Soaring Above The Competition, Double Chabi Leads The Way in Basmati Rice Production

Business Standard Soaring Above The Competition, Double Chabi Leads The Way in Basmati Rice Production

Double Chabi is an esteemed brand in the production and distribution of rice, and has been active for over seventy years in the commercial space, with no sign of slowing down any time soon. In fact, with the fourth generation of the founding Goyal family having joined the workforce, Double Chabi's success is all but assured.

The company had been founded in 1959 by Kashmiri Lal Satpal, the patriarch of the family, in Taraori, Haryana, on a fertile patch of land across the Yamuna.

From the very beginning Double Chabi was dedicated to providing the best possible product to the consumers. Established during the second five year plan of the Indian government, Double Chabi took advantage of the developmental initiatives and investments the newly independent Indian government was making in agriculture and industry, and blossomed into an extremely successful business over the years.

Till the 90s Double Chabi functioned within the boundaries of the nation, gradually expanding its business from one state to another. But in the last decade of the 20th century, as India liberalized its economy and opened up the possibilities of international trade, Double Chabi began exporting its products.

Currently about 40% of their output is exported across five different continents.

The export section of the business was started during the 3rd generation of the family, by Brij Bhushan Goyal, who has been leading the company for the last three decades with the help of his brothers Jitendar and Pankaj Goyal. It is only recently that the aforementioned fourth generation of the family has joined Double Chabi's management with Pushkar Goyal, whose youthful earnestness and energy has added a new dimension to the company's activities.

An alumni of IILM Gurugram, where he studied BBA, Pushkar did a detailed survey of his family business as well as the circumstances of grain production and distribution in the subcontinent, before joining it and working his way to the top.

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