THE RELEVANCE MVII Magazine- An Urban Music and Lifestyle Magazine “A Now Publication for a Now Generation” The name MVII is indicative of seven (plus a few more) strategic areas of culture that influence society. We at MVII believe this influence should be driven by the citizens of the Kingdom of God! MVII Magazine is the first publication of its kind. Structured for a Kingdom-minded generation, MVII is a pocket-sized magazine that provides content to its readers that is relevant to and reflective of their culture in this new millennium. Every article, photograph, feature, editorial/commentary, ad, and offer reflects only the highest standards. As an upscale publication, MVII connects readers to their surroundings bringing into focus the issues that are of most concern to them. MVII seeks to perpetually educate, encourage, enlarge, and enlighten a “Now” generation as well as generations to come.
THE MARKETPLACE In a survey conducted by Atlanta based research firm, Manifestations, LLC on the emerging Urban Gospel market, the following resulted from a study designed to capture the preferences, likes and dislikes of consumers of Urban Gospel & Christian Hip Hop Entertainment and Lifestyle: 95% of respondents indicated that they like Gospel Music, 5% do not. 80% of respondents prefer R&B music. 75% of respondents prefer Comedy. 65% of respondents prefer Neo-Soul. 60% of respondents prefer Hip Hop, Film, and Jazz equally. 40% of respondents prefer Dramatic productions (plays) and Reggae equally. 35% of respondents prefer Pop and poetry equally. 20% of respondents indicated they preferred other types of music/entertainment. 48% of respondents indicated an Urban Gospel/Holy Hip Hop artist as their favorite Gospel Artist(s). Urban Gospel is defined as non-traditional, not contemporary, formats of Gospel music such as R&B, Hip-Hop, Neo-Soul, Jazz, Reggae, Dance Hall, Spoken Word, Comedy, etc. 61.1% of respondents are female 38.9% of respondents are male 5.6% of respondents are 22-26 yrs. old 33.3% of respondents are 27-34 yrs. old 61.1% of respondents are 35-45 yrs. old 38.9% of respondents are married. 33.3% of respondents are single. 27.8% of respondents are divorced. 50% of respondents have an annual income ranging from $40-$70K 12.5% of respondents have an annual income ranging from $75-$99K 6.3% of respondents earn more than $100K annually. 66.7% of respondents hold either a 4-year or advanced degree. 100% of respondents have 1-5 children. 94.1% of respondents are white-collar workers. 43.8% of respondents own homes. 56.3% of respondents rent.
THE REACH MVII Magazine is being distributed by Urban Gospel Alliance International, Inc. (UGAI). The distribution network extends to various retail and other prime locations. Because of MVII’s unique relationships within mainstream media MVII Magazine’s initial and primary distribution will be through mostly UGAI Chapters and when and where available, as many “secular” (not “traditional church”) channels. MVII will be placed in our partner locations, malls, DJ record pool conferences, music video shoots, platinum prestige parties, high schools, barber shops, and college dormitories. We plan to distribute to over 400 radio station program directors across the nation at major hip hop stations within the Clear Channel, Radio One, Cumulus Radio, and other radio networks. The magazines will also be dispersed, when and where available, at highprofile music award shows, fashion shows, and major music events. MVII plans to aggressively play a major role in a Historically Black College & University (HCBU) promotional tour including: Albany State University Bethune-Cookman University Clark Atlanta AU Center Florida A & M University Fort Valley State University Howard University Savannah State University Tennessee State Our strongest markets are Georgia (Greater Atlanta Area), Florida, North Carolina, South Carolina, Virginia, Maryland, Michigan, New York, Illinois, Ohio, California, Washington DC, Louisiana, Philadelphia, Texas, and Washington State. Our initials issues through these channels will allow us to present MVII Magazine utilizing a “Limited Time” offer to the public. However, our plan is to actively pursue subscriptions by placing sign-up cards inside the magazines as well as through our website, email campaigns, and social networking platforms.
THE BENEFACTORS MVII Magazine’s vision is to impact the lives of every individual who will have the pleasure of experiencing the wealth of knowledge it contains within its pages. MVII exists to enrich the lives of the uninformed, misinformed, and newly informed. The following is an example of the content we have in store for consumers on a global platform: New Now Babes - a resource churches can provide new converts, MVII Magazine, is a one of a kind publication that provides urban churches or those that serve urban segments and congregations with content and products that enhance their experience as Christians and better serve their new converts, thereby strengthening their members. MVII recognizes the struggles a new convert may face once they have made the challenging yet rewarding decision to confess Christ as their savior and commit to walk according to God's Word. For some new converts it can be difficult to make that full commitment to being born again. The way in which one formerly lived, thought, and related for so long has to suddenly change. In some cases it requires changing where one lives, how they live, as well as whom they live and play with. To ease in their transition MVII is supplying any church that is willing free magazines and music download cards to any of its new converts that desire to utilize the New Now Babes section of the MVII magazine. This section of MVII is specifically and strategically designed to provide a new convert with information and resources that will serve as a source of strength and encouragement between weekly services, or until they reach a more mature position in their walk with God. New Now Babes features artist web links to music, supporting new convert testimonies, Christian night club information and locations, Christian Chat rooms and forums, puzzles, games, challenges, and much, much more!
THE CULTURE Important to the cultural and economic trends of this country, many in this new generation, regardless of race, embrace the urban-centric phenomenon. Its continued growth makes it a critical market for mainstream success. Even the youngest members of the hip-hop nation are media-wise, sophisticated, and influential trendsetters. They are discriminating and active consumers at even earlier ages than previous generations, spending billions of dollars of their own money each year on entertainment, fashion, food, and technology. With this mainstream acceptance (and even co-option) it has become imperative for marketers and retailers to learn about and reach out to “urban socialites”. Main Street and Wall Street may not want to emulate them by walking a mile in their shoes, but they sure would like to sell them the footwear to make the trek, and with good reason. This population will represent the bulk of the market for many of the most trendy products and services. The Urban Market makes a big impact in two ways. Based on their relative size, they disproportionately influence entertainment and fashion consumption patterns in this country. While African Americans make up about 12% of the nation’s total population, they buy 25% of the movie theater tickets sold. In addition, as trendsetters for larger mainstream markets, urban youngsters strongly influence buying patterns across the spectrum. Look no further than hip-hop music, which was born in America’s toughest inner-cities and continues to be created overwhelmingly by urban African Americans. Yet three out of every four hip-hop CDs sold are purchased by suburban white youth. The youngest members of Generation Y are just under 10 years old. And while the flavor and personality of urban culture may evolve, it will continue to seep into mainstream life and affect how tweens, teens, and young adults make their purchasing decisions. The development of the urban culture has to a great extent been based on a particular genre of music, which in the urban context is more than just entertainment, but it’s a means of expressing emotions and values and political convictions. Because of the growth in popularity of hip-hop through the years, the urban lifestyle has become the norm for many mainstream consumers, and the cultural features and styles of urban culture have been imported into the fashion and media industries. Today we see that the lifestyle of the urban culture is global, but with various forms of expression from culture to culture and within cultures - sharing common values such as youth, authenticity and opposition towards the mainstream. Patterns of consumer behavior give indications about the urban culture in terms of product purchases as well as the interrelation of product groups. Certain products and brands are grouped into clusters because of the symbolic meanings and the values
attached to them, which provide social meaning and are used by urban consumers for self-definition. With this information you can organize lifestyle profiles, which allow entities and other firms like MVII Magazine to appeal to and target specific groups of consumers with specific products and brands.
THE CALENDAR 2010-2011 Closing Dates Issue Date
National Ad Closing
On Sale Date
October January April/May June/July August/September October/November December/January
9/10/2010 12/10/2010 4/08/2011 6/10/2011 8/12/2011 10/14/2011 12/9/2011
9/27/2010 12/24/2010 4/18/2011 6/20/2011 8/22/2011 10/24/2011 12/19/2011
THE STAKEHOLDERS Urban Gospel Alliance International, Inc. Manifestations, LLC/Manifesting Entertainment Eco-Entertainment
THE MESSAGES Featured Departments Now Features Latest Haps New Now Babes Ministry Youth Ministries First Ladies Impact Makers-Pioneer of a New day Radio Show Hosts/ Television Show Hosts DJs/Record Pools Clubs and Venues Scripture/Word-S.P.I.T.T. Outreach Missions Music/Media Upcoming & New Releases Music Reviews Radio/Personalities Spoken Word Neo-Soul Jazz Reggae Hip Hop Rhythm & Praise Comedy Entertainment Upcoming & New Releases Entertainment Reviews Film Plays The Arts TV/Show Hosts Video/Show Hosts
Higher-Ed Intel-Latest News On the Quad-Univ/Campus Haps Collegiate/Intern Opportunities Institutional Spotlight Scholar of the Quarter-Featured Student Lifestyle Whips Fashion Home Travel Food Family/Parenting Ballin’ Who’s up?-Athlete Spotlight The Games-Upcoming (schedule) …The Results are in-the scores Fantasy Leagues Economics Giving Wealth Building Investments Financial News Technology/Web Graphics/Videos New Gadgets Gaming New Stuff Surfs Up-Websites to see Politics Campaigns & Candidates Global National Region State City Local
THE PLAYERS Ursula D. – Managing Editor/Publisher Ms. Ty Scott – Contributing Writer Lavonya Jones – Contributing Writer/Researcher William Harvey – Graphics Iriane Brown – Layout Designer/Photographer LaDre` Brown – Contributor Robert Walker – Advertising & Subscriptions
THE DETAILS We only accept PC versions of any of these software programs (in order of preference): PDF-saved at 300 dpi or higher; all color items must be created as CMYK (process colors), composite only; embed all fonts. Photoshop-min. 260 dpi; saved as TIF, EPS, JPEG Illustrator files exported as EPS (all type converted to outlines) InDesign files exported as EPS (send all fonts and linked graphics) A low-resolution PDF or laser proof must be supplied for all ads for quality assurance purposes. Color Settings All color used in the file must be CMYK (cyan, magenta, yellow, black) process build. Please do not embed color profiles in Photoshop images. If RGB images or graphics containing Pantone colors are supplied, color will be converted to CMYK or closest process match. Color Proofs Color proofs are not required for ads supplied electronically, but are strongly recommended; MVII Magazine will not guarantee final color of digital ads unless a press-ready color proof is supplied. Color lasers can be used for file comparison purposes. A AD DP PO OLLIIC CIIE ES S Cover space available on a first come first serve basis and must be secured in writing, and thereafter non-cancellable. C CO ON ND DIITTIIO ON NS SO OFF S SA ALLE E All prices are for camera-ready ads, MVII Magazine will not be subject to liability for its rejection or cancellation of any advertisement. *All content of advertisement are subject to publisher’s approval. Publisher reserves the right to reject or cancel any advertisement, insertion order, space reservation, or position commitment at any time. *Positioning of advertisement is at the discretion of the publisher except where a request for a specific preferred position is acknowledged by publisher in writing. *Cancellation or change in orders may not be made by the advertiser or its agency after ad copy deadline. *Publisher shall have the right to hold advertisers and/or advertising agency jointly and severally liable for such monies as are due and payable to publisher for advertising which advertiser or its agent ordered and which advertising was published.
AD SPECS
AD
Full Page 4.75 width x 5.5 height Full Bleed (5.0x5.75) CMYK 300 dpi
C CU URRRRE EN NTT A AD D RRA ATTE ESS FFrroonntt C Coovveerr:: $$22,,000000
B Baacckk C Coovveerr:: $$11,,550000
AD
2/3 Page Horizontal 3.162 width x 3.66 height Full Bleed ( 3.41x3.91 ) CMYK 300 dpi
IInnssiiddee C Coovveerr:: $$11,,000000
P Prreem miiuum m FFuulll P Paaggeess:: $$555500
AD
1/2 Page Horizontal 2.375 width x 2.75 height Full Bleed (2.625x3.0) CMYK 300 dpi
FFuulll P Paaggee:: $$335500
22//33 P Paaggee:: $$332255
A AD D
1/3 Page 1.582 w x 1.832 h Full Bleed (1.832x2.08) CMYK 300 dpi
11//22 P Paaggee:: $$225500
11//33 P Paaggee:: $$220000
11//44 P Paaggee:: $$115500
A AD D
1/4 Page 1.1875 w x 1.375 h Full Bleed (1.4375x1.625) CMYK 300 dpi