Creative Talents - Business Profile

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Business profile January 2024

What is the Creative Talents Community Interest Company? •

It helps collectors and art lovers to discover emerging and established digital, traditional artists and photographers online and in the real world.

A method for all artists to enhance their CV and build Authenticity and Authority at a very low cost (grant subsidised) and the option of receiving help to define their business goals and strategy.

It offers a safe moderated Discord and Social Media community where artists, art lovers and collectors from all over the world can meet and get to know each other in virtual events and real-world community spaces.

The assurance that the CIC is run by an artist that is very aware of the challenges faced when a creator starts building their authority, a community and at the same time maintain visibility in the crowded art world whilst creating artwork and managing social media accounts.

By forging relationships with artists and collectors via an online magazine, easy-to-use virtual gallery spaces, social media channels, a printed magazine and potential for an end of year exhibition in a physical gallery space.

By bridging digital art to the real world via a printed magazine and social media combined with a traditional e-mail mailing list and online events.

By generating interest in all art forms via bite-sized information relating to art and technology on social media and sharing detailed interviews and work from artists within the Creative Talents family.

What are the Creative Talents Team Values? •

Helpful and community-centric. Putting the Artists and Collectors first and ensuring they are treated equally and feel like part of the Creative Talents team.

Transparent and trustworthy.

Artists come first. This project is about supporting artists and not generating personal wealth and all monies generated, less running costs and wages, are rolled back into the project to purchase resources such as Gallery exhibition spaces and advertising.

The Team •

Currently the only team member is the Founder and Senior Director James Hurley. He curates the artwork, designs and creates the magazine content, manages and creates the website, manages and creates the spatial gallery, posts on Facebook, Twitter, TikTok, manages the ads on Facebook and Google, creates all promotional materials and videos, finds and handles any guest writers.

James has been publishing magazines monthly since 31st March 2018 and is currently recruiting Directors and support team members into the Community Interest Company (CIC).

Important Founder & Artist

NFT Creative Talents

How does the Creative Talents CIC provide this?

James Hurley 2

The magazines do not offer financial or investment advice. It simply showcases the creators behind art based projects and gives you to opportunity to explore their work. As with any financial transaction you should ensure you are aware of what you are buying. All images in this publication are sourced / owned / created by the creators featured, unless otherwise stated on their websites or social media pages and as such must not be copied or sold without the express consent of the artist. This publication is created and owned by James Hurley, © 2024. Please feel free to share the magazine but do not make changes to any of the content.

Who reads the magazine? •

Artists looking to enhance their CV and authority in the art world.

Art lovers with an existing passion for finding opportunities in supporting new and emerging artists in the real world and in the digital space that is known as Web3.

Knowledge seekers that are looking for personal growth in an area that excites their creative mind and improves their existing skills or fulfils their desire to learn a new one.

How popular is the magazine?

Benefits for artists Having their work published in a magazine but not restricted to a single page and not weighed down by additional costs for additional space.

Having a full Bio in the magazine rather than being restricted on the amount of text that can be included.

Being a published artist in a recognised magazine adds authenticity and authority to the status of the artist.

Being published adds enables and artist to add their artists CV or Bio which helps build authority.

By showing their work to an audience that may not find them in the crowded world of art platforms.

Extended benefits:

The magazine has been granted an Elite status on the ISSUU platform and this has resulted in organic reader views topping out at 36.7k over the last 30 day period (March '23)., benefits from 7k visitors every 30 days.

Additional readership for the website and Social Media pages is generated via the printed copies and the Kindle versions offered on Amazon.

The Facebook page currently has 1.2k followers (as of March '23).

A Youtube channel is currently a work in progress.

Twitter, one with 1.1k followers.


Social media posts about their work

A mailing list has been built organically and is used to communicate with the core collectors / artists.


Their work displayed in a virtual gallery

A discord server is now available but currently not in active use.


Access to a moderated community via Social Media and Discord, plus inclusion in the e-mail list marketing.

Spatial virtual galleries are used to showcase art and generate additional traffic.


Opportunity to be part of the printed magazines that are distributed to galleries and key events.


The option to become part of the Creative Talents CIC end of year exhibition.


The option to receive help to build their Brand and Brand Strategy.


The option to request help from other CIC members.

Demographics •

Core target Countries: USA, UK.

Additional Countries being added and generating visits: France, Ukraine, Brazil, Germany, Australia, India, Switzerland, Netherlands, Italy

Age groups of readers are 25 to 45yo with additional spikes of readership from the 50+ yo age range.

There is an even split between genders via Google Analytics but 60 / 40 split on Facebook with more women readers / artists following the page.

The core interests that are driving the traffic are Arts& Entertainment / Lifestyles & Hobbies

44% of website traffic is generated from Social Media, 18% is direct, 18% are referrals, 13% is paid traffic and 6 organic (For period Jan to October 2022)


NFT Creative Talents

Official Links: Magazine: Issue 006

ISSUU: Main Profile

Social Media: Facebook


Virtual Galleries: Issue 004

Issue 003

Issue 002

Issue 001

CREATIVE TALENTS Curated by James Hurley

Business Profile - January 2024

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