Tips for Buying Motels

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LIF T- OUT INFORMATION FE ATURE

TIPS FOR BUYING MOTELS How, what and why?

Andrew Morgan Queensland Tourism & Hospitality Brokers

motel as the demand for a coastal motel has historically been higher therefore pushing the value of the motel higher and the return on investment lower.

How to get started looking for a new business such as a motel is not always easy and gathering information can be done in many different ways… The web is usually the first port of call for any initial enquiry, and the simplest of searches will get things started. As with a search on any topic, sorting good information from bad requires further investigation. The next port of call may be talking to friends or relatives who are in the industry or previously were. Alternatively, talking to people in and around or involved in the greater motel industry can be very helpful. Speak to experts in the industry, not those who ‘dabble a bit’. Consider the preferred tenure of ownership that meets one’s needs. The main two types of ownership tenures available for motel acquisitions are freehold and leasehold. Both offer different benefits and burdens to the owner and one must determine which suits them personally before making any firm decisions. Weighing up the facts and comparisons between the two will help determine what is suitable for each investor and what is going to satisfy the needs of each in buying a motel. Another of the main decisions that is required to be made early on is whether one is going to operate the business themselves or not. This may affect the type of tenure that should be

considered. If the new owner is not going to operate the business themselves then someone else will need to on their behalf. The business can be operated by a manager or can be sold to an operator while the freehold property (land and buildings only) is retained.

Property specific motel matters to consider Number of units. How many units will suit the requirements? There are very different schools of thought within the motel industry as to what the minimum number of units should be to make a motel successful. I have seen extremely profitable motels with as little as eight units; however, I have also seen less than successful large motel complexes also. Each individual should determine how many units they wish to operate and then work towards that. The budget that is available will also affect this decision. Dining. Some motel operators love restaurants and others do not. This is the more social side of the business where operators can get to know and build relationships with their customers thereby making the decision for the guest as to where they will stay next time they travel to the locality. This side of the business can also be a problem area if not operated efficiently. It can end up very labour intensive for the

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operator if it is not set up correctly with the right processes and suitable employees in place. Standard/presentation. Immaculate presentation or a renovator’s delight? The standard of the presentation of a motel will affect the return on investment expected by the market. If hundreds of thousands of dollars are required to rectify poor standards or years of neglect, it will affect the price that is willing to be paid for the property in its current state. Room air conditioners that are not split systems are not well received by the market. It is well known that this will be an expensive upgrade that someone will need to pay for in the not too distant future. Motels that are not presented in the best manner can offer excellent opportunities to add value to the business/property by rectifying areas in need of work. Location. The main positions motels tend to be include major highways, main roads, beach fronts and city centres. These areas tend to be places where demand for accommodation is at its highest, such as business centres, tourist attractions or industry hubs. It makes sense that motels and other accommodation businesses be located in high traffic areas such as those mentioned in order to take advantage of the travelling market. Location does play a role in determining the value of a

Location is an important factor to consider when buying a motel; decisions on where to buy a motel can be based on lifestyle or return. It must be considered that motels in desirable locations such as coastal areas will not show returns to the level that an inland motel will. Inland locations may not seem as desirable from a lifestyle point of view as coastal locations, however there can be substantially higher returns by buying a motel in an inland location. Onsite residence. Motels more often than not offer an onsite residence. One must be aware that, although they are comfortable and large enough, they are not the size of a standalone house in suburbia. There are substantial benefits of living onsite that include the lifestyle of a family living and working together and the tax benefits that are available. The costs of living in a home in the suburbs are largely absorbed by the business in the case of a motel, such as food, electricity, council rates, water, insurance, telephone, and much more.

Business and related motel matters to consider Online reviews. Read but be careful what one takes onboard. The main thing is to consider the tone of the reviews in the main, and how they read, rather than individual reviews. If there are nine reviews on a motel that are positive and one that is not, then go with the nine, as that tenth review may not be legitimate. If nine reviews mention a specific issue with a property/business then consider just how big of a problem it is, and how easily it can be rectified. Sometimes issues can be easily fixed by a new operator, and therefore may be to the benefit of the buyer in the future.

RESORT NEWS – DECEMBER 2017


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