The Official Blueprint to Minimalist Web Design in Oklahoma City Because of its visual appeal, minimalism is one of the most popular trends for web design in Oklahoma City. If you are interested in a minimalist website for your business, here are a few things to keep in mind.
BEFORE STARTING YOUR WEB DESIGN IN OKLAHOMA CITY. Your minimalist website design in Oklahoma City needs to work for your branding and your target audience. Remember that “minimalist” does not mean “non-specific” or “vague.” Your website should still include your personality and highlight unique aspects of your brand. The ideal level of minimalism depends on your website’s audience. If it is for users who are not very familiar with technology, it may need more descriptive text. If it is for technologically-adept web OKC users, being too descriptive may be off-putting. When you understand your brand and audience, you can create a minimalist design that works for both.
KEEP CLUTTER TO A MINIMUM. Busy websites are difficult to navigate and cause slow load times, so the first step of minimalist design is getting rid of things you do not need. This creates room for whitespace, which helps users navigate the website and better understand information.
AVOID UNNECESSARY CONTENT. To create clarity and organization, you have to be willing to cut content. For example, you may trim down an explanation of a service your business no longer focuses on. It may also involve removing extra photos from your homepage, so users do not have to scroll to find essential information. When condensing content, you need to do more than go through individual pages. Consider removing or combining pages that are repetitive or nearly empty. This makes your website easier to navigate, so people can quickly find information.
EVERYTHING SHOULD HAVE A PURPOSE. Because you are limiting pages and condensing the information on those pages, everything should have a purpose. Photos should not be random, they should show your personality and communicate your message. Text should not be generic, it should show what sets your brand apart. Focusing on purposeful content does not mean that you have to remove all decorative elements. Helpful graphics, quality photos, and subtle backgrounds draw people in and keep them interested. Just make sure that details do not overpower the page’s main purpose.