Natafamdavid Training Platform
RULES OF RECESSION MARKETING MASTERCLASS
CREATING AND SUSTAINING VALUABLE MARKET FOR BRANDS
HRAdvantage
DEVELOP THE DNA THAT SUSTAINS YOUR BRAND “In a recession, you need to go out into the field and target your customer more aggressively” WILL THAT BE ALL...?
Learn the Rules
Sustain The Market
Grow your Business
EXECUTIVE SUMMARY In an age of rapid changes ensued by processes of globalization, the companies across the world are under constant pressure to fulfill both shareholders and customers’ expectations. The challenge is to reinvent the marketing and management procedures so that deliverables are improved across the activity areas where management and marketing intervention is necessary. The marketing-centric strategies and quality in value-addition are the new buzz words across businesses. The value-centric vision of companies is bringing about marketing and structural transformation which needs the development of new competencies in marketing teams, marketing managers, and executives.
A 2-Day Strategic Workshop on Rules of Recession Marketing
April - 20-21, 2016 Sheraton Lagos, Ikeja, Lagos
COURSE AVAILABLE IN-HOUSE KEY BENEFITS
Who Should Attend
A few take always for the participants will be:
The course is ideally suited to:
? Appreciation of the idea of marketing plans; ? Understanding of how to create a change
? Chief Executives and Members of the Management, Project Management teams,
Purchasing Managers and Procurement Executives in major corporate bodies and organisations. Major contracting firms’ executives.
marketing and management strategy; ? Learning leadership skills to increase their
organizations’ efficiency and effectiveness;
? Mid-level to senior executives responsible for strategic project planning, general
? Innovative ways of looking at and solving old
contracting, acquisition and procurement Managers of marketing operations and
problems; and ? Development of marketing-centric mind set to their marketing responsibilities.
other functional areas related to tendering, supply chain management.
.................................................................... ..................................................................... For the program, Natafamdavid Consulting Nigeria has assembled an outstanding faculty of groundbreaking strategic leaders, editors and award-winning speakers
NEXT STEPS
corporations, all committed to delivering a rewarding learning experience.
Learn more and apply Consult with the Facilitator to see how we can take this course to your House
Agency Representation: Bureau of Public Procurement (BPP)
www.natafamdavidconsulting.com
researchers and former federal directors and executives in the public and private sector
RULES OF RECESSION MARKETING MASTERCLASS CREATING AND SUSTAINING VALUABLE MARKET FOR BRANDS
PROGRAM CONTENT HIGHLIGHTS
NBTE MODULAR C/NO. 25207 ........
THE FACULTY...................................................... Programme Facilitator KENNETH ODUSOLA-STEVENSON
Why You Should Attend?
The fee for this strategic course is N95,000.00 which covers course materials, tea break, lunch, case study and the certificate, photo session.
Practical Teaching Methodology The structured exercises besides experience sharing with eminent corporate leaders and entrepreneurs from the government, industry and civil society. The learning methodology would also include out bound experience involving simulation games.he pedagogy would include lectures, case discussions, an The course will contain a variety of training activities that include: ? Leadership and Marketing: The Management of Change
Perspective ? Models of
Marketing strategy in Private/Public
Organizations ? Leading Change During Recession ? Innovation in Private Sector and Service Delivery
Course Instructor MRS. ORIE VANN, an HR expert with over 25 years in the private sector from management, planning research and statistics. She has coordinated various talent management programmes, especially for educational institutions. Mrs. Vann is an expert speaker and development of guidance, strategies and tools to support HES and parenting. She is a renowned game-changing leadership speaker with insight on how to help leaders and employees overcome self-lianting thoughts, beliefs and habit, and discover powerful and unique ways to unlock and unleash their potential. Mrs. Vann helps people achieve an “inner-core” balance by strengthening their self-image, character values, thinking patterns, beliefs, and actions, so they realize greater success ... develop “I can do spirit”.
.......
Course Fee
Kenneth Odusola-Stevenson, is Journalist, Broadcaster, HR/HC and Management Expert, is the facilitator for this programme. He has management and research experience of more than 25 years and specializes in training and consulting on themes related to competitive strategy, marketing, public management, policy implementation, public governance, corporate social responsibility, and change management in pubic organizations. He conducts custom-designed executive education programmes for public and private organisations.
..................................................... HIGH
BRAND DIFFERENTIATION
Research shows that many companies fail coming out of recession rather than going into One. This can be due to cash flow or many other causes, including the global performance of nation’s economy. One approach to stave of this problem is to develop a recession busting marketing strategy. This programme focuses on participants’ professional needs and challenges with regard to this crucial determinant of their performance in delivering good return on investment, even in recession times. The course offers the opportunity for developing competencies for steering structural changes taking place in global economy vis a vis national economy and thus creating a mind-set of marketing-centric strategies leading to performance, transparency, accountability and responsiveness in carrying out marketing functions.
Brand loses strength during a recession
Brand retain strength during a recession
ACTION
ACTION
Realign the value to recession - driven need
Sustain brand - building initiatives
Brand has commodity status
Brand strength not affected
ACTION
ACTION
Use promotions based on price
Use the opportunity to build the brand
? Creating and Managing Teams for Improved Performance
Organising Firm Natafamdavid Consulting Nigeria Limited 14, Shofidiya Close, Of Ilesanmi Street, Masha, Surulere, Lagos, NIGERIA. Te: 234 1 774 3404 Mobile: 234 805 5243 516 E-mail:davidcastleng@yahoo.com; info@natafamdavidconsulting.com www.natafamdavidconsulting.com
LOW
HIGH PURCHASE INVOLVEMENT
CONTRACTING COMPETITIVE STRATEGY CREATING AND SUSTAINING CONTRACTING ADVANTAGE April 20th & 21st, 2016
NBTE MODULAR C/NO. 25207
Sheraton Lagos Hotel, Ikeja, Lagos
BOOKING FORM To register please email booking form to davidcastleng@yahoo.com or natafamdavidhr@yahoo.com or call 234 805 5243 516
Booking Contract Please photocopy for each additional delegate for the forum Name of Organisation Nature/Type of Business Billing Address Telephone
Billing Code (If applicable)
Name of Authorising Officer E-mail:
Mobile No.
Designation Signature
Company TIN/VAT No.
Billing Address Billing Address (If different from company address)
Payment Please tick how you would like to make payment BY CHEQUE
If paying by cheque, please make cheque in favour of Natafamdavid Consulting Nigeria Limited
BANK TTRANSFER
Bankers: Fidelity Bank Plc. Account No. 4010574493; Account Name: Natafamdavid Consulting
Nigeria Limited
SPONSORSHIP/PARTICIPATION OPTION AMOUNT Terms and Conditions Contracting Competitive Strategy is a paying seminar and open to delegates nominated by their respective organisation, and its mostly by pre-registration. Payment is to be made 5 days before the forum/seminar and with delegate form/order. Delegates are wholly responsible for booking and paying of all travel, accommodation and other services associated with attendance at an event. Under no circumstances shall Natafamdavid Consulting Nigeria Limited be liable for any expenses incurred by the customer, even if the event is cancelled, postponed or modified in any way. It is agreed that the customer will only book such services where the customer has the right and ability to cancel these without cost or penalty and retain and accept full ability and responsibility to do so.
Natafamdavid Consulting Nigeria Limited shall have no liability whatsoever for any indirect cost or expenses or any consequential losses however incurred by the customer in any circumstance including for example, lost profit, lost revenues, lost business opportunity, lost good will. For Majeure. Under no circumstance shall Natafamdavid Consulting Nigeria Limited have any liability for any act, loss, damage, mistake, omission or other event which is outside its reasonable control. Natafamdavid Consulting Nigeria Limited acts as the organiser, coordinator of the event and will contact all activities and preparation of all duties towards hosting the event, including preparation of all course materials, allocation of seats/space, and accept no liability for acts of omission of it sub-contractors or for any aspect of the information,
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Natafamdavid Consulting Training
EXECUTIVE TRAINING 14, Shofidiya Close, off Ilesanmi St. Masha, Surulere, Lagos, NIGERIA
Tel: 234 1 774 3404 Mobile: 234 805 5243516 E-mail:natamdavidhr@yahoo.com davidcastleng@yahoo.com www.natafamdavidconsulting.com www.cedmagazineng.com
CONTRACTING COMPETITIVE STRATEGY
Dear Colleague, Because of your interest in growing your company’s competitive advantage in contracting and procurement - Contracting Competitive Strategy - I want to make sure you don’t miss your opportunity to attend the upcoming session on April 20 - 21, 2016. In this highly collaborative and strategic program, you’ll gain practical insights from in-depth examinations of the challenges and successes of other leading contracting companies. With blend of modern theory and practical application, this program readies you to capture the value in the highly competitive contracting business and in a fast-moving market. I have enclose an executive summary with more information about the program. Please not that seats are limited. Warm rgards,
April 20 - 21, 2016 Who Should Attend? Mid-to senior level excutives responsible for strategic planning, procurement and supply chain managment. Project Managers, contracting and tender executives or other functional areas who aspire to take on strategy, procurement and contracting responsibilities
To Learn: Develop and sharpen your project and procurement analytical skills Learn how to avoid strategic procurement and tenderign mistakes Gain valuable insight from successes
Kenneth Odusola-Stevenson Executive Program Facilitator
and failures of respected firms. Learn more and register online at www.natafamdavidconsulting.com Call: 234 805 5243 516 E-mail:natafamdavidhr@yahoo.com
P. S. Natafamdavid Training offers more than 50 executive education programs. Browse all our programs at www.natafamdavidconsulting.com
Natafamdavid Consulting Nigeria Limited