Digital experiences The characteristics of this crisis, especially the months of lockdown, necessary social distancing, limited capacity, etc. have prompted the Museum to seek out alternatives to offer and enrich its museum experience by means of technology, seeing an opportunity to promote a cultural change that society and the circumstances demand. During all this time, the Museum has not stopped providing, together with the multimedia content that already existed before COVID-19, content for all audiences: virtual visits to temporary exhibitions and the Permanent Collection, webinars, online courses for children and adults, musical performances, creativity contests (#DiverThyssen for children and #VersionaThyssen for adults), interviews with artists, etc.
Creation of an interdepartmental digital committee.
Updating of social networks with creative and innovative content.
Creation of #ThyssenDesdeCasa (#ThyssenFromHome): weekly agenda with the Museum’s digital presence during the lockdown period.
Creation of the Museum’s TikTok account.
First museum to offer virtual tours to the permanent collection and temporary exhibitions (since 2017), walking through the rooms themselves as if the visitor were in the Museum, by means of their mobile phone and virtual reality headsets. Some can also be carried out with an audio guide.
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First museum in the world to carry out online guided tours led by a guide in real time.
Immersive virtual tours.
Main milestones Live-streamed concerts.
