Business Standard Tatas upping consumerfacing business with super app
The launch of Tata Group’s super app signals its continuing focus on the ecommerce segment, as it attempts to take on Amazon and Jio platforms. At the same time, the Tatas are doubling down on their consumer-facing businesses, which is likely to complement its super app play.In particular, the group is looking at synergies. For example, Air India’s acquisition is likely to help a host of group entities – from TCS to the Tata Neu super app – to cross-sell products to the captive airline customers.As of October 2021, the group was also exploring opportunities for