Business Standard Facebook begins testing advertisements on short video offering Reels
Facebook has said it will start testing ads on Instagram Reels, a short video offering, in India and other markets as it looks to help brands better engage with relevant audiences. In July last year, Instagram had unveiled its new format 'Reels' in India that allows users to create and share short videos. Reels and other short video platforms have seen strong growth userbase and time spent after the Indian government banned a number of apps with Chinese linkages, including