CORPORATE ID The grid scale spread shown below is from the construction of the large symbol. The grid is to be used only when photographic enlargment is not possiblem.
CORPORATE IDENTITY MANUAL
Grid Scale
The Brand
Abdali Mall Co. Logo Brand Identity cosists of 2 main elements: Embleem: The chequer flag wave with inside out perspective and movment, 1:2:3:3:3:4 golden waved rectangles, with a back shadow angle: down left drop. Work Mark: The typo name of Abdali Mall Co. Arabic and English, AXTGulfAirL for Arabic, Myriad Pro LightRegular-Lght for English. The Logo Brand Identity may appear in tow forms:
Vertical Form
Horizontal From
Artwork and designed by: Miracle Graphics W.L.L. Website: www.miraclegraphics.com
Artwork and designed by: Miracle Graphics W.L.L. Website: www.miraclegraphics.com
Background Tones
Shown below is an example of the corporate stadered letterhead (A4) for Abdali Mall Co. Paper: 100 gsm Conqueror Wove Brilliant white 0.75 cm
Letterhead
0.75 cm
Shown below is an example of the corporate stadered Compliments Slip 21x10 cm for Abdali Mall Co. Paper: 100 gsm Conqueror Wove Brilliant white
0.75 cm
Showen below are examples of acceptable and unacceptable ways of producing the corporate idintifier (logo) when in color with Spot color background. (same guidelines apply to the Horizontal option)
Acceptable - Gradient
Acceptable - Solid
Compliment Slip
0.75 cm
Acceptable - Solid background
TITLE: Myriad Pro light 16 pts Name : Myriad Pro Regular 10 pts Title: Myriad Pro Regular 8 pts
8.5 cm
With Compliments John R. Smith Sales Executive and Officer
Unacceptable - Gradient
Unacceptable - Solid
Unacceptable - Solid background 5 cm
T +962 5645640 F +962 5645641 W www.abdalimall.jo E info@abdalimall.jo Al Abdali, Abdali Mall P.O.Box 25254 Amman - Jordan Future Abdali Mall Company Door 74, Floor 8 section 33
0.75 cm
8.5 cm
NOTE: The general rule of producing the logo when used with a colored background is revered white with a dark background and a solid black whith light background.
5 cm
Artwork and designed by: Miracle Graphics W.L.L. Website: www.miraclegraphics.com
Artwork and designed by: Miracle Graphics W.L.L. Website: www.miraclegraphics.com
T-shirt
Shown below is an example of the sales support T-shirt.
Gradient screen printing on white or black background
Embroidery on T-shirt
Artwork and designed by: Miracle Graphics W.L.L. Website: www.miraclegraphics.com
Shown below is an example of the sales support folder
Folder
NOTE: The general rule of producing the logo when used with a colored background is revered white with a dark background and a solid black whith light background either embroidery or screen printing on T-shirts.
NOTE: Please refer to the logo background guide for more options (page 9)
Artwork and designed by: Miracle Graphics W.L.L. Website: www.miraclegraphics.com
Artwork and designed by: Miracle Graphics W.L.L. Website: www.miraclegraphics.com
N A D E E M
N A W A Z
M O H A M M A D
Artwork and designed by: Miracle Graphics W.L.L. Website: www.miraclegraphics.com
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P O R T F O L I O