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Industry Facts Global Lab Grown Diamond Market was estimated at $19.3B in the year 2020 and expected to gro $49.9B by 2030 Out of this, North America takes up over 60% of the market share today. 1 in 4 rings in 2021 featured a lab-grown center stone. 1 2 3 AYLA
“More Lab-Grown Diamond Jewelry In Stores And A 2022 Wedding Boom Is Formula For Explosive Growth”
“Reviving Oscar Massinwith Lab Grown Diamonds”
“Best places to buy lab grown diamond jewelry”
“Man-made diamonds are the new engagement ring trends”
“The Future Rocks - a marketplace for eco-conscious jewelry”
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Who is buying them?
“Rising sales of lab-grown diamonds are driven by millennials, who are at the prime age to buy engagement rings. Many of today’s younger consumers aren’t only open to alternatives, they are willing to pay a premium for products that have a low environmental impact or are socially responsible.”
-Morgan Stanley
Baby, we are everywhere!
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is Unique Designs?
• $3 BiLLion AnnuaL Sales = $750M Jewelry Sales + $2.25B Loose Diamonds sales. • Awards & recognitions from the Government of India for being the Largest diamond manufacturer in the worLd for 11 consecutive years (2009 – 2021). • ResponsibLe for 7 percent of the world’s rough diamond market. • Buys direct from all major mining companies such as DeBeers, Alrosa, Rio Tinto and Dominion. • Largest grower of lab grown diamonds in the world with 1100 machines. • Million carats of polished diamonds annually. • 167 Factories – over 1 million square feet worldwide. • 60,000 + employees worldwide. • Ships over 5million units of jewelry annually. Who
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UD - A division of Kiran Gems
Largest fine jewelry manufacturer & distributors in the United States
Unique Designs has become a vertically-integrated organization, from Mine- Market with dominating presence at many of the world´s best department stores, specialty stores, mass merchants, warehouse clubs, television channels, etc.
Unique Designs has an unparalleled pulse on the jewelry market. It has a myriad of product categories under its umbrella.
It has taken a major position in the Lab Grown Diamond market. We are excited about all the new possibilities that could be created with lab grown diamonds
We believe our infrastructure, finances, and our willingness to invest heavily into the category will position us to be the leaders in the space.
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Lab-Grown Diamonds VS Mined
Our Commitment
Providing our retail partners and our clients with the world’s most exclusive lab grown diamonds.
Being a working partner to our retailers as we strive to increase brand awareness and client acquisition.
Providing our clients with an exclusive omnichannel experience throughout their interactions with our brand.
1 2 3 AYLA AYLA
How is everyone…
… doing it!
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This is how WE are going to do it!
AYLA POWER COUPLE! / AYLA
Churumbela Oro Blanco 14 k $856.00
Anillo Compromiso 1CT 14 K $1,024.00
Churumbela 0.50CT 14 K Oro Blanco $522.00
Anillo Compromiso Rd 0.62CT 14 K Oro blanco $1,060.00
Collar Cruz 1CT
Oro Blanco 14 k $984.00
Collar Corazón 1CT
Oro Blanco 14 k $838.00
Aretes Rd 1CT Oro Blanco 14 k $788.00
Anillo Compromiso Ov 0.62CT 14 k Oro Blanco $1,242.00
1. Introduce the perks and benefits of Lab-Grown Diamonds Liverpool Associates Selling Guide AYLA Lab-Grown Diamond printed brochure Marketing Strategy 2. Make AYLA a top of mind brand for our target market 3. Introduce AYLA to the Liverpool Market - Online Newsletters to Liverpool Customers - Website Ayla Pop-Up / Banners - Ayla In-Store Special Presence - Social Media Goals How Consistent Brand Aesthetic & Communication Luxury packaging / in - store presentation & buying experience AYLA
How will we introduce the benefits of
diamonds:
Congratulations!
Associate´s Selling Guide
store has been chosen to offer our customer the exclusive Lab- Grown
brand, Unique Moments. This guide will help you understand the unique features of the brand and what are the benefits for the customer.
inal
and explain the brand.
depends on how well you can answer their
Your
Diamonds
The customer´s f
purchase decision
questions
1.
lab-grown
Lab-Grown Diamonds are the best option!
• Lab- Grown Diamonds are a sustainable and ethical alternative to mined diamonds.
• They are grown by experienced scientists in sophisticated labs to create the same pressure and heat conditions that are found under the earth.
• So, Lab-Grown Diamonds have the exact sme chemical, physical and visual qualities of a mined diamond
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Lab-grown diamond brochure
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This is why your customers will buy Lab-Grown Jewelry!
All Lab- Grown are created using stat-of-the-art technology that does not harm the environment The right choice for socially responsible diamond buyers Affordable Luxury!
Check out our market disruptor!!!!
1.25 CT Precio: $1,216 usd
1.25 ct 0.25 ct AYLA $25,500.00 price!AYLA
Consistent Brand Aesthetic & Communication
2.
In order to reach our target market and establish AYLA in the customer´s top of mind; brand identity, packaging and shopping experience mus be aligned 360*. Logo Applications Color Palette AYLA * Packaging & Display must always include a brief lab-grown diamond explanation.
In-store presentation & packaging
• Presentation is KEY for the positioning of brand
• Every AYLA piece will include a QR code with the relevant information of the product: carat weight & gold type. This will also be included on a personalized sticker in the packaging.
• All of the displays must include a detailed explanation of lab-grown diamonds.
• The AYLA sales team should be properly informed and prepared with the important information regarding the pieces, brand and lab-grown nature.
3. AYLA introduction to the Liverpool Market / Community
We will execute a proper strategy plan in order to create a consistent presence throughout the Liverpool Universe, this includes: - Online Newsletters to Liverpool Customers - Website Ayla Pop-Up / Banners - Ayla In-Store Special Presence - Social Media Strategy
Churumbela Oro Blanco 14 k $856.00 Anillo Compromiso 1CT 14 K $1,024.00 Churumbela 0.50CT 14 K Oro Blanco $522.00 Newsletter AYLA Disponible a partir de 04 de Febrero
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Disponible a partir de 04 de Febrero
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El lujo ¡como nunca antes lo habías experimentado!
In-store Presence
Encuéntrala en tiendas
de Febrero
Social Media AYLA
04
Special Promotions
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Princing
Pricing AYLA
Partner with us and let’s conquer…
…the FUTURE, TOGETHER!
/ AYLA AYLA
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