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STATIONARY

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STATIONARY

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STATIONARY

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STATIONARY

With Compliments

Ahmad H. Al-Hamad General Manager

T (+965) 232 63 297 F (+965) 232 60 179 M (+965) 996 62 315 E ahmad@uopkt.com T (+965) 23263297 F (+965) 23260179 E info@uopkt.com

P.O. Box. 26011 Safat 13121 Kuwait

P.O. Box. 26011 Safat 13121 Kuwait

w w w . u o p k t . c o m T (+965) 23263297 F (+965) 23260179 E info@uopkt.com

P.O. Box. 26011 Safat 13121 Kuwait

w w w . u o p k t . c o m

T (+965) 23263297 F (+965) 23260179 E info@uopkt.com

P.O. Box. 26011 Safat 13121 Kuwait

w w w . u o p k t . c o m

T (+965) 23263297 F (+965) 23260179 E info@uopkt.com

P.O. Box. 26011 Safat 13121 Kuwait

w w w . u o p k t . c o m

T (+965) 23263297 F (+965) 23260179 E info@uopkt.com

P.O. Box. 26011 Safat 13121 Kuwait

w w w . u o p k t . c o m

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STATIONARY equity

UNITE

D REAL

ESTA

TE

equity

P.O.Box 99554, Safat, State of Kuwait Tel. : +965 2244557 Fax : +965 2255446 E-mail: info@unitedre.com Online: www.unitedre.com

Mohammad K. Kareem Sales Executive

Al-Salhia Complex - P.O.Box: 4694 Safat Safat, Kuwait 13047 Tel.: 844432 - Fax.: 2459631

equity

Kuwait, Al Salmiyah, Telphone: +965 4578245 Fax: +965 4457823 E-mail: info@equility.com Online: www.equility.com

Kuwait, Al Salmiyah, Telphone: +965 4578245 Fax: +965 4457823 E-mail: info@equility.com Online: www.equility.com

،8 ‫ ﺑﻮﺍﺑﺔ‬،‫ﻣﺠﻤﻊ ﺍﻟﺼﺎﳊﻴﺔ ﺍﻟﺘﺠﺎﺭﻱ‬ ‫ ﺍﻟﺼﻔــــﺎﺓ‬4694 :‫ﺏ‬.‫ ﺹ‬، 5 ‫ﺍﻟﺪﻭﺭ‬ 844432 :‫ ﺍﻟﻜﻮﻳﺖ ﺗﻠﻔﻮﻥ‬13047

equity

John Smith

Executive Director

P.O.Box 99554, Safat, State of Kuwait Tel. : +965 2244557 Fax : +965 2255446 E-mail: info@unitedre.com Online: www.unitedre.com

Ipsum Dolor Soror om num sum

،8 ‫ ﺑﻮﺍﺑﺔ‬،‫ﻣﺠﻤﻊ ﺍﻟﺼﺎﳊﻴﺔ ﺍﻟﺘﺠﺎﺭﻱ‬ ‫ ﺍﻟﺼﻔــــﺎﺓ‬4694 :‫ﺏ‬.‫ ﺹ‬، 5 ‫ﺍﻟﺪﻭﺭ‬ 844432 :‫ ﺍﻟﻜﻮﻳﺖ ﺗﻠﻔﻮﻥ‬13047 Al-Salhia Complex - P.O.Box: 4694 Safat Safat, Kuwait 13047 Tel.: 844432 - Fax.: 2459631

Kuwait, Al Salmiyah, Telphone: +965 4578245 Fax: +965 4457823 E-mail: info@equility.com Online: www.equility.com

P.O.Box 99554, Safat, State of Kuwait Tel. : +965 2244557 Fax : +965 2255446 E-mail: info@unitedre.com Online: www.unitedre.com ،8 ‫ ﺑﻮﺍﺑﺔ‬،‫ﻣﺠﻤﻊ ﺍﻟﺼﺎﳊﻴﺔ ﺍﻟﺘﺠﺎﺭﻱ‬ ‫ ﺍﻟﺼﻔــــﺎﺓ‬4694 :‫ﺏ‬.‫ ﺹ‬، 5 ‫ﺍﻟﺪﻭﺭ‬ 844432 :‫ ﺍﻟﻜﻮﻳﺖ ﺗﻠﻔﻮﻥ‬13047

equity

Al-Salhia Complex - P.O.Box: 4694 Safat Safat, Kuwait 13047 Tel.: 844432 - Fax.: 2459631

AMAKEN - Corporate Identity - Stationary - 1

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CORPORATE ID 1.0 Brand Introduction

Brand guidelines Contents

2.0 3.0 4.0 5.0 6.0

Introduction Contents 1.0

Brand Introduction

1.1 1.2

Vision Mission, Values, Culture

Corporate Identity Manual and Brand Guidelines Version: 1.1, January 2012

04 06-07 08-11

2.0

Identity Elements

12

2.1 2.2 2.3 2.4 2.5 2.6 2.7 2.8

Introduction Overview Shariah Seal SHL lock up Logo Usage Wordmarque abuse Color palette Typography

13 16 17 18-20 21-23 24 26-27 28-29

3.0

Standard Applications

30

3.1 3.2 3.3 3.4 3.5 3.6 3.7 3.8 3.9 3.10 3.11 3.12

A4 letterhead A4 letterhead cont. sheet A5 Memo pad Note pad Complimentary slip Note pad second opt Business card Email Signature Folder A4 Envelope Corporate DL envelope Corporate DL envelope with window CD-DVD jacket CD-DVD label Name Tag Powerpoint Template Signage building Calendar Desktop wallpaper Exhibition booth

31 32 33 34 35 36 37 38 39 40 41 42

3.12 3.13 3.14 3.15 3.16 3.17 3.18 3.19

‫ العالمة التجارية مقدمة‬1.0

Identity Elements Standard Applications PFA Forms Advertising Contact details

Saudi Home Loans (SHL) is the pioneer dedicated Islamic home finance provider in the Kingdom of Saudi Arabia. SHL follows business principles and practices that leverage its strengths and stakeholder partnership. Our unique Ijara product offers the best financing options that are customer-centric and available to both Saudi nationals and Expatriates.

43 44 45 46 47-53 54-57 58 59

We constantly strive to provide our clients with the best home financing experience. The members of our Sharia’ah Board are prominent Islamic scholars who are well respected in the international financial markets, with a particular focus and background in catering to the Islamic financial requirements of the

‫مجموعة تعريف الشركة وإرشادات الماركة‬

Kingdom of Saudi Arabia.

2012 ‫ يناير‬، 1.1 : ‫إصدارات‬ SHL Corporate Identity Manual Version 1.1 2012

2.0 Identity Elements SHL Lock up

01

SHL Corporate Identity Manual Version 1.1 2012

04

5.0 Advertising 5.4 Print ad example – Arabic

3.0 Standard Applications 3.4 Note pad

(b)

(b)

Bilingual Logo lockup The brand mark in the Logo lock up (English & Arabic) must never be less than 35mm wide.

A5 Note pad (Not Executed) Margins as per example above SHL Corporate Identity Manual Version 1.1 2012

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CORPORATE ID 1.1

1.3

Logo Philosophy Sea Shell branding elements uses the blue as a main color symbolizing hospitality, the sea and beaches, while orange as a complementary color reflecting warm and welcoming aspect of the resort; not to mention the sunny beaches. Logo elements based on free style graphics highlights arabian experience inspired by the culture and history of Kuwait. This breathtaking resort is merging modern and tradition, heritage and culture in a unique visual language that invites you to step in and discover a world, Like no other..

1

4

2.1

6

2.12

4.2

OUTDOOR (UNIPOLE)

john@seashell-kuwait.com

john@seashell-kuwait.com

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CORPORATE ID 2.2 Logomark

2.4

Logo Overview The SPTC logomark reflects our heritage,

“SPTC” letterforms in the Monogram into

and lays a solid foundation for our future. Its

another language. Do not recreate it.

consistent look across all applications embraces

Artwork for the logomark is supplied as an

a wide color palette, and reflects our customer-

encapsulated postscript file (eps), and can be

centric philosophy of being friendly, open,

downloaded in black, white and all the colors

approachable and a part of the world we live in.

of our palette. Do not change or modify the

Logomark

Logomark Improper Use (a)

Do not shrink the size of the SPTC

(f)

Do not change colour of emblem.

(g)

Do not change the colour of the

emblem. (b)

Do not enlarge the size of the SPTC emblem.

Logomark. (h)

Do not change the position or alignment of Logomark elements.

(c)

logomark.

Do not move the Logomark elements.

The logomark is the key element in the new (d)

brand expression system, and consists of

Do not remove any of the Logomark elements

two parts: the cursive and historic “SPTC” letterforms and the stylized circle. These (e)

elements always appear in a fixed size and

Do not change the font of the Logomark.

position relationship that does not change. Regardless of region, local language, or

Brand Guidelines Manual Version 1.0 2012

language of the application (brochure, advertising, stationery), never translate the

SPTC Brand Guidelines Manual | Version 1.0 | 05

4.1 Colors

Corporate Colors Consistent use of color can help build strong

colors, by leaving a lasting impression through

brand recognition. This makes it possible

identification of the organization with that

for an organization to “own” a certain set of

specific color palette.

5.1

SPTC Brand Guidelines Manual | Version 1.0 | 07

5.6

Standard Letterhead

Corporate Applications

Employee ID & Visitor Card

Size

: 22cm x 11cm

Paper

: Smooth, White

Corporate Applications

The stationery standards provided in the following pages are an essential part of the logo visual identity system and are to be used by all units.

Primary Corporate Colors

Secondary Colors

Print

Print

PANTONE Matching System

CMYK Matching System + C 100

+C0

+C0

+ C 100

+ C 100

Pantone 433 C

C 20 + M 0 + Y 0 + K 90

+M0

+ M 100

+M0

+ M 100

+ M 90

Pantone 425 C

C 0 + M 0 + Y 0 + K 77

Accent Colors

Pantone 1807 C

C 0 + M 100 + Y 96 + K 28

+Y0

+Y0

+ Y 100

+Y0

+Y0

+K0

+K0

+K0

+K0

+K0

+C0

+C0

+C0

Standard Letterhead Size

Pantone 1797 C

GRADIENT

C 0 + M 100 + Y 99 + K 4

Paper

: 8.5” x 11” : Smooth, 100% white

Limited liability Co........ : Eurostile +C0

+C0

+M0

+M0

+M0

+M0

+M0

+Y0

+Y0

+Y0

+Y0

+Y0

+ K 100

+ K 70

+ K 30

+ K 20

+ K 10

: 8.26 pt type : 11 pt leading

C 0 + M 100 + Y 96 + K 28 C 0 + M 100 + Y 99 + K 4

SPTC Brand Guidelines Manual | Version 1.0 | 17

SPTC Brand Guidelines Manual | Version 1.0 | 12

7.3

SPTC Brand Guidelines Manual | Version 1.0 | 22

7.7

Exterior Signages

Branding Applications

8.8

Indoor Signages

Standard Applications

Branding Applications

SPTC Brand Guidelines Manual | Version 1.0 | 37

Car branding

Passenger cars applied with the SPTC Logomark play and important role as a mobile advertisement medium. All Cars must be kept in mint condition and painted in accordance with regulations to deliver a consistent corporate image.

SPTC Brand Guidelines Manual | Version 1.0 | 51

SPTC Brand Guidelines Manual | Version 1.0 | 41

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CORPORATE ID TONES

BRAND

shOwEN bELOw ARE ExAMPLEs OF ACCEPTAbLE AND UNACCEPTAbLE wAYs OF PRODUCINg ThE CORPORATE IDINTIFIER (LOgO) IN PANTONE/PROCEss COLORs. (sAME gUIDELINEs APPLY TO ThE EMbLEEM ONLY OPTION)

UNITED TOwERs LOgO bRAND IDENTITY COsIsTs OF 2 MAIN ELEMENTs:

CORPORATE IDINTITY MANUAL

EmblEEm: ThE TwO TOwERs sYMbOL wITh sIDE TO sIDE FACINg shAPEs, wITh A OUTLINE sTROkE DRAwINg ThE sAME shAPE. Work mark: ThE TYPO NAME OF UNITED TOwERs ARAbIC AND ENgLIsh, gE ss FOR ARAbIC, gILL sANs LIghT-REgULAR-LghT FOR ENgLIsh. ThE LOgO bRAND IDENTITY MAY APPEAR IN TOw FORMs:

embleem wiTh Typo

accepTable Tone

embleem

unaccepTable Tones

12



BUSINESS CARD

LETTERHEAD

T-SHIRT

shOwN bELOw Is AN ExAMPLE OF ThE CORPORATE sTANDERED bUsINEss CARD 8.5x5CM FOR UNITED TOwERs PAPER: 300gsM CURIOUs ICE gOLD

shOwN bELOw Is AN ExAMPLE OF ThE CORPORATE sTANDERED LETTERhEAD (A4) FOR UNITED TOwERs PAPER: 100 gsM CONqUEROR wOvE bRILLIANT whITE

shOwN bELOw Is AN ExAMPLE OF ThE sALEs sUPPORT T-shIRT.

8 cm

1.65 cm 0.5 CM

4 cm

2.65 cm

Printing on white or black background 1.4 cm

1.225 CM 0.5 CM 2.3 cm 0.5 CM

0.5 CM

2.3 cm

2.65 cm

1.4 cm

1 cm

0.5 cm

1 cm

20

2

2

BAG

MUG

FOLDER shOwN bELOw Is AN ExAMPLE OF ThE sALEs sUPPORT bAg..

Size : To fit A4

1

N A D E E M

shOwN bELOw Is AN ExAMPLE OF ThE sALEs sUPPORT MUg.

shOwN bELOw Is AN ExAMPLE OF A4 FOLDER.

size : w 38 cm x h 34 cm

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CORPORATE ID LOGOTYPE

BRAND IDENTITY

ENGINEERING IDENTITY OFFICE GUIDELINES

In order to protect the integrity of brand, the logotype must never be altered or replaced by any other type.

by:

CORPORATE BUSINESS CARD

INCORRECT USE OF THE IDENTITY

YEARLY CALENDAR

Some incorrect uses of the identity are shown. Please do not alter the identity artwork.

Identity in unspecified colours

Relationship between elements not in the correct ratio

Do not integrate the EO identity with another logo WWW.EO.AE

AATIF MOHAMED ASSISTANT MANAGER

MEDIA

Symbol not aligned with wordmarque

Do not confine the identity in a decorative border

P.O.BOX 12188, DUBAI, UNITED ARAB EMIRATES TEL: +971 4 3313 152 FAX: +971 4 3314 002 DIRECT: +971 4 3058 234 EMAIL: AATIF.MOHAMED@EO.AE

Do not add any words to the identity

WWW.EO.AE

Do not add any graphics to the identity

Do not use a drop shadow with the identity

PEN & PEN-HOLDER

GROUP TRANSPORTATION

PROMOTIONAL ITEMS

Mug

Key-Chain

Paper Glass

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CORPORATE ID The grid scale spread shown below is from the construction of the large symbol. The grid is to be used only when photographic enlargment is not possiblem.

CORPORATE IDENTITY MANUAL

Grid Scale

The Brand

Abdali Mall Co. Logo Brand Identity cosists of 2 main elements: Embleem: The chequer flag wave with inside out perspective and movment, 1:2:3:3:3:4 golden waved rectangles, with a back shadow angle: down left drop. Work Mark: The typo name of Abdali Mall Co. Arabic and English, AXTGulfAirL for Arabic, Myriad Pro LightRegular-Lght for English. The Logo Brand Identity may appear in tow forms:

Vertical Form

Horizontal From

Artwork and designed by: Miracle Graphics W.L.L. Website: www.miraclegraphics.com

Artwork and designed by: Miracle Graphics W.L.L. Website: www.miraclegraphics.com

Background Tones

Shown below is an example of the corporate stadered letterhead (A4) for Abdali Mall Co. Paper: 100 gsm Conqueror Wove Brilliant white 0.75 cm

Letterhead

0.75 cm

Shown below is an example of the corporate stadered Compliments Slip 21x10 cm for Abdali Mall Co. Paper: 100 gsm Conqueror Wove Brilliant white

0.75 cm

Showen below are examples of acceptable and unacceptable ways of producing the corporate idintifier (logo) when in color with Spot color background. (same guidelines apply to the Horizontal option)

Acceptable - Gradient

Acceptable - Solid

Compliment Slip

0.75 cm

Acceptable - Solid background

TITLE: Myriad Pro light 16 pts Name : Myriad Pro Regular 10 pts Title: Myriad Pro Regular 8 pts

8.5 cm

With Compliments John R. Smith Sales Executive and Officer

Unacceptable - Gradient

Unacceptable - Solid

Unacceptable - Solid background 5 cm

T +962 5645640 F +962 5645641 W www.abdalimall.jo E info@abdalimall.jo Al Abdali, Abdali Mall P.O.Box 25254 Amman - Jordan Future Abdali Mall Company Door 74, Floor 8 section 33

0.75 cm

8.5 cm

NOTE: The general rule of producing the logo when used with a colored background is revered white with a dark background and a solid black whith light background.

5 cm

Artwork and designed by: Miracle Graphics W.L.L. Website: www.miraclegraphics.com

Artwork and designed by: Miracle Graphics W.L.L. Website: www.miraclegraphics.com

T-shirt

Shown below is an example of the sales support T-shirt.

Gradient screen printing on white or black background

Embroidery on T-shirt

Artwork and designed by: Miracle Graphics W.L.L. Website: www.miraclegraphics.com

Shown below is an example of the sales support folder

Folder

NOTE: The general rule of producing the logo when used with a colored background is revered white with a dark background and a solid black whith light background either embroidery or screen printing on T-shirts.

NOTE: Please refer to the logo background guide for more options (page 9)

Artwork and designed by: Miracle Graphics W.L.L. Website: www.miraclegraphics.com

Artwork and designed by: Miracle Graphics W.L.L. Website: www.miraclegraphics.com

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Artwork and designed by: Miracle Graphics W.L.L. Website: www.miraclegraphics.com

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CORPORATE ID The grid scale spread shown below is from the construction of the large symbol. The grid is to be used only when photographic enlargment is not possiblem.

CORPORATE IDENTITY MANUAL

Grid Scale

The Brand

Abdali Mall Co. Logo Brand Identity cosists of 2 main elements: Embleem: The chequer flag wave with inside out perspective and movment, 1:2:3:3:3:4 golden waved rectangles, with a back shadow angle: down left drop. Work Mark: The typo name of Abdali Mall Co. Arabic and English, AXTGulfAirL for Arabic, Myriad Pro LightRegular-Lght for English. The Logo Brand Identity may appear in tow forms:

Vertical Form

Horizontal From

Artwork and designed by: Miracle Graphics W.L.L. Website: www.miraclegraphics.com

Artwork and designed by: Miracle Graphics W.L.L. Website: www.miraclegraphics.com

Background Tones

Shown below is an example of the corporate stadered letterhead (A4) for Abdali Mall Co. Paper: 100 gsm Conqueror Wove Brilliant white 0.75 cm

Letterhead

0.75 cm

Shown below is an example of the corporate stadered Compliments Slip 21x10 cm for Abdali Mall Co. Paper: 100 gsm Conqueror Wove Brilliant white

0.75 cm

Showen below are examples of acceptable and unacceptable ways of producing the corporate idintifier (logo) when in color with Spot color background. (same guidelines apply to the Horizontal option)

Acceptable - Gradient

Acceptable - Solid

Compliment Slip

0.75 cm

Acceptable - Solid background

TITLE: Myriad Pro light 16 pts Name : Myriad Pro Regular 10 pts Title: Myriad Pro Regular 8 pts

8.5 cm

With Compliments John R. Smith Sales Executive and Officer

Unacceptable - Gradient

Unacceptable - Solid

Unacceptable - Solid background 5 cm

T +962 5645640 F +962 5645641 W www.abdalimall.jo E info@abdalimall.jo Al Abdali, Abdali Mall P.O.Box 25254 Amman - Jordan Future Abdali Mall Company Door 74, Floor 8 section 33

0.75 cm

8.5 cm

NOTE: The general rule of producing the logo when used with a colored background is revered white with a dark background and a solid black whith light background.

5 cm

Artwork and designed by: Miracle Graphics W.L.L. Website: www.miraclegraphics.com

Artwork and designed by: Miracle Graphics W.L.L. Website: www.miraclegraphics.com

T-shirt

Shown below is an example of the sales support T-shirt.

Gradient screen printing on white or black background

Embroidery on T-shirt

Artwork and designed by: Miracle Graphics W.L.L. Website: www.miraclegraphics.com

Shown below is an example of the sales support folder

Folder

NOTE: The general rule of producing the logo when used with a colored background is revered white with a dark background and a solid black whith light background either embroidery or screen printing on T-shirts.

NOTE: Please refer to the logo background guide for more options (page 9)

Artwork and designed by: Miracle Graphics W.L.L. Website: www.miraclegraphics.com

Artwork and designed by: Miracle Graphics W.L.L. Website: www.miraclegraphics.com

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ANNUAL REPORTS

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ANNUAL REPORTS

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ANNUAL REPORTS

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ANNUAL REPORTS

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CATALOGUES

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CATALOGUES

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PROFILES

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PPM

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PPM

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MAGAZINES

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BROCHURES

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CALENDARS

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CARDS

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WEB BANNERS

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MEDIA CAMPAIGNS

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MEDIA CAMPAIGNS

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POSTERS

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BANNERS

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GREETING/INVITATIONS

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BRANDING/STANDS

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SIGNAGE

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THANK YOU Due to the space all designs cannot be displayed

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