Instructor Profile Training Guide

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Teacher Profiles on MusicArts.com

b. Enter changes and click the Save button beneath the input field

3. Add/Edit About Me Ø About Me (this is your BIO) is required! a. Click the Edit link to add/edit your About Me Bio section

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b. The editor will appear. Enter your text, and format it as you please • Your bio is used to communicate your interests, expertise and personality to customers who are viewing online • Bio content cannot include phone numbers or email addresses c. Tips to increase your Profile Visibility • Content is king. You can't show up in Google's free search display results if Google doesn't have any material to evaluate (technically called "crawl"), so you need to fill your profile page with stuff about yourself. Good content is most productive when you write for yourself, not Google, Bing, Yahoo or any other search engine. • Be unique. Talk about how many years you've played an instrument, your music education, and the instruments you teach. Describe your teaching philosophy and style. • Don't “steal” from other lesson teacher’s content. Search engines frown upon duplicate content. We do too. Refer to the "be unique" rule. • Be geo-­‐specific. Include information that is relevant to your geography: the plaza name where you teach, neighborhood name of the plaza, city name, and the local school districts. Use geography in a natural scenario like, "As a youngster, I participated in the John F. Kennedy High School Band back in La Palma, California, right down the street from the famous Yamaha Corporation headquarters…". • Running out of things to talk about? Don't forget to pat yourself on the back. If a student or parent gave you a nice compliment about your teaching, use it as a testimonial or quote on your profile page. Page 7


Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.