Hellocars Brand Guidelins

Hello! This is our brand.

Logos Our parent logo is the cornerstone of our visual identity. In order to ensure that all of our communications convey the full integrity of the organisation, the signature is not to be altered, added to or recreated under any circumstances.

There are three variations of the logo As with all logos within the brand, these variations are not to be altered, added to or re-created under any circumstances.

Standard / Primary

URL / Advertising

The speech bubble device may be used on it’s own in certain scenarios, such as profile images or for use as an app icon.

Vertical

Display & Print Fonts Vag Rounded is the primary brand font as featured in the logotype. It has been carefully selected for it’s friendly nature, fresh modern appearance and excellent legibility in print.

There are 4 font weights available: Thin, Light, Bold and Black. Vag Rounded Bold is the preferred weight for headlines.

VAG Rounded Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()-+=

When setting text in a layout, you may use other weights and styles of Vag Rounded for emphasis or variety. A clear hierarchy will lead the reader effortlessly through the material.

Text should always be set to maximise readability while maintaining a neat and clean appearance.

VAG Rounded Light

Open Sans is the preferred font for body copy with it’s neutral, yet friendly appearance and is optimised for legibility across multiple interfaces.

Open Sans Regular

Open Sans Semibold

ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz 1234567890!@# $%^&*()-+=

ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz 1234567890!@# $%^&*()-+=

Open Sans is available in 5 font weights.

A variety of font weights may be used for emphasis or variety.

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()-+=

Web Fonts Nunito has been selected as the display/ heading font for web due to the similarities to VAG Rounded. Unlike VAG Rounded, Nunito’s primary function is use for web and thus easily embedded for use in digital.

There are 3 font weights available: Light, Regular and Bold. When setting text in a layout, you may use other weights and styles of Nunito for emphasis or variety.

Open Sans is the preferred font for body copy with it’s neutral, yet friendly appearance and is optimised for legibility across multiple interfaces.

Open Sans is available in 5 font weights.

A variety of font weights may be used for emphasis or variety.

Nunito Regular A B C D E F G H I J K L M N O P Q R ST UVW XY Z abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()-+=

Nunito Bold A B C D E F G H I J K L M N O P Q R ST UVW XY Z abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()-+=

Open Sans Regular

Open Sans Semibold

ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz 1234567890!@# $%^&*()-+=

ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz 1234567890!@# $%^&*()-+=

Font Use & Hierarchy Headings VAG Rounded Bold

Subheadings Vag Rounded Light

Body Copy Open Sans

Use VAG Rounded Bold for warmth and energy!

Use Vag Rounded Light for a clear hierarchy!

Small copy and paragraph copy use Open Sans.

This font is simple, modern and straight to the point.

Colour Primary Colour Palette

#2DBDC5 R45 G189 B197 C75 M0 Y25 K0 PMS 319 C

#007986 R0 G121 B134 C90 M35 Y40 K9 PMS 7474 C

Neutral Colours

#0C4758 R12 G71 B88 C94 M61 Y45 K35 PMS 3035 C

Complimentary Colours

#FEC631 R254 G198 B49 C0 M22 Y99 K0 PMS 116 C

#F17830 R241 G120 B48 C0 M65 Y100 K0 PMS 151 C

#EE5A2E R238 G90 B46 C0 M80 Y100 K0 PMS 1665 C

#4D555A R77 G85 B90 C10 M0 Y0 K80 PMS 7540 C

#9DA5AA R157 G165 B170 C5 M0 Y0 K40 PMS 429 C

#C8CFD3 R200 G207 B211 C3 M0 Y0 K20 PMS 427C