OnePlus says strengthening its localisation efforts in India market

Business Standard OnePlus says strengthening its localisation efforts in India market

Global smartphone brand OnePlus on Monday said it is seeking new opportunities to strengthen its localisation efforts in India to bring the best of its technology to the users in the country.

The company, which has brought its first flagship of the year -- the OnePlus 10 Pro 5G -- to the country which is a 'make-in-India' device said it has further strengthened its manufacturing capabilities here.

"Our commitment to the 'Make in India' initiative started in February 2018 and since then, we are manufacturing all our smartphones in India. Not only are our flagship devices manufactured in India, but our mid-premium smartphones and our OnePlus TVs are also manufactured in the country for the domestic market," Navnit Nakra, India CEO and Head of India Region, OnePlus India, told IANS. The OnePlus 10 Pro resonates with the brand's signature elements -- fast and smooth experience and exceptional build quality, and with the industry-leading features "We will continue to elevate the consumer experience and create new milestones in 2022 as well," Nakra added.

OnePlus 10 Pro houses a second-generation Hasselblad Camera for Mobile, 150-degree ultrawide sensor, 5-layer 3D passive cooling system, 'SUPERVOOC' Charging, and the HyperBoost Gaming Engine.

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