February 17, 2016
More answers at the library Around Town
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GRG seeking citizen input
The Golden Years
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Cold Weather Safety
Photo by Brett Auten Katie Fiscus, graphic artist with the St. Charles City-County Library District, showcases the homepage of Ask Allison, an interactive health and wellness blog that will expand the district’s consumer health information services, partnerships, and programs to new audiences.
St. Charles City-County Library District launches Ask Alison, an interactive health and wellness blog
School
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Students chosen for Girls State
By Brett Auten The St. Charles City-County Library District is known as your answer place insomuch that the URL for its website is youranswerplace.org. The district launched a new service last week that will provide even more answers to questions for members of the community and beyond. Ask Alison is an interactive health and wellness blog that will expand the district’s consumer health information services, partnerships and programs to new audiences. The persona of Ask Alison was created to squash the librarian stereotype, bring awareness that libraries are dialed in to the needs of the community and to go outside the brick and mortar of its buildings. “The library is evolving and it is, and will continue to be, an amazing resource,” Joshlyn Racherbaumer, Marketing Manager for the St. Charles City-County Library District said. “Ask Alison gives us the opportunity to impact more lives and reach even more people.” Alison Griffith, the district’s Consumer Health Information Resource Manager, will update the blog on a regular basis through videos and written posts providing general-wellness resources to
the audience based on submitted questions from patrons. “This will be heavily audience driven,” Griffith said. “That’s how the content will be determined and what topics will be covered. It is going to be a unique reader experience.” The overall feel of Ask Alison is meant to be relatable and approachable, and was purposefully designed by the district’s marketing team to be vintage and accessible and appealing to the target audience of women ages 25-55. The blog will provide services to a target audience of millennials and attract more digital interaction from its patron base and key community partners. “We have a huge digital audience,” Racherbaumer said. “That is how people are living now and we need to meet them in that digital space.” The fun and engaging part of the blog is the “Ask” function. Users can submit questions and maybe see their answers featured in a post. Griffith is not the intended expert, but rather one of many expert researchers that she will seek out answers to wellness questions through community experts, such as BJC HealthCare, Dierbergs Markets, St. Charles County YMCA and many oth-
ers to come. “We have so many expert and reliable resources within our community,” Griffith said. “We will be going to them and sharing that information.” You will be seeing a lot of Ask Alison when out and about. For the first time in the district’s history, a full-fledge marSee LIBRARY on page 2
Recipe
Breakfast all day long
Movie: “Deadpool”
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