WhatsApp adds backgrounds to payments for a more personalised experience

Business Standard WhatsApp adds backgrounds to payments for a more personalised experience

Beginning Tuesday, WhatsApp users in India will be able to add Payments Backgrounds while sending money to friends and family through WhatsApp. Designed in partnership with the National Payments Corporation of India (NPCI), on the Unified Payment Interface (UPI), the payments feature on WhatsApp is an India-first, realtime payment system that enables transactions with over 227 banks.

Built for India, this new feature is relevant, exciting, and memorable as it helps people easily convey a feeling along with sending money.

“With Payments Backgrounds, our effort is to bring excitement to everyday payments through WhatsApp and enable our users to express themselves if they wish, through a range of emotive themes denoting celebrations, affection, warmth or fun. We believe that sending and receiving money is so much more than just a transaction,” said Mahatme, director of WhatsApp Payments.

Conversations involving payments are often imagined to be simply transactional.

WhatsApp has created this thematic range of artful expressions to complement sending payments on birthdays, holidays, or for gifts and travel.

The core idea of this feature update is to create a more personalised experience for the sender as well as the receiver by adding an element of expression when friends and family exchange money.

Whether it is friends splitting the bill after a meal, sending money to near and dear ones as a token of your love or gifting your sister on the occasion of Rakshabandhan, payment backgrounds make sending money personal and brings alive the story behind every payment, WhatsApp said.

Read Complete Article