Charming & Main Boutique
R
by Caylie Howard | photos courtesy of Erin Adams
unning a business is not for the faint of heart. It truly is an art when it comes to making a business flourish and grow into a fully functioning operation. Husband and wife duo, Erin and Chris Adams, have proven that they have what it takes to achieve success when it comes to their exclusively online boutique, Charming & Main.
The business just kept growing and in
Owning an online boutique wasn’t always the career path that Erin and Chris have taken. Erin started out as a middle school special education teacher, and Chris was a trauma nurse. “We have four kids and with our third pregnancy we decided that it would make more sense for me to stay home.” Erin said.
When their fourth child came along,
Erin and Chris really do make the perfect
and laundry to look forward to and
I’m the star of the show. I do all of the
the home. The couple’s online boutique
our unsung hero. He’s our back end.
learned during their time in direct sales and rebranded as Charming & Main.
Erin needed something other than PB&J’s
team. Erin said. “We always joke that
started looking for opportunities outside
appearances and fun stuff. But Chris is
wasn’t actually a pre-planned idea.
He’s marketing, IP, data, sales. Everything
“We actually stumbled across this idea on accident.” Chris said. “Erin needed
something to do besides being a stay at home mom and we had the skill set to be successful.”
In July 2016, Erin joined a clothing direct sales company and
quickly found a passion for
what she calls “social selling.” She would sell clothing and accessories by going live
behind the scenes. We’ve never looked back. We love being entrepreneurs. I
“We’ve come to know our customers as friends.”
on Facebook from her
don’t think that we could ever go back to
living room.
working for someone else.”
“That lasted 3 months. Our
In the time that Charming & Main has
the summer of 2017, Chris
online boutique, they’ve built friendships.
business blew up, and by
was able to leave his job as
an emergency room
trauma nurse.” 30 | ARGYLE LIVING | OCTOBER 2021
late 2018, Erin and Chris took what they
been open, they’ve built more than just an “Over our five years in business, we’ve
come to know our customers as friends.
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