Page 1

94 08 2233

portfolio

advertising. annual reports. brand identity. brochures|catalogues. display stands|events. exhibition stands|signs. website design. commercial photography.


94 08 2233

what i do bringing brands to life: • brand identity • corporate stationary • annual reports • company profiles • events management • advertising • photography


advertising annual reports brand identity brochures & flyers catalogues display stand design exhibition stand design signages event management & support website design social media marketing commercial photography


94 08 2233

it’s all about relationship bringing brands to life: • brand identity • corporate stationary • annual reports • company profiles • events management • advertising • photography


nothing’s more rewarding for me than

that’s what i do. my experience in creating

consistently working with my clients to make

great graphic design projects, goes back 15

their brands better. you see, i put a lot of energy

years.i am as comfortable producing a simple

into my designs. and into their results. my clients

flyer for an exciting new startup business, as

are like partners to me. we succeed together.

i am in creating design & advertising for top established companies

it’s a relationship. i use everything i know about

“ t h e s e c r e t

t o

design, advertising and

i s

o u t

w h e r e

for

web

e v e r y

i s

g o i n g

the

t h e r e

f i r s t . ”

to

communications

to do it. i use my heads

to

keep

clients

ahead

of

t o

a n d

f i n d o n e

g e t

our the

s u c c e s s

- mark twain

in kuwait. at every level

my

every client, i give same detail

attention that

clients

keep coming

back year after year,

pack. every client’s marketing strategy is

for project after project. my success is

one of a kind. their design should be too.

the combination of the quality work i do,

the right mix of positioning, images, text,

plus the personal interaction between my

colors and fonts can make all the difference.

clients and me. it’s all about relationships.


94 08 2233

my process bringing brands to life: • brand identity • corporate stationary • annual reports • company profiles • events management • advertising • photography


discovery

develop

design

deploy

first i learn about the

i create strategy, based

i build the design

whether it’s a new

client and their product

on the client’s needs

by the balancing of

and services. i study what’s their present situation. i discuss the project and the find the best way to communicate with their key people, may they be across town or

and the strengths of their product or service. i pay attention to the competition and the marketplace. then i plan a timeline, set the goals that are to be

images, impressive copywritting, through using colors and fonts

brand identity or corporate website, once the project is

that compliment the

delivered i’ll be there

theme, and by adding

to support you. i’ll help

a little splash of fun, i create a design, that propels your product

you find the best use of your newly designated materials for improving

overseas. i am good

accomplished and the

or services enhancing

at working closely with

determind the method

the strategy that i have

sales, image and

my clients.

i’ll use.

developed for you.

brand awareness.


94 08 2233

logos & identities bringing brands to life: • brand identity • corporate stationary • annual reports • company profiles • events management • advertising • photography


94 08 2233

stationary & corporate identities bringing brands to life: • brand identity • corporate stationary • annual reports • company profiles • events management • advertising • photography


With Compliments

Ahmad H. Al-Hamad General Manager

T (+965) 232 63 297 F (+965) 232 60 179 M (+965) 996 62 315 E ahmad@uopkt.com T (+965) 23263297 F (+965) 23260179 E info@uopkt.com

P.O. Box. 26011 Safat 13121 Kuwait

w w w . u o p k t . c o m T (+965) 23263297 F (+965) 23260179 E info@uopkt.com

P.O. Box. 26011 Safat 13121 Kuwait

w w w . u o p k t . c o m

T (+965) 23263297 F (+965) 23260179 E info@uopkt.com

P.O. Box. 26011 Safat 13121 Kuwait

w w w . u o p k t . c o m

T (+965) 23263297 F (+965) 23260179 E info@uopkt.com

P.O. Box. 26011 Safat 13121 Kuwait

w w w . u o p k t . c o m

T (+965) 23263297 F (+965) 23260179 E info@uopkt.com

P.O. Box. 26011 Safat 13121 Kuwait

w w w . u o p k t . c o m

P.O. Box. 26011 Safat 13121 Kuwait


1.0 Brand Introduction

Brand guidelines Contents

2.0 3.0 4.0 5.0 6.0

Introduction Contents 1.0

Brand Introduction

1.1 1.2

Vision Mission, Values, Culture

Corporate Identity Manual and Brand Guidelines Version: 1.1, January 2012

04 06-07 08-11

2.0

Identity Elements

12

2.1 2.2 2.3 2.4 2.5 2.6 2.7 2.8

Introduction Overview Shariah Seal SHL lock up Logo Usage Wordmarque abuse Color palette Typography

13 16 17 18-20 21-23 24 26-27 28-29

3.0

Standard Applications

30

3.1 3.2 3.3 3.4 3.5 3.6 3.7 3.8 3.9 3.10 3.11 3.12

A4 letterhead A4 letterhead cont. sheet A5 Memo pad Note pad Complimentary slip Note pad second opt Business card Email Signature Folder A4 Envelope Corporate DL envelope Corporate DL envelope with window CD-DVD jacket CD-DVD label Name Tag Powerpoint Template Signage building Calendar Desktop wallpaper Exhibition booth

31 32 33 34 35 36 37 38 39 40 41 42

3.12 3.13 3.14 3.15 3.16 3.17 3.18 3.19

‫ العالمة التجارية مقدمة‬1.0

Identity Elements Standard Applications PFA Forms Advertising Contact details

Saudi Home Loans (SHL) is the pioneer dedicated Islamic home finance provider in the Kingdom of Saudi Arabia. SHL follows business principles and practices that leverage its strengths and stakeholder partnership. Our unique Ijara product offers the best financing options that are customer-centric and available to both Saudi nationals and Expatriates.

43 44 45 46 47-53 54-57 58 59

We constantly strive to provide our clients with the best home financing experience. The members of our Sharia’ah Board are prominent Islamic scholars who are well respected in the international financial markets, with a particular focus and background in catering to the Islamic financial requirements of the

‫مجموعة تعريف الشركة وإرشادات الماركة‬

Kingdom of Saudi Arabia.

2012 ‫ يناير‬، 1.1 : ‫إصدارات‬ SHL Corporate Identity Manual Version 1.1 2012

2.0 Identity Elements SHL Lock up

01

SHL Corporate Identity Manual Version 1.1 2012

04

5.0 Advertising 5.4 Print ad example – Arabic

3.0 Standard Applications 3.4 Note pad

(b)

(b)

Bilingual Logo lockup The brand mark in the Logo lock up (English & Arabic) must never be less than 35mm wide.

A5 Note pad (Not Executed) Margins as per example above SHL Corporate Identity Manual Version 1.1 2012

19

(Not Executed) SHL Corporate Identity Manual Version 1.1 2012

34

SHL Corporate Identity Manual Version 1.1 2012

70


1.1

1.3

Logo Philosophy Sea Shell branding elements uses the blue as a main color symbolizing hospitality, the sea and beaches, while orange as a complementary color reflecting warm and welcoming aspect of the resort; not to mention the sunny beaches. Logo elements based on free style graphics highlights arabian experience inspired by the culture and history of Kuwait. This breathtaking resort is merging modern and tradition, heritage and culture in a unique visual language that invites you to step in and discover a world, Like no other..

1

2.1

4

2.12

6

4.2

OUTDOOR (UNIPOLE)

john@seashell-kuwait.com

john@seashell-kuwait.com

12

25

36


2.2 Logomark

Logo Overview The SPTC logomark reflects our heritage,

“SPTC” letterforms in the Monogram into

and lays a solid foundation for our future. Its

another language. Do not recreate it.

consistent look across all applications embraces

Artwork for the logomark is supplied as an

a wide color palette, and reflects our customer-

encapsulated postscript file (eps), and can be

centric philosophy of being friendly, open,

downloaded in black, white and all the colors

approachable and a part of the world we live in.

of our palette. Do not change or modify the

2.4 Logomark

Logomark Improper Use (a)

Do not shrink the size of the SPTC

(f)

Do not change colour of emblem.

(g)

Do not change the colour of the

emblem. (b)

Do not enlarge the size of the SPTC emblem.

Logomark. (h)

Do not change the position or alignment of Logomark elements.

logomark.

(c)

Do not move the Logomark elements.

(d)

Do not remove any of the Logomark

The logomark is the key element in the new brand expression system, and consists of

elements

two parts: the cursive and historic “SPTC” letterforms and the stylized circle. These (e)

elements always appear in a fixed size and

Do not change the font of the Logomark.

position relationship that does not change. Regardless of region, local language, or

Brand Guidelines Manual Version 1.0 2012

language of the application (brochure, advertising, stationery), never translate the

SPTC Brand Guidelines Manual | Version 1.0 | 05

4.1 Colors

Corporate Colors Consistent use of color can help build strong

colors, by leaving a lasting impression through

brand recognition. This makes it possible

identification of the organization with that

for an organization to “own” a certain set of

specific color palette.

5.1

Standard Letterhead

Corporate Applications

The stationery standards provided in the following pages are an essential part of the logo visual identity system and are to

SPTC Brand Guidelines Manual | Version 1.0 | 07

5.6

Employee ID & Visitor Card

Size

: 22cm x 11cm

Paper

: Smooth, White

Corporate Applications

be used by all units.

Primary Corporate Colors Print

Print

PANTONE Matching System

CMYK Matching System

Pantone 433 C

C 20 + M 0 + Y 0 + K 90

Secondary Colors

+ C 100

+C0

+C0

+ C 100

+ C 100

+M0

+ M 100

+M0

+ M 100

+ M 90

+Y0

+Y0

+ Y 100

+Y0

+Y0

+K0

+K0

+K0

+K0

+K0

Standard Letterhead Size

Pantone 425 C

C 0 + M 0 + Y 0 + K 77

Pantone 1807 C

C 0 + M 100 + Y 96 + K 28

Pantone 1797 C

C 0 + M 100 + Y 99 + K 4

GRADIENT

Paper

Accent Colors

: 8.5” x 11” : Smooth, 100% white

Limited liability Co........ : Eurostile +C0

+C0

+C0

+C0

+C0

+M0

+M0

+M0

+M0

+M0

+Y0

+Y0

+Y0

+Y0

+Y0

+ K 100

+ K 70

+ K 30

+ K 20

+ K 10

: 8.26 pt type : 11 pt leading

C 0 + M 100 + Y 96 + K 28 C 0 + M 100 + Y 99 + K 4

SPTC Brand Guidelines Manual | Version 1.0 | 17

SPTC Brand Guidelines Manual | Version 1.0 | 12

7.3

SPTC Brand Guidelines Manual | Version 1.0 | 22

7.7

Exterior Signages

Branding Applications

8.8

Indoor Signages

Standard Applications

Branding Applications

SPTC Brand Guidelines Manual | Version 1.0 | 37

Car branding

Passenger cars applied with the SPTC Logomark play and important role as a mobile advertisement medium. All Cars must be kept in mint condition and painted in accordance with regulations to deliver a consistent corporate image.

SPTC Brand Guidelines Manual | Version 1.0 | 51

SPTC Brand Guidelines Manual | Version 1.0 | 41


TONES

BRAND

shOwEN bELOw ARE ExAMPLEs OF ACCEPTAbLE AND UNACCEPTAbLE wAYs OF PRODUCINg ThE CORPORATE IDINTIFIER (LOgO) IN PANTONE/PROCEss COLORs. (sAME gUIDELINEs APPLY TO ThE EMbLEEM ONLY OPTION)

UNITED TOwERs LOgO bRAND IDENTITY COsIsTs OF 2 MAIN ELEMENTs:

CORPORATE IDINTITY MANUAL

EmblEEm: ThE TwO TOwERs sYMbOL wITh sIDE TO sIDE FACINg shAPEs, wITh A OUTLINE sTROkE DRAwINg ThE sAME shAPE. Work mark: ThE TYPO NAME OF UNITED TOwERs ARAbIC AND ENgLIsh, gE ss FOR ARAbIC, gILL sANs LIghT-REgULAR-LghT FOR ENgLIsh. ThE LOgO bRAND IDENTITY MAY APPEAR IN TOw FORMs:

embleem wiTh Typo

accepTable Tone

embleem

unaccepTable Tones

12



BUSINESS CARD

LETTERHEAD

T-SHIRT

shOwN bELOw Is AN ExAMPLE OF ThE CORPORATE sTANDERED bUsINEss CARD 8.5x5CM FOR UNITED TOwERs PAPER: 300gsM CURIOUs ICE gOLD

shOwN bELOw Is AN ExAMPLE OF ThE CORPORATE sTANDERED LETTERhEAD (A4) FOR UNITED TOwERs PAPER: 100 gsM CONqUEROR wOvE bRILLIANT whITE

shOwN bELOw Is AN ExAMPLE OF ThE sALEs sUPPORT T-shIRT.

8 cm

1.65 cm 0.5 CM

4 cm

2.65 cm

Printing on white or black background 1.4 cm

1.225 CM 0.5 CM 2.3 cm 0.5 CM

0.5 CM

2.3 cm

2.65 cm

1.4 cm

1 cm

0.5 cm

1 cm

20

2

BAG

MUG

FOLDER shOwN bELOw Is AN ExAMPLE OF ThE sALEs sUPPORT bAg..

shOwN bELOw Is AN ExAMPLE OF ThE sALEs sUPPORT MUg.

shOwN bELOw Is AN ExAMPLE OF A4 FOLDER.

size : w 38 cm x h 34 cm

1

2

Size : To fit A4



2


LOGOTYPE

BRAND IDENTITY

ENGINEERING IDENTITY OFFICE GUIDELINES

In order to protect the integrity of brand, the logotype must never be altered or replaced by any other type.

by:

CORPORATE BUSINESS CARD

INCORRECT USE OF THE IDENTITY

YEARLY CALENDAR

Some incorrect uses of the identity are shown. Please do not alter the identity artwork.

Identity in unspecified colours

Relationship between elements not in the correct ratio

Do not integrate the EO identity with another logo WWW.EO.AE

AATIF MOHAMED ASSISTANT MANAGER

MEDIA

Symbol not aligned with wordmarque

Do not confine the identity in a decorative border

P.O.BOX 12188, DUBAI, UNITED ARAB EMIRATES TEL: +971 4 3313 152 FAX: +971 4 3314 002 DIRECT: +971 4 3058 234 EMAIL: AATIF.MOHAMED@EO.AE

Do not add any words to the identity

WWW.EO.AE

Do not add any graphics to the identity

Do not use a drop shadow with the identity

PEN & PEN-HOLDER

PROMOTIONAL ITEMS

Mug

Key-Chain

Paper Glass

GROUP TRANSPORTATION


94 08 2233

annual reports bringing brands to life: • brand identity • corporate stationary • annual reports • company profiles • events management • advertising • photography


‫‪fold‬‬

‫‪fold‬‬

‫‪fold‬‬

‫‪fold‬‬

‫‪Annual Report‬‬

‫أﻣﻴﺮ دوﻟﺔ اﻟﻜﻮﻳﺖ‬

‫‪A‬‬

‫‪nn‬‬

‫‪To‬‬ ‫‪w‬‬ ‫‪ar‬‬ ‫‪ds‬‬ ‫‪N‬‬ ‫‪ua‬‬ ‫‪ew‬‬ ‫‪lR‬‬ ‫‪H‬‬ ‫‪ep‬‬ ‫‪or oriz‬‬ ‫‪t2‬‬ ‫‪o‬‬ ‫‪01 ns‬‬ ‫‪1‬‬

‫اﻟﺘﻘـﺮﻳـﺮ اﻟﺴـﻨـﻮي ‪2012‬‬

‫‪H.H. Sheikh Nawaf‬‬ ‫‪Al-Ahmad Al-Jaber Al-Sabah‬‬ ‫‪Crown Prince of The State of Kuwait‬‬

‫‪H.H. Sheikh Sabah‬‬ ‫ﺻﺎﺣﺐ اﻟﺴﻤﻮ اﻟﺸﻴﺦ ﺻﺒﺎح‬ ‫‪Al-Ahmad Al-Jaber Al-Sabah‬‬ ‫اﻟﺼﺒﺎح‬ ‫ا ﺣﻤﺪ‬ ‫‪Amir of The State‬‬ ‫اﻟﺠﺎﺑﺮ ‪of‬‬ ‫‪Kuwait‬‬

‫ﺳﻤﻮ اﻟﺸﻴﺦ ﻧﻮاف‬ ‫ا ﺣﻤﺪ اﻟﺠﺎﺑﺮ اﻟﺼﺒﺎح‬ ‫وﻟﻲ ﻋﻬﺪ دوﻟﺔ اﻟﻜﻮﻳﺖ‬

‫ﻛﻴﻔـﻴﺔ اﻟﺤﺼﻮل ﻋﻠﻰ ﻧﺴﺨﺔ ﻣﻦ ﺑﻴﺎﻧﺎﺗﻨﺎ اﻟﻤﺎﻟﻴﺔ ﻟﻌﺎم ‪:2012‬‬ ‫ﺳﻴﺘﻢ ﺗﺰوﻳﺪ اﻟﻤﺴﺎﻫﻤﻴﻦ اﻟﺬﻳﻦ ﻳﺤﻀﺮون اﻟﺠﻤﻌﻴﺔ‬ ‫اﻟﻌﻤﻮﻣﻴﺔ ﻟﻠﺸﺮﻛﺔ ﺑﻨﺴﺨﺔ ﻣﻄﺒﻮﻋﺔ ﻣﻦ اﻟﺒﻴﺎﻧﺎت اﻟﻤﺎﻟﻴﺔ‬ ‫ﻟﻠﻤﻮاﻓﻘﺔ ﻋﻠﻴﻬـﺎ‪.‬‬

‫ﺑﺈﻣﻜﺎن اﻟﻤﺴﺎﻫﻤﻴﻦ ﻃﻠﺐ إرﺳﺎل ﻧﺴﺨﺔ ﻣﻦ اﻟﺒﻴﺎﻧﺎت اﻟﻤﺎﻟﻴﺔ‬ ‫إﻟﻴﻬﻢ ﺑﺎﻟﺒﺮﻳﺪ ا–ﻟﻜﺘﺮوﻧﻲ وﻟﻬﺬا اﻟﻐﺮض‪ ،‬ﻳﺮﺟﻰ إرﺳﺎل رﺳﺎﻟﺔ‬ ‫ﺑﺎﻟﺒﺮﻳﺪ ا–ﻟﻜﺘﺮوﻧﻲ إﻟﻰ ‪ nhelmy@uopkt.com‬ﻟﺘﺮﺗﻴﺐ ذﻟﻚ‪.‬‬

‫ﺑﺈﻣﻜﺎن اﻟﻤﺴﺎﻫﻤﻴﻦ ﻃﻠﺐ ﺗﺰوﻳﺪﻫﻢ ﺑﻨﺴﺨﺔ ﻣﻄﺒﻮﻋﺔ ﻣﻦ‬ ‫اﻟﺒﻴﺎﻧﺎت اﻟﻤﺎﻟﻴﺔ‪ ،‬وﻟﻬﺬا اﻟﻐﺮض ﻳﺮﺟﻰ ا–ﺗﺼﺎل ﺑﺎﻟﺴﻴﺪة ‪ /‬ﻧﻬﺎﻳﺔ‬ ‫ﺣﻠﻤﻲ‪ ،‬ﻣﺴﺌﻮﻟﺔ اﻟﻤﻮارد اﻟﺒﺸﺮﻳﺔ واﻟﺸﺆون ا–دارﻳﺔ ﻋﻠﻰ ﻫﺎﺗﻒ‬ ‫رﻗﻢ ‪ 2326 3297‬داﺧﻠﻲ ‪ 111‬ﻟﺘﺮﺗﻴﺐ ذﻟﻚ‪.‬‬

‫وﻟﻤﺰﻳﺪ ﻣﻦ اﻟﻤﻌﻠﻮﻣﺎت ﻋﻦ ﺑﻴﺎﻧﺎﺗﻨﺎ اﻟﻤﺎﻟﻴﺔ ﻟﻌﺎم ‪ 2012‬أو اﻟﺤﺼﻮل ﻋﻠﻰ ﻧﺴﺦ إﺿﺎﻓـﻴﺔ ﻣﻦ ﻫﺬا اﻻﺳﺘﻌﺮاض ﻟ‪ª‬داء‪ ،‬ﻳﺮﺟﻰ اﻻﺗﺼﺎل ﻋﻠﻰ اﻟﻬﺎﺗﻒ رﻗﻢ ‪+965 2326 3297‬‬

‫ص‪.‬ب ‪ 26011‬اﻟﺼﻔﺎة ‪ 13121‬اﻟﻜﻮﻳﺖ ‪ -‬ﻫﺎﺗﻒ‪+965 23263297 :‬‬ ‫‪info@uopkt.com - www.uopkt.com‬‬

‫ﻓﺎﻛﺲ‪+965 23260179 :‬‬

‫‪±GógC’G ≥«≤–h äÉMƒª£dG‬‬

‫‪…ƒ`æ`°ù`dG ô``jô``≤`àdG‬‬

‫‪2005‬‬

‫‪∑.Ω.¢T êÉLõdG áYÉæ°üd è«∏ÿG ácô°T‬‬ ‫‪2005 øjô°û©dG ™HGôdG …ƒæ°ùdG ôjô≤àdG‬‬ ‫‪1‬‬


‫‪Annual Report‬‬

‫الش�ركة الخليجي�ة المغاربي�ة القابض�ة‬ ‫‪Gulf North Africa Holding Company‬‬

‫‪en‬‬ ‫‪iv‬‬ ‫‪Dr‬‬ ‫‪th‬‬ ‫‪w‬‬ ‫‪ro‬‬ ‫‪G‬‬

‫ال���ت���ق���ري���ر ال���س���ن���وي‬ ‫‪2011‬‬

‫‪2010‬‬ ‫ال����ت����ق����ري����ر ال� ��� �س� �ن ��وي‬

‫‪Annual Report 2010‬‬

‫‪A N N UA L R E P O R T‬‬

‫خ���ب���رة ت�����س��ت��ح��ق ال��ث��ق��ة‬

‫الــتــــقــــــــــريـــــــر الـســــنــــــــوي‬ ‫‪2 0 1 0‬‬


94 08 2233

company profiles bringing brands to life: • brand identity • corporate stationary • annual reports • company profiles • events management • advertising • photography


Zeralda Real Estate Limited

ZERALDA REAL ESTATE LIMITED

C

o

m

p

a

n

y

C o m p a n y

COMPANY PROFILE

2 0 1 2

MARBLE – GRANITE & STONE LEADERS KUWAIT – KSA - QATAR

P

r

o

f

i

l

e

P r o f i l e


94 08 2233

catalogues bringing brands to life: • brand identity • corporate stationary • annual reports • company profiles • events management • advertising • photography


C

M

Y

CM

MY

CY CMY

K

GULF SHORES CO. (GSSCO)

for SANITARYWARE & CONST.BUILDING MATERIALS W.L.L.

Mina Abdullah – Industrial Area - P.O. Box 989 Safat 13010 Kuwait Tel: (+965) 3262532 - 3260743 - 3260761 - FAX: (+965) 3260613

PERFUMES C A T A L O G

1 towards strategic directions

Together We Build Your Lifetime Home


94 08 2233

media campaigns bringing brands to life: • brand identity • corporate stationary • annual reports • company profiles • events management • advertising • photography


94 08 2233

posters bringing brands to life: • brand identity • corporate stationary • annual reports • company profiles • events management • advertising • photography


94 08 2233

greeting / invitation cards bringing brands to life: • brand identity • corporate stationary • annual reports • company profiles • events management • advertising • photography


94 08 2233

branding / stands bringing brands to life: • brand identity • corporate stationary • annual reports • company profiles • events management • advertising • photography


94 08 2233

signages bringing brands to life: • brand identity • corporate stationary • annual reports • company profiles • events management • advertising • photography


94 08 2233

outdoor bringing brands to life: • brand identity • corporate stationary • annual reports • company profiles • events management • advertising • photography


94 08 2233

thank you

bringing brands to life: • brand identity • corporate stationary • annual reports • company profiles • events management • advertising • photography

+965

94 08 2233

nad@nad.cc

online portfolios graphic design: www.nadesign.co.uk photography: www.nadphoto.com / www.flickr.com/photos/36702493@N03/

nadesignFOLIO 2013  

my graphic design portfolio...

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