Catalog - 32nd Museu da Casa Brasileira Design Award

Page 134

honorable mention/ AK-47: a marca da paz. Reflexões sobre as táticas discursivas do design da guerra Authors: Laura Scofield Cardoso Institution: UEMG Orientation: Rita Aparecida da Conceição Ribeiro Belo Horizonte, MG

The work stands out for discussing design in the context of war artifacts, embracing a theme little explored by designers and academics: the AK-47 branding, gun launched in 2014, providing an intriguing discussion. The brand134/

ing strategy brought a new look to the products, in a paradox in which war is presented as a path to freedom, raising discussions and reflections through a complex dialogue between war and peace. The theorists and sources

that were chosen to substantiate the research corroborate and help justify the questions and hypothesis, and the graphic project is competent, besides the excellent printing quality.


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