NAMBCentral Jan 2024: #NAMBFocus2024 Show Guide

DON’T JUST RUN YOUR MORTGAGE BUSINESS

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president’s WELCOME Welcome to NAMB Focus 2024!

Congratulations on honing your skills and learning new opportunities through our insightful & informative speakers!

Thank you to our Conference Committee Chair Lisa O’Connor for all of her hard work on this event & throughout the year. Without the contributions of Lisa & all of our volunteers, NAMB would not be in the successful position that it is today. For the past 50 years, NAMB has been built & advanced through people coming together for a common purpose – and now is no exception.

INSIDE THE GUIDE Industry Partners 4 Agenda at a Glance 5 Complete Event Agenda 6-14 Map 17 Board of Directors 2024 18 Membership Application 19

If you are not a member of NAMB, please take advantage of our event-only membership discount – $99 for the first year! For less than the cost of a one-day amusement park pass, you can become part of a dedicated group of individuals focused on improving themselves, their businesses & the mortgage channel. Take advantage of NAMB’s many benefits & discounts, which have been specifically selected for its members.

Thank you for being “FOCUSed” & joining us to kick off an amazing 2024! And be sure to tag us! #NAMBFocus2024

THANK YOU, EVENT SPONSORS Flagstar Bank 13 Lending Pad 9 Motto Mortgage 15 Optimal Blue 16 Plaza Home Mortgage 11 wemlo 2 Windsor Mortgage 7

VALERIE SAUNDERS NAMB President, 2023-2024

Jan 2024

3

thurs JAN 11 9 – 9:50AM

The Power of AI: Tech-Driven Equality PAVAN AGARWAL

CEO, Sun West Mortgage, Inc.

10 – 10:50AM

The Proven “Big Three” That You Must Do to Thrive in Today’s Market CARL WHITE CEO, Mortgage Marketing Animals

11 – 11:50AM

More Than Just a % JASON JEFFRIES

Senior Manager, Freddie Mac

12 – 1:20PM

3:30 – 4:20PM

Unlock the Success Code: Mastering Your Mindset IRENE DUFORD

Loan Team Trainer & Success Coach, Loan Team Training

4:30 – 5:20PM

Preparing for 2024 & Taking Your Business to the Next Level MARK BOLEKY VP of Business Development, Plaza Home Mortgage

MIKE KORTAS Nexa Mortgage

6 – 7PM

LUNCH WITH SPONSORS

NAMBPAC HAPPY HOUR & CORNHOLE TOURNAMENT

1:30 – 2:20PM

7 – 9PM

Using Ai + Video Content to Increase Production NEEL DHINGRA CEO, Forward Academy

2:30 – 3:20PM

Discover How to Get Leads at Wholesale Cost ALEX MACHUCA Founder, Lead Hackers

PARTY WITH THE NAMB HOUSE BAND

sat JAN 13 9AM – 5PM

CERTIFIED VETERANS LENDING SPECIALIST (CVLS) CLASS

fri JAN 12 9 – 10:20AM

BARRY HABIB

CEO of Highway.ai Sponsored by Motto Mortgage

10:30 – 11:50AM

The Inventory Challenge and the Future of Housing NORA GUERRA Affordable Lending Senior Manager, Freddie Mac

12 – 1:20PM

LUNCH WITH SPONSORS 1:30 – 2:20PM

Are We There Yet? CHRIS VINSON CEO, Windsor Mortgage

2:30 – 3:20PM

Harnessing AI: A New Era for the Mortgage Industry CHRIS JOHNSTONE Owner, COnnection Inc

3:30 – 4:20PM

Recharge Your Marketing With the Right Support LISSA BRENDEL Director of Business Dev, wemlo

4:30 – 5:30PM

HAPPY HOUR

Jan 2024

5

thursday JANUARY 11 9 – 9:50AM

The Power of Ai: Tech-Driven Equality PAVAN AGARWAL

CEO, Sun West Mortgage Co., Inc.; CEO of Celligence International LLC Pavan Agarwal is a visionary leader in the AI industry. He pioneered technology-driven equality in financial services, exemplified by Sun West's success in cutting Black decline rates in half (an astonishing Approval Multiplier of 2) to equal the national average White decline rate.

Angel AI achieved an approval multiplier of 1.7 across the entire population.

Pavan’s creation of Angel AI & Celligence revolutionizes artificial intelligence with an industry first: an AI that is 100 percent trusted to make high-speed, multi-million dollar decisions with empathy.

An engineering background has led to numerous patents & mastery of advanced tech like AI & blockchain.

Pavan’s philanthropic work, leisure pursuits & media recognition underscore his exceptional achievements.

10 – 10:50AM

The Proven “Big 3” to Thrive in Today’s Market CARL WHITE

CEO, Mortgage Marketing Animals In this content-packed 60 minutes, Carl (manager of one of the largest branches in the nation, which closes hundreds of loans each month in today’s market) will reveal what you can learn & MUST do to succeed going forward.

You’ll look inside CARL case studies of WHITE top producers and dissect their proven models & the pivots they have made – which you can now copy!

In addition, we’ll cover: How to get a massive amount of referral partners & consumers to know you and to know what services you provide How to be relatable so that referral partners want to refer their buyers to you and so that your past database want to refer their friends, family, & co-workers to you How to give your borrowers a clear plan so that they don’t shop you

6

Jan 2024

How to get the commitment from your “pre-approved & looking” prospects.

JASON JEFFRIES

11 – 11:50AM

More Than Just a % JASON JEFFRIES

Senior Manager, Freddie Mac This session uncovers why many existing homeowners overlooked the last refinance cycle. Learn how to identify & provide valuable insight to support this population, and to support your long-term strategies & overall business performance.

12 – 1:20PM

LUNCH WITH SPONSORS

Jan 2024

7

thursday JANUARY 11 1:30 – 2:20PM

2:30 – 3:20PM

Using AI+Video Content to Increase Production in 2024

Discover How to Get Leads at Wholesale Cost

NEEL DHINGRA

ALEX MACHUCA

CEO, Forward Academy

Learn the 5-step process for creating content that actually gets results. This is not just another 'social media' or 'video' talk. Neel teaches you how to start creating engaging video content & turn it into actual business.

Neel is a content marketing expert who exploded his mortgage business by creating content that gets results on social media. He helps more than 1,000 RE & mortgage professionals learn how to do the same. And he hosts the annual Forward Event in Las Vegas, where agents from all over the country learn the latest trends in marketing.

This is the exact blueprint Neel & many of his students have used. In today's market, we need to stand out to reach more consumers & referral partners. This is the strategy to do it.

3:30 – 4:20PM

Unlock the Success Code: Mastering Your Mindset in 2024 IRENE DUFORD

Founder, Lead Hackers

Loan Team Trainer & Success Coach, Loan Team Training Are you ready to supercharge your success in 2024? Join us to discover the incredible influence of self-talk on your mindset & your ability to conquer challenges. Irene will equip you with the tools & techniques to cultivate a winning mindset.

NEEL DHINGRA

Key takeaways: Learn the art of positive self-talk.

Understand how the way you speak to yourself can shape your future IRENE DUFORD

Silence your inner critic & replace doubt with confidence Set & reach your objectives with clarity & determination Embrace the power of resilience & persistence in the face of setbacks Unleash your true capabilities by fostering a growth mindset Transform your life! Explore the impact of visualization & affirmations on your daily routines Cultivate a support network to build relationships that uplift & inspire.

Embark on a journey to master your mindset, overcome challenges & achieve greatness in 2024. Your path to success begins with your inner dialogue – let's make it a positive one! .

8

Jan 2024

Jan 2024

9

friday JANUARY 12 4:30 – 5:20PM

9 – 10:20AM

MARK BOLEKY

BARRY HABIB

Preparing for 2024 & Taking Your Business to the Next Level VP of Business Development, Plaza Home Mortgage

MIKE KORTAS Nexa Mortgage

From zeroing in on Zillow listings to find FHA 100% loan opportunities, to reaching out to financial planners to see if Reverse mortgages can help their clients, you’ll hear about what’s new & what’s coming in the new year in government lending.

6 – 7PM

NAMBPAC HAPPY HOUR & CORNHOLE TOURNAMENT 7 – 9PM

PARTY WITH THE NAMB HOUSE BAND

10 10 Jan Jan2024 2023

Friday Keynote Speaker

CEO, Highway.ai Barry is an American entrepreneur & frequent media resource for his mortgage & housing expertise. He's an Amazon #1 bestselling author for his book, “Money in the Streets.”

Barry is widely credited with saving the mortgage industry in 2020 from margin calls due to fed actions. His presentation to the Fed created stability at a critical time. During his mortgage sales career, Barry personally originated over $2 billion.

Barry returns to the NAMB stage to talk about success in today’s market: • How to make more money now • Gaining market share • Buy now versus waiting • Turn realtor challenges into opportunities • Solve clients’ reluctance to give up low rate and move up • Overcome buyers’ hesitancy to pay over ask • Overcome clients’ fear of housing bubble • Direction of real estate values & interest rates.

Thank you to our sponsor, Motto Mortgage!

With more than 225 offices open in over 40 states, Motto BARRY Franchising, HABIB LLC’s unique national franchise mortgage brokerage model is the first of its kind in the United States. A Motto Mortgage franchise creates an ancillary business for current real estate brokerage firms, but also offers opportunities for mortgage professionals seeking to open their own businesses. Created to disrupt the mortgage industry, the Motto Mortgage network connects loan originators and real estate agents to provide a seamless, personalized experience and one-stop shop for consumers. Each Motto Mortgage office is independently owned, operated and licensed.

To learn more, visit mottomortgage.com.

It’s a Hit! Zero-Down with Plaza’s FHA 100% CLTV Combo Loan Program

Increase homeownership opportunities for borrowers with low-to moderate-income with the FHA 100% CLTV Combo loan program from Plaza Home Mortgage ® !

100% fi nancing by combining an FHA fi rst lien at 96.5% and a concurrent second lien of up to 3.5% to assist with down payment and/or closing costs.

Take a look at some of the key program highlights: • FHA fi rst lien PLUS concurrent second lien for 100% CLTV • Minimum 600 FICO • Standard 30-year fi xed rate FHA fi rst lien • No First-Time Home Buyer requirement • No Income Limits • Easy Underwrite! First lien and second lien have the same guidelines • AUS approval required (no manual underwriting) • Eligible in all states except NY and WA Talk to your Plaza Account Executive today or email us at hereforyou@plazahomemortgage.com and send over a loan scenario.

© 2024 Plaza Home Mortgage, Inc. Plaza NMLS 2113.

friday JANUARY 12 10:30 – 11:50AM

Tackling the Inventory Challenge and the Future of Housing NORA GUERRA

Affordable Lending Senior Manager, Freddie Mac Join Nora as she overviews & offers practical solutions to one of the most pressing issues facing the housing industry today – the lack of inventory.

Dive into the world of accessory dwelling units (ADUs), the opportunities in manufactured housing & the potential in the renovation of existing housing stock.

In this thought-provoking session, Nora aims to equip you with a toolbox of resources for success in this evolving market. Explore effective strategies for community resilience, sustainable growth & the role of mortgage brokers in championing these changes.

This session is crafted for those who want to expand their businesses while contributing to the innovation of our housing landscape.

12 – 1:20PM

LUNCH WITH SPONSORS 12

Jan 2024

1:30 – 2:20PM

Are We There Yet?

NORA GUERRA

CHRIS VINSON

CEO, Windsor Mortgage Chris is the mastermind behind the Mortgage Division at Plains Commerce Bank/Windsor Mortgage. From humble beginnings in 2001 to coaching mortgage professionals across the country today, Chris has an undeniable passion to help others succeed. He has developed a team that produces over $5.6 billion in originations a year and focuses on customer experience & state-of-the-art tech.

Having a vision, drive & passion for growing the mortgage industry, Chris & his mortgage team have surpassed 25 percent regional market share & been voted the Sioux Falls Local Best Mortgage Company for 10 years running.

CHRIS VINSON

2:30 – 3:20PM

Harnessing AI: A New Era for the Mortgage Industry CHRIS JOHNSTONE Owner, COnnection Inc.

During this actionable, educational session, Chris explores the transformative power of Artificial Intelligence (AI) in the mortgage industry. Leverage these changes to grow your mortgage business.

Chris will then shift gears to practical applications, showcasing the top AI tools for your business & providing real-world examples of how to integrate AI into daily operations, including email, marketing, social media, video & CRM automation.

Lastly, he'll share a unique approach to using AI that is generating exceptionally high-quality inbound leads. Learn how we combine database marketing & AI-powered communication to garner reviews from past clients on Google, boost map placement rankings & teach our loan officer clients how to convert every application they receive from Google into referrals from their network of referral partners.

Don't miss this opportunity to learn how AI can revolutionize your mortgage business.

CHRIS JOHNSTONE

Jan 2024

13

saturday JANUARY 13 3:30PM – 4:20PM

From Processing to Prospecting: Recharge Your Marketing With the Right Support LISSA BRENDEL

Moderator & Director of Business Development, wemlo You got into the mortgage industry for the thrill of closing deals & building client relationships, not clerical work.

So how do you unlock more time for the important stuff like marketing & sales? By finding reliable third-party support, especially for nitty-gritty stuff like loan processing.

Join wemlo’s panel session for first-hand insights from brokers & processors about how third-party processing support can be a game-changer.

4:30 – 5:30PM

HAPPY HOUR WITH SPONSORS

9AM – 5PM

CERTIFIED VETERANS LENDING SPECIALIST (CVLS) CLASS Is your focus on VA loans? Would you like to separate yourself from the competition? Don't miss this opportunity to become approved for NAMB's newest certification, the Certified Veterans Lending Specialist (CVLS).

VA loans are an amazing benefit that veterans have earned, and it's our responsibility as loan originators to help them take advantage of it. But to maximize that benefit, a veteran needs their loan officer to know all the nuances.

Lender guidelines often cover the top level information and you can do a VA deal from them. However, those guidelines miss the "how" for many of the subtle details of VA loans, and often include limitations that can be worked around if you know how. With this extra information, you'll be able to get deals done that nobody else can, help more veterans in the process, and stand out to referral partners.

In case you're wondering, it doesn't matter if you're in a military town, in a non-military town, it's likely you'll be the only VA expert, which will make you stand out even more.

14

Jan 2024

The certification training will cover all the basics and will also dig into super advanced topics like: • proving eligibility for everyone including reservists and surviving spouses • tips for getting DU & LP approvals, and why manual underwriting isn't something to be feared • the truth about VA appraisals and especially "Tidewater" • ways to find double the number of VA approved condos • new rules around refinances and being ready for when that market returns • weird stuff like assumptions, EEM, Rehab, non-owner occupant co-borrowers, etc.

In addition, we'll emphasize the detailed knowledge & stories that you can use to show your value to real estate agents and help grow your business with VA as your niche.

Immediately following the class, a test will be given and, upon passing, you will be presented with your certification and all the marketing materials that you need to promote yourself! N

Jan 2024

15

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#NAMBFOCUS2024 EVENT SPONSORS Advantage Credit Bonzo FAMP Finance of America Reverse Flagstar Bank Freedom Mortgage Wholesale loanofficersupport.com Loan Team Training Motto Mortgage Newrez Optimal Blue Plaza Home Mortgage Sun West Mortgage United Farm Mortgage wemlo Windsor Mortgage

202-434-8250

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Jan 2024

3 2 1 5 15 7 4 17 8 14 6 10 16 18 9 11

17

without notice. Some restrictions may apply. Not a commitment to lend.

Jan 2024

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NAMB LRC APRIL 15-17, 2024 • NATIONAL PRESS CLUB REGISTER NOW: NAMB.ORG/LRC