November 2018 | Vol. 18 Iss. 11
FREE ONE YEAR LATER: HALE CENTER THEATRE in Sandy âexceeds everybodyâs expectationsâ By Justin Adams | j.adams@mycityjournals.com
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hen Hale Center Theatre opened its new home in Sandy last year, it represented more than just a new theater town. It was also the first major attraction to be implemented as part of the cityâs Cairns master plan, a bold idea by the city administration to create a new downtown area for the Salt Lake Valley. The stability of any cairn (a stack of rocks used to guide hikers along a path) is dependent on the base â the first rocks that are placed. As the first ârockâ to be placed, Hale Center Theatreâs success or failure would have a huge impact on the eventual success or failure of the entire Cairns project. So, the question is: has Hale Center Theatre been successful in its first year? The answer: a resounding yes. âWe were hoping and thinking that if everything went really well, weâd be able to seat 430,000 people this calendar year but weâre actually going to be able to seat well over half a million,â said Hale Theatreâs Chief Operations Officer Michael Fox when he reported to the Sandy City Council on October 9. The theater has outperformed its goals in other metrics as well. They hoped to put on 673 performances this year. Theyâre currently on track for 750. They hoped to have 27,000 season ticket holders. They now have 29,000, which Fox noted is more than the Utah Jazz. Those statistics, offered to the city council as an accountability report, was enough to convince city councilors that the round-stage theater is a solid foundation for the Cairns. âIâm glad to renew my tickets,â said Councilman Steve Fairbanks, who mentioned he was initially skeptical the theater would be financially viable enough to pay back the $42.7 million bond the city issued to help pay for the construction of the building. âWhat a great asset this is for our community. I think itâs exceeded everybodyâs expectations,â added Councilman Chris McCandless, who was instrumental in landing Hale Center Theatre in Sandy. Mark Dietlein, the theaterâs president and
Hale Center Theatreâs yearly production of âA Christmas Carolâ is a fan-favorite. (Courtesy of Hale Center Theatre)
CEO, told the Sandy Journal they expected it to take four to five years before the theater started to pull in 500,000 visitors in a year. âThe response of the public to come here to attend shows and be entertained has just been phenomenal,â he said. Dietlein, who is the grandson of Ruth and Nathan Hale after whom the theater is named, remembers when his grandparents opened their first Utah theater in 1985. He recalled that it âlooked like an X-rated movie joint in an abandoned lingerie factory,â a far cry from the theaterâs home now. The Mountain America Performing Arts Center, which now houses Hale Center Theatre, is one of the most imposing landmarks along the I-15 corridor. Its spacious lobby with crystal
chandeliers welcomes theater patrons and lets them know theyâre in for a world-class experience. But the theaterâs calling card is the 900seat theater-in-the-round stage that boasts some of the best technology in the world. Motorized cranes raise and lower massive platforms on and off the center stage, allowing massive set pieces to be changed in and out quickly, such as a double-decker carousel or massive guillotine in its current production of âThe Scarlet Pimpernel.â Combine all that with the superb talents of hundreds of designers, choreographers and actors and itâs not hard to see why Hale Center Theatre has been drawing in such massive crowds in its first year.
âWe donât strive for customer satisfaction. We strive for customer astonishment. Thatâs what gets people wanting to come back,â said Dietlein. The new theater is a world-class experience not just for patrons, but for its employees as well. Hale Center employs over 60 full-time employees, 150 regular part-time employees and about 500 actors throughout the year, almost all of whom live along the Wasatch Front. One of those employees is Sharon Kenison, who has been with Hale Center Theatre since its earliest days as an actress and now also works for the events department. âEveryoneâs super excited to be here. Itâs heaven backstage, to have the dressing rooms, green room and kitchen that we do,â said Kenison. Continued on page 5...
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