The offer is the most important tactic because if the business does not have a high-end offer then it will fail miserably. I ask my clients three things: (1) what are their passions, (2) what are they good at, and (3) what do they want to learn. The best combination would be to have a passion for what you want to do and be good at it at the same time. Otherwise, we will have to get creative. When I get this list from my clients, we go through it and create a package that is workable for them. Then, we start working on a pricing strategy and a sales funnel strategy to market their offer using social media. The pricing strategy and the packaging help us determine what our “lead magnet” or initial giveaway would be. We all hate this next phase, but the "testing phase" is next and we have to make sure our offer is receptive. If we are not getting enough conversions through the given social media methods then we may have to repackage the offer to present it in a way that is more attractive to the consumer. The best way to test this is through the "net promoter score."
The best way to test this is through the "net promoter score."
The net promoter score is determined by the sentiment of your consumer base. The score is based on an average of all your consumers.
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The scale is from 1 to 10. What is the likelihood of your consumers spreading negative reviews about your business? How many indifferent consumers do you have? How many would just rave positive things about your business? The average of all three of these is your net promoter score. This will also help you determine if your offer is an effective one or not. If it is not effective, then change up the landing page or the web page to test different headlines and offers. For this, you can use a service called LeadPages.com or a WordPress plugin called OptimizePress.com to create fast and attractive landing pages. In my twelve-year experience in the marketing realm, I have learned two things: (1) Marketing will never cease to exist because we need it whether the economy is up or down. (2) Social Media marketing is getting tougher and more competitive with every Tweet, Facebook "like" and LinkedIn recommendation. If you are not with it now, then why not? Hop to it! New leads and sales are just waiting for you!
start using "growth hacking techniques."
My advice for the future of high-end sales through social media is to get more integrated. As innovation is changing rapidly, we see more wearable devices coming out. If the business website is not configured for these devices then they might end up losing a large portion of their consumer base. In order for marketers to be more “disruptive,” they have to be constantly thinking about new innovative ideas in the marketplace to reach customers!