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Glasgow To Host World’s First Music Tourism Convention
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Glasgow is set to host the world’s first international music tourism convention, bringing together the diverse range of businesses in both sectors and establishing a forum for closer collaboration. Taking place on 18-19 November, The Music Tourist Convention will feature presentations, workshops and networking activities, devised to be relevant to private and public enterprises of all sizes. Confirmed speakers include Debbie McWilliams (SECC incl. The SSE Hydro), Johannes Everke (Hamburg Marketing), Robert Holan (Nordic Choice Hotels) and Julia Jones, whose Found In Music agency has developed numerous partnerships between entertainment and hospitality businesses. “The opportunities for cooperation between the music and tourism sectors are almost limitless, but what has been missing is an event to bring them together. We are delighted to be hosting it in the UK’s first UNESCO City Of Music,” explains the convention’s creator Olaf Furniss, who is also behind Scotland’s award-winning music business conference, Wide Days. “Our goal is for Music Tourist to provide an ongoing forum for exchanging ideas.” The first day of the event features a series of presentations and workshops at Glasgow’s Drygate Brewery, delivered by speakers working across both sectors. These include talks by Robert Holan, the manager of an Oslo hotel with its own recording studio, as well as Hamburg Marketing’s Johannes Everke, who has been instrumental in developing a strategy which places music at the core of his city’s destination marketing. An evening reception will followed the conference on day one, while Saturday’s activities are focused on developing ties among delegates and speakers, as well as providing a showcase for local acts, businesses and attractions. They begin with Glasgow Music City Tours guiding participants to key locations including The SSE Hydro, which became the world’s second busiest music arena within 18 months of opening in 2013. Accreditation for the event costs £200 for both days and £190 for the conference and reception.
Music Tourist founder, Olaf Furniss, is behind the award-winning Wide Days conference and showcase event, which won the Best Networking Event 2014 at the Yearly Music Convention Awards. He has extensive experience working for some of Europe’s largest music industry events, has been a member of the Scottish Tourist Guides Association since 1995 and as a journalist has reported from a range of exotic locations and events for the BBC, The Guardian, The Scotsman and the Press & Journal.
Olaf Furniss :: photo by Jannica Honey
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