Snapchat touches 100 mn users in India, eyes more localised experiences

Business Standard Snapchat touches 100 mn users in India, eyes more localised experiences

Photo-messaging app Snapchat on Wednesday said its monthly user base has reached 100 million in the country, and the company will continue to anchor its efforts towards growing and providing more resources to its community of Indian creators.

Snap Inc, the parent company of Snapchat, virtually hosted the second edition of 'Snap in India'. At the event, Snap co-founder and CEO Evan Spiegel announced the milestone of reaching 100 million Snapchatters monthly in India.

"We have made significant investments to localise the Snapchat experience for the Indian community. We have added culturally relevant content, developed highly active and creative local creator communities, and invested in local products, marketing initiatives, and language support, he added.

Spiegel noted that these efforts to bring a localised experience to Indian Snapchatters has helped the company to reach the milestone and that the company will "continue to anchor our efforts around celebrating local culture and talent, while empowering, growing, and providing resources for our community of Indian creators".

Snapchat's app allows users to share photos with friends, and offers filters and lenses that are augmented reality-enabled.

Snap has also been partnering with a number of brands in the country. The company has announced a strategic partnership with homegrown e-commerce marketplace, Flipkart to develop innovative AR experiences for e-commerce.

This will be an India-first e-commerce partnership for Snap, and Snap's Camera Kit will be an integral part of Flipkart's 'Camera Storefront'. Through this partnership, shoppers will be able to begin their shopping and e-commerce engagement journey through Snapchat AR.

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