Metaverse next trillion-dollar opportunity for entertainers: Daler Mehndi

Business Standard Metaverse next trillion-dollar opportunity for entertainers: Daler Mehndi

Variously described as ‘Pasha of Pop’, ‘Sardar of Swing’ and ‘The King of Bhangra-Pop’, Daler Mehndi recently acquired a new moniker--India’s first Metaverse man--after he bought a piece of property called Balle Balle Land (BBL). The asset is officially the first metaverse real estate purchase in India.

Mehndi plans to host Bollywood films and music, and concerts by various artists across genres like Pop, Hip Hop, Rap, Sufi and Regional music. He was recently in New Delhi to perform on occasion of Baisakhi. Namrata Kohli caught up with

him at Pacific D21 Mall, Dwarka to know more about his metaverse investment, his personal preferences in music and future plans: You are the first Indian to buy real estate space in Metaverse. What prompted you to purchase this land?

I learnt about this when a few people approached me to do something in Metaverse. This included Gamitronics and then there was a team from the US, another one from Canada and yet another from Hong Kong. These four teams approached me and asked me to do a 'metaverse thing'. Then I performed on January 26 and saw that all sites crashed on Amazon within 15 minutes. There were 20 million people across the world who had logged in to make this a big hit.

I really liked that and realised that this is what the future demands me to do. It’s a new technique and a new way to entertain the audience. We smelt the opportunity first – in fact if you leave aside the US, we are the first to venture into this space.

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