32nd museu da casa brasileira design award
museu da casa brasilera design award/ The MCB Design Award, held since 1986, arrives at its 32nd edition accomplishing the goals of valuing the design professionals’ activity alongside the Brazilian industry and incorporating the discussion over a wide range of actions that have been developed in the segment, besides revealing talents all over the country and recognizing professionals and companies. In 2018 the Design Award received 663 creations, which were evaluated by two judging committees. The “Product” categories (“Construction”, “Electronics”, “Lighting”, “Furniture”, “Textiles”, “Transportation” and “Utensils”) were coordinated this year by Levi Girardi, a designer graduated at FAAP-SP, CEO and founding partner of the design and innovation studio Questtonó, with
headquarters in São Paulo, Rio de Janeiro and New York. The committee was also composed by 16 expert judges who are active in the academic field and market.
Design, with book launchings, workshops and food trucks, besides the already traditional open meeting with the judging committee and winners.
The “Written Work” category, for the second year in a row, was coordinated by Cibele Haddad Taralli, a graduate, master and doctor in Architecture and Urbanism by FAU-USP (1974, 1984 and 1993, respectively) and a professor at graduation and postgraduation courses in Architecture and Design of the same institution. The committee was also composed by 31 expert judges.
The exhibit marks another chapter in the contemporary production of Brazilian design mapped by MCB and brings together the 122 awarded and selected projects in the “Product” and “Written Work” categories, while the Poster Contest exhibit, which used to be held in the first semester, will present 101 posters (1st place, 10 highlights and 90 selected works). For the third consecutive year the visitors will be able to elect their favorite poster through ballot vote.
The opening of the Design Award was reformulated in 2017 by replacing the award ceremony with a festival-like fair of specialized publications in Architecture and
Museu da Casa Brasileira
poster contest/ The Poster Contest 2018 was one of the first preparations for the 32nd edition of the MCB Design Award. This year 424 pieces from all over Brazil were submitted, resulting in the choice of the winner, highlights and selected works for the exhibit.
judging committee/ Gal Oppido (coordinator) FlĂĄvia Nalon Chico Homem de Melo LuĂs Bueno Gabriel Ribeiro
The results showed many peculiarities, from effectiveness to singularity as media that a poster must wield. The winning piece, produced by designer Celso Hartkopf Lopes Filho, from Recife (PE), presents gesture as cultural identity and is composed by a digitally-made illustration mixed with pointillism and painting with primary colors distributed in grains, resulting in a postimpressionist pop with chromatic effect that resembles the flag of the state of Pernambuco. 3/
Among the highlights are posters that showcase the creativity of Brazilians. The creativity of authors Ronaldo Arthur Vidal, Lais Ikoma and Marcelo Siqueira, from São Paulo (SP), brought to the piece a tactile and optic appeal provoked by the printing of the text in bubble wrap, while Rodrigo Fiorin Pinheiro, from ESPM-Sul in Porto Alegre (RS), oriented by Rogerio de Abreu Dorneles, presented a rigid and translucid plan using acrylic and vinyl, mapping a graphic field in which background, figure and texture harmonize. Furthermore, another point that caught the judging committee’s attention were the posters with detachable parts. The piece created by Leonardo Tavares, from Unifil in Londrina (PR), and the work of student Gabriela Pagliusi Gennari, from FAU-USP in São Paulo (SP), invite people
to take information with them. Emblematic everyday objects were also present. Maurício Firmino da Silva Junior and Marcelo José Tavares Silva, from São Paulo (SP), used a flip-flop with nails to show this Brazilian representativeness, while Heitor Calado Simonetti and Fábio Santos Silva, from Universidade Metodista in Piracicaba (SP), oriented by Tomas Sniker, stemmed from a photographic appropriation of the artisanal rug as central image of the poster. Lucas Parra, Marina de Aquino, Andrea Freitas and Maurício Ackermann, from São Paulo (SP), relied on the surrealism of a bird (ovenbird) with a texturized headeye mimicking the serigraphy reticle, while Caio Camarinha, also from São Paulo (SP), through the agility and flexibility of a stamp with superpositions was able to create a project
that can produce originality at each action. The poster created by Rafael Amato Bruno de Lima, from Contagem (MG), presents an interesting composition which underlines fragility and deformity as visual resources, and Felipe da Cunha Ribeiro, from UEMG in Belo Horizonte (MG), oriented by Igor Rios, chromatically worked on a poster that mixes graphic icons and characters, allowing appreciation from a short or long distance. The exhibit of the Poster Contest 2018 happens in November, for the first time along with the exhibit of the 32nd MCB Design Award. As usual there will be public participation and visitors will receive a ballot to vote in their favorite poster.
Gal Oppido 5/
poster winner/ Celso Hartkopf Lopes Filho
Photo: Vinicius Stasolla
Ronaldo Arthur Vidal, Lais Ikoma and Marcelo Siqueira SĂŁo Paulo, SP 10/
Rodrigo Fiorin Pinheiro Orientation: Rogerio de Abreu Dorneles Institution: ESPM-Sul Porto Alegre, RS
Gabriela Pagliusi Gennari
Institution: Unifil Londrina, PR
Institution: USP SĂŁo Paulo, SP 11/
Heitor Calado Simonetti and Fábio S. Silva Maurício Firmino da Silva Junior and Marcelo José Tavares Silva São Paulo, SP 12/
Orientation: Tomas Sniker Institution: Universidade Metodista de Piracicaba Rio Claro, SP
Lucas Parra, Marina de Aquino, Andrea Freitas and Maurício Ackermann Office: Casa de 28 São Paulo, SP
Felipe da Cunha Ribeiro Caio Camarinha
Rafael Amato Bruno de Lima
SĂŁo Paulo, SP
Orientation: Igor Rios Institution: UEMG Belo Horizonte, MG 13/
judging committee for products/ Levi Girardi (coordinator)
construction/ Ana Lúcia de Lima Pontes Orlovitz Tatiana Sakurai
electronics/ Luís Alexandre Ogasawara Gustavo Chelles
lighting/ Gustavo Gatti Casagrande Olavo Aranha 14/
Barão Di Sarno Marieta Ferber Sérgio Fahrer Teresa Riccetti
textiles/ Débora Carammaschi Renata Meirelles
transportation/ Indaiá Militão Marcelo Oliveira
utensils/ Cristiane Aun Robinson Salata
products categories/ The MCB Design Award has been present for over three decades in the history of Brazilian design, enough time for design professionals to understand its relevance. Each edition brings a landscape of the moment we live in economy and culture, besides being an important place to discuss the conception of each piece or product that will be part of people’s lives. And this discussion brings together high-level professionals, among colleagues from the Design market and the academy, which compose our body of judges. This year we finally achieved a balance between genders with the same number of male and female judges, which has much enriched the process due to very different and judicious views on each theme. We’re glad! In addition to the two stages of traditional judging, the first one 16/
being digital and the second one having the actual pieces at the judges’ disposal, we had the opportunity to propose yet a third session. During the “Intervention” stage, all the judges could question the decisions previously made by the members of each category, including those of already awarded projects. An exercise of humbleness and openness to the views of colleagues, this innovation in the judging process allowed an even more transversal and comprehensive analysis, result of a more systemic and rich view of Design that takes into consideration different perspectives beyond each one’s expertise. Still in regard of the process, this year we’ll repeat the same successful formula of last edition. During the exhibit opening, the judges will be at the public’s
disposal to promote an open and informal discussion about the decisions made and to give feedbacks about rewarding or not a given project. Thus, we’ll continue to promote this rich formation process bringing authors together with their public and ever-constructive criticism, which invariably results in the improvement of Design production in Brazil. Regarding the presented projects, we watched a surprising evolution in the amount and quality of the works submitted to the “Electronics” and “Utensils” categories, probably result of a resumption of these so important segments of our economy. We saw products of international relevance, solutions that result from a judicial observation of habits and behaviors of the Brazilian consumer. The “Lighting” and “Furniture” categories historically have the higher representativeness
The “Construction” category continues to present contemporary and functional solutions, as well as the “Transportation” category, which elevates more and more the well-known production capacity of Brazil.
a more handmade production, which was well represented. In a critical, transversal, systemic, and democratic manner, once again the MCB Design Award performed a relevant role not only on recognizing but also on developing Brazilian design. Levi Girardi
in number of subscriptions and stability in quality, and this was maintained. But it’s worth noting that the “Furniture” category, even representing more than 50% of subscriptions, had a reduced number of products able to be showcased in the exhibit, according to the judges.
Finally, the “Textiles” category gave us the feeling that the industrial segment could be better explored with more subscribed products, given the diversity and the sophistication of the Brazilian textile industry, side-by-side with 17/
judging committee/ Ana LĂşcia de Lima Pontes Orlovitz Tatiana Sakurai 20/
The awarded and selected products and systems in this edition stand out by the way they fit into new contexts and use experiences. Most projects were destined to the internal coating and finish segment, in residential or commercial properties. Traditional or usual construction materials such as concrete, ceramics, porcelain tile, and hydraulic tile are subtly reinterpreted. The perception and interaction occur through touch, in textures, and vision, in composition games of light
and shadow, fullness and emptiness, and patterns. The greatest highlight is the first place, which combined in a balanced way a good design to an improvement to the product’s usability. The “Prototype” modality, as important as the “Product” one for allowing the presentation of new ideas, experimentations, processes, technologies, and innovations to the segment, had no selected works in this edition of the Award. 21/
1 place construction/ st
Sistema Deslizante Evo Authors: Rodrigo Cesar Leme Silva, Thiago Silva Viana, Lucas A. de Souza Couto, Renata Guedes, Juliano Gheno, Anderson Antonioli and Marcus Rigo Office: Grupo Criativo Production: Rometal Porto Alegre, RS 22/
The system composed by apparent pulleys and sliding door rail stands out by its exquisite finish and for offering sliding through light, smooth touch. The damping, another quality to be highlighted, is provided by an oil piston built in the rail.
This product gathers qualities and features that make it worthy of the first place of this category.
Having a light appearance and elegant shapes, and being available in different colors, its easy assembly consists in
fixating aluminum pieces on the wall and then just fitting the rail and system. It allows full opening of the span without losing space. It can be used in both residential and commercial projects.
Lúmina Author: Eduardo Gomes Production: Palazzo Revestimentos Corupá, SC
A concrete module with translucid properties that allows light to pass through cross-shaped polymers incrusted in the piece. The contrast between opacity and clearness results in a surprising, unexpected aspect which lets us glimpse figures, shadows and colors in a singular experience with this material. It’s a new look on the use of concrete by proposing a product that joins innovation and beauty. 24/
2nd place construction/
3rd place construction/ Author: Jader Almeida Office: Jader Almeida Design & Architecture Production: Officina Portobello FlorianĂłpolis, SC
This projectâ&#x20AC;&#x2122;s highlight is the material used to produce the sink, which was manufactured from flagstone-effect porcelain tiles with high precision in the cutting and joining of the elements. Two planes that converge towards the drainage center provide the visual lightness
of the piece. The central slit ensures water flow, collected later by a hidden groove, and acts as a guide for a wooden tray with porcelain tile center for soap and accessories. The fixation is obtained through support brackets on the wall.
Photo: Max Zambelli
Revestimento Eclipse Author: Reginaldo Pereira Office: TraĂ§o SĂŁo Paulo, SP
Composed by two types of plates, this wall covering made of liquid mortar has excellent superficial finish, praising the chosen material itself. Another aspect worth noting is the visual dynamism provided by the positioning of the pieces, light incidence, observerâ&#x20AC;&#x2122;s position, and optical effect of the design. Developed from the study of concrete and kinetic art movements, especially those of plastic artist Willys de Castro. 26/
honorable mention /
Photo: Pedro Martins
selected/ Monocomando Gourmet Soft Touch Authors: Pedro Martins and Caio del Giorno Vasone Production: Deca – Duratex São Caetano do Sul, SP
The piece’s highlight is its rubberized and colorful finish that provides comfortable, non-slip touch to the user.
Photo: Cristina Ecker
Authors: Sueli Garcia e Ila Rosete Production: Cerâmica Artística Burguina São Paulo, SP
The enameled ceramic cobogó bricks catch the eye because of the tear shape in three different pieces that allow variable modulation, providing possibilities of more or less light, porosity and diversity of use. 27/
Coleção AN Authors: Paula Otto, Eduardo L. Maurmann and Elen B. N. Maurmann Office: Arquitetura Nacional Production: Brasil Imperial Porto Alegre, RS
The collection of hydraulic tiles is composed by three different lines with ludic animal names – Girafa (giraffe), Jiboia (boa constrictor) and Crocodilo (crocodile) – with a contemporary design of clean, composable lines. The product’s presentation is careful, fun, and young.
selected/ Angolo Author: Eduardo Gomes Production: Palazzo Revestimentos Corupá, SC
This cementitious product, a cobogó brick of unusual dimensions, provides different configurations from a single design. The rustic appearance is a result of a semi-artisanal production process and showcases the formal qualities and excellence of the chosen material, bringing beauty and attractiveness to the product.
Cuba Lis Authors: Camila Fix, Amélia Tarozzo, Flavia Pagotti e Rejane de Carvalho Leite Office: Plataforma4 Production: Colormix São Paulo, SP
Sink with attached side countertop and towel holder forming a single piece with innovative design and smooth shapes, in interesting dialogue with its rustic-looking materials. 29/
judging committee/ LuĂs Alexandre Ogasawara Gustavo Chelles 30/
Beyond the rise in the number of subscriptions for this category, this edition is also marked by the increase in quality of the assessed projects. Whether domestic, personal or corporative applications, we verified the maturity of both the industry and professionals regarding the development of objects with material and aesthetical quality, providing solutions and finishes to compete at a global level. We are left with the provocation for this tendency to be maintained, and may the next edition challenge us even more when choosing the winners among many good projects. 31/
1 place electronics/ st
Máquina de Lavar Roupas 15 kg Double Wash Authors: Luiz Carlos Bittencourt Junior, Marcos L. Costa, Francesca M. Rech, Thayane V. Micheviz, Rogério Possamai Jr, Paulo M. Petry and Marina B. Cabral Production: Whirlpool Corporation no Brasil Joinville, SC
National project that meets very specific (and current) needs of the Brazilian market: high capacity, washing with separation of different types of clothes and the consequent economy of water and power. The project integrates a coherent visual identity of the brand with the implementing of innovation bringing real benefits to the user – it shows care with people and washing rooms’ visual culture, as well as concern in understanding their day-to-day issues, associating research, design and creative engineering for good solutions.
Photo: Whirlpool Corporation no Brasil
2nd place electronics/ Moto Power Pack & DTV
Author: Ricardo Eduardo Hugo Flores Meneses Office: Motorola CXD Brasil Production: Motorola Mobility Brasil São Paulo, SP
Result of a Brazilian team’s project, the product brings integrated solutions that meet the needs of a significant part of phone users: watching TV with more battery autonomy. The snap integrates the smartphone 34/
seamlessly, both physically and digitally, providing a pleasurable user experience. The high-quality finish is in accordance with a top-of-line product. There’s great attention to detail, such as surface design, material choice and the
solution to keep the screen tilted for over-the-desk visualization. A real plug-and-play product, with excellent integration among hardware, software and usability.
honorable mention / Frog Authors: Leandro Cardoso de Vasconcelos and Gilberto Bueno Office: Kury Production: Valemam SĂŁo Bernardo do Campo, SP
A system that presents an integrated solution to rising issues: reconfiguration of settings provoked by the increasing need of transformation and reinvention of environments, as well as the great number of gadgets used in corporate spaces or even at home. It incorporates functional well-designed features that result in practicality, intelligence, convenience, appropriate-to-use aesthetics and great flexibility â&#x20AC;&#x201C; cables and switches can be easily rearranged with minimal intervention to the existing facility. 35/
Esteira X Authors: Luiz Augusto de Siqueira Indio da Costa, Guilherme de BaĂ¨re, Pedro Antunes, Felipe Palermo and Flavio Santos Office: Indio da Costa A.U.D.T. Production: Movement Rio de Janeiro, RJ
A project with appropriateto-use language integrating shapes that evoke movement and technology. It presents excellent finish and inspires a premium experience, sustained by the man-machine interface. Its design makes it stand out in relation to competing products.
honorable mention /
Authors: Luiz Carlos Bittencourt Junior, Victor H. Fagundes, Thayane V. Micheviz, Andrea S. Alvares, Paulo M. Petry, Marina B. Cabral and Giseli C. Costa. Production: Whirlpool Corporation no Brasil Joinville, SC
The product presents relevant utility because it gasifies
water in different levels besides purifying and cooling it. It has rectilinear shapes aligned to the brand’s new products and the line’s new identity, which provides a more neutral, timeless aspect. It’s important to highlight the discrete surface work that brings distinction to the product, at once classic and in line with kitchen furniture.
Purificador Bubble Expert
Photo: Whirlpool Corporation no Brasil
Moto Camera 360 Author: Ricardo Eduardo Hugo Flores Meneses Office: Motorola CXD Brasil Production: Motorola Mobility Brasil São Paulo, SP
Part of the snap modules of the Moto Z line, the Moto Camera 360 adds to this platform easiness to capture 360º images, with a very easy-to-use and fluid interface
even with no prior experience with the product. The design keeps line coherence, including good surface finish and touch-perceived quality. It’s worth noting that this is a project of the Brazilian design team, showing the company’s commendable faith and investment in local competence to develop global products. 37/
smartbeer_ Authors: Luiz Carlos Bittencourt Junior, Carlos F. Deunizio, Francesca M. Rech, Marina B. Cabral, Paulo M. Petry, Giseli C. Costa and Rafael P. Dalzochio Production: Whirlpool Corporation no Brasil Joinville, SC
A facelift on an existing platform, smartbeer_ incorporates IOT technology to allow the relationship between user and product through a smartphone. The selection of this project to the exhibit aims to highlight the importance of integrating various design tools to facilitate people’s lives, connecting a product of high behavioral relevance to Brazilian consumers day-to-day, focusing on the use of the “gourmet” aspect to the building of pleasure and relationships.
Photos:Whirlpool Corporation no Brasil
using a dark color for the inner walls, highlighting food in a different way Authors: Luiz Carlos Bittencourt Junior, with the help of elegant lighting. Eduardo C. Sanches, Francesca M. Rech, The command interface is fluid and Giseli C. Costa, Marina B. Cabral and Bruno S. Leite there are many compartments with Production: Whirlpool Corporation individual environment control, so no Brasil that it’s possible, for example, to Joinville, SC preserve meat for days without the need to freeze it. The layout of main Following the tendency of visual compartments (fridge, freezer and cleanness and straight lines in kitchen Freeze Control Pro) favors a smart furniture, the project provokes the eye operational flow in everyday use, not only because of its technologyresult of a good understanding of and industry-inspired looks but also consumer needs.
Refrigerador Inverse 3
Fogão 5 bocas de embutir Authors: Luiz Carlos Bittencourt Junior, Guilherme Nehring, Marina B. Cabral, Paulo M. Petry e Silvana S. Silva Production: Whirlpool Corporation no Brasil Joinville, SC
A project with high-end finish and quality, using elements that highlight both material and visual durability, focusing
Photo: Whirlpool Corporation no Brasil
on the “gourmet” aspect and the adequate coexistence with new kitchens. Its trivets are interconnected to permit dragging pans from one to another, the knobs rescue the manifold to improve the visual aspect and prevent dirt from entering the valve shaft, and the inox over glass panel not only ennobles the work station but also delimitates the functional areas giving more meaning to the product. 39/
Cadeira Ginecológica Gina Authors: Helen Cristina dos Santos Araújo, Débora Matsuda, Amanda Moraes, Luisa Sadeck and Melissa Kuroiwa Institution: USP Orientation: Marcelo Silva Oliveira São Paulo, SP
The project’s merit is bringing a more humanized language to a usually aggressive product, used at a time when women are fragilized – gynecologic exams and procedures. Besides the need for comfort of both patient and health professional, the project addresses a welcoming, cozy aesthetics, supported by wide research and a more delicate, feminine look to an extremely technical product.
The product deserves praise as it incorporates Braille, facilitating cooking by people with visual impairment. Aesthetically
well resolved, the curve of the handle in superior view and the transparent surface that defines it make a harmonious ensemble that sets the model apart from the rest by investing in personality.
Authors: Valkiria Pedri Fialkowski e Daniel Kroker Office: ARBO design Production: Midea do Brasil Curitiba, PR
Piano Valente Author: Tiago Valente Office: Estúdio VACA São Paulo, SP
Electric piano with technical solutions that produce a sonority different from current synthesizers, whose semantics is expressed in its shapes and production process. Its technical nature in harmony with a more traditional style may add a different aesthetical value to the artists who adopt it, highlighting
Photo: ARBO Design
the product in face of competition. The selection for the exhibit intends to value the application of the luthier thinking process to a kind of product that usually has a more industrial or “boxy” approach, rescuing a poetry that is connected to good music.
judging committee/ Gustavo Gatti Casagrande Olavo Aranha 42/
This year’s selection and award seek to showcase the wide Brazilian production, with pieces of high design quality both in industrial scale and small series. The jury understands that the award’s role is honoring good production, as well as indicating what can be important to culture and industrial production. We also seek to show a wide range of prices, with serial lowcost, excellent-quality products sided with exclusive, more restrictive pieces. We noticed a larger number of subscriptions of students and prototypes, which was understood as the growing validation of the award as a tool
of promotion of new talents. For those initiating their careers, presenting themselves to the industry and public is essential. We wish to increase the number of students’ works. Also, there was a decrease in professional, industrial and public lighting equipment. Because of that we brought a larger number of invited pieces to endure public evaluation The three awarded works are complementary: one by a Brazilian designer working abroad, one showcasing the nation’s greatest industrial quality and one that values our artisanal memory, our woods and poetries.
These three should represent the best of our production. The jury long debated about this order: privileging the industrial, the beautiful, the magic, the bold vs. the elegant, and coming to a decision involved the entire group. It’s the synthesis of this selection. We believe the current production shows maturity and originality. We wish the award promotes good design, good industry. We hope MCB keeps promoting the approach between designers and the industry, those who provide and those who consume. Receiving such prize is encouragement, recognition, competitiveness. 43/
1 place lighting/ st
Amarcord Authors: Daniel Simonini and Nicollò Adolini Office: Adolini+Simonini Production: Martinelli Luce São Paulo, SP
Amarcord quickly captivated the jury. The creative use of light refraction results in the visualization of the dome as a diffusing element. The dome, when the light is off, is completely transparent. When it’s on, the LED lighting seems to make it translucid, like a lamp. The dimmable control softens the light intensity making its use more flexible. With elegant application of new technologies; minuscule, potent light sources; and a certain magic that surprises us, this lamp is pleasant in many ways. It shows us precise, sophisticated digital lighting. It has an exquisite, classic silhouette, precise proportions and high quality technological production, without ornamental excess.
Photo: Marco Cardelli
2nd place lighting/ Lanterna
piece. The typical texture refers to the fabrics of Japanese lamps, or even to the gas lamps that used to mesmerize us in farms or carnivals. With its technical accuracy and paying homage to traditional elements, it doesnâ&#x20AC;&#x2122;t seem recurrent, but classic. The piece can be used individually or in various configurations, being very flexible in its use.
Photo: Andres Otero
Author: Fernando Prado Production: Lumini SĂŁo Paulo, SP
A poetic piece, with many details that surprise and invite us to contemplation. We believe this was the first time we saw the professional use of 3D printing, different from its application during the creative process, here as a finished product. The technology appears as an enchantment element, protected by a dome like a delicate, precious
3rd place lighting/ LuminĂĄria Luiza Author: Chico Margarita Production: Ophicina SĂŁo Francisco Embu das Artes, SP
so. Two pieces were presented that illustrate different plastic possibilities: one received the third prize and the other was selected for the exhibit. The awarded piece shows a beautiful marquetry work, while the second is soberer and more versatile, less colorful, but very elegant.
Luiza shows us the qualities of Brazilian wood and the work we do to honor it. With its noble material turned into support, composition, ornament, it keeps us cozy company. The wood is explored with respect, becoming unique and deserving of care and attention. Itâ&#x20AC;&#x2122;s a piece for special places, its proportions demand
nk55mk01 Authors: Marcio Kogan and Mariana Ruzante Production: Viabizzuno SĂŁo Paulo, SP
nk55mk01 is part of a wider project by Viabizzuno, which developed a very sophisticated system of modular components that allows a range of compositions. Designers and architects from all over the world were invited to compose the complementary elements that define the many variants. The selected creation echoes the first filament lamps, creating a nostalgic, modern combination. The pierced metallic cylinder that distributes the light is subtly capsuled in a borosilicate glass dome that controls its tone like an ancient amp valve.
honorable mention /
honorable mention / Fina Author: Fernando Prado Production: Lumini SĂŁo Paulo, SP
One of the few pieces of commercial application in this edition of the Award, it stands out for its formal purism and almost abstract geometry. Extremely sober and synthetic, it promises big longevity as a solution for indirect lighting, being its use also possible in a modern domestic environment. At synthesis of contemporary industrial design that resists any scrutiny.
Luminária Una Author: Ricardo Heder Office: Reka Iluminação São Paulo, SP
This piece combines all the elements we find in the designer’s work: technical simplicity, aesthetical balance, subtlety and originality. Both subscribed pieces play with the inversion of what would be a pendant. Its rigid rod assembled below the dome gives balance in an unexpected way. Two humorous pieces that make us smile inside, almost an “eureka!” moment, a small magic.
Photo: Renata Ursaia
honorable mention /
Photo: Lucas Bittar
selected/ Projetor Petra Author: Lucas Bittar Production: Vira Iluminação São Paulo, SP
It’s a small projector made of cast concrete that shows extensive project detailing. A well-designed, simple piece that offers many ligh-
ting alternatives resting in different faces. A shape whose origin can be easily understood, which translates into sculptural elegance.
Copacabana Author: Mauricio D’Avila Production: Geo Luz&Cerâmica Campinas, SP
It’s worthy of attention the mechanical stability of this lamp. Although it only has two subtle rods, its ceramic dome keeps fully erect. The combination of materials and finishes, the copper
tone and the immaculate white of the big dome mark an interesting, delicate aesthetical moment. The excellent attention to each detail and its proportions give it a special character. 51/
Photo: Clayton Vieira
selected/ Pendente Vittra Authors: Clarissa Mellim Albanesi and Fellipe Viana Sales Production: Startec São Paulo, SP
Luminária Dhari Modelo RAS-24220 Authors: Geraldo Fuzaro and José Marcos Fuzaro Office: Revoluz Iluminação São Paulo, SP
With a simple and extremely functional design, Dhari presents an excellent solution for corporate environments that need a certain glare control, with good performance. 52/
new games of color and light, which is also emitted upwards to soften the environment. A glass dome under the reflector gives a new life to this exemplary, accessible product.
Photo: Revoluz Iluminação
Vittra provides the market with a well-made, simple, unpretentious and beautiful object. A reinterpretation of classic pendants typically found in pool tables, but with
Photo: Guilherme Jordani
selected/ Nomade Author: Roque Frizzo Production: Luxion Iluminação Caxias do Sul, RS
Nomade can be more of a luminous object than a lamp. Almost a toy, its explicit reference to mechanics’ flashlights, with its wires and handle, is subverted by changing finishes, proportions and
colors. The manufacturer has been marking presence with a set of pieces that always contribute, showing well-executed, consistent projects.
Luminária Vela – Piso
Photo: Guilherme Jordani
Author: Vinicius Siega Office: Vinicius Siega Design Production: Luxion Iluminação Bento Gonçalves, RS
This lamp shows balance between the industrial product and the creativity of small series, a behavior that has recurrently showed up in Brazilian design in a more and more mature way. Despite being part
of a complete line, the floor lamp was the one that received more attention from the jury. Humorous and refined, it deserves an attentive look from the public. 53/
selected/ Cyli Clamp
Sistema Corisco Author: Fabio Falanghe Office: Luz ao Cubo Iluminação Production: Light Tools São Paulo, SP
Sistema Corisco represents the production of technical lamps with excellent accuracy and quality. By using modular components, it opens the possibility of assemblies with direct, indirect or focal lighting, showing a project repertoire that avoids excessive costs without decrease in the product quality. 54/
blunt edges, the use of a clip and a tiny dome, however, make us realize that it takes advantage from LED lighting in a simple, demanding, and rigorous, but refreshing way.
Photo: Bruno Falanghe
Cyli Clamp makes a counterpoint to decorative lamps. Extremely clean and almost invisible, when looked at closely it pleases us with its austerity and formal cleanness. Its geometry and
Author: Alberth Diego Murta Ribas Production: DSGNSelo Light lab Curitiba, PR
Photo: Chico Margarita
selected/ Luminária Marias Author: Chico Margarita Production: Ophicina São Francisco Embu das Artes, SP
Luminária Marias, the third place’s sister, is part of the set of selected works that use our labor, our woods, our memories. They represent the contrast and the complementarity of our industry,
the beauty of small productions, of those who give us textures and colors from our land, and at the same time harmonize and side with high technology.
Sistema PEG Author: Ricardo Fahl de Oliveira Production: Omegalight São Paulo, SP
Crédito: Ricardo Fahl
Sistema PEG proposes the use of the lamp as an aggregator of many other everyday objects. Its simple and clean design enables its application from corporate to purely residential environments. 55/
Luminรกria Quick Snap
Photo: Guilherme Jordani
Authors: Adriano Gois de Andrade and Alexandre Alves Rautemberg Production: Ledplus Rio de Janeiro, RJ
selected/ With interchangeable modules and quick magnet fixation, it gives us a series of options for finishes and light effects. Its production technology is at the same time simple and elegant, with quality.
Luminรกria Cargueiro Authors: Juliano Fernandes Martins da Costa, Andre Carvalho e Victor Campos Office and Production:Farpa Sรฃo Paulo, SP
Cargueiro shows an interesting application of the mechanical dimmer system, in a simple and remarkable design, but with good detailing of the mechanical elements. 56/
Photo: Adriana Yazbek
selected/ LuminĂĄria Ita Authors: Adriana Maria Yazbek SĂŁo Paulo, SP
Bold shapes, with an impeccable level of finish and great lighting comfort. The use of natural materials and special papers puts this piece on the extreme side of the artistical exploring in the exhibit. It still explicitly honors the Japanese masters.
Pendente Semente Authors: Aleverson Ecker and Luiz Pellanda Production: Holaria Curitiba, PR
Semente is beautiful. Its exclusive plasticity refers to natural, live, man-made. A special and mature piece that brings a developing trajectory. The jury received it with
pleasure and hopes for more. The ceramic piece allows this sculptural, poetic exploration, and the golden finish is warming, counterbalancing the extreme white. 57/
Photo: Renata Ursaia
selected/ Luminária Camping Author: Ricardo Heder Production: Reka Iluminação São Paulo, SP
Photo: Jarcelo Trad
Camping and Luna are littermates, however, as suggested by the name, Camping is more rustic, meant for more open and crowded spaces. It is not as clean, being visually heavier, having more contrast and presence, but its composition keeps the humor.
Luminárias Ferrão Authors: Mariana de Freitas Ramos e Ricardo E. Veloso Innecco Office: Estúdio Rain São Paulo, SP
Exquisite finish. Great application of linear LED, with a diffuse, comfortable, dimmable light. 58/
Photo: Denilson Machado
selected/ BIS Author: Jader Almeida Office: Jader Almeida Design & Architecture Production: Sollos FlorianĂłpolis, SC
Photo: Felipe AraĂşjo Fotografia
Delicate finish to an excellent application of LED as a focus point. It takes very good advantage of direct and indirect light effects, with great final proportion. An original piece with decorative character that is an aesthetical alternative to modernist purism.
1st place prototype/ Luminária Tulipa
The project is complete and mature, its technical viability depending more on the chosen production equipment than on complex systems. Little details related to quality assessment, confection accuracy and fixation components must be reviewed, but that doesn’t take away from the quality of the presented model. It’s a promising piece. Photo: Cezar Peixeiro
Author: Pedro Felippe Celestini Navarro Office: Argand São Paulo, SP
Tulipa is a prototype that could be a product, such is the quality of its solutions. A lamp that pays homage to the 1970s classics, in a refreshing reinterpretation. A simple, well-thought piece, that allows control of the light beam in many ways. Through semicircles, we can direct the light, open or close focus. There are no tricks, only good solutions.
honorable mention prototype/ Contour Luminรกria de Mesa Author: Italo Renzo Menegon Joinville, SC
Photo: Arthur Andrade
An excellent surprise when handled, Contour mixes materials and finishes in a very light, pleasant solution for a table piece. It has great light generation to its intended use and a comfortable mechanical stability in its design.
selected prototype/ LuminĂĄria de mesa Flow Lamp Author: Tiago Medeiros Production: Infinita Surfaces
Photo: Tiago Medeiros
It innovates by using Corian as basic material, appropriating its ruggedness and fine finish. The jury appreciated its organic
shape and suggests that the proportions be reviewed to take advantage of the materialâ&#x20AC;&#x2122;s ruggedness.
Photo: Cristina da Silva Simão
selected prototype/ Luminária Girafa – Upcycling Authors: Cristina Simão Institution: Senai-PR Orientation: Vagner Martins Curitiba, PR
Good application of reused materials and excellent language for a kids product line. The lamp’s components could be more compatible with the ones used in products destined to kids.
Luminária Anna Author: Fernando Gonçalves de Almeida
São Paulo, SP
Anna brings a simple solution, with easily assembly parts, very comfortable light and very low cost, besides being plastically pleasant. It shows potential, and a few adjustments in quality control will turn this project into a commercial product. 63/
judging committee/ BarĂŁo Di Sarno Marieta Ferber Sergio Fahrer Teresa Riccetti 64/
MCB Design Awardâ&#x20AC;&#x2122;s â&#x20AC;&#x153;Furnitureâ&#x20AC;? category is a reference in the furniture design field, attributing quality validation to the design of the selected products and prototypes. Aware of our responsibility, we the judging committee established the parameters of evaluation that we consider the most important to the subscribed products and prototypes. Concept, design, creativity, originality and ergonomics combined with
constructive and technological solutions were the guides to our selection. Besides the traditional residential segment, we tried to give attention to projects aimed at social and institutional furniture fields to foment future social, collective and educational actions and even DIY. We hope the 32nd edition of the Award helps the improvement and the efficiency of national products draw the attention of big companies and groups to Brazilian design. 65/
1 place furniture/ st
Cadeira AVA (Linha Machina & Manus)
Authors: Luiz Augusto de Siqueira Indio da Costa, Guilherme de Baère, Marcus Ribeiro and Raphael Crespo Office: Indio da Costa A.U.D.T. Production: San German Rio de Janeiro, RJ
Cadeira AVA’s main raw material is wood. The piece’s language is techno-organic by the union of digital technology and handmade, resulting in refined ergonomics. The meeting points between structure, seat and back rest, obtained by machining, create line and outline fluidity, in line with the pattern of the wood. The result is great precision in execution. The three-dimensionality of the chair is a game of revealed thickness and fittings. This in addition to the construction technique that makes good use of the wood and results in strong finger jointing draws the attention of the observer beyond recognizing it as furniture.
2nd place furniture/ Mancebo Mandacaru
Mandacaru is more than a coat rack, itâ&#x20AC;&#x2122;s a contemporary, multifunctional piece of furniture with a fun side: itâ&#x20AC;&#x2122;s a rack, a table, a stool and/or a lamp depending on the accessories. The possibility to combine the three accessories to the main piece and the different positions made possible by the system of bolt-free fitting make it perfect for the different contemporary ways of living. The piece is integrally made in wood worked in the classic carpentry molds, valuing pure fittings and the consequent interaction of user and piece. The various finishes in ebony and other Brazilian woods gives a greater personality to Mandacaru. 68/
Author: Rafael Studart Alencar Production: Arte em Cadeiras Fortaleza, CE
honorable mention/ Cadeira Jataí
Education is going through a modernization process and to follow up on this transformation the furniture in school environments must be more dynamic. Cadeira Jataí is different because it offers the national market an alternative with competitive cost and the same features of some international pieces that come to Brazil at an inviable cost. To this end, it is made of multilaminated, like the conventional Brazilian college chairs.
Authors: Luciana Simonsen Cardoso de Almeida Sobral and José Machado Office: José Machado Design Production: Maqmóveis São Paulo, SP
honorable mention/ Colmeia
ball pool, meeting circle and even resting point. Bee’s intelligent geometry is applied here in a smart universal and organized way, proposing to children of different ages the exploration of body movements in space and freedom for new games and activities.
Photo: Nathalie Toledo
Authors: Vitor Araujo, Emy Shyota, Lorena Vaccarini, Roni Hirsch, Pollyana Amaral, Helo Paoli, Davi Sommerfeld and Adilson Conceição dos Santos Office and Production:Erê Lab São Paulo, SP
Colmeia hexagonal modules have different heights and angles that come together forming all sorts of configurations, fulfilling countless functions as furniture to public living spaces. Playfulness is its main characteristic and used as a playing equipment it can become a stage, adventure path, grandstand,
honorable mention/ Buffet Aero Authors: Amelia Tarozzo, Camila Fix, Rejane Carvalho Leite and Flรกvia Pagotti Silva Office: Plataforma4 Production: Lider Interiores Barueri, SP
Buffet Aero is a homage to the Branco&Preto group, who marked the history of Brazilian furniture in the 1960s. Its contemporary, sober and elegant design refers to modernist architecture lines. The project uses materials related to the time portrayed, such as solid wood and natural straw. Its shape is expressed by a suspended box, detached from the feet on the sides, fixed by the top and resting on a central beam, which gives it a light, timeless look with remarkable elements. 71/
honorable mention/ Espelho Loop
the elements together in one structure. Its building method, formed by independent pieces that dismiss fixation elements, allows process optimization, cost reduction, easy assembly and compaction for transportation.
Authors: Luisa Parrado and Lilian Parrado Production: Estúdio Parrado São Paulo, SP
Espelho Loop is composed by three complementary pieces, sustained by an unusual structure system. Through precise fitting, the steel frame is fixated to the concrete base by a single pin, bringing all
selected/ Poltrona Emmê Author: Ronald Scliar Sasson Production: Tecline Móveis Gramado, RS
Poltrona Emmê has steel and laminated wood as main raw materials. It’s worth noting the design of the gap between the structure and the seat and back rest that brings a feeling of suspension, making evident the technical accuracy of execution.
Prateleira Wing Authors: Luisa Parrado e Lilian Parrado Production: Estúdio Parrado
Photo: Estúdio Parrado
São Paulo, SP
Composed by a pierced wood base and three triangular steel holders, Prateleira Wing uses modularity to form a fluid system that can be customized by combining the positions according to the needs of user and context of space. 73/
Cadeira LEP (Linha Machina & Manus) Authors: Luiz Augusto de Siqueira Indio da Costa, Guilherme de Baère, Marcus Ribeiro and Raphael Crespo Office: Indio da Costa A.U.D.T. Production: San German Rio de Janeiro, RJ
by the digital molding process. Execution highlights mainly the connection between structure, back rest and seat.
Photo: Brisa Casa
Cadeira LEP is entirely machined in wood. It has a dynamic, light profile, being compact and comfortable at the same time. Design accuracy is revealed
Photo: Wagner Ziegelmeyer
Sofá Moara Authors: Daniela Ferro, Patricia Kojima e Bruna Lazaroto Office: Asa Design Production: Brisa Casa Curitiba, PR
Working with the refinement of high carpentry, Sofá Moara integrates side supporting trays for objects or pillows. The back rest continues to the 74/
sides, involving the pillows and promoting a very pleasant sense of welcoming and ergonomic comfort. All the pillows are loose, bringing versatility to the piece
in its ways of use. The building process, formed by traditional means of carpentry optimized by templates, surprises by reaching an excellent value.
Poltrona DĂŠbora Author: Guilherme Ciampolini Rocco SĂŁo Paulo, SP
1st place prototype/
This chair prototype is an exponent of the great tendency in contemporary design: maker culture and open source projects. Itâ&#x20AC;&#x2122;s composed by steel tie rods and joints in wood cubes made by cutting rafters. Its building process is simple, and the materials are easy to find, turning it into an accessible project possible to be build anywhere in the world. Despite its simplicity, the result is rugged and has a strong aesthetical appeal due to the modularity of the elements. Easy to assemble and disassemble, its structure makes compaction for transportation easy, and the adjustment between tie rods and wood cubes allows different sitting positions. 75/
Rafa Author: Rodrigo Bittar Campinas, SP
The young aesthetics and the experimental process are key features of this support furniture whose purpose is optimizing space and organizing the activity flow at home. The combination of different elements and materials â&#x20AC;&#x201C; wood, brass, steel carbon and fabric â&#x20AC;&#x201C; highlights the composition in a balanced manner, offering diverse uses that express the contemporary way of living home.
2nd place prototype/
Photo: Mário Ladeira
selected prototype/ Estante Mocó Author: Bruno Matias Office: Più Design São Paulo, SP
Estante Mocó is a piece that unites the purposes of open and closed storage, which makes it very functional for small
spaces. A diagonal partition separates this two functions in an unexpected way, giving character to the piece.
Berço Womb Author: João Carlos Nehring Ferreira Office: Designo Design Production: Matic Móveis Londrina, PR
With round shapes and lighting and audio system monitored by app, we can say the friendly bedcrib Womb appropriates the terms of emotional design to create an experience of comfort and womb-lived emotions through its design. Adaptable to kids
ages 0 through 5, the side grid is removable and can be dismissed according to the age. Interactivity and connectivity are a high point of the piece, as they bring comfort and safety not only for the child, but also for the parents. Photo: Divulgation
judging committee/ DĂŠbora Carammaschi Renata Meirelles 78/
textiles/ In the MCB Design Award’s 32nd edition, the “Textiles” category had an important and sensitive increase in the number of subscriptions. Stand out among the awarded projects of textile design with sociocultural conceptions and sustainability requirements, providing versatility, investigative development and social inclusion, besides attention to use experience and construction of meanings, environmental protection and ethical commitment in all processes, as well as the final product. The Brazilian textile design is more and more committed to its role as a social transformation agent, with technological innovation and diversity appreciation. Exercising interdisciplinarity, this edition presents comprehensive themes
in the design field. Creative processes constitute autonomy relations in artisanal and industrial making, revisiting and experimenting production stages that motivate sales, consume and the contemporary use of textiles. Selected products and prototypes reveal the development of the textile chain by presenting the creation and investigation of new processes and weaves, in their many typological aspects – industrial, artisanal, artistic – of surface transformation and application to design. The responsibility and awareness of the Brazilian textile production, by recognizing limitations and transformation needs, are translated into opportunities that result in new production methods, increasing its strength and design applications. 79/
1 place textiles/ st
Leveza – cores e formas da mata atlântica
Author: Luciano Fonseca Pinheiro São Paulo, SP
Valuing nature, exploring sustainable processes and prioritizing collaborative design are the premises for the investigation and creation of project Leveza. The creative process presents authorial quality to the confection of textiles related to the local community of Bertioga, in the shore of the state of São Paulo. The project is available in various kinds of fabrics submitted to different dying techniques and artisanal patterns. A conscious development in process and production creation, using native plants with natural pigment such as carqueja, tannins, eucalypt, red onion and mastic, among other colors produced by reusing water, making use of local labor and its traditional knowledge combined with research, investigation of new practices for textile elaboration.
2nd place textiles/ Coleção Vagalume
cyanotype. Inspired in hand drawing, digitalized photo, use of rice and laser cut matrix, the important here are the stages of the creative process, that values authorial design and enriches the textile surface. Photos:Estudio Garagem
Authors: Clarisse Bueno Romeiro Office: Veredas Atelier São Paulo, SP
Light and unpredictability. With original aesthetical potential in the treatment of manual impression, Coleção Vagalume presents an alternative to the image transfer technique which results in a surface design created through
honorable mention/ Surface.d Author: Dreyfus Zola Teixeira Office: Zola Teixeira Studio Institution: UEMG Orientation: Tatiana Azzi Roizenbruch Lagoa Santa, MG
Textile techniques and materiality are explored in the Surface.d project. The product uses emboss technique proposing engraving over fabric, which allows authorship with creative simplicity. According to the author, the product reinforces the use of design modeling, with digital process, laser cut MDF molds, 3D manipulation and thermic press. The simplified use of technical resources promotes the creation of a texture that makes the creation of new embossing possible. 83/
selected/ Rede Trance Author: Romero Pereira de Sousa João Pessoa, PB
Rede Trance is a project build from industrial disposal in recognition of regional practices from the Northeast of Brazil – using and owning hammocks. The intertwining of weaves, built from cotton stripes and threads, shows an artifact that is present in the Brazilian design reality and multicultural aesthetics.
Escultura “LIMO” Authors: Ana Vaz Production: Lider Interiores Belo Horizonte, MG
Escultura “LIMO” reveals a mix of design and sculpture. Inspired in the work of landscaper Roberto Burle Marx, it rests on the flexibility of the copper wires and the rigidity Photo: Paulo Alves / Estudio Lasso
of the acetate, building a nonfabric from artisanal techniques – crochet and tricot – and providing lightness and consistency to the product.
Photo: Jaime Gargioni
selected/ Coleção Pura Tecidos Authors: Nara Evangeline Guichon Ferrari Florianópolis, SC
Coleção Pura Tecidos has a production process with sustainability concerns, using left-overs from the manufacture of fishing nets and organic fabrics – cotton threads. According to the author, the composition of the weave provides trim, resistance, beauty and durability.
Photo: Juliana Pelegrinello
Authors: Juliana Pelegrinello São Paulo, SP
Exploring themes of the Brazilian Caatinga, the Pedra Furada pattern values in its authorial design a great variety of colors that are present in our fauna and flora, making it possible to work with the rapport in big shapes conceived by using digital technology. 85/
selected/ Jacquard Monstera Authors: Marco Aurelio Domingues Julio e Marcelo Brandt Fialho Office: O Tropicalista Design Production: Haco Etiquetas Florianópolis, SC
Jacquard Monstera unites expressive technique of intertwinement of cotton and polyester threads with low relief drawing. The creative process uses manual illustration
and image digitalization. The textile composition provides durability and resistance to the industry’s jacquard production.
Photo: Mariana Boro
selected prototype/ Objetos têxteis Author: Alexandre Heberte São Paulo, SP
Objetos têxteis uses non-traditional construction materials to form the weave, making three-dimensional flexible shapes and the consequent Photo: Divulgation
use in different forms possible. These objects may be used in the elaboration of new products in other production stages.
honorable mention prototype/ Seacycle
using hydrochromic ink, whose color disappears when the fabric dries, revealing the original color. The technique was used in the creation of bathing suits that alert the user about UV light exposition and possibly unwanted presence of water. The prototype innovates by using new techniques in existing fabrics, such as Neoprene.
Authors: Thays Ramos, Victória Piffero and Aline Kauffmann Institution: UFRGS Orientation: Evelise Anicet Ruthschilling and Fábio Pinto da Silva Canoas, RS
The jury highlights the investigation process called Seacycle, that uses technology in the confection of smart patterns that may be useful to the user’s health. Two patterns were presented with treatments that react in different ways. The color of the first appears and gets stronger through external stimulus (presence of UV light). The color of the second appears
judging committee/ IndaiĂĄ MilitĂŁo Marcelo Oliveira 88/
This bike is a very well-designed product with exquisite finish, comparable to the best international products. The frame is made of aluminum league and conformed through hydroforming, delivering a product with minimal weight and unique, smooth design. The welding of the many tubes that compose the frame has a calculated finesse unevidenced by the application of a black mat satin paint. Dark gray and bright orange graphisms on the frame and provide a touch of sportiveness and technology. At last, details such as the handlebar, the steerer and the holes for breaks and transmission cables are so in harmony with the general design that the product is transformed in a work of art. 89/
1 place transportation/ st
Versa Authors: Gabriel Delfino e Pedro Diniz Production: Sense Bike Contagem, MG
This bike is a very well-designed product with exquisite finish, comparable to the best international products. The frame is made of aluminum league and conformed through hydroforming, delivering a product with minimal weight and unique, smooth design. The welding of the many tubes that compose the frame has a calculated finesse unevidenced by the application of a black mat satin paint. Dark gray and bright orange graphisms on the frame and provide a touch of sportiveness and technology. At last, details such as the handlebar, the steerer and the holes for breaks and transmission cables are so in harmony with the general design that the product is transformed in a work of art.
Photo: Sense Bike
92/ CrĂŠdito: Jean Dupont
1 place transportation/ st
Gamefish Author: Jean Gilbert Dupont Production: Freeport Sports Arujรก, SP
Fishing boat produced by rotomolding, with excellent finish and very well-thought design. Each structure, cut, recess and compartment enjoy the entire hull for a specific purpose. The interfaces are designed to attend to the user. Dry compartments ensure clothes, equipment and even a battery safe from water. The seat is adjustable and there is a propelling set composed by pedals, mast and propeller, which is in front of the pilot. To facilitate transportation in and out of water by only one person, Gamefish has a kind of retractile landing gear, in the stern of the boat, a unique characteristic. The product was designed, developed and built in Brazil, which makes us very proud. 93/
1st place prototype/ Triciclo para PCD – Apuama Authors: Fernanda Moreira, Guilherme Rodrigues de Carvalho Castellini, Paulo Kazuo Inoue and Flávio Rodrimar Rodrigues Office: Instituto Senai de Inovação/ Rede Design Senai-SP Production: Calfér Usinagem Industrial São Bernardo do Campo, SP
Design has the important role of bringing intelligent, practical and quality solutions. This prototype goes beyond, promoting inclusion to users, Family and friends. The national Market deserved a product to this end, which caught our attention and deserved the 1st place. Developed to the project Heróis sobre Rodas (Heroes on Wheels), the product’s goal is promoting inclusion in street races, valuing self-esteem and becoming a resilience tool to all its users. A result of national design, it’s a compact, light, easy-to-transport product with a folding system and a seat covered by a padded, waterproof fabric, which brings comfort to the user. The 5-point seat belt and the feet platform with stripes ensure safety, relying yet on a rear suspension that improves the tricycle’s performance on rough terrain, providing more comfort to both the user and the conductor.
CrĂŠdito: Guilherme Rodrigues de Carvalho Castellini
judging committee/ Cristiane Aun Robinson Salata 96/
In the “Utensils” category of this MCB Design Award’s edition, we selected 11 products and 4 prototypes that represent different project typologies and proposals, whose main features were appointed individually. In the first stage, the choice of products and prototypes that stood out happened through evaluation of the presented information about each one regarding material use and production process, market characteristics and configuration, considering aesthetical, functional and ergonomic aspects. In the second stage, we were able to get in direct touch with the objects and assess them using judicious analysis of the presented proposition, through verification of its features, seeking to recognize
innovation character of the project’s process and/or result. It’s worth noting that only after evaluation and selection by the jury were we able to know which companies and designers stood out. We could then realize the relevance of industrial poles in the South of the country, that presented a high volume of releases and products with quality, a result of investment in Design. The awarded and selected pieces have proposals, solutions and ideas that involve different questions to be highlighted, such as concern with ergonomics and usability, production challenges, attention to adequate use of materials, care with the sensorial characteristics perceived when handling the product/prototype, etc. Under “Products” we find
pieces that are part of people’s day-to-day in their domestic, work or leisure environments. They’re relatively common objects that presented improvements and concern with aesthetical and finish aspects, with their usability pointing to a better understanding of use situation, quality of experience and thus needs, desires and new ways of enjoyment from this context. Under “Prototypes” we highlighted from pieces whose purpose is assessing the solution proposed by the industry – in terms of technical, ergonomic, use, and aesthetical performance – in a stage prior to production until product proposals that reflect academic investigation and show development potential.
1 place utensils/ st
Caixa tĂŠrmica 32 L Authors: Matheus de Luca Moreira Pinto, Moises Hansen, Henrique Azevedo, Bruna Dipp, Geovana Dalarosa, JosĂŠ Carlos Broch and Samuel Lengler Abentroth Office: Valkiria InteligĂŞncia Criativa Production: Termolar Porto Alegre, RS
The product presented as a thermal box or cooler was designed to meet the needs of mainly two types of consumer: those who use it for leisure and those who use it commercially. The box, besides having a very competitive price in face of similar products in the market, brings diverse functional, structural and ergonomic features that facilitate transportation and use, as well as ensure more resistance, durability and comfort to the user. 98/
honorable mention/ Carrinho Hospitalar Office: MM Design Production: Lanco São Paulo, SP
It’s a hospital cart designed in Brazil that can be used in many patient support situations, as well as different environments (nursing homes, clinics and hospitals). This product’s great advantage is its fabrication technology, bringing roto-molding to the production of hospital equipment. The product’s lightness and maneuver easiness are highlights, but we recommend more attention to some details and accessories, such as the roller support and the metal tray, regarding shape and dimension. It’s an innovative product in this sense and because of that it deserved this honorable mention.
honorable mention/ Yuze Afiador de Facas Author: Guilherme Oliveira de Eiras Office: Brainbox Design EstratĂŠgico Londrina, PR
Yuze not only solves the problem of effectively sharpening knives, but is also a compact product easy to install in any smooth surface. Its suction cup fixation system is innovative: the user must only put the sharpener over the surface, hold the gauntlet and rotate it to ensure efficient fixation, allowing quality and safe sharpening with only one hand.
Photo: ClĂĄudio Omar / Studio Drops Photo
honorable mention/ Coleção de Vasos Cumbuca
Coleção de Vasos Cumbuca is constituted by pieces of different shapes, sizes and colors that mix and match, allowing from the use of isolated pieces to various compositions of its elements. The vases are extremely light, despite their rugged appearance, and can be used in external or internal living, working, and leisure spaces. The product is made of polypropylene, thus is recyclable, which grants lightness, durability and accessible price to all kinds of customers. 102/
Credit: Jonas Felix
Authors: Paulo Biacchi, Carolina Armellini, Marcelo Rosenbaum and Adriana Benguela Office: Rosenbaum e o Fetiche Production: Vasap Design São Paulo, SP
Photo: Thamires Santiago
selected/ Prato Flux Authors: Dimitri Lociks Cavalcanti de Gusmão and Simone Turíbio Brígido Office: Choque Arquitetura e Design Brasília, DF
Prato Flux is made of white Corian through a machining process in CNC router. The material is still underused in serving sets in Brazil, but it’s very promising regarding the creation of
unexpected shapes. This product is not proposing functionality or appropriateness to conventional, everyday use of a plate. It stands out by its formal elegance, with oval outline and very accurate recess that favors composition valuing and food presentation. It’s in harmony with some Gastronomy world bets on new sensorial experiences that go beyond smells and flavors.
Garrafão Térmico Supertermo 5 L
Authors: Samuel Lengler Abentroth and José Carlos Broch Production: Termolar Porto Alegre, RS
Supertermo is a thermos that allows storing and transporting hot or cold liquids with temperature maintenance for up to 10 hours. This product meets the need to provide large amounts of beverages throughout the day for people who perform outdoors activities or do not have infrastructure convenience, such as field workers, rural workers, athletes, students
in field trips, etc. The product is light, compact, and rugged with a well-sized, comfortable handle with good finish. The recesses structure the piece while allowing less use of material during production, besides facilitating handling and serving as a rest to the lid during service, avoiding liquid loss. These functional and use features are very appropriate for the envisioned context. 103/
Photo: Daniel Prujá
selected/ Protetor de porta para crianças Gira Miga Authors: Daniel Prujá and Liliana Curra and 3P Projeto de Produto Production: Hug Kids São Leopoldo, RS
Gira Miga stands out for presenting a language that refers to toys, unlike similar products that have a neutral appearance to interfere less in the environment and perform
well. The animal theme and use of strong colors bring to the domestic space of study, work or leisure references of the kids’ universe, grant a ludic atmosphere and reinforce the purpose of providing safety to children that transit between spaces and have fun opening and closing doors. In addition, the materials used in making the product took into consideration the need for resistance and durability in face of the repetitive efforts the protector is submitted to constantly.
Tábua Diem Authors: Tiago Datti and Fernanda Maleski Office and Production: Estúdio Carmine Curitiba, PR
Tábua Diem stands out for the combined use of woods with different colors, textures and hardness, such as cumaru and imbue, and by the delicate carpentry work revealed in the precision and elegance of fittings and generated textures. It’s a board to cut and serve food, with pleasant handle and good weight, whose advantage lies in its aesthetical aspects. Photo: Fernanda Maleski
selected/ Sobre a Pia Flat Authors: Patrícia Sandrin, Nicolas Araújo, Jaqueline Brognoli, Daniel Scotti da Silva and Fabiano Bonatto Production: Brinox Metalúrgica Bento Gonçalves, RS
Photos:Nook 3d Studio
Sobre a Pia Flat line is composed by different essential products to activities performed in the kitchen, such as food disposal, dish cleaning, utensil draining and drying, sponge and soap storing, besides organizing the work station. The line is formed by dish colander, cutlery colander, soap holder, sponge holder and automatic trash dispenser. Although it’s a complete line, the pieces were designed so
that each one can be used individually and independently, according to dimensions and features of the different types of kitchens and needs. The pieces present neutral colors, satiny texture and geometric shapes with bases or oblong niches that promote coherence and formal modulation, facilitating the matching and grouping of the items over the sink or kitchen counter.
Linha Cozinha e Decora â&#x20AC;&#x201C; Carimbo e Cortador de Biscoitos Authors: Rodrigo Cesar Leme Silva, Juliano Gheno, Lucas Arthur de Souza Couto, Rafaela Stillner, Renata Guedes, Thiago Silva Viana and Mariana Stangherlin Office: Grupo Criativo Porto Alegre, RS
This artisanal cookie kit is a quality Brazilian product that seeks to stimulate children to participate and perform everyday tasks in a fun way, similar to imported products available in the market. The kit is composed by a handle/ cutter and three stamps that can be easily exchanged according to the chosen theme: lace, animals or fun phrases. The handle is well-sized and well-configured, allowing ease-of-use and operation control. All the pieces are produced in polypropylene through injection, ensuring quality and geometric accuracy, as well as lightness and easy clean.
selected/ Vaso Decorativo Autoirrigável Authors: Ricardo Takeo Kuwabara, Ricardo Akira Eck Kuwabara and Mateus Serafim Office: Plantiê Caxias do Sul, RS
Vaso Decorativo Autoirrigável offers practicality for those who appreciate decorating or have interest in cultivating plants, because it allows them to not spend too much time dealing and caring for them. It’s formed by two recipients overlaid and fitted: the water is put on the bottom
one and the plant with dirt on the top one. The irrigation necessary to the plant’s health is made by capillarity promoted by a string in the product that connects both parts. The addition of water to the bottom recipient can be made more sparsely. In addition, the fitting between both recipients is well-sized, avoiding water evaporation or bug infestation. The vases are made of recyclable plastic, are light and come in different colors and surface finishes, allowing interesting compositions.
1st place prototype/ Churrasqueira Ceraflame
which is appropriate for the use of coal, and externally bright red. It’s a product aimed at the culinary and gastronomy market, presented as an option to portable electric grills. Because of its size, resistance and formal quality, this coal grill can be used in diverse situations and environments, including over the table.
Photo: Jéssica Stiegler
Authors: Jéssica Stiegler, Fabiane Salomom, Caio Schütz and Pedro Andrade Miranda Production: Certa Produtos Cerâmicos Rio Negrinho, SC
Churrasqueira Ceraflame is made of a refractory ceramic material that has high resistance to thermal shocks. It has a wellproportioned shape and handles that make it portable for the making of small portions of food. Besides, it presents a quality surface finish that suggests easy clean, being internally black,
2nd place prototype/ Convexo
an innovative design, different from the traditional mechanical concepts applied to clothes pegs. The counterpoint between concave and convex shapes and the use of transparent and opaque, colorful and colorless materials provide another appeal to this trivial object.
Authors: Jean Victor Colhado and Leonardo Mendes Office: Victor Colhado Design Studio SĂŁo JosĂŠ dos Campos, SP
The relationship between aesthetics, ingenuity, efficiency and price gives body and strength to this different proposal of clothes peg, presented under the name Convexo. This peg is composed by two pieces, one produced in polypropylene and another in polyacetal which combined ensure
3rd place prototype/ Relógio HS Author: Arthur de Mattos Casas Office: Arthur Casas Design São Paulo, SP
Photos:Arthur Casas / HStern
Relógio HS is presented to the public as a piece of jewelry, a clothing accessory. More than a product of great technological innovation, it’s an analogic watch, a traditional piece presented under a classic and elegant design that expresses detail economy. A product destined to a special public that knows and admires design.
honorable mention prototype/ O Bicho Pega!
Authors: Danieli Miyuki Matsumoto, Caroline Ploennes, Laraíne Roque and Letícia Brito Silva Institution: USP Orientation: Denise Dantas and Tatiana Sakurai Osasco, SP
A board game destined to 8-yearold and above children whose goal is finding the animal on the drawn card in a panel with a scene full of details, exploring attention and visual acuity. The toy explores the Brazilian fauna and flora, evidenced by the animals that camouflage among the graphic patterns of the scene. The toy’s description shows simple game dynamics, with short duration. The used language is highly appropriate to the proposition, with a profusion of drawings in black outline on a white background.
written works categories/ judging committee/ Cibele Haddad Taralli (coordinator) Ágata Tinoco Alécio Rossi Alexandre Nascimento Salles Anamaria Amaral Galeotti Andréa de Souza Almeida Anna Paula Silva Gouveia Auresnede Pires Stephan Cláudia Alquezar Facca Clice de Toledo Sanjar Mazzilli Cyntia Malaguti Débora Gigli Buonano Eleida Pereira de Camargo Fabio Ferrero Gustavo Curcio Iana Garófalo Chaves 112/
José Carlos Plácido da Silva Julio Cesar de Freitas Luís Antônio Jorge Mara Martha Roberto Marcos Braga Maria Angélica Santi Myrna Nascimento Nara Martins Nelson Urssi Norberto Gaudêncio Junior Patricia Amorim Costa Silva Patrícia Helena Soares Fonseca Rosana Vasques Sara Goldchmit Tatiana Gentil Machado Zuleica Schincariol
written works categories/ The MCB award to written works, published and unpublished, annually grants distinction to the intellectual production of design research and practices, being a contest of the greatest importance to the circulation of ideas and reflections in academia and the publishing segment.
each work according to common standards, and participation in collective debate for the selection of each awarded or selected work for the exhibit. Besides, they performed excellent collaborative work in the final composition of the catalogue’s texts, which deserves appreciation.
The body of awarded works stands out for original and contributive approaches to valuing of design as reference to education and practice, for the merit of achieved results and for the openness to the promotion of new studies and researches, not leaving aside the intersections and inputs from other applied social sciences that collaborate to design thinking.
The “Unpublished” awarded works had a larger number of subscriptions this year and are represented in three works that deserve distinction, a result of researches that were unanimously chosen by the jury. They represent a qualitative extract of the current Brazilian academic production about Design, with recognition of institutions, students and advisors.
Activities of the jury, formed by experts in diverse fields, include individual, judicious evaluations of 116/
The two first places in this category have a lot of merit,
which having its own focus, but having in common a look through history and good technique: both the thesis Memória gráfica em museus de arte: Pinacoteca do Estado de São Paulo (1st place) and Em busca da cor: construção cromática e linguagem gráfica de rótulos cromolitográficos do Arquivo Nacional e da Biblioteca Nacional (1876-1919) (2nd place) are supported by judicious investigations. The first focuses on visual identity in graphic supports, and the second dives into the historical technique of color printing, bringing abundant documentation and reflections about historical archives in careful presentations. The third place, master’s dissertation Os currículos mínimos de Desenho Industrial de 1969 e 1987: origens, constituição, história
e diálogo no campo do design, brings a critical study about parallels and dissonances in the formation of design competences, anchored in contextualized research of the backstage of the institution of two graduation curricula. Still in regard of this category, the judges awarded five works with honorable mention because of the quality features achieved when focusing themes that are innovative, controversial or disseminate authorial design production as contribution to the national industry’s development, besides two works that shade light and collaborate to knowledge and study of typography. Whereas the editorial production that composes the “Published works” category is represented
this year by a smaller number of titles, with expressive highlight to the quality of products, contributing to the dissemination of design research and experimentation. The two first places reflect the excellence of the national editorial production, with consistent content of research and knowledge, presented in editions of impeccable graphic quality. Jayme C. Fonseca Rodrigues | Arquiteto (1st place) addresses the legacy of the engineer-architect for the design and architecture produced in the context of Brazilian art déco evidencing the unison dialogue between these two areas, while Fortuna Critica – Sergio Rodrigues (2nd place) gathers and clarifies the designer’ thinking through published authorial texts followed
by contextualized reflections and critiques about his production. The 3rd place was awarded to Domesticidade, Gênero e Cultura Material, a collection of critic essays organized by professors and researchers, and presented in didactic edition, with approaches that dive into the domestic universe exposing personal relationships between inhabitants and between these and spaces and artifacts. Other highlighted works in both categories bring a current picture of national production about Design.
Cibele Haddad Taralli 117/
1 place published written works/ st
Jayme C. Fonseca Rodrigues | Arquiteto Authors: Hugo Segawa, Juliana H. Suzuki and Nilce Aravecchia Botas Publisher: BEI Editora São Paulo, SP
Hugo Segawa gives us this impeccable publication about the work of engineer-architect Jaime Fonseca Rodrigues, a result of systematic work with documental and image research tackled by university researchers, professors, students and technicians. The exquisite critic essays by Juliana Suzuki and Nilce Arravechia contribute to the book’s success, not forgetting to mention the family members, guardians of the time capsule open with this edition. Authors comment and discuss, from wide historic documentation and personal records in travel journals, the formative trajectory and work consolidation of this professional (1905-1946). A discrete character unknown to the great public, he produced in a short time an expressive set of buildings that surprise for their language and the unison dialogue between architecture and interior design, clearly identified with the art déco movement from the 1920-1940s and the more pure-
lined modernism. The book shows us a production of masters who integrated architecture and design – inside and out, judiciously and to the minimal details, dedicating to the design from furniture to lock, from 1:1 lighting to façade perspective – and presents the author’s systemic, integrating conception, which can be seen in his urban projects of residential, institutional and cultural buildings. The unprecedented material is presented in bilingual edition with excellent editorial and graphic quality, bringing competent narratives about project and production in architecture and interior design. The abundant iconographic documentation was generously and carefully selected and makes reading accessible and pleasurable, an original, complex time portrayal of the modernist innovations that coexist with conservative solutions and the judicious details of demands. 121/
2nd place/ Fortuna Crítica Sergio Rodrigues Authors: Afonso Luz and Renata Aragão Tiburcio Publisher: Instituto Sergio Rodrigues Rio de Janeiro, RJ
Launched by Instituto Sergio Rodrigues, this bilingual work edited in exquisite graphic project presents essays and chronicles written by Sergio Rodrigues during the 1950-1960s for Módulo and Senhor magazines, a little-known side of the designer. It brings a selection of nine texts, illustrated with historic pictures and reproductions of furniture and interior architecture croquis designed by him, being each text followed by writings from curator Afonso Luz, that contextualize the time portrayed presenting references, notes e critic essays that also show the
little-known and revolutionary work of Sergio Rodrigues as an architect. Luz presents an understanding of the social, cultural and political moment in which each work is located, deepening concepts and showing Sergio’s methodology for project conception, emphasizing experimentation during the process. He creates counterpoints to Sergio’s singular way of approaching his work, his irony when dealing with polemic subjects and his relationship with clients. He also highlights the designer’s proposal for industrialization both in architecture and furnishing, not abandoning however artisanal production processes. The book innovates by focusing not only Sergio’s furniture, but also his texts with precious references that clarify historic contexts and help us understand his thinking, contributing to the designer’s historiography. It comes with a facsimile of the catalogue of the “Casa individual pré-fabricada” exhibit, at MAM Rio in March, 1960.
3rd place/ Domesticidade, Gênero e Cultura Material Authors: Silvana Barbosa Rubino, José Tavares Correia de Lira, Joana Mello de Carvalho e Silva and Flávia Brito do Nascimento Institution: USP and UNICAMP Publisher: EDUSP and CPC-USP São Paulo, SP
The collection of texts from a CPC-USP seminar in 2014 addresses housing as a culture artifact, through the view and collaboration of various researchers. The competent theme curatorship, organized by Flávia Brito, Joana Mello, José Lira and Silvana Rubino, presents refinement and harmony in unfolding domesticity
through texts that bring readings and reflections with bibliographic accuracy and articulation contextualized with transversal themes, revolving the home environment regarding construction, composition and functionality of these spaces, as well as the social dynamics and personal dilemmas developed there. Thus, it brings a successful
reflection about the current ways of living, in which the house and their inhabitants (especially women) inspire analysis under different points of view. Power, gender and behavior in this domestic context configure, therefore, this very rich landscape of private life and its most intimate scenarios. 123/
selected/ Oficina-Escola de Restauro de Mobiliário Moderno Authors: Fernanda Freitas Costa de Torres and Frederico Hudson Ferreira Institution and Publisher: IFB Brasília, DF
A record of an exemplary work of physical recovery – preserving when possible the furniture’s aesthetical quality – performed by Oficina-Escola de Restauro, a technical school of capacitation in conservation and recovery of modern furniture that belongs to an expressive archive found in public organs and institutions in Brasília. It’s an important dissemination of the teachers and students’ work in favor or rising awareness to preservation of memory, heritage recovery and qualified labor training.
selected/ Por que Design é linguagem? Authors: Frederico Braida Rodrigues de Paula and Vera Lúcia Moreira dos Santos Nojima Institution: PUC-Rio Publisher: Funalfa; Ed. UFJF Juiz de Fora, MG
Instigating research for the Design field in which authors show and argue that design is language. It is reasoned in judicious bibliographic review, accurate methodology exposure and argumentation clarity. It’s an important pedagogic contribution to Design education at graduate and post-graduate levels, presented in academic graphic form.
selected/ Brasil Faz Design: criatividade brasileira no cenário internacional Authors: Marili de Lima Ferreira Brandão, Christian Ullmann and Sandra Nedopetalski Publisher: Olhares São Paulo, SP
A relevant publication to the history of Brazilian design that registers the trajectory of the
exhibits that happened between 1995-2004 at the Milan Furniture Fair and the dissemination of our designers’ production abroad. It helps the documentation of contextual transformations through its lifetime, including backstage memories and the repercussion for the involved designers.
Para documentar a história da moda: de James Laver às blogueiras fashion Author: Fausto Viana Publisher: ECA-USP São Paulo, SP
The book contributes to study, research and documentation of fashion and clothing history. After analyzing existing Museological cataloguing systems, it proposes 126/
an original apparel cataloguing system and presents in detail the work and thinking of James Laver. It exposes new sources of fashion documentation in the context of virtual environments, addressing the role of fashion bloggers in this scenario.
Territórios Criativos: Design para a valorização da cultura gastronômica e artesanal Authors: Daniela Luz de Oliveira, Lia Krucken and André Mol Publisher: Atafona Montes Claros, MG
A collection of relevant and current essays produced by an independent research group.
It opens a conversation about design and the valuing of regional territories and creative potentials, especially regarding themes related to creative economy, gastronomy, crafts and agrobiodiversity, with a peculiar discussion about the designers’ role in this context.
selected/ Kajinoki Authors: Katsutoshi Mori and Julia Junqueira Ribeiro Pinto Publisher: Katsutoshi Mori SĂŁo Paulo, SP
A singular bilingual (Portuguese-English) bookobject, elaborated through artisanal procedures and in metalinguistic harmony with its content, which addresses the traditional production of artisanal paper from kozo fibers â&#x20AC;&#x201C; a Japanese vegetable. The exquisite production is presented in limited edition of 50 books, bringing it closer to art procedures.
selected/ Giuseppe Scapinelli 1950: o Designer da Emoção Author: Sergio Campos Publisher: Artemobilia Galeria Publicações São Paulo, SP
It gathers a significative and consistent body of work from a Brazilian furniture pioneer, including his contribution as a writer to Casa e Jardim magazine in the 1950s. The catalogue-like material may constitute reference to researches about the history of furniture produced in Brazil, under the influence of Italian immigrants and their descendants.
1 place unpublished written works/ st
Memória gráfica em museus de arte: Pinacoteca do Estado de São Paulo Author: Jade Samara Piaia Institution: Unicamp Orientation: Edson do Prado Pfützenreuter Paulínia, SP
This thesis brings to discussion the relationship between visual identity through graphic memory and the aspects that have influenced it, or that reflect its visual form, considering the used graphic technologies, the time frame of the focused institution and the graphic field. It addresses through competent textual and visual narratives the Pinacoteca do Estado de São Paulo throughout a time trajectory, with emphasis in the institutional graphic signature and its transformations throughout time. It’s worth noting that the discussion about graphic memory and material culture in Brazilian design is an important contemporary theme, and its relationship with public Museological institutions’ identity is a valuable contribution. In this work the author demon-
strates effort in defining concepts and differences between visual and graphic signatures, which can serve as a reference to other works with similar theme or time frames, including those prior to the institutionalization of the Design field in Brazil. The consistency of the thesis is manifested in its clear methodology, extending itself to appendices and annexes and exposing a rigorous research procedure, anchored in primary sources and the accurate image selection represented by precious synthesis that permeate the entire volume. It’s an interesting rescue not only of São Paulo’s graphic memory, but also of the memory of one of the most important museums in the city.
2nd place/ Em busca da cor: construção cromática e linguagem gráfica de rótulos cromolitográficos do Arquivo Nacional e da Biblioteca Nacional (1876-1919) Authors: Helena de Barros Institution: ESDI/ UERJ Orientation: Guilherme Cunha Lima and Washington Dias Lessa Rio de Janeiro, RJ
This careful edited thesis addresses chromatic construction strategies in chromolithography, historic printing technique characterized by manual, empiric color separation. The study corpus focusses in public institutions’ archives that gathers collections of Brazilian product 132/
labels produced using various chromolithography techniques between 1819-1919. It adopts accurate research procedures supported by microscopic observation and register techniques in the analysis of 100 samples, later presented in exquisite verbal and
visual narratives that are relevant to graphic design and illustration. The work contributes to the design and graphic memory fields, contextualized in the material culture and visual languages resulting from the production techniques.
3rd place/ Os currículos mínimos de Desenho Industrial de 1969 e 1987: origens, constituição, história e diálogo no campo do Design Author: Eduardo Camillo Kasparevicis Ferreira Institution: USP Orientation: Marcos da Costa Braga São Paulo, SP
The thesis addresses an important theme to the history of Brazilian design promoting a historic-critic rescue of the constitution of minimal curricula for Industrial Design between 1969-1987, focusing on the role of academic characters and members of the industrial design
field in soliciting, discussing, writing, reviewing and publishing both curricula. Thus, it makes parallels, exposes particularities and presents actions, their articulators and political issues, showing the difficulty to get to the effective proposals. The research methodology is anchored in the
premises of social history, using procedures from other segments in an exemplary and judicious manner in each investigated stage, character and aspect. It brings reflections on design teaching and institution in Brazil, opening paths for the development of new researches. 133/
honorable mention/ AK-47: a marca da paz. Reflexões sobre as táticas discursivas do design da guerra Authors: Laura Scofield Cardoso Institution: UEMG Orientation: Rita Aparecida da Conceição Ribeiro Belo Horizonte, MG
The work stands out for discussing design in the context of war artifacts, embracing a theme little explored by designers and academics: the AK-47 branding, gun launched in 2014, providing an intriguing discussion. The brand134/
ing strategy brought a new look to the products, in a paradox in which war is presented as a path to freedom, raising discussions and reflections through a complex dialogue between war and peace. The theorists and sources
that were chosen to substantiate the research corroborate and help justify the questions and hypothesis, and the graphic project is competent, besides the excellent printing quality.
honorable mention/ Estudos sobre tipografia: letras, memória gráfica e paisagens tipográficas Authors: Priscila Lena Farias Institution: USP São Paulo, SP
This thesis gathers and presents a collection of essays specialized in typography published between 2001-2016, revisited and organized in three axes: typographic principles (regulation, nomenclature, classification, analytic model), typographic memory (strategies for typography and graphic design history) and typographic landscape (presence of
typographic elements in the urban scene). This collection contributes to the formation of a graphic design knowledge focused on typography by offering a conceptual and operative base of this language system, analysis and empiric research methods and guidelines for pedagogic practice. The work crowns the pioneer efforts of the author’s academic trajectory.
honorable mention/ O fator interacional no desenvolvimento do projeto de produto: contribuição metodológica de Bornancini e Petzold Authors: Maria do Carmo Gonçalves Curtis Institution: UFRGS Orientation: Liane Roldo Porto Alegre, RS
The thesis brings as contribution the registry of the design methodology of two exponents in the field, designers José Carlos Bornancini and Nelson Ivan Petzold, during a partnership initiated in 1962 and finished in 2008, who exceptionally acted in the South of Brazil, helping 136/
the technological development of Brazilian companies. It’s an essential rescue to understand designers’ evolution and action in our country, and the study’s approach focused on technology, teaching and development fields, encouraging new researches to rescue, register and strengthen
the history of Brazilian design. We highlight the specific and innovative proposition of the didactic action performed with students on the field as a teaching method, something uncommon in project methodology or design history classes.
honorable mention/ Letras e letreiros: manifestações do Art Déco nos projetos arquitetônicos paulistanos (1928-1954) Author: José Roberto D’Elboux Institution: USP Orientation: Priscila Lena Farias São Paulo, SP
This thesis shows relationships between typography and architecture through investigation, organization and cataloguing of the typographic production in architecture projects in São Paulo during 1925-1955. It operates in the context and ambiance of art déco and the operation of significative architecture offices
during the period. It relates image as information from learning and use of letters on architecture projects and the creation of plates that identify buildings, seeking to understand the graphic languages used by architects and offices. It constitutes material reference for the study of design and typography in architecture.
honorable mention/ A cooperação design de games e neurociência como estratégia à superação do cybersickness Author: Felipe Servilha Moreno Institution: Universidade Anhembi Morumbi Orientation: Rachel Zuanon São Paulo, SP
The research takes on a contemporary theme related to virtual reality development bringing an important contribution to game project. It investigates the effect of the sensorial dissonance called cybersickness, which occurs during the use of digital products through virtual reality glasses and helmets, proposing as a benefit the 138/
mitigation of these effects. Having a competently build text and an excellent bibliographic review of neuroscientific approaches, it uses this knowledge to formulate hypothesis and test them with users. The final considerations point to relevant information to game design and fields that use virtual reality digital interfacing.
selected/ A Cor no Branding: um estudo sobre design de marca e comunicação visual estratégica Authors: Flavia Igliori Gonsales Institution: USP Orientation: Sandra Maria Ribeiro de Souza São Paulo, SP
Situações lúdicas para o brincar no espaço urbano: experimentações para processos projetuais sensíveis às perspectivas das crianças Authors: Graziela Giacomin Nivoloni de Almeida Escobar Institution: USP Orientation: Clice de Toledo Sanjar Mazzilli São Paulo, SP
This thesis has the merit of transposing a dense communication theory, in this case Charles W. Morris semiotics, to analyze color as a fundamental element in a branding strategy. The narrative is well organized, the goals are clear and the methodology points to categories from chromatic visual discourse that can contribute to the development of visual identity design.
This dissertation brings contemporary reflections about the design process of urban spaces and installations for kids’ free play based on listening to children as subjects (collaborators or co-authors) instead of just users. It’s well written, theoretically well based, and presents illustrated experiments that elucidate how the project process can incorporate look, gesture and play, coming to conclusions that value the subjectivation in the project. 139/
selected/ Crítica da experiência como mercadoria no Campo do Design Authors: Fabiana Oliveira Heinrich Institution: PUC-Rio Orientation: Alberto Cipiniuk Pelotas, RS
The work proposes reviewing the term experience design from a social point of view. It postulates the hypothesis that
it isn’t possible to design “for” neither “the” experience, arguing that its meaning is reduced and instrumentalized when treating experience as a product. The critic analysis is richly and deeply developed in a theoretical reflection that deals with fluidity over a wide bibliography, extrapolating the design field.
Aurelio Martinez Flores: a produção do arquiteto mexicano no Brasil (1960-2015) Author: Felipe de Souza Silva Rodrigues Institution: Universidade Presbiteriana Mackenzie Orientation: Abilio Guerra São Paulo, SP
Extensive and deep research that disseminates and analyses the exemplary professional performance of a little-known 140/
architect/designer, yet representative to design historiography. Its competent narrative and careful graphic project demonstrate tenacious interest in the rescuing of primary sources and method when organizing information.
selected/ Projeto em moda: O material e o imaterial no campo acadêmico Authors: Leilane Rigatto Martins Institution: USP Orientation: Sérgio Régis Moreira Martins São Paulo, SP
The thesis opens a discussion about styling and fashion projects through an extensive survey in well-known books, essays and
Personalizando com algoritmos: projetos de design para criação de peças únicas Authors: Andréa Pennino Graciano Institution: Universidade Anhembi Morumbi Orientation: Gilbertto Prado São Paulo, SP
interviews with pioneer fashion professionals in academia. It reviews both the methodological process of design in this field and the curricular differences, similarities and convergences of courses in Rio-São Paulo-Italy. The text is well written, with exquisite formatting and binding, and the use of comparative boards facilitates understanding and exposing the reflections objectively.
The text addresses the project process in design through an approach based in algorithms or command sequences, as a possibility located on the border between design, art and technology. Analogic or computer algorithms are exemplified by the presentation of projects, especially in graphic and surface design, showing good results in formal experiments.
selected/ Projetar e construir com madeira: o legado de José Zanine Caldas Author: Amanda Beatriz Palma de Carvalho Institution: USP Orientation: Maria Cecília Loschiavo dos Santos São Paulo, SP
Another significative contribution to the study of architect and designer Zanine Caldas’ work, this dissertation highlights his relationship with “know-how”, referenced in popular knowledge and local resources incorporated to his production, which marks Zanine’s professional trajectory in addition to the knowledge acquired in professional interactions with modernist
architects and designers. Project execution is highlighted, especially the pre-made homes, with wooden furniture and models. The text emphasizes the executive aspects, use of local resources and materials, and environmental concern. About the pre-made homes, it comprehensively presents the production methodology adjusting it to the locally available labor.
selected/ A contribuição do design para o desenvolvimento da experiência empática em crianças de idade escolar Authors: Roberta Rech Mandelli Institution: Unisinos Orientation: Leandro Miletto Tonetto Porto Alegre, RS
It presents an original, innovative content in emotional design, having as study
object design’s contribution to kid’s social skills regarding empathy. It uses a researchaction investigation method, proposes the development of a game and promotes experiment validation. The work is well based and written, contributing to early childhood education and children’s social development through design.
Design de Moda e Neuroeducação: o desenvolvimento de uma metodologia de desenvolvimento projetual aplicado a pessoas com deficiência visual Author: Geraldo Lima Institution: Universidade Anhembi Morumbi Orientation: Rachel Zuanon Dias São Paulo, SP
It’s a work of humanist character for proposing the development of multi-sensorial strategies to teaching that enable the acceptance of blind people to fashion graduation courses. Another merit is the experimentation with the SEE BEYOND method, that gathers diverse tools and tactile resources and may contribute in future discussions about fashion teaching.
selected/ A infografia na divulgação científica Authors: Susana Narimatsu Sato Institution: USP Orientation: Sandra Maria Ribeiro de Souza São Paulo, SP
The dissertation brings a relevant, current theme: graphic representation of information and data in the communication between scientists and the lay community, focusing on the graphic designer’s mediating role. It brings a well-written bibliographic and referential review, investigating some editions of Fapesp magazine, and proposes a qualitative/quantitative model to infographic analysis (can be applied to other researches), finishing with a careful presentation of the results.
selected/ A formação visual do leitor por meio do Design na Leitura: livros para crianças e jovens Authors: Maíra Gonçalves Lacerda Institution: PUC-Rio Orientation: Jackeline Lima Farbiarz Rio de Janeiro, RJ
The initial formation of a young reader is discussed in this thesis through research on illustrated
Design de superfície na indústria brasileira de móveis planejados Author: Fernando Cecchetti Institution: UFPR Orientation: Dalton Luiz Razera Curitiba, PR
literary books selected by PNBE, bringing an important contribution to graphic design. Even though the texts are extensive, the analysis on visual and verbal languages stand out for their consistent base, clear goals and richly explicated procedures, presenting consistent results.
This dissertation addresses a contemporary theme by interpreting, classifying and analyzing surface design in planned furniture in Brazil. From the popularization of digital printing processes and the increase in designers’ training, it shows that most patterns in wooden panels comes from European woods/trees, despite the offer of national specimens of the material. 145/
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