Netflix sees an uptick in user engagement in India after reducing prices

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Business Standard Netflix sees an uptick in user engagement in India after reducing prices

Content streaming platform Netflix, which reduced its subscription prices in India late last year, is witnessing an uptick in user engagement in the country, as it doubles down on creating more localised content. In a first quarter (Q1) earnings call with analysts, Netflix said it has seen a nice growth in the country after it announced in December that its mobile-only plan was available at Rs 149 per month, and entry-level plan at Rs 199 per month.


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