India's e-commerce industry set to grow 84% by 2024, says report

Page 1

Business Standard India's e-commerce industry set to grow 84% by 2024, says report

Affle’s MAAS, a unified mobile advertising platform, and Sensor Tower (a US-based mobile app store marketing intelligence company) have jointly studied the key factors that accelerated e-commerce adoption in India and Southeast Asia in the recent past, and how Covid-19 has shaped shopping behaviour. Their findings are summarised in the report, The Dawn of the New-Age Shopper in the New Normal. Daily active users for shopping apps In India, daily active user (DAU) growth in top shopping apps accelerated in the past three quarters, after Club Factory’s removal from app stores dampened growth in mid-2020. The


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.
India's e-commerce industry set to grow 84% by 2024, says report by Mylucky137276 - Issuu