75% Earth

Azure

Earth

A Azure

A Earth

Background #B8D1EA

Background #486CB4

#7F2D15

#966453

#B9978C

#DCCBC5

Aa

Background #966453

Background #52173E

AA Azure

#562E17

Background #B9978C

Background #98BCDF

Background #62A6DB

Aa

Background #DCCBC5

50% Azure

#3D1F10

Background #7F2D15

Aa

Background #562E17

Aa

White

Background #FFFFFF

eSafety | Brand guidelines - 1.6

Aa

Aa

Aa

AA Earth

Background #3D1F10

White

Background #FFFFFF

Aa

Aa

Aa

Aa

Aa

Aa

Aa

Aa

220

Please don’t use these color combinations; they do not meet a color contrast ratio of 4.5:1, this means that some people would have difficulty reading the text.

White

#FFFFFF

AA Seal

A Seal

Seal

75% Seal

50% Seal

25% Seal

White

AA Tango

A Tango

Tango

75% Tango

50% Tango

25% Tango

Aa

Aa

Aa

Aa

Aa

Aa

Aa

Aa

Aa

Aa

Aa

Aa

Aa

#00292E

25% Seal

Aa

Background #CCDADC

#1B4B53

#396E77

#6A9299

#9BB5BA

#CCDADC

#FFFFFF

25% Tango

Aa

50% Tango

75% Seal

75% Tango

Background #9BB5BA

Background #396E77

A Seal

Background #1B4B53

AA Seal

Background #00292E

#BF5A36

#EC8865

#F0A58B

#F5C3B1

#FAE0D7

Aa

Aa

Background #F5C3B1

Background #6A9299

Seal

Aa

Background #FAE0D7

50% Seal

#802E19

Background #F0A58B

Tango

Aa

Background #EC8865

Aa

Aa

Aa

Aa

White

Background #FFFFFF

eSafety | Brand guidelines - 1.6

Aa

Aa

A Tango

Background #BF5A36

AA Tango

Background #802E19

White

Background #FFFFFF

Aa

Aa

Aa

Aa

Aa

Aa

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eSafety.gov.au eSafety Industry | Brand guidelines - 1.6

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