Why Is Search Intent Important in Oklahoma SEO? Oklahoma SEO is an essential part of your Oklahoma marketing campaign. Before you begin SEO or any other digital marketing OKC, make sure that you understand your audience’s search intent. As Google algorithms continue to change and develop, user experience is dominating rankings. Google evaluates the intent of a user just as much as the keywords.
WHAT IS SEARCH INTENT IN OKLAHOMA SEO? In SEO Oklahoma marketing, search intent is the reason why a user is searching a keyword. Generally, there are four main intentions behind an internet search. 1. INFORMATION The internet is now our primary source of information. When we need to know something, we look it up online. It may be “how to make sugar cookies” or “what is digital marketing OKC?”. The list goes on. People who need knowledge about a topic have informational search intent.
2. NAVIGATION Sometimes people know where they want to go, but they do not know exactly how to find it. People may search for a particular brand, video, content creator, etc. With navigational intent, people typically need to search because they do not know the URL they need.
3. TRANSACTION Of course, shopping online is continually growing. However, even when people shop in person, they will often research companies and products before they make a trip. Transactional intent indicates a user wishes to purchase a specific item. Whether looking for “Sony televisions on sale” or “types of iPads,” the purpose is clearly to make a purchase.
4. COMMERCIAL Commercial intent is unique because it blends information and transaction. For example, someone looking up “best selling books for children” will have an idea about what they want to buy, but they have yet to make up their mind. They are looking for information to help them make their final decision.
DIGITAL MARKETING OKC AND SEARCH INTENT Remember that Google wants to bring people to pages that offer them what they are looking for online. Someone researching sugar cookie recipes will want to find recipes and information. Someone who does not feel like baking will prefer to find local bakeries. Understanding search intent helps in creating content to reach your target audience.