The Case for NOT Redesigning Your Logo Considering whether you should update your logo design OKC is never a bad idea to explore. However, you should not redesign your logo just because you can. Your logo is very significant to your brand, so there should be a specific intent, meaning, and purpose behind any changes.
WHEN SHOULD YOU NOT REDESIGN YOUR LOGO? IT IS MODERN AND CURRENT When logos are dated, potential customers may assume that the entire business has not been updated in decades. Because of this, many businesses redesign their logos when they begin showing their age. If your design does not look dated, a redesign is likely not needed. IT REPRESENTS YOUR BRANDING OKC Your logo should show how your business is now, instead of what it was when your logo was created. When a business rebrands, its logo often also changes to reflect its new branding OKC ideas. If your logo accurately represents your business’s identity, mission, and services, changes may not be necessary. IT WORKS ACROSS CHANNELS Many older logos were designed with only standard print formats in mind. While it is still important for a logo to look good in print, you should not limit yourself to one location. A redesign may be necessary if a logo looks awkward on digital channels, swag and apparel, or even largescale billboards. If your logo works in different formats, it may not need any updates. IT MAKES THE RIGHT IMPACT Consider everything you have invested into your logo. If people already know your design because it is widespread, decide whether a change is worth it because being consistent with your logo helps build up trust and familiarity. If people recognize your logo and have positive reactions to it, stick with your current design so you can keep that powerful effect.