Social media portfolio

Social Media Portfolio Created by Becky Joiner 2014

crows nest westleigh tiverton ex16 7hz 01823 674407 07966 090919 @joinerb info@beckyjoiner.co.uk www.beckyjoiner.co.uk

Hello!

My aim is always to maximize sales, increase brand awareness and think like your customer.

I can create a marketing strategy, undertake competitor analysis, focus groups, develop websites, brand development PR, Visual Communications, Exhibitions, Events, Experiential Marketing, develop Social Media Email campaigns, Press Advertising, Strategic Branding, Press Releases, Direct Mail, Sales Promotions, Point of Sale, Premium Sourcing, establish New Business Strategies, Independent Publishing.

Experience working for Carlson the largest independently owned international marketing agency, Chemistry London, Trilogy Sydney, Atlantic Creative, Iconography.

Clients include: Timberland, Clarks Shoes, Microsoft, Canon, Heinz baby food, Walls ice cream, Orlando Wyndham vineyards, Coca-Cola, David Lloyd Leisure, First Choice Holidays, RDA Devon, Theatre Royal Plymouth Huggies, Boots, Nestle, Mulberry, StartRite Shoes, Somerset County Council, Devon County Council, The Environment Agency plus lots of independent local businesses.

Education MA Photography from University College Falmouth distinction BA (hons) Media and Photography, CIM Advanced certificate in Marketing, Interactive multimedia Certificate SAE Sydney I have extensive knowledge of social media platforms and actively use them myself for my own publicity and promotion this includes Instagram, Flickr, Worpress, pinterest (my guilty pleasure) twitter, facebook, google+ and google hangouts. I really like to delve about in google analytic’s and blog regularly too.

Social Media Training

Consultant Train and Implement

I have trained a number of individuals and companies in the art of social media. I can demystify the variety of platforms and ensure they are using the right ones at the right time. Clients include: Muddifords Court, Fairford Electronics, Stagecoach, Remedies Beauty, Buy me Beauty, Jo Amor Clothing, B+B Group, Weymouth Fish Festival, Fabulous Wedding festival and Cockerham Estate.

I have trained a number of individuals with the aim of teaching them how to use social media with in there own small business.

Twitter Facebook Facebook Ads Blogging Flickr Instagram YouTube Vimeo Wikipedia Search Engine Optimization Google

Social Media Fairford Electronics Consultant Training Implementation

Case Study Fairford Electronics Social Media Marketing Brief

To innovate and lead with social media in the engineering field. Global reach to strengthen brand identity and build relationships with new and existing clients.

Coincide this new activity with updated website, increase web traffic and target new territories.

Used

Social Media Strategy Social Media Training Social Media PR on facebook and twitter

Strategy and Plan

We recommended adding and regularly using a blog to add personality to the website and provide news directly in the trade.

Create and maintain a social media presence using Twitter, Facebook and YouTube.

Analysis of Google ad words account, update and maintain to increase click per ad traffic.

Statistical analysis of website activity, audience traffic and global reach.

Social media statical analysis of reach, audience and amplification.

Insured integration between off line and online media platforms.

Results

Using a blogging platform greatly improved the site’s SEO performance, as it’s easy for the client to update, plus they can export feeds of the latest news to social networking platforms.

Increased web traffic by 20% of which 6% was directly from social media activity.

Amplification from 0 - 1400 twitter accounts reached on an average day during the 12 week campaign Clarity on which language need to be implement in stage two Sales team have managed to develop current and new relationships with clients, quicker than before.

Acknowledgment as market leader for social media activity in there field.

Facebook news feed reached 2000 new people daily in targeted locations globally

Branding, Identity and Launch Case Study Muddifords Court County House Brief

Create a logo, a brand and identity for online and offline marketing Plan, create and administer a launch party with two main aims to reach the local community and to reach a regional wedding audience.

Time scale 3 months

Used

Branding and Illustration Design and implementation of printed material Implement and establish a social media network and develop a campaign strategy Social media campaign on facebook and twitter Photography styled shoot Promotional video Blog development and writing

Strategy and Plan

Working with a local department store to host a cross over wedding promotion. We creatively planed and installed a pop up wedding window in local town centre.

Directed a promotional video that sells the concept of a wedding at Muddifords to a specific target audience.

Host, create and manage a launch party event that is different, relevant and engaging to the target audiences.

Results

Sales target for the year were met within 5 weeks of the launch.

150% increase in website traffic Reached the local community successfully and put Muddifords on the map 220% increase in Wedding bookings for 2012 and 1213 Reached 14,000 accounts daily on twitter during the campaign Established a good selection of suppliers and is now part the local wedding community.

Social Media Creation and Implementation

Case Study Muddifords Court Country House Brief

Set up and maintain Twitter and Facebook accounts up to the launch party.

Source suppliers for wedding industry, promote wedding and conferences opportunities via social media.

Used

Social Media Strategy Social Media implementation Video

Strategy and Plan

Find relevant followers to build a relationship in the online community Include relevant content “Sticky and Meaty� for viral distribution Create trend #muddifordscourtOpenDay Statistical analysis of website activity, audience traffic and global reach.

Social media statical analysis of reach, audience and amplification.

Insured integration between off line and online media platforms.

Results

Launch party #muddifordscourtOpenDay hit 12.500 accounts for 2 days on twitter Sourced relevent wedding blogs and built relationships globally Featured on Rockand Roll Wedding blog #1 in Weddings Industry UK Increased Followers from 0 - 500 in 1 month Provided added value to clients, suppliers and businesses Facebook referals increased to 2nd under Google seach Social media referals acount for 35% activity on website Provide personal up to date information quickly and effectivly on Twitter and Facebook.

POP UP shop created, styled and implemented in Tiverton Town Centre for cross promotion between Banburys and Muddifords Court

Before

Competitor Analysis, New Business Development and Social media training.

Case Study B+B Weymouth B+B is a collection of 3 hotels that offer a modern alternative to B+B accommodation. The B+B Weymouth is a privately owned boutique bed and breakfast offering our discerning guests 4 star accommodation in Weymouth.

Brief Carry out Competitor analysis of the local Weymouth B+B businesses.

Create relevant events and activities that are right for the clients Promote and Sell Mid week offers Promote and Sell Weekend packages Increase and promote the corporate offering Used Focus Groups Flickr Email Campaign Facebook Cold Calling Twitter Strategy And Plan Understand the needs of the desired customer Define Customer and expectations Create database for B2B Cold call and follow up with branded email Provide clear feedback to team, and direct marketing activity accordingly based on findings Results Increased client database and included more relevant fitting businesses.

Created sales leads for the team Introduced and confirmed long term accommodation deals with Marks and Spencers, National Grid and Western Power.

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Social media campaign, live blogging, pinterest and Instgram Case Study Fabulous Wedding Festival Show Brief To promote alternative wedding show via social media- including Facebook advertising, Twitter, pinterest, instgram and live blogging at the event including photography and filming.

Platforms Used Instagram WordPress Vimeo Pinterest Twitter Virtual blogging Photography Results As you will see this is not your usual wedding fair. Our first event was a huge success we had 400 + visitors on site and statistical analysis showed 3111 visitors online on the day. We did on the day blogging to reach a greater audience via wordpress, instagram and YouTube platforms.

See the video we created here FabWedFest Show Show real http://vimeo.com/62429344

Tweet me @Joinerb Instagram BeckyJphotography Pinterest MyFabulousLife Call me 07966 090916 wedding photography website www.myfabulouslife.co.uk