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Bourns Named Citizen of the Year

RCCD Board Votes to Split District

Legislative Guides Now Available

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See page 3

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‘The Chamber…building a stronger local economy’

Volume 31, Number 4

Chamber Members Count!

How important is it to you that the Chamber be involved in representing the interests of businesses with government on issues that affect the business community? 2%

24% 73%

73% 73% Extremely 73% Important

24% Somewhat 24% Important

24% Not2% very important 2% 2% 0% 0% Each month, the Chamber helps 0% build a stronger local economy

Chamber Applauds Grand Opening of CarbonLITE Recycling Plant in Riverside New Recycling Plant Brings Jobs and Economic Benefit to Region

The new 220,000-square-foot plant has the capacity to recycle more than two billion plastic polyethylene terephthalate (PET) bottles annually, and has been referred to as the nation’s largest. “Companies like CarbonLITE are revolutionizing the recycling industry and dramatically reducing the huge amount of plastic dumped in California landfills each year,” said Governor Brown.

The Chamber congratulates CarbonLITE on the official grand opening of its Riverside plastic bottle recycling plant. Governor Brown was on hand as CarbonLITE Chairman Leon Farahnik and President Neville Browne kicked off the celebration and ribbon-cutting ceremony for the new facility. Hundreds turned out for the event, 73% including Mayor Ron Loveridge, Riverside 24% County Supervisor Bob Buster, State 2% Assemblymember Rich Gordon and 0% Adminstrator for EPA’s Pacific Southwest Region, Jared Blumenfeld. The rising number of plastic bag bans in the U.S. has increased recycling awareness nationally. “Our customers are allowing us to truly make a large impact by creating a sustainable infrastructure for beverage companies,” said Leon Farahnik.

Governor Brown, who recently backed legislation to incentivize recycling by See CarbonLITE on page 7

Governor Brown praises the efficiency and sustainability efforts of the CarbonLITE bottle-to-bottle recycling plant at its recent grand opening.

Chamber Advocates for Fighter Wing and Predator Mission

through surveying its membership.

GRB Inside Highlights Chair’s Column.......................... 2 Governmental Affairs.............. 3 New Members............................ 9 Calendar..................................... 11



Greater Riverside Chambers of Commerce 3985 University Avenue Riverside, CA 92501 Change Service Requested


The 144th Fighter Wing will continue its mission at MARB, soon to be equipped with F-15 Eagle fighter jets. Inset: The MQ-9 Reaper (pictured) will replace the MQ-1 Predator in combat and training missions.

With greater discussion of military cuts and force downsizing in the near future, the Chamber continues to support the unit deployments and active missions at March Air Reserve Base (MARB) and the Naval Surface Warfare Center in Norco and the hundreds of millions of dollars that these facilities bring to the region.

144th Fighter Wing The Chamber applauded the recent decision by the Department of Defense to maintain the assignment of the California Air National Guard’s 144th Fighter Wing to Fresno Air National Guard Base and March Air Reserve Base. With the support from Senators Dianne

Feinstein and Barbara Boxer, the decision also moves one step closer to the successful transition to the F-15 Eagle fighter jets from the F-16 Fighting Falcon aircraft that are currently stationed at both bases. The decision to keep active missions located at March ARB highlights the base’s importance to national defense in possible discussions of military cuts. The 144th Fighter Wing responds to emergency and security calls, including international smuggling, from the Mexican border to Oregon. According to the Department of Defense, the F-15s’ radar systems are better suited to the mission. See Fighter on page 4

Chamber Members Hailed at Inaugural Chamber celebrates member accomplishments at 112th Annual Inaugural Celebration With over 500 guests in attendance at the Riverside Convention Center, Brian Hawley of Luminex Software, Inc. delivered his first address as chairman at the Chamber’s 112th Inaugural Celebration. “With your help,” he said, “our Chamber will continue to do an incredible job.” Outgoing Chairman Howard Golds of Best Best & Krieger gave an overview of last year’s Chamber accomplishments which included the progress made in improving and expanding the 91 freeway, the continuation of local develop­ ment projects associated with the Riverside Renaissance program, and the successful legislative advocacy efforts aimed at improving the region’s business environment. This year’s annual inaugural celebration showcased the contributions of organizations and individuals whose efforts over the past year have been invaluable to the community. “We always look forward to the inaugural celebration because it gives us a chance to really recognize and show appreciation for the tremendous generosity, commitment and hard work that members are constantly exhibiting throughout the year,” said Chamber President and CEO Cindy Roth. This year’s honorees included the EastHills Business Council who received the Business Council of the Year Award for their active involvement and advocacy efforts within their region. The Magnolia Center Business Council was presented with the Chamber Buck Award for surpassing all other business councils in time volunteered with over 1,810 volunteer participation hours. See Inaugural on page 7



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Gr e a t e r R i v e r s i d e B u s i n e s s

Mission Statement

We are committed to building a stronger local economy by actively promoting and supporting our community, by fostering the growth and strength of our member organizations, and by engaging federal, state and local officials on behalf of business interests.

Executive Committee for 2012–2013 Chairman of the Board Brian Hawley – Luminex Software, Inc. Vice Chair, Chair Elect Judy Carpenter – Riverside Medical Clinic Vice Chair – Governmental Affairs Ron Redfern – The Press-Enterprise Company Vice Chair – Economic Development Bob Stockton – Rick Engineering Vice Chair – Membership George Hoanzl – Jaguar Computer Systems, Inc. Vice Chair – Community Development Paul Jessup – Riverside County Office of Education Vice Chair – Divisions Robin Lang – Regional Properties Vice Chair – Divisions Sharon Sola – The Riverside Convention Center Vice Chair – Divisions Tom Nightingale – Wells Fargo Bank Vice Chair – Finance/Treasurer Linda Itzen – Itzen & Associates

Past Chairman of the Board/Chair – GRCCPAC Howard Golds – Best Best & Krieger, LLP

Board of Directors 2012–2013 Al Arguello – Bank of America Cynthia Azari – Riverside Community College District Patrick Brilliant – Riverside Community Hospital Victoria Brodie – Indira Innovations Larry Burns – DeVry University/Keller Graduate School of Management James Cuevas – JJC Project Management Group, Inc. Carl Dameron – Dameron Communications Steve Desko – Walter’s Mercedes Douglas Drumwright – Parkview Community Hospital Medical Center Ronald Ellis – California Baptist University Lenny Esposito – Genesis Digital Marketing Dave Fisher – Altura Credit Union #6 Shirin Folsom – Goodrich Jennifer Grob - Individual Debbi Guthrie – Guthrie Consulting James Harris – Galleria at Tyler Peter Hayashida – University of California Riverside Harrison Heublein – Retired Lynn Hounsley – Integrity HR, Inc. Peter Hubbard – American Medical Response Tom Hunt – Gresham Savage Nolan & Tilden Paul Jessup – Riverside County Office of Education Charissa Leach – Adkan Engineers Rose Mayes – Fair Housing Council of Riverside County, Inc. Kevin McCarthy – United Way of the Inland Valleys Kathy Michalak – Habitat for Humanity Riverside Patty Moorman – Bourns, Inc. Joseph Ortiz – Best Best & Krieger Lea Petersen – Southern California Gas Company Peggy Ricks – First Impression Glenn Rowden – Champion Electric, Inc. Roger Rupp – The Boeing Company Howard Saner – Riverside Physician Network Carol Tagayun – AT&T Vita Willett – Kaiser Permanente Medical Center Riverside Randal Wisbey – La Sierra University Cynthia Wright – The Wright Image David Wright – Riverside Public Utilities Kathy Wright – Individual Leni Zarate - PSOMAS

Chamber Staff Cindy Roth, President/CEO Kevin Wingate, Communications & Marketing Manager Nicholas Adcock, Governmental Affairs Manager LaDonna Ardary, Administrative Assistant/Office Manager La Wanda Roy, Accounting Manager Nicholas Ryan, Accounting Clerk Kelly Straine, Special Events Manager Carole Slagle, Membership & Advertising Manager Ramonia Disney, Membership & Advertising Sales Julie Houser, Divisions Coordinator Sonja Wardle, Information Specialist Nick Psomas, Community Development Coordinator Keep Riverside Clean & Beautiful Connie Librenjak, Executive Director Jenny Anderson, Senior Project Coordinator Andrew Markis, Project Coordinator

Publisher. . . . . . . . . . . . . . . . Greater Riverside

Chambers of Commerce

It is my privilege to have been selected to succeed Howard Golds as Chairman of our Board of Directors. As a result of Howard’s leadership, our Chamber has had a significant and positive impact over the past year. I look forward to hearing your ideas and working with you in the coming year.

cooperation with units at March Air Reserve Base and the Naval Surface Warfare Center in Norco. These two facilities are essential to our community and their operations generate

With all of the upcoming changes in the region we must be sure to remain focused on building our local economy. As Chairman I will continue to ensure that our Chamber remains steadfast in striving for more opportunities for businesses, promoting our community as a welcoming place of commerce, and advocating for the interests of our membership at local, state and federal levels.

“This year we’ll strive to protect and develop all of the key assets in our region.”

It’s critical that we take advantage of all opportunities to stimulate job creation and attract new and diverse businesses to the region. We must also ensure that local businesses, who have embraced Riverside as home, are supported in their growth. This year we’ll strive to protect and develop all of the key assets in our region. These include our local military installations, the Ontario International Airport, and the UCR School of Medicine. Our community has a strong military heritage that continues to this day through close

Members of the Chamber will meet University of California President Mark G. Yudof on Friday, May 11 in the Mission Inn Hotel & Spa’s Music Room for a luncheon. President Yudof will brief Chamber members on the latest issues facing the UC system. Recently, President Yudof showed support for funding to establish the UC Riverside School of Medicine. Concurrently, the Univ­ ersity is also using support from the County of Riverside and other non-State funds to continue building the operational infrastructure, recruiting faculty for expanded medical student enrollments, securing additional resources to create a diversified funding base and launching its clinical enterprise. The Board of Regents has made it clear that if funding is not provided by the State, the University will continue to pursue other funding strategies while the campus advances its case in Sacramento for the new medical school. On March 27, 2008, Mark G. Yudof was named the 19th president of the University of California and took office early June of the same year. The university system he leads features 10 campuses, five medical centers, three affiliated national laboratories, and a statewide agriculture and natural resources program.

The Press-Enterprise Co.

Greater Riverside Chambers of Commerce 3985 University Avenue Riverside, California 92501 Phone (951) 683-7100 Fax (951) 683-2670

Another asset in the region is the Ontario International Airport. Its success means greater economic benefit to all of Inland Southern California. This airport strengthens the economic profile of each city in the region and must continue to be a regional hub for travel and new commercial investment. We must stay engaged to ensure that the Ontario Airport has the means to provide

This will be a critical year for one of our newest assets, the UCR School of Medicine. This asset will help address our pressing health care needs and generate new business activity in the health and medical fields in our region. It can also act as a catalyst for growth in other technology sectors. We have made incredible strides over the past few years, and many of you have worked diligently and been very supportive. The final stretch will be the most difficult and the most important as we push for support from our elected officials in Sacramento. I call on your continued and increased support for this vital asset. With your help, we will be successful in continuing to fulfill our mission of building a stronger local economy.

Brian Hawley Chairman of the Board

UC President to Brief Members on CA Higher Education

Policy Editor . . . . . . . . . . . . . . . . Cindy Roth Managing Editor. . . . . . . . . . . . Kevin Wingate Production. . . . . . . . . . . . . . . Inland Printworks Printer. . . . . . . . . . . SoCal Commercial Printing

Greater Riverside Business is the official monthly publication of the Greater Riverside Chambers of Commerce. Circulation: 4,000. Distributed free to all Chamber members. Subscriptions for non-members available for $30 per year. To advertise, subscribe or submit articles, contact:

hundreds of millions of dollars in economic activity in our region. We will continue to support these critical military assets and their missions.

a wide selection of airline carriers to our region and the marketing tools to promote Inland Southern California as a valuable destination.

Photo Courtesy of Michael J. Elderman Photography

Legal Counsel Ken Stream – Gresham Savage Nolan & Tilden

Chamber Remains Focused and Sets Goals for Future

Keep Up on Governmental Affairs  Visit the Chamber at

Before becoming the University of California President, Yudof served as chancellor of the University of Texas System from 2002-2008 as well as president of the four-campus University of Minnesota from 1997-2002. A distinguished authority on constitutional law, freedom of expression and education law, Yudof, had written publications on free speech and gender discrimination including “Educational Policy and the Law”. Yudof also spent two-years on the U.S. Department of Education’s Advisory Board of the National Institute for Literacy and served on the President’s Council on Service and Civic Participation. Registration for the luncheon is $50 for Chamber members or $400 for a table of eight. To register for the luncheon or more information, please contact the Chamber at (951) 683-7100.

UC President Mark Yudof will visit Riverside to discuss education in California.


G o v ernmental A ffairs Gr e a t e r R i v e r s i d e B u s i n e s s

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RCCD Board Votes to Split Electoral Representation, End At-Large Elections After public hearings across the district, the Riverside Community College District Board of Trustees recently voted unanimously to split the district into five trustee areas. This decision is part of growing trend in California among locally elected bodies to abandon “at-large” elections and ensure representational diversity in compliance with the California Voting Rights Act (CVRA). Of five different options considered, including options that would have created seven trustees rather than the current five, the board selected the scenario initially favored by the board’s ad hoc committee because it met it the most requirements under the CVRA and balanced the voting-age population nearly equally among the each trustee area. Balancing race and ethnic representation and keeping communities of interest intact were critical criteria under the CVRA. The California Voting Rights Act of 2001 was signed into law as an expansion on the federal Voting Rights Act of 1965. The CVRA essentially barred “at-large” elections and created conditions by which

Chamber Backs Bill for ADA Lawsuit Relief The Riverside Community College District Board of Trustees recently voted to end “at-large” elections and improve its geographic diversity.

minority groups could prove that their votes are being diluted in elected bodies. Unlike its federal counterpart, the CVRA does not require plaintiffs to demonstrate a specific geographic district where a minority is concentrated enough to establish a majority.

While noting its current diversity, the board chose a map that divides Corona and Riverside into separate trustee areas, but keeps Moreno Valley intact. With the new boundaries drawn, the trustee areas will ensure that the Board of Trustees reflects the geographic diversity of the communities it serves.

Advocacy Tips Featured in Chamber’s 2012 Legislative Action Guide The Chamber recently released its 2012 Legislative Action Guide and Directory to set the policy agenda for businesses in the current legislative session. A resource guide that outlines the key policy priorities for the business community for the coming year, the directory also provides reference information on how to create and send grassroots advocacy letters, contact information for legislators that represent Inland Southern California, and highlights and successes from the previous term. Moreover, these policy guides allow the Chamber to be more responsive to the latest issues in Sacramento and Washington, DC.

Each year, the Chamber’s Governmental Affairs Council develops pro-business legislative priorities that serve the Chamber when tracking local and statewide legislation and issues. The Chamber’s Board of Directors will approve the priorities, which include topics on business and regulatory reform, education and workforce preparedness, employee relations, environment, healthcare, immigration, infrastructure, international

trade, and other city, county, state, and federal issues. The priorities will assist the Chamber membership and Chamber staff in executing the Riverside business community’s advocacy efforts in a timely, efficient and effective manner. With the help of this guide, the Chamber is a leading advocate of policies that assure our City has the physical and operational infrastructure to meet the needs of our community. Complimentary copies of the guide are available to members at the Chamber or online at For more information on the 2012 Legislative

Action Guide & Directory or the Chamber’s political and legislative advocacy efforts, please contact Governmental Affairs Manager Nicholas Adcock at (951) 683-7100 ext. 217 or

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Businesses across the state are reporting instances of receiving letters from attorneys representing disabled clients threatening to file litigation for alleged noncompliance violations to provide disability access. These letters often immediately demand payment to settle the dispute, without any follow-up concern for correcting the violation or whether there was even a violation. Furthermore, they require the business to sign a non-disclosure agreement to stop them from warning other establish­ ments from being similarly victimized. Many small businesses have bottom lines that are immediately and sometimes irrecoverably impacted by this practice which forces them to make tough decisions in order to stay afloat. This bill would establish notice require­ ments for an alleged aggrieved party to meet before bringing a lawsuit against a business for failing to provide disability access. The bill would also allow the business to respond within 30 days with a plan to fix the violation or with a rebuttal to the allegations. If the business elects to fix the alleged violation, the bill would provide 90 days for the completion for the improvements.

While the Chamber understands the necessity for equal access and appropriate accommodation for those with a disability, this practice demonstrates that in trying to protect one vulnerable party, another has unnecessarily become imperiled. Whether is We canit design, greater clarification or informational resources on disability access or a notideliver and

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Gr e a t e r R i v e r s i d e B u s i n e s s

Gordon Bourns Honored as 2012 Citizen of the Year The Chamber honored Gordon Bourns, Chairman and CEO for Bourns, Inc., at the 112th Inaugural Celebration, recognizing his exceptional leadership and commitment to improving education and achievement in the community.

to build and test innovative and low-cost technologies.

Continuing the family’s dedication to improve educational opportunities in science and technology, the Bourns Foundation donated $6 million to the School of Engineering at the University of CaliforAs Chairman and Chief nia, Riverside in 1994. Executive Officer for Since then, the Bourns Bourns, Inc. Gordon College of Engineering Gordon Bourns, Chairman and CEO of Bourns, Inc. was recognized for his has become a wellleads a worldwide community leadership and dedication elec­­tronics corporation, respected engineering to excellence in business. manufacturing more than school with more than 3,000 different products 3,000 alumni worldwide. at 12 domestic and international facilities, In 1992, the Bourns College of Engineering with 4,200 employees worldwide. established the Center for Environmental Their products can be found in airplanes, Research & Technology. The Center has automobiles, cellular telephones, notebook become a recognized leader in environmental computers, and even a vehicle on Mars. education and a collaborative center for industry and government to improve enviWhen his four children began attending ronmental policy. Woodcrest Christian School System in 1986, Gordon joined Randy Thompson to raise To this day, Gordon continues in his work with $30,000 to establish the school’s first comthe UCR Alpha Center to encourage students puter lab. Gordon soon joined the Board of to succeed in math and science. He strives to Directors and saw the school system grow to excite future scientists and engineers to the posmore than 1,100 students during his years as sibilities they can achieve through dedication Board President. Furthermore, Gordon also and academic success at an early age. contributed to the development of the California Baptist University College of For his dedication to excellence in business Engineering. The college’s recently opened and community leadership, the Chamber is Bourns Laboratories provide lab facilities and proud to recognize Gordon Bourns as the state-of-the-art equipment to allow students 2012 Citizen of the Year.

Chamber Salutes Provident Bank as Business of the Year Provident Bank was honored as the Business of the Year at the Chamber’s 112th Annual Inaugural Celebration. Craig Blunden, Chairman of the Board and CEO of Provident Bank, accepted the award from the Chamber’s 2011-2012 Chairman Howard Golds who remarked that the business had a strong reputation as an outstanding financial institution not only locally, but also throughout Southern California. Founded in Riverside in 1956 by Gordon A. Blunden and a group of local businessmen, then Provident Federal Savings and Loan Association was the first Federallychartered savings and association in the city. In 1963, Provident Federal opened their corporate headquarters on Central Avenue in Riverside and in the succeeding decade, Blunden’s son, Craig G. Blunden, joined the management team to be named Chairman of the Board, CEO and President in 1991 after his father’s retirement. Under Craig Blunden’s leadership, Provident Bank has grown to include 14 full-service retail/business banking branches in the Inland Empire along with 14 Provident Bank Mortgage loan production offices throughout California with total assets of approximately $1.3 billion. Priding itself as a community bank, Provident Bank sponsors numerous events and supports many organizations including the March of Dimes, Habitat for Humanity and United Way, as well as providing food


donations for local food banks. Blunden himself volunteers much of his own time to community organizations and activities including the Greater Riverside Chambers of Commerce as past Chairman and Board Member, the City of Riverside Council of Economic Advisors, Monday Morning Group, Advisory Council for the Community Foundation, and the La Sierra University Foundation Board of Directors. In 2006, the Provident Savings Bank Charitable Foundation was created to work as a grant organization, providing grants to community organizations that support youth, education, housing, and other social services. Since then, the Foundation has made contributions of more than $250,000 to local non-profit organizations, including the Riverside Educational Enrichment Foundation, Riverside Public Library Foundation, Riverside Community College District Foundation in support of the new Aquatic Complex, the YMCA of Riverside, University of California Riverside Foundation and many more. Also in 2006, Provident launched its Community Partnership Program for non-profits who bank with Provident which has given over $95,000 in donations back to local charitable organizations in just the past two years alone. Over its 55+ years of service to the Inland Empire, Provident Bank has succeeded in being a leader in the financial industry, offering community banking products all delivered with personal service and supporting many community organizations.

Fighter… Continued from page 1

Continued RPA Deployment While the Department of Defense is beginning the transition of remotely piloted aircraft (RPA) from the General Atomics MQ-1 Predator to the General Atomics MQ-9 Reaper for training and combat missions, the Chamber supports the assignment of the MQ-9 Reaper to the 163rd Reconnaissance Wing at MARB. The Department of Defense projects to continue to use the MQ-1 Predator until 2017. The equipping of the 163rd RW with the MQ-9 Reaper will ensure that

the five-year buildup of the unit’s training component as well as the funds spent for the development of training and operational facilities will not be wasted. Under its current mission, the 163rd RW executes combat patrol missions for deployments of the Air National Guard overseas, including recent operations in Iraq and Afghanistan. The 163rd RW has also trained over 160 Predator aircrews in the United States Air Force.

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5 Gre a t e r R i v e r s i d e B u s i n e s s

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Gr e a t e r R i v e r s i d e B u s i n e s s

Assistant U.S. Attorney Provides Updates on Dangers to Renters

Student volunteers from Norte Vista High School proudly accept their 1st place recognition at the 2011 Clean Campus Competition (CCC) awards ceremony outside City Hall.

In Honor of Earth Day, City Schools Go Green for April This month, Keep Riverside Clean & Beautiful (KRCB) has invited all public and private schools in the City of Riverside to participate in the annual Clean Campus Competition (CCC). The CCC is a friendly competition that provides environmental awareness to Riverside’s youth through student-organized “green” efforts. The CCC offers students the chance to team up and get creative with litter prevention, graffiti eradication, recycling efforts and gardening projects on their campus. The program will run from April 2 to April 27, 2012 and schools must submit reports to KRCB by April 30. Multiple judging teams are organized to visit all participating schools during the first week of May and KRCB will announce the winners on Saturday, May 12 at the CCC awards ceremony outside of City Hall.

Volunteer Go City-wide for Great American Cleanup The City of Riverside anticipates the biggest turnout yet for this year’s Great American

Cleanup on Saturday, May 12. Hundreds of KRCB volunteers will be at project sites with bright red shirts throughout the city, removing litter, weeds, debris and graffiti from 9:00 a.m. to 11:00 a.m. Join us by showing your spirit of volunteerism for this citywide beautification effort. Volunteer to become a Team Leader and organize a community cleanup in your neighborhood or near your place of business! After the projects, volunteers will gather at City Hall under the breezeway for pizza, entertainment and the 2012 Clean Campus Competition Awards! Volunteers will receive a free T-shirt, supplies for the cleanups and community service hours. For more information visit or call (951) 683-7100 ext. 212. Enter To Win a $10,000 Waterwise Landscape Makeover Drawing: Saturday, May 12th Ticket Request Form in this GRB

Featured speaker Steven Welk from U.S. Attorney’s Office addressed the audience at the Chamber’s Good Morning Riverside. Welk discussed the local impact of the federal courts in the region and went on to warn local business owners of the strict penalties for leasing space to illegal drug dispensaries.

Almost all of the major federal law enforcement agencies have offices in Riverside or nearby including the FBI, DEA, Secret Services, Health and Human Services, and Housing and Urban Development. Assistant United States Attorney Steven Welk discusses The U.S. States Attorney’s office the impact of the federal court in the central district and and federal courthouses are some issues useful advice to commercial renters. of the resources that benefit the local area. It is important that there are Welk also gave an update on the U.S. States federal courthouses here in the area because, Attorney’s efforts to slow the increase of illegal as Welk noted, “It allows the people who live drug dispensaries through asset forfeiture. here to serve as jurors and to make decisions According to federal law, property that is about cases that are actually affecting their associated with criminal activity is subject lives.” The region also benefits economically to seizure. Welk warned renters, stating, from the tax and consumer revenue gener“We’re really trying to reach out to landlords ated by the resident attorneys who elect to and people in the community, letting them live in the area because of its proximity know we haven’t hit everywhere yet, but to the courts. we’re going to hit everywhere eventually.

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N E W S Gr e a t e r R i v e r s i d e B u s i n e s s

A p r i l 2 012

Community Icon Honored at 28th Annual ATHENA Award Presentation Luncheon Marie Fritts, owner of Fritts Ford in Riverside, has been named recipient of the 2012 ATHENA of Riverside Award. “Marie was a perfect candidate for the ATHENA honor. She has a long history of excellence in her chosen profession, has demonstrated a strong commitment to this community and has truly been a mentor to women in her industry. We will be delighted to welcome Mrs. Fritts as the next ATHENA recipient at the May event,” said ATHENA of Riverside Committee Chair Debbi Huffman Guthrie. The award will be presented at a May 16 luncheon that starts at 11:30 a.m. in the Music Room at the Mission Inn Hotel and Spa. A well-known and admired member of her community, Marie Fritts has successfully succeeded her late husband, Rick Fritts, as owner and operator of the Riverside Ford franchise. She is a champion for programs like Riverside Against Drugs founded by Rick Fritts, the Officer of the Year awards for local

Ford also has been responsible for donating more than 100 electric vehicles to local schools, hospitals, Red Cross, universities and other nonprofits. In 2007, her efforts were recognized as she was one of seven dealers honored by Ford Motor Company for her hard work, dedication and commitment to her community.

Marie Fritts was recently named recipient of the 2012 ATHENA of Riverside Award for her leadership and community service.

law enforcement, and donates dogs for local law enforcement K-9 units. Fritts adopts a local elementary school annually to deliver toys at Christmas and recently donated an ophthalmology room to the Arlanza Family Health Center. With Marie at the helm, Fritts

ATHENA of Riverside collaboration is a program of the Chamber that carries out the mission to open doors of leadership opportunity for women through inspiration, education, cultivation, and mentoring. In 2011, the program raised funds for scholarships given to college level women from the Inland Empire that assisted in their continuation of higher learning at local colleges and universities. Event sponsorship and reservations for the 28th Annual ATHENA Award presentation luncheon may be made by contacting Kelly Straine at or (951) 683-7100 ext. 211.

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CarbonLITE… Continued from page 1

Chamber Business Briefs Studies have shown that some municipalities similar to Riverside in size and student population have success with internship programs. Anaheim and Santa Ana, for example, benefit from a steady flow of students from local universities that take advantage of the internships available through the cities. Though successful, none of the cities have taken full advantage of all of the student talent surrounding them.

increasing California’s recycling goal to 75 percent by 2020, praised the CarbonLITE’s efforts to increase the amount of regional recycling. With millions of pounds of plastic bottles being shipped to China for recycling each year, CarbonLITE aims to retain these used bottles for new bottle manufacturing in a domestic “bottle-to-bottle” process. This approach seeks to preserve local jobs and resources. Jared Blumenfeld noted; “This is a model of resource recovery and economic devel­opment.” So far, the plant has created over 100 jobs.

Inaugural… Continued from page 1

The recipient of the President’s Award was Susan Rainey whose efforts to preserve and enhance local public libraries have improved the community. Anne Mayer, Executive Director of the Riverside County Transportation Commission, received the Chairman’s Award in recognition of her dedication and leadership in improving the condition of local transportation through the construction and expansion of the 91 freeway. Dana Reupert, who has consistently demonstrated her commitment to the community through education and workforce development, received the Volunteer of the Year Award. Chef Marla Cohen, Lyn Cloninger and the staff of Phood on Main accepted the Small Business Eagle Award in honor of their remarkable growth, success in business, and engagement in the community. And Provident Bank was recognized as the Business of the Year with Gordon Bourns being honored as the Chamber’s Citizen of the Year.

Max Bosetti (left) receives the SCORE Gold Member Award from Chapter Chairman Rod Ballance.

Max Bosetti recently recieced the SCORE Gold Member Award for seven years of distinguished service to Chapter 503. Inland Empire SCORE Chapter 503 is a local non-profit association of 35 volun teer business counselors offer free faceto-face counseling in most cities in the Inland Empire. For more information or for a no cost appointment contact a representative at (951) 652-4390. Citywide Internship Program to Assist Students and Businesses The Chamber has partnered with the City of Riverside’s EDvantage internship program. The program was developed in collaboration with the Higher Education Business Council and has set a goal to assist in the placement of 500 college interns from its four higher education institutions within the local business community through “Operation 500.” In order to accomplish this task, it is imperative that the City offer Workers’ Compensation and Liability Coverage to local businesses.

There will be very little direct cost to adding off-site interns to the City’s Workers’ Compensation and Liability Coverage Plan. With the City’s Finance Department estimate that the coverage costs would be approximately $976-$3,544 annually, the benefit of greater business incentives to hire interns greatly outweighs the costs and risks of coverage. Chamber Awards Henry Citarella Ambassador of the Year The Chamber congratulates Henry Citarella, Sales Manager for Western & Southern Henry Citarella Life, on receiving the Ambassador of the Year award at the Chamber’s 112th Annual Inaugural Celebration. The Ambassadors are an elite group of Chamber volunteers who represent the Chamber at over 140 events this past year. They also strive to contact the Chamber’s nearly 1300 members throughout the year. The Ambassador of the Year Award is given to an Ambassador who has gone above and beyond to help members build relationships and develop key networking opportunities. The Chamber would like to thank Henry for his outstanding work this year!

April 12


En Fuego

April 27

Katipunan “Speechless” A UCR Pilipino Student Organization Presentation

April 28

May 11–12, 2012

Email Kevin Wingate at

For more information visit Box Office: 951.779.9800



A p r i l 2 012

Gr e a t e r R i v e r s i d e B u s i n e s s

Numerous Opportunities Offered at Chamber’s Upcoming Free Small Business Resource Expo Don’t miss this opportunity to grow your network and build partnerships with other business owners at the free Small Business Resource Expo where over 50 businesses will offer services and solutions for all your business needs. The 4th annual Small Business Resource Expo will be held at the Riverside Convention Center on Thursday, May 24 2012 from 4:30-7:00PM. Attendees will attend free workshops, meet representatives from federal, state and local government agencies, representatives from financial institutions, health care providers, insurance companies, technology firms, and green industry professionals who will have information tailored to address the needs of small businesses. Designed to be the best one-stop for business

owners to get the tools they need to succeed in Riverside, the Small Business Resource Expo will feature topics related to social media, financing strategies and more. Businesses like Inland Empire Small Business Development Center, Riverside EDvantage Internship Program and the Southern California Gas Company are some of the attendees from past years. This year’s Small Businesses Resource Expo is presented by the Greater Riverside Chambers of Commerce, City of Riverside, Women’s Small Business Administration and the Greater Riverside Hispanic Chamber. For more information, contact Community Development Coordinator Nick Psomas at or (951) 683-7100 ext. 218.


(951) 371-2020 1121 California Ave. • Corona, CA 92881


TV’s, monitors, computers, DVD players, VCRs, stereo equipment, cell phones, test equip., mainframe equip., typewriters, scanners, copiers, keyboards, mice, speakers & misc. computer parts

Receiving hours Mon. thru Fri. from 8am – 12pm or 1pm – 3:30pm.

Earth Night in the Garden April 19 3 to 7 pm FREE family event celebrating water efficiency and the environment with lady bug releases and more! Landscapes Southern California StyleSM 450 E. Alessandro Blvd., Riverside 951.571.7261 •

Securing Your Water Supply

Securing Your Water Supply

Securing Your Water Supply

Securing Your Water Supply

Securing Your Water Supply

Font: OT Avenir 95 Heavy, 13 pt WMWD logo: 2W X 1.12H (inches) District Pantone 281/311

Font: OT Avenir 95 Heavy, 13 pt WMWD logo: 2W X 1.12H (inches) District Pantone 281

Font: OT Avenir 95 Heavy, 13 pt WMWD logo: 2W X 1.12H (inches) Black

Font: OT Avenir 95 Heavy, 13 pt WMWD logo: 2W X 1.12H (inches) White

Font: OT Avenir 95 Heavy, 8 pt WMWD Logo, min size: 1.5W X .687H (inches) District Pantone 281/311


M embership Gr e a t e r R i v e r s i d e B u s i n e s s

A p r i l 2 012

Member Anniversaries

Vine Life Christian Fellowship Visterra Credit Union Washburn & Sons, Inc.

“Through Business In Action, I have made some great business connections and partnerships. I have learned so much about our city and more importantly I have made life-long friends who I will cherish forever!”

6 to 10 Years

Susan Goodson, Sales Director Mary Kay

46 Years

Blue Banner Company, Inc.

42 to 43 Years

American Medical Response Seventh Day Adventist Church

38 to 39 Years

Champion Lumber Company Community Medical Group of Riverside Mount Rubidoux Manor Sherman Indian High School

23 to 30 Years

Anchos Southwest Grill & Bar Manheim Riverside Riverside County Philharmonic Riverside County Sheriff’s Dept. - Admin. Leivas Associates Linden Manor Apartments European Travel International

16 to 19 Years

City Church of Riverside Fair Housing Council of Riverside County, Inc. Habitat for Humanity Riverside Mary S. Roberts Pet Adoption Center Professional Resources Riverside Arts Council Riverside Community Players Riverside National Cemetery Skylark Motel Teen Challenge

11 to 15 Years

Attic Mini Storage California School Employees Assn Chapter 339 California State University San Bernardino Magnon Company Operation Safe House Riverside County District Attorney   Paul Zellerbach Riverside County Supervisor District #1   Bob Buster

Allstate/GP Johnson Insurance Agency Arlington Dental Group Roderic O. Ballance Compass Consulting Dhalla Orthopedic Center, Inc. Fresh & Easy Distribution Center Gilbert Kelly Crowley & Jennett Ann Gore Holiday Inn Express Law Offices of Julie M. Hill LSA Associates, Inc. Mary Kay Cosmetics, Inc. Councilman Andy Melendrez Naval Surface Warfare Center-Corona Division Riverside City Council Ward 4 Paul Davis Ruiz Mexican Foods, Inc. Scher Goodyear Tire Company Sigma Stretch Film of California Trinity Fellowship C.O.G.I.C.

1 to 5 Years

A Storage Place - Magnolia Appian Escrow Arlington Temporary Assistance Bakers Drive Thru Carla Lidner Baum/Community Volunteer Children’s Foundation of America Cope Health Solutions

Crown Printers Andrea De Leon Diane Castleman Insurance Agency Gateway to College at RCC Hilton Garden Inn Fontana In The Zone Fitness Inland Empire Job Corps Jazzercise Kiwanis Club-Uptown Riverside Law Offices of Floyd Skeren & Kelly Law Offices of Thomas N. Jacobson Lounge 33 Mayor’s Model Deaf Community Committee Necessary Nutrition Pacific Pools & Patios Palomar Investigative Group, Inc. Professional Payroll Solutions Riverside African American   Historical Society, Inc. Riverside Poly Band Boosters Salute to Veterans Parade Committee SmartRiverside Stanley Pest Control Storquest Self Storage Stream Design Consultants, LLC Summit Career College Tri-City Self Storage UBS Financial Services, Inc. The Unforgettables Foundation US Vets Riverside Wagner & Pelayes, LLP The Wright Image YMCA of Riverside City & County

Member Highlights

(From left) Brenda Findley-Sutton, Gigi Banks and Ambassador of the Year Henry Citarella join members, guests and community leaders at the grand opening of Molina Medical - North Riverside.

Representatives from Crystal Pacific Windows & Doors show off gift bags donated by Athens Services while networking at the New Member Reception.

Welcome to the Chamber “As a coach, I’ve been in many cities and absolutely nowhere is there a chamber with the enthusiasm, excitement and care for the community like I’ve seen at the Riverside Chamber. Anyone who attends Good Morning Riverside gets it immediately.” Stan Morrison Senior Vice President, Director of Sales Development Security Bank of California

Electrical Service Connection, Inc.

Mark Zuleski 1476 Bldg B3 - 9th St. • Upland, CA 91783 (626) 926-3513 • Contractor-Electrical

Falcon Designs—Edwin Falcon Riverside, CA 92508 (909) 205-8597 Screen Printing/Embroidery

Hampton Inn & Suites Moreno Valley

Steve Diaz 12611 Memorial Way • Moreno Valley, CA 92553 (951) 571-7788 Hotels/Motels/Resorts

InSphere Insurance Solutions

Bryan J. Stephens 1277 W 28th St • San Bernardino, CA 92405 (951) 662-1756 • Insurance

Lexus Of Riverside

Sandy Austell 3150 Adams St • Riverside, CA 92504 (951) 353-0903 • Automobile/Truck Dealers

Monica’s Financial & Tax

Monica Hodgson 3900 Market St #250 • Riverside, CA 92501 (951) 782-9177 Accountant/CPA & Tax Services

Paul Davis Emergency Svcs—Ely Ramos Riverside, CA 92504 (951) 347-3121 • Restoration & Remediation: water, fire, smoke, mold Pederson Realty—Vera Gleason Riverside, CA 92503 (951) 334-6002 • Real Estate-Residential

Chamber members meet at the monthly Economic Development Council for updates on the latest local, state and federal economic development issues affecting businesses and the community.

RL Sawn Design Studio

Think Together

Renaissance Pet Resort & Spa

Triple S Painting

Randy Sawn P.O. Box 1423 • Riverside, CA 92502 (951) 413-6113 • Architects & Planners Katryn Robinson 1346 E Ramsey St. • Banning, CA 92220 (951) 849-5020 Pet Services & Supplies

Phillip Sanchez Riverside, CA 92506 (951) 836-6594 Painting Contractors

Louis Rogers

Roger Alfaro 6370 Magnolia Ave • Riverside, CA 92506 (951) 454-4432 • Accountant/CPA & Tax Services

Louis Rogers 4830 Palm Ave #R • Riverside, CA 92501 (760) 486-8152 Individuals

Vavrinek, Trine Day & Co

Roley’s Tree Care

Visiting Nurse Association of the Inland Counties

Servpro of West Riverside City

Work Ability IV at CSU San Bernardino

Dale Roley Riverside, CA 92509 (951) 279-6096 • Arborist/Tree Restoration

Piedra Services

Luis Garcia 500 East E St #115 • Ontario, CA 91764 (888) 530-0110 Grease/Oil Collection

Dean Cook 7400 Morris St. • Riverside, CA 92503 (951) 351-8033 Restoration & Remediation: water, fire, smoke, mold

Pioneer Ceramic Studios


Jason Silber 4959 Arlington Ave #G • Riverside, CA 92504 (951) 787-8711 Dental Labs

Erin Brinker 1003 E. Cooley Dr., #108 • Colton, CA 92324 (909) 503-1070 • Community Service Organizations

Guillermo Valencia 6280 Magnolia Ave. • Riverside, CA 92506 (951) 782-2140 • Office Supplies, Equipment & Furniture

Joseph Allen 6235 River Crest Dr #L • Riverside, CA 92507 (951) 413-1200 • Community Service Organizations Lucas Cuny 5500 University Pkwy. San Bernardino, CA 92407 (909) 537-7207 • Community Service Organizations

Yellow Chili Tapas Kitchen & Bar Raj Singh 5225 Canyon Crest Dr #42 Riverside, CA 92507 (951) 686-9400 Restaurants


A p r i l 2 012


Gr e a t e r R i v e r s i d e B u s i n e s s

710581_04485 9.75x15.75 4c

Get a 0% introductory rate when you open a new Business Platinum Credit Card

An essential tool for small businesses to help manage everyday expenses, the Wells Fargo Business Platinum Credit Card also offers:  • Best-in-class rewards  • No annual card fee  • Credit lines up to $50,000 Ask us about this and our other Appreciation Offers by calling 1-877-436-4170, or contact your local banker today.

Credit decisions are subject to credit qualification. Offer valid from January 1, 2012 to June 30, 2012. New Business Platinum Credit Card accounts submitted and approved during the promotional period will receive the introductory rate of 0% for the first nine billing cycles. The 0% introductory rate applies to purchases and balance transfers for the first nine cycles as long as the customer does not default under the Customer Agreement. Each Balance Transfer transaction will be assessed a 3% fee ($10 minimum and $75 maximum). © 2012 Wells Fargo Bank, N.A. All rights reserved. Member FDIC. (710581_04485)

710581_04485 9.75x15.75 4c.indd 1

3/14/12 9:06 AM


C alendar Gr e a t e r R i v e r s i d e B u s i n e s s

A p r i l 2 012

Chamber Calendar

Stay connected to the Chamber and create your next business opportunity at one of our key signature events. Visit for the latest Chamber program you won’t want to miss. Thu | April 12

Fri | April 27

Good Morning Riverside

Business Seminar Series: Financing Your Business

7:00 AM – The Mission Inn Hotel & Spa The Chamber hosts Riverside’s signature business and community leaders as they update members on the latest news, projects, and events that impact the region. This month, Good Morning Riverside is sponsored by the Riverside Community Health Foundation. For more information, contact Special Events Manager Kelly Straine at or (951) 683-7100 ext. 211.

7:30-9:00 AM – Chamber Bourns Boardroom Find out how to access capital and take advantage of the available funding for your business. Explore a variety of funding alternatives in this seminar including self-funding, grants, conventional loans and special loan programs specifically for small business. Don’t miss this great opportunity to enhance your business! For more information contact Community Development Coordinator Nick Psomas at or (951) 683-7100 ext. 218.

SINCE 1973

"Promoting Your Health" here to Color with correct color later. OPT-CMD-2 to unlock.

Tue | April 17

Thu | May 3

INSIDE Arlington 7:15 AM - Renck Center at Hunt Park 4015 Jackson St. INSIDE Arlington attendees will hear from Dave Ball of CT Realty about business opportunities at Citrus Park, receive area updates from the Riverside Police Department, and Councilmen Davis & MacArthur will have a city report. Join us for this and the latest developments in Arlington. For more information contact Divisions Coordinator Julie Houser at or (951) 683-7100 ext. 210.

Thu | April 19 Afterhours Business Mixer 5:30-7:30 PM – Marriott Riverside 3400 Market Street Join us for this excellent networking opportunity where members connect in a casual and fun atmosphere at the Chamber’s free monthly afterhours business mixer. Enjoy delicious hors d’oeuvres, win door prizes, and increase your visibility all in one night. For more information or to donate a door prize, contact Special Events Manager Kelly Straine at or (951) 683-7100 ext. 211.

Tue | April 24

Cinco de Mayo Mixer 5:30-7:30 PM – Alvarez Lincoln Jaguar ZAP Electric Cars 8051 Auto Drive The Greater Riverside Chambers of Commerce, Riverside Hispanic Chamber and the Greater Corona Valley Chamber cordially invite you to the 17th Annual Cinco de Mayor Mixer at Alvarez Lincoln Jaguar ZAP Electric Cars. Join over 400 Chamber members on Thursday, May 3 for a night of great business connections, Mexican cuisine, Latin music, margaritas, and fantastic door prizes! For more information or to donate a door prize, contact Special Events Manager Kelly Straine at or (951) 683-7100 ext. 211.

Thu | May 3 INSIDE EastHills 7:15 AM – Chase Bank 5225 Canyon Crest Dr. #100 Hear about the efforts of the March Joint Powers Authority to bring new jobs to Riverside. INSIDE EastHills attendees will also receive an update on the University Ave. Specific Plan followed by a city report from Councilman Melendrez. For more information contact Divisions Coordinator Julie Houser at or (951) 683-7100 ext. 210.

Economic Development Council (EDC) 7:30 A.M. - Chamber Bourns Boardroom The Economic Development Council’s (EDC) provides a basis for the Chambers to act on local, state and federal economic development issues to create a favorable and profitable business climate for the region. For more information contact Divisions Coordinator Julie Houser at or (951) 683-7100 ext. 210.

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Every Wednesday Business In Action 7:15-8:30 AM – Chamber Bourns Boardroom Business In Action provides an opportunity for Chamber members to network and hear informative speakers. Topics include: tax preparation, marketing efficiency and information on local community developments. For more information contact Information Specialist Sonja Wardle at or (951) 683-7100 ext. 208.



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12 A p r i l 2 012 Gr e a t e r R i v e r s i d e B u s i n e s s

Greater Riverside Business April 2012  

The April 2012 Issue of the Greater Riverside Business, a monthly publication of the Greater Riverside Chambers of Commerce

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