Business Standard Apple's ecosystem bet: Devices just an entry point to generate interest
Each year, a new iPhone launches, and the prices are bumped up. The company adds or upgrades features and hardware. This leads to a rise in the prices of the phone. So, something that was just Rs 40,000 a few years ago now costs almost twice that much. Moreover, most companies are selling their flagship devices with top-of-the-line features and best-in-class experience at that price point. So, why pay a premium for an iPhone. Until a few years ago, the price of an iPhone was correlated to the ‘snob value’. The phone was and is still a premium product, and that’s why most people buy it. But over the years, Apple has been successful in developing an ecosystem. So, when you are paying double the price, Apple is not charging you a premium on just the brand but to be part of an