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AMarketing Value That Never Decreases Means Bringing Customers to your Marketplace by Lee McCain

C O M M

LLC

Jett Communications, LLC. Saint Louis, Missouri

(573)-415-6001 LLC amerishop.biz@gmail.com

C O M M

Publisher: Jett Communications, LLC Amerishop is published monthly by Jett Communications LLC. Its content is entirely owned by Jett Communications LLC. Any reproduction, copy, rebuilding or use of our content is strictly prohibited. Ads in this publication are not owned by the advertiser. They are the sole property of Jett Communications LLC and any reproduction in any way of our content is strictly prohibited. Tear sheets are available only when asked for up to 30 days past drop dates. Jett Communications LLC will not be responsible for tear sheets past 30 days of publication drop date. No exceptions. Jett Communications LLC and other advertisers do not endorse or recommend any certain agenda or statements, this publication is used as a tool to reach out and practice free speech. Jett Comm. LLC does not and will not guarantee drop dates for the publication. There are too many things that can happen to do this.

Mark Twain—a Missourian, by the way—once wrote, “Many a small thing has been made large by the right kind of advertising.” Conversely, many a successful enterprise has been made small because they didn’t advertise. With our four-county distribution coverage area and the thousands of copies produced, our newspapers have always supported and championed the Mom & Pop/small businesses that experienced the recession years the hardest. The Bagnell Dam area in Lake of the Ozarks was especially hit because when the economy takes a dive, fewer people go places for vacations. And when they do, they tend to squeeze the money belt a little tighter. This just perpetuates, and each year a little less business arrives at our local shopkeepers. These merchants are our friends and neighbors, and when they go out of business they seldom come back. But there is a way to break the cycle, and we would like to suggest that it just might be the answer you are looking for so you can bounce your business back. Advertise with us. Our papers did not get the proper credit for what we have done to bring business to the retailers, dealerships, and restaurants within our distribution area, and we are willing to bring it back to the same level as before. We need the support of the advertiser or the willingness for our local readers to buy a subscription so that we can keep the bills paid and save everybody money at the same time. Consider this: Advertising is the only medium you can control – if you

want your message to hit on the day a product launches or event is about to happen, this is the only vehicle you control completely. Advertising allows you to target ideal customers only – when you match a very personal message to a very select audience you get a far greater customer connection. Advertising creates awareness for your content – It’s the force that drives a great deal of conversion and trust building. Advertising adds credibility to your message – Every time you run advertising people assume that business must be going well. You become the leader in your particular trading area. Advertising amplifies everything else you’re doing – When you are using advertising to create awareness you automatically create more awareness for everything you are doing. Journalists find companies that advertise, referral sources remember companies that advertise, people fan and follow and friend on Facebook from ads, and employees can point to well-placed ads as a source of pride in the place they work. Let us help you. Treat advertising dollars as if they are just another utility that your business must maintain like electricity, rent, payroll, and purchasing. There is a reason that brands such as McDonalds, Coca-Cola, and Nike spend billions of dollars each year. It’s how they earn and retain market share, and it obviously works or they wouldn’t do it. It can work for you, too. And with our papers, it won’t cost you billions! It’s time you let everyone know who you are and what you can do for them, and make a good living in the process.

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TABLE OF CONTENTS

12 4 FEATURES

A Brand New Look for AmeriShop!

Very soon you’ll be seeing a very different look for your favorite Free Coupon and Features publication, AmeriShop. We’ll be getting away from the old newsprint style and will be printing the paper in more of a magazine format. It’s a fresh new look that will always contain the very best in content—and of course the great deals that you have come to expect. Our features will always bring you news about the fantastic events and places to visit in and around the Lake of the Ozarks, all the way to St. Louis, Jefferson City, and other areas of our beautiful state. YOU CAN EVEN SUBSCRIBE! Don’t want to miss your AmeriShop? Why not subscribe? It’s just $16 for three months and it will arrive right at your door chock full of deals and news!

MAIL-IN SUBSCRIPTION FORM Mail to: 169 Atchinson Road • Olean, MO 65064 Email to: addadeal@hotmail.com (paypal required) Call: 314-580-3466 (Mastercard and Visa Accepted) Name: _____________________________ Phone: ________________________

Address: _______________________City: __________ State: _____ Zip: ______

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2 A Value That Never Decreases 4 Music From the Main Street 6 Friday Night Lights 8 The Universal Language 11 Stuff to do in St. Louis 12 Biking the Katy Trail 14 Join the Army 16 Meet Me in St. Louis...In Style 18 Hollywood, Missouri 21 Prairie Home General Store Goes Solar

FEATURE

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MUSIC FROM THE MAIN STREET Osage Beach’s Musical Gem

by Lee McCain "Keep Music Live" is the battle cry of musicians across the globe as live music gets replaced by DJ's and Karaoke nights. But in Osage Beach they apparently didn't get the memo because music is alive and well — and live — thanks to the Main Street Music Hall. For going on two decades the folks at the Main Street Music Hall have been offering up wonderfully produced shows that have been eagerly received by audiences from every corner of the world. The shows on the playbill of the Main Street Music Hall range from country-pop, oldies revues, and the famed Christmas on Main Street show that starts in November and runs through the holiday season.

THE SHOWS MAIN STREET OPRY

If laughter is good medicine, you'll be the picture of good health after a night of family fun with the cast of this very popular show. Variety, impersonations, comedy, and top-notch costuming and production all come together for an evening that has proven to satisfy just about any age and musical taste.

Thom “Gabby” Gumm and the cast of top-notch performers who have made the Main Street Opry show a favorite destination for 18 years.

REELIN' IN THE YEARS

The "Reelin' in the Years" show has proven to be a big hit for the past two years. If you are a Baby Boomer or just a fan of Oldies Radio, you will enjoy this "groovy" and fast paced, high energy show.

CHRISTMAS ON MAIN STREET

An annual holiday treat! Join the Main Street Opry gang for this wonderful show. Starting November 9, and running through December 22, Christmas on Main Street has evening shows as well as Sunday matinee performances. Patrons of the Main Street Music Hall can call (573) 348-9500 or (800) 348 9501 for show information and the schedule. They can also be visited online at www. lakemusichall.com.

Elvis is a part of the “Reelin’ in the Years” show, thankyaverymushhh!

The Music Hall is located at The Landing on Main Street. The address is 5845 Osage Beach Parkway in Osage Beach. From Highway 54, take the Nichols Road exit to Osage Beach Parkway, then right.

Naughty or Nice, the girls surround Santa Claus at the Christmas on Main Street show.

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FEATURE

High School Football Defines Middle America by Lee McCain

The chill hangs in the air, steam rises from the coffee mugs and thermoses held by the excited crowd anticipating the start of the game. The big bass drum of the home team's marching band sounds a little muffled because of the cold, and the brass section feels the icy sting of their mouthpieces, but the mood is warm. The whole town has come out for the homecoming game, and the visitors' side of the field also reflects the long drive its supporters took so they could support their boys. This is another Friday night in small town America. One could easily think that tonight's football game is just an excuse for a gathering that means so much more than mere sports spectatorship. For generations, as the players take the stage that is the gridiron, the fervor that rises from the stands is a collective statement that all is well and that everything will be okay in the land of the free. After all, the kids running up and down the field, only discernible by the ungainly numbers sewn onto their battle gear, represent the best in us. They are us as we see ourselves from back in the day. They don't know it yet but for these boys they are living what, for them, will become the good old days. These are the good old days. Half-time hot cider flows freely, and the forty-something dad hunter/gathers a box of hot dogs for his family. Smiles and handshakes and many pats-on-the-backs are exchanged between the owner of the diner; Hank, the hardware guy; number seventeen's wood shop teacher; it's just another Friday night. It's like church. A couple of hours later the cheerleaders jump, the marching band strikes up the Tiger Rag, and the warriors trot proudly from the field. The home team won. The defeated team offers congratulations, but truly there is no defeat. Everyone will meet later at the Round Table Pizza Parlor to revel and replay these precious moments. Perhaps this is what is meant by Homecoming. As the frigid night brings a light snowfall that gently blankets the cars in the parking lot, inside the pizza place the warmth of the hearts of the people who make up this town

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FRIDAY NIGHT LIGHTS

Just before the game. The Friday Night Lights welcome the players and the town to watch them on this cool October evening.

Since the inception of the state football championship tournament, the Jefferson City Jays have won 10 state championships, more than any other school in Missouri. In 2004, JCHS became the first public high school to win 600 games. are represented by the kids playing video games, the dads bringing pitchers of beer to the tables, and the banners plastered on the walls that boast "We're Number One!" We are number one; and it has little to do with who won a football game. These are the Friday Night Lights.

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MUSIC

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THE UNIVERSAL LANGUAGE IS SPOKEN HERE School of the Osage Hosts Symphony Concert

by Eric Maher Music has been a universal language since the dawn of time because it speaks—often without words—to the heart and spirit. In the 17th century, musical groups started to become organized by composers who had a specific sound and message they wanted to present. This was the beginning of the modern symphony orchestra. However, the accessibility of high quality music and art was once very limited. Only those fortunate enough to live close to cultural epicenters would ever be exposed to the kind of art and music that we so easily take for granted. Modern communication capabilities have changed the landscape dramatically and exposed the world to closet virtuosos, amazing groups, and streaming performances via the internet. I’m all for it, but nothing can replace a live experience that pounds your chest and shakes the ground. The acoustics of the venue, the chemistry of the performers, and the energy of the crowd that happens at live performances cannot be replicated any other way. On Sunday, October 21 at 3:00 PM you will have the opportunity for such an experience. The Symphony of The Lake is hosting an exciting symphony concert at School of the Osage Cummings Auditorium. It will include music from Les Miserables, Phantom of the Opera’s Music of the Night, and a collection of Disney favorites. There

will also be a presentation from Steps Dance Studio. The concert will be led by conductor Alexander Blanton. The difference between listening to a recording of symphonic music and actually being there is like the difference between watching a NASCAR race on television and being in the stadium. There is no comparison. This is the fourth concert the Symphony of The Lake has hosted. The goal of this organization is bring a greater diversity of the arts to the area. In addition to putting on concerts they are committed to launching a string academy this fall that will educate young players and provide an avenue for local schools to incorporate stringed instruments into their concert bands. Come support this organization on Sunday, October 21 at School of the Osage Cummings Auditorium. The event starts at 3:00 p.m. There is also a chance to win some great raffle prizes at this entertaining and worthwhile event.

The difference between listening to a recording of symphonic music and actually being there is like the difference between watching a Nascar race on TV and being in the stadium.

WHAT: Symphony of the Lake WHEN: Sunday, Oct. 21st at 3 p.m. WHERE: School of the Osage Cummings Auditorium 636 Hwy 42, Osage Beach COST: $10 at the door, or $30 for discount package for 6. CONTACT: (573) 365-1605

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ENTERTAINMENT

CROSS WORD

Jaegerschnitzel A Danish Dinner Treat

PUZZLE

A hearty dish for cool fall nights arrives in the form of a Scandinavian staple, Jaegerschnitzel. The word literally means “hunter’s steak” and has been traced all the way back to Viking times. This was the typical Saturday evening dinner in Denmark, Norway, Finland, and Sweden, and it has stayed so all the way to present day. Serve it up with the potato dish of your choice and a side vegetable like asparagus or peas and you’ll be all set for winter solstice. Skoal!

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1 1/2 pounds pork loin, cut into 6-ounce portions 1 cup all-purpose flour 1 tablespoon salt 1 teaspoon freshly ground black pepper 1 teaspoon granulated garlic 1 teaspoon paprika 1 egg 1/2 cup milk 2 teaspoons mustard 1 cup crushed unsalted crackers 1 cup panko bread crumbs 1/2 pound bacon, diced 1/2 diced yellow onion, approximately 1/2 cup 2 cups sliced button mushrooms 1/4 cup red wine Olive oil, for frying 2 cups beef stock 2 tablespoons unsalted butter, room temperature 2 tablespoons chopped fresh Italian parsley leaves

Directions Preheat oven to 350 degrees F. Pound pork slices between sheets of plastic wrap to 1/4-inch thickness. In a shallow medium bowl, mix together 3/4 cup flour with salt, pepper, garlic and paprika. In another shallow medium bowl, combine egg, milk and mustard. In another medium shallow bowl, combine cracker and panko crumbs. Dredge pork slices first in flour, then in egg wash, and finally in crumbs. Let set on a baking sheet fitted with a cooling rack for 5 minutes. In a medium saute pan over medium heat cook the bacon until crispy. Remove from pan to drain on paper towels. In same pan with bacon fat, add onions and saute for 3 minutes. Add mushrooms and continue sauteing for 2 minutes. Stir in 1/4 cup flour. Cook flour to make roux until light brown, about 2 minutes. Add wine and cook for 3 minutes, reducing by 1/3, then add stock. Continue cooking to reduce by 1/3 again. Season with salt and pepper. Keep warm. Heat 1/4-inch oil in thick saute pan or cast iron skillet to 350 degrees F. Cook pork evenly on both sides, about 5 minutes for the first side, 3 to 4 minutes for the second. Remove to platter when done. Add butter to sauce, stirring until it has melted. To serve, cover pork with sauce. Sprinkle with chopped bacon and fresh parsley to garnish.

ENTERTAINMENT

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• Justin Bieber Live! Date: Saturday, October 27, 2012 at 7:00 p.m. Venue: Scottrade Center www.scottradecenter.com (800) 745-3000

CROSSWORD ANSWERS

• Celtic Festival featuring Black 47 Date: Saturday, November 3, 2012 Venue: Blanche M. Touhill Performing Arts Center at University of Missouri-St. Louis Black 47 has taken its Celtic-rock roots and blended the sound with distinctive musical styles of reggae, hip-hop, folk, blues, Irish traditional, jazz and blues. Opening act is The St. Louis Irish Arts. Arrive early for the Celtic Festival atmosphere as Llywelyn’s Pub brings its finest to the Touhill Lobby to start the evening with Irish food tasting and beer samples. Then stay after the concert for the Llywelyn’s Pub VIP Experience. Upgrade your ticket and join the intimate post-performance gathering

featuring open bar and buffet. 8:00 p.m. www. • Scarefest: The Darkness touhill.org (314) 516-4949 Plays until Wednesday, October 31, 2012 1525 S. 8th Street • Murder Mystery Dinner Theatre: The Located next to Soulard Market, this hauntHaunted Hunter ed attraction features hi-tech animation and Friday and Saturday nights at 7:00 p.m. until Hollywood-quality special effects. The DarkSaturday, November 10, 2012 ness also includes admission to both the Venue: The Lemp Mansion Restaurant & Inn “Terror Visions in 3D” haunted house where www.lempmansion.com (314) 664-8024 crazed clowns are on the loose and the Monster Museum, stocked with genuine horror

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OUT AND ABOUT

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Biking the Katy Trail

by Lee McCain

America’s longest “rails-to-trail” project, the Katy Trail, is flat and scenic and rambles through some of Missouri’s most scenic areas. It’s ideal for hiking, running, or cycling on just about any kind of bike. In particular, much of the trail follows the mighty Missouri River, which features amazing bluffs. In fact, the segment that passes between St. Charles and Boonville is an official portion of the Lewis and Clark National Historic Trail. The trail includes other landscapes as well, such as forests, wetlands, valleys, remnant prairies and rolling farm fields. And despite the changes in landscape, the Katy Trail is relatively flat. The trail occupies a segment of rail corridor that once carried trains of the Missouri-Kansas-Texas Railroad, commonly known to locals as The Katy. In 1986 the railroad ceased operations along this route, literally paving the way to creating the extraordinary recreational opportunity it is today. The Katy Trail State Park is the nation’s longest rail-trail project—nearly 238 miles of scenic trail built especially for walkers and cyclists and stretching from Clinton east to Machens, in St. Charles County, is part of the American Discovery Trail, and is designated a Millennium Legacy Trail. Many of the towns along the way offer services to trail users, and you’ll find many access points. COMBINE YOUR RIDE WITH A TRAIN TRIP One popular method of getting from point to point along the Katy Trail is to ride Amtrak. “Roll on” bikes are allowed on the Missouri route, making it easy for you (and your bike) to ride Amtrak to some point on the trail, and then pedal back from there. For example, St. Louis-based riders and their bikes could board Amtrak in Kirkwood, ride the train to Sedalia, and then pedal the Katy Trail back to St Charles. It’s not the M-K-T, but Amtrak stops at several towns near the Katy Trail. Many cyclists and hikers travel one direction on the trail and then use the train to get back where

they started. Here’s where Amtrak stations are located, along with their corresponding Katy Trail trailheads in parentheses: • Washington (Dutzow trailhead, mile 74) • Hermann (McKittrick trailhead, mile 100.8) • Jefferson City (North Jefferson trailhead, mile 143.2) • Sedalia (on the trail, mile 229) Many of the hotels and B&Bs in these towns (and Jefferson City) will send a shuttle van to the trailhead for their guests. Horseback riding is also allowed on a 35mile section of the trail, from Sedalia to Clinton. Also, the Katy Trail’s TebbettsPortland section now allows equestrian use. Runners love to use the Katy Trail for Long Slow Distance runs, because it’s flat, scenic, and the crushed limestone trail surface is easy on your legs. The only drawback is that there are long distances without access to water, so runners and hikers should plan to carry their water. One of the best ways to experience the Katy Trail is on an organized group tour. Typically, the lodging and some meals are prearranged, so you can concentrate on the trail. And there are several organized end-to-end rides each year. The biggest ride, sponsored by the Missouri Department of Natural Resources, occurs in mid-June. Another approach is to contact tour organizers who will put together a more individually customized ride for you. In general, they take care of most lodging arrangements, some meals, luggage transfer and point to point transportation, so you can focus more on the ride itself. So many recreational opportunities exist in Missouri, but one of the greatest lies right here in our own backyards. Twohundred and thirty-eight miles worth! For more information, visit http://mostateparks.com/park/katy-trail-state-park.

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The Katy Trail State Park, one of the longest rails-to-trails conversions, travels across the State of Missouri from near St. Louis to Sedalia. Much of the trail follows the wide rolling Missouri River.

The old route of the Missouri-Kansas-Texas rail line—M-K-T or “Katy” for short—ran along the route that’s now the Katy Trail. But you can still experience railroad history all along the trail, through several preserved train cars, depots restored to their original splendor, and other vestiges of the railroading past that can be found along the trail.

The Katy Trail is a prime place to enjoy Missouri’s fall foliage, and the time is now! Colors generally peak around the second or third week of October.

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Join the United States Army!

When you join the United States Army, you’re joining one of the oldest branches of the United States Armed Forces. The size of the Army makes it possible to employ the largest number of soldiers from any of the other branches. The Active Duty soldiers who comprise the largest sector make up 488,000 of the force. The Reserve units add another 189,000 soldiers ready for action when their country needs them the most. If being a part of such a distinctive branch of the United States Armed Forces wasn’t enough to get you to join, there is a long list of benefits you will enjoy. Listed below are just a few of the benefits of serving in the United States Army: • Paycheck - Seeing as being a soldier in the Army is a job, you will be paid for your time. The job you hold as well as your rank will determine the amount you are paid. Other factors such as dependents, deployment, active-duty status, housing status and marital status play a role in the amount you will be paid. • Retirement - Most companies in the United States have done away with their

retirement programs. In the United States Army, you can retire with a monthly income after only 20 years. • Tuition Reimbursement - Those soldiers who obtained a college education before enlisting in the Army can receive assistance in repaying their tuition. • College Education - The Montgomery GI Bill and the Army College Fund make it possible for you to receive up to $70,000 to go to college. • Travel - As a soldier in the United States Army, you will be able to be stationed in different bases within the United States and around the world. • Sign-Up Bonus - This is one of the biggest incentives for many people to join. You can receive up to $40,000 if you sign up for a career which is highly specialized or undermanned. While enlisted, you can also qualify for re-enlistment bonuses. There are several other benefits you can enjoy as an Army soldier. To find out more contact Sergeant 1st Class William Robb at (573) 635-2132 or logon on to www. goarmy.com. - Sergeant First Class William J Robb

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Meet Me In St. Louis ... In Style: guest of the hotel. “Just this weekend, by Lee McCain my wife and I spent our anniversary together at the Downtown Hilton Situated at the corner of 4th and and the thing we liked the most was Olive Streets in the heart of downhow the staff and the management town St. Louis is one of the greatest anticipate every detail,” Dinwiddie boutique hotels in America. This said. The point is well taken because Five-Star gem is the Hilton St. Louis true service has all but disappeared in Downtown Hotel. Within walkthe Internet world we live in. ing distance of The Gateway Arch, Dinwiddie was especially imAmerica’s Center and the Historical pressed by the hotel’s restaurant. Laclede’s Landing and just blocks “Of course the food was specaway is Busch Stadium—home of tacular; that’s a given. But the wait the St. Louis Cardinals, as well as staff was top-notch. Our water The Edward Jones Dome, where the glasses were never empty, and a small NFL’s St. Louis Rams play their home cleanup from a mishap at our table games—the hotel is central to many was dealt with promptly and without of the city’s premier attractions. a fuss. I guess the word I’d use is: At one time the historical Merclassy,” Dinwiddie recalled. chants Laclede Building, the painsAccording to Dinwiddie and his taking renovation to preserve its wife, the room they stayed in was first turn of the century beauty was kept cabin all the way. There were chocointact when the landmark bank was lates, bubbly, the room was immacuconverted into the hotel by the Hilton late, and the view was unbeatable. family. Hotels like this one can only The fact that the hotel is located right come from true hoteliers, and the across from the world famous Gatedifference (and the proof) is in the way Arch makes the hotel a magnet service. for tourists and businesspeople alike. “It’s always all about service, and “In my opinion, the Hilton St. doing it better than the competitor,” Louis Downtown Hotel is a destinasaid Randy Dinwiddie, a frequent tion on its own. It’s worth the trip just

to stay there,” Dinwiddie concluded.

with desk level outlets and ergonomic chairs and iron/ironing board. If you WHAT A PLACE TO CELEBRATE! require exemplary service in St. Louis, Missouri, the Hilton Downtown St. The Hilton St. Louis Downtown Louis hotel is truly the home away Hotel offers covered parking, comfrom home that you are looking for. plimentary business center, The 400 Olive (an award-winning in-house restaurant mentioned earlier in this article), in-room dining, state-of-theart fitness center with circuit training and strength machines and cardiovascular equipment, oversized Jacuzzi and same day valet dry cleaning. All 195 hotel rooms have complimentary high-speed wireless Internet access, 37-inch flat-screen high definition televisions, in-room refrigerator with complimentary bottled water, two telephones with voicemail, data port and complimentary local phone calls, coffee maker with complimentary coffee and tea, large work desk The historic building was a bank in the 1800’s. The lobby still has the original bank vaults. Hilton DownTown 314-436-0002 Amtrak 1-800-USA-RAIL

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Entertainment is Creating Local Wealth All Across the Midwest

Setting up a shot for the Academy Award nominated Winter’s Bone, an independent feature shot in the Ozarks.

by Lee McCain In this age of social media, show business wealth is no longer confined to the big entertainment centers like Los Angeles and New York. With investments in independent arts projects, these business ventures are beating those that were always assumed to be safe. Presales into foreign markets and to instant video streamers like Netflix have all but removed the risk, and those charged with producing the many hours of needed programming have discovered that it is a seller's market and is likely to be for a long time to come. How did it get this way? How did formerly sure bets like real estate, blue chip stock market investing, and mortgage banking become the pariahs while show business emerged as the pot of gold at the end of a never-ending rainbow? The answer is a simple economic one: Supply and Demand. The number four export in the USA is entertainment, and the number six domestic consumption in gross national output is all entertainment related. Movies, television, video games, music, graphic novels, and a slew

of other consumer aimed products generate billions and billions of dollars annually, and it shows no sign of stopping. But how does this high-flying exchange of capital trickle down to Mr. and Mrs. Main Street? It is the best kept open secret in the financial world today, and this is how it works. The Douglas family in Florissant, Missouri provides an excellent example of changing investment strategies that have proven lucrative. Owners of a number of commercial properties, as well as a family farm northwest of St. Louis, the Douglas's were hit hard by the recession five years ago. "We were hurt early on because all of a sudden our storefront rentals and some of our other properties stopped flowing cash," Gina Douglas recalls. "Many of our longtime tenants went belly up, and the first thing they stop paying is the rent when they enter a rough patch." That, and Gina's husband, Frank, a Mississippi River tugboat captain was laid off three times in two years. "When the guaranteed income gets spotty, that's when the trouble really begins." Neither Douglas would have ever imagined that their financial hiccups would be cured by, of all places, an independent filmmaker fifteen

hundred miles away. The Douglas's son, Micah, was attending Oregon State University in 2010 and went to a lecture about investment strategies for the 21st century. The guest speaker was independent motion picture and television producer, Davey Porter and the younger Douglas was intrigued to say the least. "I learned that most large budget movies and video games are financed through hundreds and even thousands of small investments by regular people all across the country, and by diversified funds that are invested through places my mom and dad would know, like Vanguard and Edward Jones," Micah said. "Then, when I researched it and saw what the numbers were, I thought at first that it couldn't be right. But it was." MAKING MONEY WITH MOVIES With part of a small inheritance from his grandmother, Micah—a self described movie nut—decided he would give entertainment investment a try, and not only did it pay off for him, "it paid off big. I invested $10,000 and so far I've just about quadrupled my money." So what did he invest in? Avatar? Harry Pot-

ter? Hunger Games? "Nope. I put my money into a collective fund that financed five small movies; the straight-to-DVD kind. And one of them not only made it to the theaters, it was actually nominated for Best Picture." That film was 'Winter's Bone' which coincidentally was shot in Missouri's Ozarks. "The funniest part was when I told my parents. I'm sure they must have thought I was doing something criminal at first, but I introduced them to the producer who did the lecture and they ended up putting a few thousand into a movie project," Micah said. The interesting result the elder Douglas's learned is that their investment was already in the black before the film was even completed. The way that low budget film sales works is that the producer pre-sells the movie before it is even completed. The investors, for lack of a better description, provide interim financing to make the picture and then when the finished film is delivered, the prenegotiated amount is collected and the profits are distributed among the backers. This is all possible because the distributors, TV networks, cable networks, and overseas theaters cannot get enough programming to fill their potential slots. "And if you figure in how many DVD's and Blu-rays come out each week, it's endless," Micah said. Reached by phone in Oregon, Producer Porter reckons things are poised to stay this way for a long time to come. "It's a great time to be in this business from whichever end you are in," Porter said. "For investors, a minimal investment of $3,500 will generate years of profit because there are always new markets to sell a film or TV show into." Porter also said that different types of releasing also generate steady cash flow for investors in motion pictures. "The illustration that I like to use is back when they filmed 'Gone with the Wind' they had no idea that someday there would be something called television, and then VCR's, and then DVD's, and then Netflix and Redbox, and now Blu-rays," Porter said. He said that each time one of these new kinds of revenue is invented, that the owners and investors in these films make a whole new stream of cash that they could have never anticipated because the particular technology hadn't yet been invented. "What will be invented in the next five to ten years that we don't yet know about, but that will give us whole new ways to generate income from existing titles?" Porter questions. It seems that Hollywood is everywhere, even in Missouri—America's heartland. To inquire further about film and entertainment investing, contact Davey Porter at davey@daveyporterpictures.com.

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LOCAL BUSINESS

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Prairie Home General Store is Powered by Mother Nature

The Prairie Home General Store’s motto is “Where the future looks a lot like the past.” And for the most part that is true. A year ago, Tom and Jenna Moran purchased a 100-year-old building in Prairie Home that once housed Bill’s Plumbing & Electric and have turned it into a General Store with a local and organic twist. In keeping with their organic philosophies they have installed a full array of solar panels on the roof of their building. The Morans are no strangers to solar power. They live in a straw bale house out in the country in Prairie Home powered entirely off the grid by solar power. They have no television at home and live a real simple farm life. They have two sons, ages 3 and 18 months. Their children never see television commercials, but they can identify weeds and tell you all about Japanese beetles. The Morans stock their store with as much local and organic produce as they can get their hands on. “We want to support the local community as much as possible. These people are our neighbors. Everything we can do to support people in the area helps our family as well,” Jenna said. “Our success is dependent on those around us, and their success also depends on us -- it’s building community. It’s our Declaration of Interdependence. We feel that communities need community stores more than big box places, much like the stores folks in the pre-1940’s used for supplies.” The General Store goes a step further in that mission with the addition of the solar panels. Not only do they power the store, but

the excess power is fed back into the power grid, so they are supplying power to their neighbors as well. “The solar panels add a new level of sustainability to the store. They will save us money -- savings we can pass on to our customers,” Tom said. The Morans choose their stock very carefully, buying as much as possible from local farms and gardeners as well as carrying local art, books and music. They also take things on consignment. When they need to buy stock from larger stores, they choose to shop at stores that are socially responsible such as Trader Joe’s. They try to avoid large chain stores who take money from communities and give very little back. Of course they also have a large garden at home on their farm that they use to supply the store with some of the fresh produce and 100% grass-fed beef available at the store. “We have some organically grown produce from our farm when it is in season, but we also get a large amount of produce from local farms so we can bring our customers the best selection possible,” Jenna said. The store is really a family affair. You’ll catch their kids running up and down the aisles... and their youngest will try to sell you all kinds of things when you come in. And every once in a while you’ll see Matilda, a friend’s 3-legged dog who has become somewhat of an unofficial mascot of the store. It is really a place that invites you to come in and sit down. A selection of Amish

furniture makes for a wonderful conversation area. And they will sit, chat and answer questions about all kinds of stuff from solar panels to gardening to cheese making. They have also recently received a beer and wine permit from the Prairie Home City Council, so they now have a large selection of beer and wine.

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Next time you’re out for a country drive, stop by and step back in time, where “the future looks a lot like the past.” There’s always something new and different. They are a short trip up Highway 87 in Prairie Home. And don’t forget to catch them on Facebook at www.facebook.com/prairiehomegeneralstore.

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VALUES THAT BRING A FAIR DEAL Fletcher KIA Is a True Family Affair

by Lee McCain The founder of the Fletcher Motors auto dealerships, Frank Fletcher, lives by a motto he applies to the many businesses he owns and operates in Missouri and Arkansas: “The Real Boss is the Customer.” With a Better Business Bureau rating of ‘A’, and with one of the most loyal customer bases spread across his company’s auto, restaurant, and hotel businesses, it is apparent that Frank and his team are doing something right. Fletcher says that he is pretty hands on with the day to day operation of all of his compa-

“His philosophy is to treat everyone like they are your friend. Everything we do is an extension of Frank Fletcher. He’s a man of his word. We don’t cheat anyone. That honest approach is one of the reasons we’re so successful.” nies. He draws no salary from any of them, he says, but is paid solely on how much his percentage of each company makes in net income. “I am still a salesman,” Fletcher remarks. “I still know that sales are the key to success. I still enjoy working twelve to fourteen hours a day and doing a lot of what I did when I first started.” It is this dedication to delivering what the customer expects that results in the aforementioned loyal customer base. But what makes a typical auto dealer unique? After all, anybody can obtain a patch of parking lot, toss in a few cars with open hoods and a couple of smarmy guys in Sears

suits to intercept the wary car buyer, and call it a dealership, right? If only. The fact is, a successful dealership like Jefferson City’s Fletcher KIA happens because of its people. Folks like General Manager Bill Dimitras who have a vested interest in the community, and who knows that he will meet his customers in town; maybe at the grocery store, or at a ball game. It means he has to provide good service and honest dealings with all of his customers because without them, there is no business. Frank Fletcher gives his managers carte blanche on making most decisions. “His philosophy is to treat everyone like they are your friend. Everything we do is an extension of Frank Fletcher. He’s a man of his word. We don’t cheat anyone. That honest approach is one of the reasons we’re so successful.” Fletcher’s hiring practices are unusual. Everyone who is a manager for him has most of their income tied to a percentage of the bottom line with the base salary being the smallest part of their total package. Fletcher says, “I believe that you have to be lucky and work harder Fletcher KIA of Jefferson City General Manager Bill Dimitras holds the newest member of his family. Baby Stella arrived in August weighing in at 7 lbs, 10 ounces.

The patriarch of the Fletcher family, and the owner of the many car dealerships and other businesses, Frank Fletcher employs over 700 people in the many businesses he owns. than your competition to make things happen.” He has started lots of other enterprises, including Benihana’s Japanese Steakhouse, Riverfront Steakhouse, Fletcher Realty Company, Wyndham Riverfront Hotel and thirteen other car dealerships including Dodge, Chrysler Jeep in five cities. There are also Honda dealerships in two cities, Mercedes-Benz, Hyundai, Ford, Kia, Nissan and Toyota. Fletcher Companies ranks 12th Largest in the State of Arkansas. Frank answers the often answered question: “Why so much diversity? Sam Walton taught me to never have all your marbles in one bag.” Frank Fletcher KIA is located in Jefferson City at 905 Stadium Boulevard. They can be reached at (573) 658-9444.

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