NAOKI KINOSHITA
CONTENTS NAOKI KINOSHITA PORTFOLIO 2016
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Branding
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Monkey Method NOBUOKA DENTAL CLINIC NAOKI STUDIOS IMPALA HAMASUSHI
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Packaging & Products Soap BLOOM Gutz Energy Drink
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Branding
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Monkey Method Logo / Business Card / Stationaries / Website / Shop Design / T-shirt Total branding project for Street fashion brand Monkey Method. Therefore, the target audience is young age around between age 18 to 30 who into any street culture such as skateboarding, music or street art, the main strategy of the branding was make the brand as thrive the young generation like provocative and evocative.
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The design elements got involved many kind of design material such as illustrations, typography, or photography. Because of young people has huge passion for searching new thing, the logo was the most important part to invite them to see next step, it had to be stand out to grab their heart straight away. Hence the logo consist of two strong element that illustration and typography.
信岡歯科クリニック
N O BU O KA DEN TAL CL I N I C
Logo / Pacient Card / Signage Branding project for Nobuoka Dental Clinic in Japan. Therefore the clinic is located on the beautiful maple boulevard, the logo is consisted of maple and teeth shape. It remains people identify the clinic and location. Also suggested the maple shape board with every single sign in the clinic to encourage people feel still in the maple boulevard even they are inside the clinic
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and show the connecting every design element. The colour palette is 100% natural colour to offer a warm atmosphere of the clinic itself. Patient card is quite important item as it is the item people always carry, so the design should be soft to reduce patient’s nervous about dentist.
NAOKI STUDIOS Logo / Business Crad / Stationaries / Website The total branding for own brand NAOKI STUDIOS. The brand is not only for graphic design, but also representing illustrator as well. The logo mark was representing a scope to aim the right spot of the exact point of the right design for both client and myself.
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IMPALA Accountants Logo / Business Card / Letterhead / Envelope Branding project for IMPALA Accountants. The client had a strong passion for the name IMPALA as the business will jumped up like a impala. The pictogram style impala logo is representing trust and strong to encourage people feel reliable for their tax work. The vertical business
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card gives little difference from other businesses which taken landscape card. The colour palette has chosen absolutely trust colour for people could ask the job comfortably.
HAMASUSHI Logo / Signage / A frame sign / Take away Menu The branding project for new start Japanese Take Away Restaurant HAMASUSHI in Gold Coast. Therefore, the client wished to bring some Japanese atmosphere to the shop, logo was made by UKIYOE style wave and snapper which is the fish believed bringing a good luck in Japan.
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The colour palette stays simple as blue and white. The blue has been brought from the typical old EDO sushi sign board. On the whole, all elements fit on the classic Japanese style branding.
Packaging & Product 10
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Soap Bottle label Bottle label design for a hand soap design brand Soap. The client offer was the appeal the sophisticated and high quality product image. The target customer range was over 20 years old women who care about skin treatment. The label design concept focused on stay in simple and luxury that people want to keep the bottle as the room decoration even after finish the product.
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Design consisted on the illustration of the boy is riding on the bike which had been told wash the hand with using soap by his mother is representing the customers are taken care about their hand by the product. Colour palette is black and white to hierarchy the high quality brand image with simple design.
BLOOM Logo / Poster / Package Packaging and promotion work for Japanese Tea brand BLOOM. The main focus of this project was transfer the real Japanese atmosphere through these package design. Having Japanese letter as a main object on the package was a big challenge as the market was not only in Japan, also international. The concept of the design was that bring the scene of traditional Japanese
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tea room. All design elements came from it such as bamboo window frame, bamboo fence, and the circle around the main text represents the window of the tea room. They encourage audience remains calm Japanese tea culture.
GUTZ Energy Drink Poster / Package / Product Design The concept was based around the fact that people continue to drink energy drinks, even though evidence supports that they aren’t good for your health. The product idea was to have three stages on energy drinks, depending on your degree of tiredness so that people can limit their intake of sugar and caffeine according
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to their needs. The numbers represent the amount of caffeine and sugar; the higher the number the more sugar and caffeine. The illustrations on the package not only reflect the users own condition but also help people quickly recognize each product.
NAOKI KINOSHITA Graphic Designer / Illustrator
I am an Australian based graphic artist, specialising in visual communication and corporate identity. I excel in any printing outcome: product design, character design, total branding, and photography. However, my award winning skills in illustration demonstrate my primary passion - translating my graphic sensibilities into innovative works that suggest a signature style adaptable for a range of design outcomes. Personal Portfolio
naokiart.com