Page 1

Leadership Riverside Class Announced



See page 2

10 Ways the Chamber Has Helped Your Business

College and Career Fair Returns to Riverside

See page 3

See page 6

S e p t e m b e r 2 012

‘The Chamber…building a stronger local economy’

Volume 31, Number 9

Chamber Members Count!

What do you think should be the top priority for successful economic development in Riverside? 9% 23%

37% 31%

Attracting new 52% to the region businesses 52%


27% Developing and 52% 27% supporting 27% small business 14% 27%

14% and expansion Retention 14% 7% industry of existing 14% 7%

7% Encouraging 7% entrepreneurial efforts

Each month, the Chamber helps build a stronger local economy through surveying its membership.

GRB Inside Highlights Chair’s Column............................. 2 Governmental Affairs................. 3 New Members............................... 9 Calendar....................................... 11



Greater Riverside Chambers of Commerce 3985 University Avenue Riverside, CA 92501 Change Service Requested


Chamber Focuses on Business Issues with Congressional Candidates Voice of Business Engages Congressional Candidates on Issues of Economic Development, Transportation and Education

Chamber members and community leaders were given the opportunity to meet and hear congressional candidates for District 41 at Good Morning Riverside. Candidates Mark Takano and John Tavaglione met face-to-face to discuss the biggest issues affecting local businesses. With recent Gallup poll data indicating that the two greatest concerns for voters are the problems of unemployment and the economy, it was no surprise that both candidates were keen to communicate their intention to focus on addressing these two concerns. “The biggest issue facing our community is our 12 percent unemployment rate and what we’re going to do to get people back to work,” said Takano.

37% 31% 23% 9%

There was very little disagreement between the candidates on most of the issues that were discussed. Both candidates expressed their disappointment that the passage of the new transportation bill reauthorizing federal highway construction programs will only span a period of two years instead of five years. Both were in support local control of Ontario International Airport and both voiced their commitment to keeping March Air Reserve Base in the region. “I will fight on our region’s behalf to ensure that it stays

open,” said Tavaglione. The improvement of college and workforce preparedness for student was another issue where both candidates agreed, with Takano and Tavaglione noting that the issue is more effectively addressed on a local level. When asked about the District 41 congressional candidates Mark Takano (left) and John Tavaglione intense partisanboth pledged to tackle the issue of unemployment and agreed on the need ship in Washing- for bipartisanship. ton, DC and how they would go about bridging the gap host a series of candidate forums allowing between the two parties on the nation’s members to meet the candidates and critical issues, both candidates noted their discover how their proposals will impact desire to work with both side of the aisle the local community. and handle matters in a bipartisan way. With the general elections quickly approaching, the Chamber leads the way in helping members get the information they need to cast an informed vote. In the lead up to the upcoming elections in November, the Chamber will

Chamber Applauds City’s Economic Development Efforts The Chamber Partners with City for Initiation of Baseline Economic Study With economic development being the top priority of the region, the Chamber has partnered with the City in signing a contract with Beacon Economics to produce a Regional Intelligence Report and a detailed employer database. An economic study was one of the top Beacon Economics has been contracted to perform a priorities to come out of this year’s regional study which will provide valuable economic data Board Conference. In response, the for researchers and decision makers. Chamber partnered with the City to timesaving statistics. The report will include initiate an economic study of the City of Riverside to use as a guide for future growth unique regional trends and conditions, and and development. provide context through national and statewide economic analysis. Beacon Economics Beacon Economics’ Regional Intelligence will also seasonally adjust the local employReport will provide a comprehensive snapment data to help researchers truly undershot of the region’s key economic indicators stand the underlying economic employment including employment, taxable sales, buildconditions that exist in the region. ing permits, and median home prices. The The first report is expected to be complete report will also provide local government in the fall with quarterly updated over the agencies, economic/workforce developers, next year. The Chamber will be reviewing banks, investors, developers, and anyone the reports and disseminating the information making important economic or financial to members. decisions with up-to-the-moment, accurate,

Chamber Endorses Proposition 31 Supports State Budget Reform and Transparency

The Chamber recently supported Proposition 31, Chamber-endorsed the Government Proposition 31 would Performance and improve the State’s budgeting process with Accountability greater transparency Act, to improve and effectiveness. the policy and budget-making process in Sacramento. Specifically, Proposition 31 proposes several positive changes to the State constitution through stabilizing the volatile budget process and linking large spending programs with specific funding sources. Modeling a practice used in several California local governments and 39 other states, Proposition 31 would requires the State and local government to identify goals, demonstrate how spending supports these goals, and publicly report the results. Furthermore, it requires the Legislature to review every State program at least once every five years during a new dedicated period of oversight. Specifically in State budgeting, Proposition 31 requires major new programs and tax cuts costing $25 million or more to have a clearly identified funding source before they are See Proposition on page 2



S e p t e m b e r 2 012

Mission Statement

We are committed to building a stronger local economy by actively promoting and supporting our community, by fostering the growth and strength of our member organizations, and by engaging federal, state and local officials on behalf of business interests.

Executive Committee for 2012–2013 Chairman of the Board Brian Hawley – Luminex Software, Inc. Vice Chair, Chair Elect Judy Carpenter – Riverside Medical Clinic Vice Chair – Governmental Affairs Ron Redfern – The Press-Enterprise Company Vice Chair – Economic Development Bob Stockton – Rick Engineering

Vice Chair – Community Development Paul Jessup – Riverside County Office of Education Vice Chair – Divisions Robin Lang – Regional Properties Vice Chair – Divisions Sharon Sola – The Riverside Convention Center Vice Chair – Divisions Tom Nightingale – Wells Fargo Bank Vice Chair – Finance/Treasurer Linda Itzen – Itzen & Associates Legal Counsel Ken Stream – Gresham Savage Nolan & Tilden Past Chairman of the Board/Chair – GRCCPAC Howard Golds – Best Best & Krieger, LLP

Board of Directors 2012–2013 Al Arguello – Bank of America Cynthia Azari – Riverside Community College District Patrick Brilliant – Riverside Community Hospital Victoria Brodie – Indira Innovations Larry Burns – Cal State University San Bernardino James Cuevas – JJC Project Management Group, Inc. Carl Dameron – Dameron Communications Steve Desko – Walter’s Automotive Group Douglas Drumwright – Parkview Community Hospital Medical Center Ronald Ellis – California Baptist University Lenny Esposito – Genesis Digital Marketing Dave Fisher – Altura Credit Union #6 Shirin Folsom – Goodrich Debbi Guthrie – Guthrie Consulting James Harris – Galleria at Tyler Peter Hayashida – University of California Riverside Harrison Heublein – Retired Lynn Hounsley – Integrity HR, Inc. Peter Hubbard – American Medical Response Tom Hunt – Gresham Savage Nolan & Tilden Charissa Leach – Adkan Engineers Rose Mayes – Fair Housing Council of Riverside County, Inc. Kevin McCarthy – United Way of the Inland Valleys Kathy Michalak – Habitat for Humanity Riverside Patty Moorman – Bourns, Inc. Joseph Ortiz – Best Best & Krieger Lea Petersen – Southern California Gas Company Peggy Ricks – First Impression Glenn Rowden – Champion Electric, Inc. Roger Rupp – The Boeing Company Howard Saner – Riverside Physician Network Carol Tagayun – AT&T Vita Willett – Kaiser Permanente Medical Center Riverside Randal Wisbey – La Sierra University Cynthia Wright – The Wright Image David Wright – Riverside Public Utilities Kathy Wright – Individual Leni Zarate - PSOMAS

Chamber Staff Cindy Roth, President/CEO Kevin Wingate, Communications & Marketing Manager Nicholas Adcock, Governmental Affairs Manager LaDonna Ardary, Administrative Assistant/Office Manager La Wanda Roy, Accounting Manager Nicholas Ryan, Accounting Clerk Kelly Straine, Special Events Manager Carole Slagle, Membership & Advertising Manager Ramonia Disney, Membership & Advertising Sales Julie Houser, Divisions Coordinator Sonja Wardle, Information Specialist Nick Psomas, Community Development Coordinator Keep Riverside Clean & Beautiful Connie Librenjak, Executive Director Jenny Anderson, Senior Project Coordinator Andrew Markis, Project Coordinator

Publisher. . . . . . . . . . . . . . . . Greater Riverside

Chambers of Commerce

Policy Editor . . . . . . . . . . . . . . . . Cindy Roth Managing Editor. . . . . . . . . . . . Kevin Wingate Production. . . . . . . . . . . . . . . Inland Printworks Printer. . . . . . . . . . . SoCal Commercial Printing

The Press-Enterprise Co.

Greater Riverside Business is the official monthly publication of the Greater Riverside Chambers of Commerce. Circulation: 3,500. Distributed free to all Chamber members. Subscriptions for non-members available for $30 per year. To advertise, subscribe or submit articles, contact: Greater Riverside Chambers of Commerce 3985 University Avenue Riverside, California 92501 Phone (951) 683-7100 Fax (951) 683-2670

Region’s Achievements in Arts & Innovation Key Components of Future Success When the City adopted the ambitious Seizing our Destiny campaign the goal was to build on the city’s existing strengths and create a better future for ourselves. As the City of Arts and Innovation continues to grow and move towards our objective of achieving a strong innovative economy that builds community, the significant progress we’ve witnessed gives us great hope as we move forward. As we try our best to make the most effective and informed decisions for the future, we expect that our region will continue improve economically. As a result of our collective efforts, Riverside has achieved a noteworthy amount of success. This month we will take the opportunity to celebrate these achievements while we look onward, strategically planning for the best future for our region. Riverside continues to lead the way in the arts and sciences and the upcoming Long Night of Arts & Innovation event on October 4, from 6:00 PM to midnight,

will celebrate some of the Riverside’s brightest accomplishments. The best research and arts projects will be on display in downtown Riverside along with the creative contributions of our area’s educational institutions. The

“As a result of our collective efforts, Riverside has achieved a noteworthy amount of success.” Chamber supports and recognizes the accomplishments of our region’s art and innovation leaders and urges the greater community to come out in support of these valuable achievements.

There is no doubt that these achievements will contribute to our future success and as we look forward, the Chamber is working hard to ensure that the decisions we make today are the best ones for tomorrow’s economy. The Chamber is pleased to announce its recent partnership with the City in contracting Beacon Economics to carry out an economic study of the City of Riverside. With the data collected from the study, our leaders will be better informed and equipped to make the important decisions that will shape our region’s economic future. Photo Courtesy of Michael J. Elderman Photography

Vice Chair – Membership George Hoanzl – Jaguar Computer Systems, Inc.

Gr e a t e r R i v e r s i d e B u s i n e s s

Brian Hawley Chairman of the Board

Proposition… Continued from page 1

enacted, reducing the volatility that exacerbates the State’s deficit and encouraging State legislators to support high priority, highperforming programs. Moreover, Proposition 31 requires the Governor and Legislature to create two-year budgets with five-year fiscal forecasts, making the State accountable for finding long-term

solutions to budget problems. Proposition 31 also makes the legislative process more transparent by requiring all bills – including budget-related legislation – to be made public three days before a final vote. Finally, Proposition 31 encourages local collaborative problem-solving through encouraging cities, counties, schools, and

special districts to work together on shared community goals through Community Strategic Action Plans. Through these plans, communities can seek flexibility from State regulations to provide services more effectively. Through pilot programs, a dozen California counties have used similar authority over the last two decades to reduce costs and improve results.

Leadership Riverside Class Announced and Ready to Participate in Intensive Program The Leadership Riverside Class of 2013 is gearing up to tackle the issues and trends impacting the greater Riverside area and Inland region. The class consists of 25 students and is derived from business, education, government and non-profit sectors of Riverside. The demanding 10-month program will emphasize their skills as decision-makers and immerse them in matters influencing the community. Policy makers and industry leaders take

the class through facilitated conversations designed to address today’s issues in a variety of policy areas ranging from economic development and education to health care and social services. “Over 500 Chamber members have graduated from this program since it began in 1986” said Cindy Roth, Chamber President/CEO and aluma of the class of 1989. “The majority are now key community players who significantly contribute to

Riverside’s economic and cultural vitality”. The Class of 2013 will begin this September and conclude in June 2013. The Chamber praises each member of the new class for preserving through the highly competitive admissions process. For more information about the Leadership Riverside program, contact Community Development Coordinator Nick Psomas at 951- 683-7100 ext. 218 or via e-mail at


Riverside Class of 2013

Nicholas Adcock Greater Riverside Chambers of Commerce Michael Barnes Grove Community Church Ninfa Delgado Riverside Community Health Foundation Scott Ditfurth Best Best & Krieger LLP Hilma Griffin-Watson Riverside County Office of Education Ben Johnson II Workflow One Eugene Kim Gresham Savage Nolan & Tilden Suzanne Kisslan Altura Credit Union

Jeff Kraus University of California Riverside Patricia Locke-Dawson PLD Consulting Deanna Lorson City of Riverside Tanya Love Riverside Community Health Foundation Malissa Hathaway McKeith Lewis Brisbois Bisgaard & Smith LLP Robert Mendez RLM Wealth Solutions Jackie Olds Long Nights of Arts and Innovation Mary Parks Riverside County District Attorney’s Office Janice Rooths Management Consultant

Teresa Rosales Arlington Business Partnership Matthew Stowe OctoClean Cindy Taylor Completion Counts Michelle McKinney-Underwood Western Municipal Water District Christopher Vicino Riverside Police Department Brian Wickstrom University of California Riverside Lisa Williams Riverside Police Department Paige Zellerbach Zellerbach Family Dental


G o v ernmental A f f airs Gr e a t e r R i v e r s i d e B u s i n e s s

S e p t e m b e r 2 012

10 Ways the Chamber Helped Your Business The Chamber is committed to building a stronger local economy by being an advocate for our members and voice for business. Here are 10 ways your investment in the Chamber helped us to improve the Riverside business community.

Join the Chamber on September 21st to hear from Riverside City Mayoral candidates Ed Adkison and Rusty Bailey.

The Chamber hosted congressional candidates Mark Takano (left) and John Tavaglione and continues to encourage active engagement in the selection of business-friendly legislators.


 rovided Access to P Congressional Candidates for Newly-Formed Congressional District 41

In an effort to engage government and business, the Chamber hosted candidates for the newly-formed Congressional District 41. Congressional candidates Mark Takano and John Tavaglione discussed their views and ideas on the challenges facing the region. The forum provided members with the opportunity to meet the candidates and to become better informed for the upcoming elections in November.


 osted County Executive H Officer for a Report on the County’s Economic Development Efforts

The Chamber hosted County Executive Officer for Riverside County, Jay Orr for a discussion of the County’s current and future economic development efforts. Members were able to meet with Orr who explained the County’s plans to improve its infrastructure and forge partnerships within the community.


Members take advantage of the valuable information provided through the Chamber’s Business Seminar Series. The monthly seminars help members develop their businesses in order to remain competitive in today’s challenging economic climate.

 artnered with Local P Agencies in an Effort to Establish Economic Baseline for the City


Successfully Supported Revised Plans to Fund the New Coil School for the Arts

The Chamber supported Riverside Community College District’s efforts to continue construction of the new Coil School for the Arts under revised plans utilizing local funds. The school will provide cultural and economic enhancements for the region while creating a positive draw to the area through its future programs.


 et with Airport Officials M to Discuss Future of Ontario International Airport

The Chamber continues to remain engaged in the developments surrounding Riverside’s key regional assets. With the health of Ontario International Airport being one of the region’s top issues, the Chamber met with airport manager Jess Romo to discuss local concerns about the future of the airport.


Supported Continued Efforts to Establish UCR School of Medicine

The Chamber partnered with the City to contract Beacon Economics to provide an economic study of the City of Riverside. The report will be used to help establish economic guidelines for the region and provide a roadmap for future growth.

Inland Southern California faces a physician shortage and the business community recognizes the need to fund the UCR School of Medicine to improve health care access and bolster the region’s economy. The Chamber has carried on its support of the establishment of the school by urging lawmakers and community leaders to support the approval of continued funding for the school.

More than 500 attendees benefitted from the free tools and valuable industry advice available at the Chamber’s 4th Annual Small Business Resource Expo.


Helped the Development of Small Business Through SCORE

The Chamber connected more than 100 business owners and entrepreneurs with SCORE’s experienced business mentors who provided advice on every aspect of business planning, start-up, management and growth.


 rovided Businesses with Free P Tools and Advice at Small Business Resource Expo

Recognizing that small business owners and employees are facing real economic challenges, the Chamber took action by hosting the 4th Annual Small Business Resource Expo. With over 500 attendees, the expo provided small businesses with a one-stop opportunity to gather the tools and information to help them succeed.


 rovided Members with P Resources to Help Businesses Grow and Improve

The Chamber’s “Marketing on a Shoestring Budget” Business Seminar provided members with low-cost effective ways to market their businesses, target potential customers and achieve the best results from their marketing plans.


 dvocated for Businesses to A Avoid Increased Costs of Prop 37’s Labeling Mandates

The Chamber opposed Proposition 37 and the higher costs that farmers, food companies and grocers would incur because of it. The costs of the proposition’s labeling mandates would be passed on to California consumers through higher food prices.

Mayoral Candidates to Share Vision at Chamber Forum In preparation for the November 6, 2012 election, join the Chamber for the Riverside City Mayoral Candidate Forum to provide the business community the opportunity to meet and hear directly from the candidates and learn about the critical issues that define these candidates and will shape this election.

About the Candidates Formerly serving on the Riverside City Council representing the 5th Ward from 2000 to 2007, Ed Adkison is the President and Principal Surveyor of Adkan Engineers. Originally a business major at California State University, Fullerton, Adkison redirected his education and entered the Surveyors’ Joint Apprenticeship program, sponsored by the International Union of Operating Engineers. A Riverside native, William R. “Rusty” Bailey III is the current City Councilmember for Ward 3. Since graduating from West Point with a degree in political science in 1994, Bailey earned a Master’s Degree in Public Policy from UCLA. Until his election, he was a member of the City of Riverside Cultural Heritage Board and is currently in his tenth year as a Government teacher at Poly High School in Riverside.

Candidate Forum The Riverside City Mayoral Candidate Forum is set for Friday, September 21, 2012 at the Riverside Municipal Auditorium, located at 3485 Mission Inn Avenue, Riverside, CA 92501. Members can attend for $30 and $50 for nonmembers. To register, contact Governmental Affairs Manager Nicholas Adcock at (951) 683-7100 ext. 217 or


S e p t e m b e r 2 012


Gr e a t e r R i v e r s i d e B u s i n e s s

475X775adRVRWK:Layout 1 8/22/12 2:16 PM Page 1


• MOHS Micrographic Surgery for the precise removal of Skin Cancer • Psoriasis and Eczema treatments • Rare Skin Diseases

SERVICES OFFERED: The Chamber has supported efforts to retain local businesses and attract new businesses to the area by backing the Temporary Economic Development (TED) Rate on electricity.

Chamber Supports Economic Development Rates to New Businesses With a unanimous vote by the Riverside Public Utilities Board (RPU) and support from the Chamber, the Riverside City Council will consider expanding an economic development rate on electricity to attract new businesses to the community and create more local jobs. The Council will also consider expanding a similar incentivized rate structure to retain local businesses and keep them within the community. With the economic development/business retention rates already in place for very large businesses, this expansion will now include medium to large businesses based on their power usage. With the City’s own public utility, the ability to offer attractive utility rates is an effective tool to draw new businesses and help local businesses that have remained in the community. At a recent Economic Development Council meeting, RPU General Manager, Dave

Wright, met with members to explain the benefits of the newly proposed Temporary Economic Development Rate (TED). Wright believes that implementing TED would help to spur economic growth and give those businesses looking to relocate even more reason to come to Riverside. The rate would be available to new businesses within RPU territory that have a projected monthly demand of at least 20 kilowatts (kW) and would offer electric rate reductions of 30 percent through December 2013, 20 percent through December 2014 and 10 percent through December 2015. Approximately 40 to 50 new businesses are expected to qualify each year. The Chamber thanks the Riverside Public Utilities Board for approving this measure and encourages the City Council to further adopt these rates.

• • • •

Mole and Wart removal Cosmetic Dermatology Pediatric Dermatology Teen & Adult Acne Treatments

20% OFF scheduled with Christine Belasco




(951) 736-7432

Family Nurse Practitioner

Terry Santiago, RN MSN FNP-BC

4244 Riverwalk Pkwy. • Suite 170 Riverside, CA 92505


Family Nurse Practitioner



Riverside Chamber of Commerce FALL SPECIAL!

Serving the Inland Empire for over 15 years WE SELL, REPAIR, RECYCLE & BUY A LARGE VARIETY OF ELECTRONIC ITEMS.

$25 off your repair with this Ad! Offer expires 11/31/2012


CALL NOW 951-682-3336

Hours Mon. thru Fri. from 8am – 4:30pm

(951) 371-2020 1121 California Ave. • Corona, CA 92881


TV’s, monitors, computers, DVD players, VCRs, stereo equipment, cell phones, test equip., mainframe equip., typewriters, scanners, copiers, keyboards, mice, speakers & misc. computer parts

Receiving hours Mon. thru Fri. from 8am – 12pm or 1pm – 3:30pm.

Lic.# 519360

Since 1983 3015 Durahart Street Riverside, CA 92507

WWW.HASCOAC.COM Please call or visit our website for details on our Preventative Maintenance Program

Heating Air Conditioning Water Heaters Certified Duct Testing Attic Insulation Whole House Fans Electronic Air Purifiers Rain Gutters

5 Gre a t e r R i v e r s i d e B u s i n e s s

S e p t e m b e r 2 012

Chamber Opposes Proposition 39 to Protect New Investment in California The Chamber recently opposed Proposition 39, an initiative on the November 2012 ballot that raises taxes on California employers who already pay their fair share of taxes and would use the tax revenue for unjustified purposes. The Chamber believes maintaining current law will encourage new investment and employment in California.

Background Under current California tax law, multi-state businesses are required to pay state income tax on an amount of income that is fairly attributable to their presence in the State determined by an “apportionment” formula. In 1966, California adopted a three-factor apportionment formula for taxing multistate corporations based on payroll, property and sales in the State. In 2009, the Legislature provided the option to apportion income to California using only their percentage of sales in California, known as single sales factor. Multi-state businesses were then given the option to voluntarily choose either method to determine their state taxable income.

Proposition 39 Under this measure, starting in 2013, multistate businesses would no longer be allowed to choose the three-factor apportionment formula for determining their state taxable income. Rather, most multi-state businesses

would have to determine their California taxable income using the single sales factor method. This measure also establishes a new state fund to support projects intended to improve energy efficiency and expand the use of alternative energy. The fund would be supported by half of the revenues raised— up to a maximum of $550 million—through 2017–18.

Impact on Business Many companies have employees and significant investments of property, equipment, and facilities in California, but have sales in the State that are relatively large in comparison. In California, a single sales factor requirement would be particularly harmful to manufacturers that produce bulky consumer products that cannot be produced here and shipped across the country and world to other customers. Imposing single sales factor through Proposition 39 would eliminate the voluntary option adopted to help stimulate investment and hiring in California for companies who might otherwise invest elsewhere. Moreover, mandating single sales factor magnifies the uncertainty and unpredictability of the tax climate in the State. Proposition 39 will further erode California’s ability to attract and compete with other states for business investment and hiring.

Get the Chamber 24/7 on the Chamber Website

Legendary Care for a Legendary Community

September is National Preparedness Month A natural disaster can strike at any moment and could cause a power outage. At Southern California Edison, an Edison International company, our number one priority is keeping your electricity on 24 hours a day – in a way that keeps you and our crews safe. We proudly support the American Red Cross PrepareSoCal initiative and want to remind you to be prepared and stay safe if your power goes out. n If you see a downed wire, stay away and call 9-1-1. n Get a kit. Make a plan. Be informed. Check out for more emergency preparedness tips. n If someone in your home is dependent on electric-

powered, life-sustaining medical equipment, have an emergency plan that includes a back-up power source, or make arrangements to relocate. To learn more about safety around electricity, visit

We have been caring for families in this community for over 75 years. From your personal physician to almost any specialist you might require, urgent care, full lab and diagnostic capabilities, Riverside Medical Clinic is committed to your good health. We have clinics in Riverside, Moreno Valley, Jurupa Valley and Corona.

Founding Partner

If we aren’t already, let us care for your family. Just call us at (951) 683-6370

LIFE. POWERED BY EDISON. LPA12-003-GreaterRiverside-4.75x7.75.indd



8:59:35 AM


S e p t e m b e r 2 012

Gr e a t e r R i v e r s i d e B u s i n e s s

Local Families and Universities Kick Off Fall Season Seems to be the year we are attracting more and more families to the Keep Riverside Clean & Beautiful (KRCB) volunteer projects. While there was plenty of sunshine on hand, Beautification projects took place in and around the Arlington Sports Park neighborhood near Van Buren Boulevard and Cleveland Avenue. The projects consisted of litter/ illegal dumping cleanups, weed abatement, storm drain cleaning, graffiti eradication and planting roses on Victoria Avenue. Special thanks to the KRCB Advisory Board, Riverside Police Department and the City of Riverside’s Public Works Department for keeping our volunteers safe and making the project such a success. City beautification projects will also take place in the month of September with over 200 student volunteers from local universities in the City of Riverside. KRCB will be coordinating with Cal Baptist University’s Compassion Team with litter and graffiti cleanups throughout several city neighborhoods September 8. On Thursday, September 20, an after school project will be organized with La Sierra University’s Iserve group for litter cleanups, graffiti eradication and a community greening project in the La Sierra neighborhood near campus.


Chamber Supports Future Workforce at Riverside College and Career Fair

The 8th Annual Riverside College and Career Fair presented by Bank of America will give thousands of high school students and their families, one-stop access to future career and educational opportunities. The fair will be held at the Galleria at Tyler on October 3, 2012 from 5:00-8:00 PM. The fair is free to attend and is open to everyone.

Families enjoy the spirit of volunteerism while taking on a cleanup project in the Arlington area.

KRCB is a community volunteer program sponsored by the City of Riverside’s Public Works Department and Greater Riverside Chambers of Commerce. The mission of KRCB is To instill a sense of community pride by creating partnerships that work toward the beautification of the city. Our formula for success is simple, since 1992 the program has provided opportunities for volunteers to receive hands-on stewardship with litter reduction, illegal dumping, graffiti eradication, storm drain cleaning and community greening projects. To volunteer and receive community service hours and leadership training, contact us at 951683-7100 ext. 212 or visit

This year over 100 booths will be featured throughout the upper floor of the mall and will feature a host of representatives from numerous public and private colleges and universities throughout the nation as well as local business and industries. Attendees will receive valuable information on the various career paths they are able to take. This year, the College and Career Fair will include workshop resource sections spread throughout the lower level of the mall to provide students with information on college admissions and financial aid. Information will also be

provided in Spanish. 12th grade students will have a chance to win partial scholarships to local colleges and universities. Students in grades 9-11 will have the opportunity to win a free computer system.

“The success of the future lies in the youth of today,� commented Paul Jessup, chair of the Chamber’s Business Education Partnership Council. “The Chamber is continuously working to develop a thriving and educated workforce and the Riverside College and Career Fair plays a pivotal role in that effort.� Bank of America, in conjunction with the City of Riverside, Riverside County Workforce Investment Board, Galleria at Tyler, Alvord, Riverside and Jurupa Unified School Districts have all partnered with the Chamber to help make this event a success. For more information, contact Community Development Coordinator Nick Psomas at 951-683-7100 ext. 218 or at

To Volunteer with KRCB Visit the KRCB Calendar at or call 951-683-7100


100 ON US








N E W S Gr e a t e r R i v e r s i d e B u s i n e s s

S e p t e m b e r 2 012

Chamber Business Briefs Chamber Applauds Selection of New Economic Development Manager Riverside City Manager Scott Barber today announced the appointment of Larry Vaupel as the City’s Economic Development Manager. Mr. Vaupel comes to Riverside from Illinois where he has worked in economic development for 19 years, most recently as Chief Executive Officer of the Greater Livingston County Economic Larry Vaupel Development Council. As Economic Development Manager, Mr. Vaupel will manage the City’s programs to help businesses create jobs for our community. Mr. Vaupel was chosen following a highly competitive national recruitment. City Manager Scott Barber said “I’m excited

City Receives Awards for Website & New Online Hiring Tool Riverside proves once again why it was recently named the Most Intelligent City in the World! e.Republic’s Center for Digital Government recently announced the 2012 winners of its annual Best of Web and Digital Government Achievement Awards. For 17 years, the Best of the Web program has recognized outstanding government portals and websites based on innovation, functionality and efficiency. Mayor Ron Loveridge said, “We are so proud that Riverside continues to be a leader in digital technology and innovation and we look forward to advancing government in the many exciting areas of technology.”

to have Larry join our team as we employ modern economic development strategies to increase the community’s quality of life, fuel intelligent growth, encourage innovation and position Riverside as the location of choice.” Mr. Vaupel holds a Masters of Public Administration from Northern Illinois University and a Bachelor of Science in Government from Liberty University and is a Ph.D. candidate in Public Administration at Northern Illinois University. Mr. Vaupel’s varied background includes planning and economic development positions in four cities, including serving as director of economic development for two of them, working as director of planning and entitlements for a private development company and operating his own real estate company, in addition to his present position with the Greater Livingston County EDC. Mr. Vaupel fills the position previously held by Tricia Braun, who relocated to Madison, WI. Mr. Vaupel will begin his new position in Riverside on September 10.

to make new things possible and to do old things faster and more efficiently. Sandra Williams is the Chamber’s Ambassador of the Month The Chamber congratulates Sandra Williams, Business Accounts Executive with Sharp Business Systems (SBS), as Ambassador of the Month. Sharp Business Systems is a world class manufacturer that provides technology solutions. SBS is a unique partnership of a locally administered company and a multi-billion dollar organization, specializing in the analysis of organization technology initiatives and document work flow to increase company effectiveness, security and improvement to a company’s bottom line through innovative, cutting edge products. Williams joined the Ambassador Committee 10 months ago to get more involved in local community events and

to better understand local businesses issues and concerns. Williams connects with many local business owners at her favorite Chamber event, Afterhours Businesses Mixers. “Everyone is more relaxed. The day is over,” she says. “It allows for a more relaxed conversation.” As an Ambassador she has seen her business grow by making those connections that give her the opportunity to earn their business. She takes great pride in representing the Chamber as an Ambassador, but is also involved with the American Cancer Society’s African American Committee and chairs the event volunteer committee for AAGIE. Congratulations, Sandra, on a job well done! To learn more about the Chamber’s Ambassador Committee, contact Special Events Manager Kelly Straine at or 951-683-7100 ext. 211.

Riverside ranked 4th this year for its website and is the only California city to be recognized. Plus, Riverside’s Human Resources (HR) Department was recognized for a New Employee Web-based On-Boarding Solution that allows employees to complete paperwork in the comfort of their own home and saves the City thousands of dollars per year on printing and postage costs. The program increases the efficiency of the hiring process and reduces staff processing time. Human Resources Director Rhonda Strout is already seeing positive results and said, “As a result of implementing our on-boarding solution, we’ve been able to reduce 30% of staff time printing, collating, reviewing, and auditing new hire documents and anticipate saving over $8,000 annually on printing and postage costs alone.” The Digital Government Achievement Awards highlight outstanding agency and department websites and applications. Fifty-six awards in eight categories were given this year. “Digital technology has fundamentally changed the way people interact with their government…,” said Todd Sander, executive director of the Center for Digital Government. “We’re excited about the opportunities governments are creating


September 14

September 20

LeAnn Rimes September 21

Imperial Acrobats of China

Chi of Shaolin The Tale of a Dragon September 22

(From left) Dr. James Noblet of CSUSB; WMWD Director Field, Gracie Cervantes, WMWD Director Lopez and Dr. Dave Maynard of CSUSB.

Chamber Applauds WMWD’s Commitment to Local Students The Lois B. Krieger California State University of San Bernardino (CSUSB) Endowed Scholarship has been awarded to student Gracie Cervantes in the amount of $1,366. Cervantes, a chemistry student at CSUSB, will be completing her senior year. According to CSUSB officials, she has a strong interest in water and plans to pursue a career in the water industry. Her studies have led to her involvement in a Lake Elsinore water analysis project. “It’s an honor to present Gracie with this

award. She is a deserving student who has demonstrated interest in the field of water,” said Western General Manager John Rossi. “With students struggling to pay for education costs, it’s a real privilege for Western to award a hard-working student with a merit that holds the namesake of Lois B. Krieger, a pioneer for women in the water industry.” “I am grateful that Western Municipal Water District has acknowledged my interest and dedication to water quality. Thanks to the scholarship, I will be able to continue my studies in this amazing field,” she explained.

September 28

Brian McKnight September 29 DWIGHT YOAKAM October 5 RUFUS WAINWRIGHT October 11 Box Office: 951.779.9800


S e p t e m b e r 2 012


Gr e a t e r R i v e r s i d e B u s i n e s s

Citywide Project Highlights Area’s Best Research and Arts Projects The Chamber supports promoting the community as a way to attract new businesses and potential employers the area. Showcasing the positive aspects of the area is an important part of creating this regional draw. The upcoming citywide event, The Long Night of Arts & Innovation, is an ideal platform to show off the best research and arts projects that the City of Riverside has to offer. Scheduled to take place on Thursday, October 4, The Long Night of Arts & Innovation will help brand Riverside as a powerhouse City of Arts & innovation by building pride in the City’s accomplishments in the arts and sciences. The event will also focus attention on the City’s education and civic communities by bringing all of the high points of those related endeavors under one signature umbrella event. The best research and arts projects will be highlighted along with the most creative enterprises of the University of California Riverside (UCR), La Sierra University, California Baptist University, Riverside Community College District, and Riverside Unified and Alvord Unified School Districts. The Long Night of Arts & Innovation will take place in Downtown Riverside and will

On Thursday, October 4, The Long Night of Arts & Innovation will showcase the City’s brightest accomplishments in the Arts and Sciences.

be held after the related Arts Walk event that attracts thousands of people to art galleries. Individual exhibits, presentations and artistic performances will be on display at the UCR Culver Center, the Fox Performing Arts Center, Riverside Metropolitan Museum and City Hall in an effort to encourage students to seek careers in the arts and sciences. Since some of the City’s most prominent chefs will also be showcasing their culinary skills that evening, the event will also include some of Downtown Riverside’s restaurants as demonstration sites. Businesses and restaurants in Downtown Riverside remain open and will be participating in the event.

Develop Business Connections at Chamber Golf Classic The Chamber is set to host its 27th Annual Golf Classic with Tournament Title Sponsors AT&T and San Manuel Band of Mission Indians on Monday, September 24 at Jurupa Hills Country Club. The 18-hole tournament brings together area business and community leaders from all types of industries to meet potential clients, build community relations and open the door to new business opportunities. With numerous companies represented, area businesses are encouraged to take a shot and market their business. Sponsorship levels ranging from $1,500 to $250 are still available with most levels including player entries. Businesses can also donate a basket for the Awards Dinner door prize drawing or promotional items for the player goodie bags. All event proceeds go to support the Chamber and its efforts to build a stronger local economy. In addition to this year’s Tournament Title Sponsors AT&T and San Manuel Band of Mission Indians, the Chamber would also like to recognize American Medical Response, Best Best & Krieger LLP, Charter Business,

Over 150 Chamber members and business leaders connect on the course.

Office Depot Business Solutions/Corporate Accounts, River Palms Resort & Casino – Laughlin, Riverside Community Hospital, Tilden-Coil Constructors, Inc., and Tropical Hotel & Casino Laughlin, who have already committed to sponsoring this year’s event. Single player entry in to the tournament costs $150 and foursome are $600. Entry fees include 18 holes of golf, cart and green fees, lunch, beverages, buffet dinner at the awards banquet and a goodie bag for each player. For additional information about the 27th Annual Golf Classic, please contact Kelly Straine at 951-683-7100 ext. 211.

Recycling conserves natural resources and can save you money by reducing your waste disposal costs. Contact our office for a free waste audit today and start saving tomorrow.

(951) 786-0639


M embership Gr e a t e r R i v e r s i d e B u s i n e s s

S e p t e m b e r 2 012

Member Anniversaries

Magnolia Pool & Spa Supply PIP Printing Riverside Preferred Hospitality, Inc./Market Broiler Riverside Aquettes Riverside City Clerks Office Riverside Public Library Foundation Riverside Sunrise Rotary Sabert Corporation SoCal Commercial Printing University of Redlands School of Business-Riv Ctr

“My Chamber membership has not only helped me build my business, but many business contacts have evolved into meaningful friendships.” Peggy Ricks Founder First Impression

47 to 48 Years

6 to 10 Years

16 to 19 Years

Krieger & Stewart, Inc. Roy O. Huffman Roof Company

AMTRAK Custom Service Systems John W. North High School Knobbe Martens Olson & Bear, LLP Paychex, Inc. Riverside City Police Riverside Newcomers Club

22 to 28 Years

11 to 15 Years

Tavaglione Construction and Development, Inc. Western Municipal Water District

37 to 40 Years

Community Action Partnership of Riverside County Inland Empire Architectural Specialties, Inc. O’Reilly Public Relations, Inc. Riverside Public Utilities South Coast Air Quality Management District YWCA of Riverside

Auto Expert California Citrus Co-op Champion Electric, Inc. Fisher & Phillips LLP Vern Goodwalt Home Depot #6619 Leukemia & Lymphoma Society - Orange County/Inland Empire Chapter

Councilman Steven K. Adams Beltone of Riverside Business Network International (BNI)-Riverside Town & Country Canyon Park Apartments Hush Air Heating & Air Conditioning PlasCor, Inc. Raincross Sr Village/Senior Partners, LLC State Farm Insurance Tonkin Plumbing, Inc.

1 to 5 Years

Abbey Carpet & Floor Aerotek, Inc. Apple One Payroll Services Associated Builders and Contractors, Inc. BBSI-Barrett Business Services, Inc. Central Ave Self Storage

CQ Media Group, LLC Mark Earley Gary M. Christmas Consulting Gibson Network Services Henry Bush Plumbing HVAC & Home Energy Solutions Inland Custom Publishing Group Inland Empire 66’ers Baseball Club Inland Technology Group, Inc. Juvenile Diabetes Research Foundation National University New York Life Peak Pest Elimination Premier Party & Tent Rental Riverside County Parks & Open Space District Riverside Transit Agency Safeway Security Systems/Safeway Electric Salvation Army Second Harvest Food Bank Sharp Business Systems Social Vocational Services SouthTech Systems Thunderbird Lodge Total Plan Business Interiors University of California Riverside - AGSM Vision Solved Wealth Management Group VSI Veterinary Service, Inc. Women’s Legal Center - Catherine A. Schwartz Xerox Xiong Electric Company

Member Highlights

Karen Dicey of Angelica’s Florist & Gifts receives a certificate for 10 years of Chamber Membership.

Business In Action Attendees gather to share information, make connections and hear various speakers discuss a wide range of informative topics.

Welcome to the Chamber “I can count on the Chamber to advocate for much-needed education reforms, expand college access and prepare our future workforce.” Cindy Taylor Director Completion Counts

AMA-Inland Empire Chapter—Daniel Teklai P.O. Box 1674 • Riverside, CA 92502 951-795-1002 • Community Service Organizations Baker Electric Solar Division

Mark Johnson 1298 Pacific Oaks Place Escondido, CA 92029 760-802-6784 • Solar Energy Systems & Products

BioMed Resource, Inc.—Lisa Liu

6646 Doolittle Ave. • Riverside, CA 92503 951-616-1988 • Medical Services/Billing—Scott Motte 7171 Orchard St. • Riverside, CA 92504 951-522-7653 • htpp:// Information Technology Brenner-Fiedler & Associates

Deborah Kloman-Lichter 4059 Flat Rock Dr. • Riverside, CA 92505 951-299-4100 • Distributors

Clear Cloud Solutions

Daren Masten 20955 Pathfinder #100 Diamond Bar, CA 91765 714-402-3741 Security/Surveillance Systems & Services

Cooking Block

John Srader 721 Nevada St., #407 • Redlands, CA 92373 909-878-6140 Commercial Kitchen

Cross River Enterprises, Inc.

Todd Bayer 3585 Main St #208 • Riverside, CA 92501 951-251-4001 Business & Management Consultants

DC Photography

Denise Falcon Riverside, CA 92508 951-315-5331 Photography/Studio

Echo Interpreting, LLC

Blair J. McCormack 7056 Archibald Ave #102-434 Eastvale, CA 92880 909-742-0170 • Translators & Interpreters

Exceed A Division Of Valley Resource Center

Mary Morse 1285 N. Santa Fe • Hemet, CA 92543 951-766-8659 • Community Service Organizations

Members make valuable connections at the Chamber’s monthly Afterhours Business Mixer.

I’m Here to Help You, Inc.

Elaine Crabtree 2794 Laramie Rd. • Riverside, CA 92506 951-276-4920 Medical Services/Billing

Keller Williams Realty

Send Out Cards Karen Armstrong Riverside, CA 92506 541-331-0173 • Customer Relationship Management Software

Alice Bechtel 1385 Old Temescal • Corona, CA 92881 951-776-7659 Real Estate-Residential

Social Media Beyond - SMB

Library Systems and Services

Sullivan Solar Power

Mark Smith 3560 University Ave. • Riverside, CA 92501 951-274-4514 • Library Support/Services

Djafari Parissa, DDS

Parissa Djfari 6900 Brockton Ave., #2 Riverside, CA 92506 951-682-2245 • Dentists

Planned Parenthood

Nancy Derthick 2007 Mt. Vernon Ave. • Riverside, CA 92507 916-568-7310 Community Service Organizations

Rancho Santiago Community College Business Entrepreneurship Center Maricela Sandoval 2323 N. Broadway, #201 Santa Ana, CA 92706 714-564-5200 Schools, Colleges & Universities

Rescare Home Care

Tara Espinosa 2060 Chicago Ave., A-15 Riverside, CA 92507 951-682-8060 Homecare Services/Non-Medical

Herb Aguilera Riverside, CA 92882 714-264-7509 • Internet Marketing/SEO Dustin Vrquhart 2025 Chicago Ave., #A-1 • Riverside, CA 92507 800-785-5482 • Solar Energy Systems & Product

Trimming Land Co, Inc. Angel Sotelo 10513 Dolores Ave. • South Gate, CA 90280 323-707-5125 • Arborist/Tree Restoration

United California Financial Management Services, LLC Rande McRae 5005 Lamart Dr., #103 • Riverside, CA 92507 951-684-5000 • Financial Advisors/Services

VIRTEK Company Virgal WoolFolk P.O. Box 71 • Sun City, CA 92585 951-741-9297 • Community Service Organizations

Volt Workforce Solutions Henry Cortez 1650 Iowa Ave., #140 • Riverside, CA 92507 951-789-8133 • Employment Agencies


S e p t e m b e r 2 012


Gr e a t e r R i v e r s i d e B u s i n e s s

YWCA Recognizes Contributions of Outstanding Local Women The Chamber is pleased to partner with the YWCA of Riverside County as they honor phenomenal women in the community at the Women of Achievement (WOA) awards – designed to recognize those who serve as role models by making noteworthy contributions to the civic, economic and cultural life of Riverside County. This year, six women were selected from a range of fields, including education, health, entrepreneurial spirit, and public service. This year’s recipients are: Cathy Kienle of Walters Mercedes/Audi Porsche, Robin Kilcoyne of Queen of Hearts Therapeutic Riding Center, Judge Raquel Marquez, Dr. Susan Rainey, retired RUSD Superintendent, Dr. Joan Roberts of Visiting Angels and Rachel Rola of As You Like It Catering. The WOA planning committee also created a new category: The Emerging Leader, recognizing the work of individuals aged 35 years or younger and five years or less in her profession and demonstrating a pattern of leadership. The first recipient of this award is Samantha Wilson. Awards will be presented at the YWCA Women of Achievement Luncheon on Friday September 21 at the Grove Church in Riverside. Proceeds will fund on-going YWCA programs –

THE A. GARY ANDERSON GRADUATE SCHOOL OF MANAGEMENT Earn a graduate degree in business at the University of California, Riverside

The YWCA of Riverside County will honor the distinguished recipients of this year’s Women of Achievement Awards on Friday September 21.

including teen pregnancy prevention classes, health and fitness education, family foundations and additional programs for the YW’s mission to support women and girls of all ages in our community. Businesses or individuals are encouraged to contact the YWCA to become a sponsor. All sponsors will be recognized in the event program and other forms of recognition. The YWCA is a 501(c) (3) organization and donations are tax deductible. Reservations for the luncheon are $65 per person; please call 951-687-9922, email Andrea@ywcariverside. org, or contact the YWCA of Riverside County at 8172 Magnolia Ave., Riverside, CA 92504.

Full-Time MBA The MBA program at UCR offers an educational experience that trains students to develop leadership skills and become responsible leaders.

Flexible MBA (Flex MBA) The Flex MBA program is geared toward emerging and high-potential mid-level working professionals who seek flexibility in earning their MBA.

Master of Professional Accountancy (MPAc) Designed to be completed in three quarters, the goal of the MPAc program is to prepare students to become qualified CPAs by offering them the opportunity to learn from leading scholars and practitioners in the field.


Reserve the Chamber Boardroom for Your Next Meeting or Event: (951) 683-7100



C alendar Gr e a t e r R i v e r s i d e B u s i n e s s

S e p t e m b e r 2 012

Chamber Calendar

Stay connected to the Chamber and create your next business opportunity at one of our key signature events. Visit for the latest Chamber program you won’t want to miss. Tue | September 11

Tue | September 25

Business Education Partnership Council

Economic Development Council (EDC)

7:30 AM • Chamber Bourns Boardroom Join the BEP Council for the RCCD Candidate forum and be part of the important process of choosing our region’s educational leaders. This will give attendees the opportunity to meet the RCCD Board of Trustee Candidates at the Riverside Chamber of Commerce Bourns Boardroom. For more information, contact Community Development Coordinator Nick Psomas at or at 951-683-7100 ext. 218.

Thu | September 13 Good Morning Riverside 7:00 AM • The Mission Inn Hotel & Spa The Chamber hosts Riverside’s signature business and community leaders as they update members on the latest news, projects, and events that impact the region. This month’s Good Morning Riverside is sponsored by Premier Service Bank.

Tue | September 18 INSIDE Magnolia Center 5:15 pm • California School for the Deaf Riverside 3044 Horace St At the annual evening meeting members will hear the latest developments and see first-hand the capital investments made on campus. Attendees will also receive a Ward 3 update from Councilman Rusty Bailey. Join us to hear what is happening in Magnolia Center. For more information, contact Divisions Coordinator Julie Houser at or 951-683-7100 ext. 210.

Thu | September 20 Afterhours Business Mixer 5:30 PM – 7:30 PM Riverside Community Hospital 4445 Magnolia Avenue Members can connect in a casual and fun atmosphere at the Chamber’s monthly Afterhours Business Mixer. Admission is free! Enjoy delicious hors d’oeuvres, win door prizes, and increase your visibility all in one night. For more information or to donate a door prize, contact Special Events Manager Kelly Straine at or 951-683-7100 ext. 211.

7:30 AM • CHAMBER BOURNS BOARDROOM The Economic Development Council’s (EDC) purpose is to encourage economic development in the Greater Riverside area by monitoring local development, planning, land use, zoning, transportation and signage issues. Providing a basis for the Greater Riverside Chambers of Commerce to act on local, state and federal economic development issues, thus creating a favorable and profitable business climate for the region. For more information, contact Divisions Coordinator Julie Houser at jhouser@riverside-chamber. com or 951-683-7100 ext. 210.

Fri | September 28 Business Seminar Series: Marketing Your Business with Constant contact 7:30 AM • Chamber Bourns Boardroom Get the strategies and proven techniques that drive a successful email marketing program. Don’t miss this information packed session to learn and adopt these strategies for your own email marketing efforts! For more information, contact Community Development Coordinator Nick Psomas at or at 951-683-7100 ext. 218.

Thu | October 4 INSIDE Downtown 7:15 am • Riverside Art Museum 4040 Vine Street Members will see the plans for RCC’s new Culinary Academy, receive an update on the Fox Entertainment Plaza and Councilman Gardner will be on hand to provide a Ward 1 update. For more information contact Divisions Coordinator, Julie Houser at jhouser@ or 951-683-7100 ext. 210.

Every Wednesday Business In Action 7:15-8:30 AM • Chamber Bourns Boardroom Business In Action is one of the Chamber’s weekly meetings that provide an opportunity for Chamber members to network and hear a range of informative speakers. Topics include: tax preparation, marketing efficiency and information on local community developments. For more information contact Information Specialist Sonja Wardle at or (951) 683-7100 ext. 208.

12 S e p t e m b e r 2 012 Gr e a t e r R i v e r s i d e B u s i n e s s

Greater Riverside Business September 2012  

The September 2012 Issue of Greater Riverside Business, a monthly publication of the Greater Riverside Chambers of Commerce.