2017 May/Jun InterConnection

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The InterConnection VOLUME 5

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ISSUE 3

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MAY/JUNE 2017

Fresh Direction for NACM Connect New Branding and a Common Name If you missed your local Annual Meeting, you missed some big news. NACM Connect revealed the brand transformation NACM National has been working on to bring uniformity to all the NACM affiliates. We’re thrilled to share our inspired new logo, modern color palette and streamlined design. The new look and feel is the ideal blend of financial tradition and modern technology. The updated brand better reflects the pivotal role we play in Driving Results. “This is an exciting time for NACM,” said Phil Lattanzio, President and CEO of NACM Connect. “The shift to national unification under one clear, professional and modern brand brings clarity and enhances NACM’s ability to meet the ever-evolving needs of today’s credit practitioners. I’m thrilled to embrace the new brand.” The work of NACM Connect has always been to support credit professionals in their pursuit to improve corporate cash flow and increase profits for their clients. Simply put, they are in the business of Driving Results. I think the fresh new brand

identity captures that idea in a strong and memorable way with the goal of creating consistency and unification in Affiliate Associations nationwide. The rebrand process revealed our essential value the one thing the brand stands for on the highest level is: DRIVING RESULTS.

As the lead voice in the credit management industry, the NACM voice sounds consultative, intelligent and friendly. The look is warm, universal and fresh. The logo is the perfect blend of financial tradition and modern technology. The wheel icon signifies progress and momentum, while the placement of NACM at its core speaks to the how NACM’s full

range of products and services are at the crux of the solid decisions made by its membership daily - driving results to the bottom line. NACM Connect has begun rolling out the new logo in our marketing materials and at our Annual Meetings. NACM National began rolling it out in the April edition of the Business Credit Magazine with a big splash planned for Credit Congress. NACM Connect’s governing Board of Directors approved the new logo at its January Board meeting. At that time the Board of Directors also approved to go to one singular name of NACM Connect for all regions, thus eliminating all the other regional names. Please join us in embracing this exciting change as we move forward together under a unified brand umbrella. ■

2017 Annual Meeting Wraps Up Year for NACM Connect The NACM/Chicago-Midwest Annual Meeting was held at the Meridian Banquet Hall in Rolling Meadows, IL on April 20th. NACM/Chicago-Midwest (the legal name of the entity that encompasses the NACM Connect family). As is tradition, at this meeting the members of NACM Connect are invited to participate in a day of educational sessions, offering both a domestic and an international credit track, followed by a networking reception where the governing Board of Directors is installed for the upcoming year. Following are the addresses given at the annual meeting by Outgoing Chair, Larry O’Brien, CCE, ICCE, Potash Corp., Incoming Chair, John Fahey, CCE, Edward Don & Company, and NACM Connect President and COO, Phil Lattanzio, CCE.

Phil Lattanzio, CCE (right) presents outgoing Board Chairman, Larry O'Brien, CCE, ICCE (left) with an award for his service.

Outgoing Chair, Larry O’Brien, CCE, ICCE: Wow, how time flies! I cannot believe another year has already passed. This last year I have had the privilege to be Chairman of NACM Connect. This has given me the opportunity to see how much effort this association puts forth to make all of us in Credit become successful. In my career, I have had the good fortune to work for some great leaders such as Dick Pearson, Bill Dawkins, and Tom Wuich that provided excellent examples of what it means to be a Credit professional. Each of these men had one thing in common, they were all committed to making their employees successful by allowing them to participate in this great organization. I urge all of you to pay it forward by encouraging others in your department to attend Continued on Page 5


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2017 May/Jun InterConnection by NACM Connect - Issuu