Stand out and be heard this festive season, with Spotify.

Business Standard Stand out and be heard this festive season, with Spotify.

The upcoming festive season is one the busiest times for any marketer and planner in India. It will be a festive season that’s drastically different from previous years and any marketing campaign will have to stand out to work. If marketers want to specifically reach and engage with Gen Zs and millennials this is even more difficult. And here is where Spotify can make all the difference.

Here’s a quick overview of why marketers should consider talking to their audience on Spotify, especially now. All these details and possibilities are also just an email away at spotify-advertising-india@spotify.com.

Spotify: The ‘new normal’ in media On an average, the Indian listener spends 2.5 hours per day on audio and 80% of this time, they can’t be reached through visual media1. eMarketer reports that streaming music was the #1 activity that people adopted during the pandemic.

And with connected devices adoption booming, the portability of audio (car, watch, Smart TV, game console, home speakers) means that marketers have ways to reach their audience in key screenless moments, when they otherwise can’t.

As the world’s largest streaming service, Spotify sits at the centre of culture thanks to its ever-growing music catalogue, and a slate of owned and exclusive podcast content. The more our listeners stream, the more insights we derive from their listening behavior – and this powers what we call our Streaming Intelligence. Streaming intelligence helps brands make their communication more relevant, engaging, and meaningful. For instance, 75% of Spotify listeners say they remember ads more when the ads recognize their moment or setting 2.

Furthermore, This sensory combination extends your creative options, giving you the best of both worlds.

Spotify data shows that running both video and audio increases ad recall by 90% and results in a 2.2x increase in brand awareness3. This means that a plan which includes only display or video advertising is missing out on valuable time and engagement with its intended audience. Spotify fans are creating and curating playlists for every mood, and soundtracking every moment of their lives.

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