1st Shelf Café Project Proposal
NAOKI KINOSHITA
Project Over View Built up the cafe “1st Shelf Café” in Melbourne.
Target Customer Range Age over 20, fashionable and mature people. Jazz lovers People who intend to have a good time rather than just drink coffee.
Following actions will be under taken:
• Create Logo • Create Sign Board • Menu Design • Original Cup Design • Staff T-shirt Design • Businss Card • Letterhead • Set up Website
NAOKI KINOSHITA
Draft Plan for Website Regarding 1st Shelf CafĂŠ has got symbolic art work on the wall of the shop, We believe the art work would be quite affective adverticing for maketing strategy to distinguish from other cafes. Also in terms of concidering atmosphere of the shop , we are not planning this website like scattering information, we would like to make it like garally page. Therefore it, the website would be as simple as it is.
Flow Chart
TOP PAGE MENU
Include Print MENU botton as PDF
LOCATION Include Address Visual map Phone number Email address
Include SNS connect bottons
ABOUT US Include Opening and service hours
NAOKI KINOSHITA
Storyboard for Website Location page
Top page Back ground photo Shop photo
LOGO
Link pages
Back ground photo Wall Art photo
Link pages
Address
SNS bottons
Visual map Phone number Email
Logo
Menu page LOGO
Menu page Link pages
Back ground photo Food photo Print botton (via PDF)
LOGO
Link pages
Back ground photo Wall Art photo Opening hour Time of take away Closed date
Menu
NAOKI KINOSHITA
Responsibility Client Client will be required: • Provide all information necessary for project or client may request to include such as copy, menu, ingredients and any images. • Permit the access into the shop for photo shooting. • Inform to designer any information change ASAP. • Sign up the agreement form at each stage. • Prompt payment (refer payment schedule section)
Designer Design: • Logo • Business card • Letterhead • Menu • Staff T-shirt • Original cup
Set up: • Website
Connect to SNS such as Facebook, Twitter, Pinterest and RSS review site.
• Sign Board Photoshooting:
NAOKI KINOSHITA
Timeline Sign up agreement form
Sign up agreement form
Final logo design First meeting
7
Sign up agreement form
7
Draft design of Logo
3
7
7 Draft design of • Menu • T-shirt • Cup
Signboard suggestion with budget
SNS advertising start
Desital suggession of website
Finalize signboard
3
Website goes to online
Finalize • Menu • T-shirt • Cup
7
25
Check website online
3 Finalize website
Sign up agreement form
Consultation on website
14
5
3
Final meeting
Grand opening
Pencil sketch/Link page suggestion Photoshooting
Every design change with client reason after finalized, extra charge will be occur ($50 p/h) and whole rst of schedule will be pished over.
NAOKI KINOSHITA
Payment Schedule Client require to pay 30% deposit of first budget after first meeting, rest bill will be paid at finalized website. Website data will be sent to programar after confirmed full payment has been paid. Please understand budget might be changed at any point depends on how the design goes to. Designer will request every budget change before hand.
Copyright Client gains full reproduction rights subsequent to acceptance of this proposal. Designer requests consultation and notification of any creative changes to website, logo, merchandising or advertising after project completion.
NAOKI KINOSHITA