CHEVYCHASE Development Project
MarkFontenot
About CostaInvestments
We are committed to cultivating strong relationships and earning the trust of our clients throughout every phase of the construction process Serving as a dedicated project guide,advisor and consultant,we establish consistent support and crystal clear communication from the start Client satisfaction remains our foremost objective and we are proud that our business has expanded significantly through client referrals - an enduring testament to the quality of our service and commitment.
Collaboratingwithourteamensuresyoubenefitfromdedicated supportandasteadfastcommitmenttoourfoundational valuesateverystep!
WhyCostaInvestments
Costa Investments' process is firmly grounded in our core company values We embed transparency,clear communication and a commitment to quality throughout every phase of construction - from the initial consultation through project completion and beyond.
When you partner with Costa Investments you can expect comprehensive support and direct access to ownership at every stage of your project
PHASE ONE | PRECONSTRUCTION
TIMELINE: 4-6 MONTHS
- Architecture & Engineering Approval
- City Permitting
- Site Prep & Required Drainage
PHASE TWO | CONSTRUCTION
TIMELINE: 8-10 MONTHS
- Project Launch & Groundbreaking
- Selection Deadlines
- Progress Reports & Budget Updates
- Regular Meetings
PHASE THREE | CLOSING
- Inspections
- Punch List Walkthrough
- Move-In Day
- 30-Day Punch List
- Warranty
ChevyChase Development Project
5409 CHEVY CHASE DR | HOUSTON TX 77056
4 BR | 4 5 BA | 3,400+/ - SF | 4,000+/ - SFLOT
The Chevy Chase Development Project, in the heart of Uptown,offers a collection of four, three-story luxury residences designed to combine high-end living with practical functionality.These homes feature modern amenities,spacious layouts,private terraces and yards,fully equipped chef's kitchens, elevators,multiple living areas,and the convenience of being in the center of the Greater Houston
The inclusion of advanced features, along with thoughtful design elements like turfed courtyards with space for a plunge pool or serene landscaping,ensures that residents both enjoy and indulge in everyday comforts
Strategically located in Uptown,one of Houston?s most recognized neighborhoods,the development benefits from a central location with easy access to the vibrant Uptown District and the renowned Galleria shopping area
Residents are minutes away from upscale dining,boutique shopping,and entertainment options,while also enjoying proximity to expansive green spaces like Memorial Park and the Botanic Garden.
This blend of luxury living,modern utility,and prime location makes the Chevy Chase Development Project a standout choice for discerning buyers seeking both comfort and connectivity in Houston?s real estate market.
1st FLOOR
2nd FLOOR
3rd FLOOR
Theright pricegets thebest results.
Your property needs to be priced correctly from the very start We will present a thorough comparative market analysis (CMA) to help determine the optimal price
NOREDUCTION (72%) 1REDUCTION (19%)
2 REDUCTIONS (4%)
3+ REDUCTIONS (5%)
Withtheright price, youhaveabout a92% chanceofmeetingyour askingpricewithinthe first 2weeks.
PERCENTOFPROPERTIES SOLD AT/ ABOVEASKING PRICE
PERCENTOFPROPERTIES
SOLD BELOW ASKING PRICE
GlobalRelocation& ReferralServices
The Sotheby?s International Realty network is an exclusive association of distinguished brokerages throughout the world.
Through the brand?s vast global footprint and impressive referral network,we are able to identify and target selected buyers through all available Sotheby?s International Realty tools and channels
Sotheby?s International Realty affiliates with important and extensive networks such as Employee Relocation Council (ERC),Relocation Directors Council (RDC), Greater Houston Partnership,Houston Relocation Professionals,and Texas Relocation Network to provide the best service possible for you.
We make your listing easy to find online with our Webby Award-winning website and finely tuned SEO.Sothebysrealty.com enables millions of visitors to immerse themselves in engaging videography,impactful photography,and inviting virtual tours
Sources: Google Analytics, Brightcove, and ListTrac ? Full Year 2024
VISITS IN 2024
33M
VISITORS FROM OUTSIDETHEU S
59%
ORGANIC SEARCH TRAFFIC
41%
16 LANGUAGES
Worldwidereachwith measurableimpact.
Property Distribution:
We set the standard by distributing our listings to the most relevant websites globally.Our global partners include the most authoritative news,lifestyle,and financial voices,as well as real estate-centric websites The impact is measured with a variety of analytics and reporting tools.
Sotheby?s International Realty Apple TV:
The app brings the home search experience to anyone with Apple TV displaying high-definition photography and videos of your property on a large-format screen allows us to showcase your property with even more impact.
International Buyers:
Only Sotheby?s International Realty has the global network and digital marketing power to promote your property to real estate consumers everywhere through our dedicated syndication and exclusive media placements
DigitalAdCampaigns ForYourListing
Our digital advertising campaign uses hyper-targeting to reach home buyers where they spend their time online,including Facebook,Instagram and hundreds of websites...97% of the internet,in fact.
This 7-day automated campaign re-targets users based on their browsing behavior,resulting in an average click-through rate of 26%,above the industry average of 10%
With at least 10,000 impressions,your property will be seen by consumers based on geographic and behavioral targeting.By using data to target the right audience and tracking user behavior,the campaign is more effective in driving traffic to your property and increasing the chances of a sale.
Ourreputation isyouradvantage.
Our public relations team possesses strong relationships with leading national and international media outlets who drive buyers to our website and your property We are the most profiled luxury real estate brand in the news
20 24 PRESS SHARE OF VOICE
Sotheby?s International Realty
Coldwell Banker
Compass
Berkshire Hathaway HomeService
Douglas Elliman
Christie?s International Real Estate
Keller Williams Realty
Engel & VÖlkers
Knight Frank
Leading RE
Source: Meltwater, January 1, 2024 ? December 31, 2024
Wedrivemoreeyes toyourlisting.
Sotheby?s International Realty creates exclusive content to promote your property to interested buyers Our innovative social media platforms offer robust campaigns for your property.In addition,our award-winning YouTube channel has more video views and subscribers than any other real estate brand.
Comps & Pricing
- Goals for sale
- Comparable Properties
- Regional Market Trends
- Pricing Strategy
Apathofunrivaled EXPOSURE
List Your Home
- Pre-Launch Campaign
- sothebysrealty com,MLS,and 900+
Syndication Sites
- Networking,Branding Kit
1 3 2 4 5 6 7
Prepare Your Home
- Photography
- Staging (Live or Virtual)
- Video Tours or Virtual Tours
- Floor Plans
- White Glove
Market ing Your Home
- Print and Digital Advertising
- Owned Channel Marketing: sothebysrealty com,Apple TV, and YouTube
- Showcase Website
- Print Collateral
- Direct mail
- Social Ad Engine/Adwerx
- Email Marketing Campaigns
Show Your Home
- Private Showings
- Broker Events
- Open Houses
St at us/ Feedback
- Client Marketing Report
- Prospective buyer feedback
- Market Conditions (on-going)
- Lead Follow-up Closing - Offer - Negotiation
- Acceptance
Presentingyourhome inallitsglory.
We direct and create eye-stopping photography to show your property at its absolute best The portfolio of original images becomes the centerpiece of our marketing efforts,both in print and online.All collateral will highlight the distinctive features of your home.
902Oyster Bank
Showcasing a video tour of your property with our premier media partners gets you far greater engagement with buyers.And,of course,sharing that video on the Sotheby?s International Realty YouTube channel doesn? t hurt either.After all,it?s the most viewed real estate channel in the world.
VIDEOS PRODUCED BY OUR AGENTS WERE PLAYED
65M+
TIMES IN 2024
LISTINGS WITH A VIDEO RECEIVE
403%
MORE INQUIRIES THAN THOSE WITHOUT
Source:
VIDEOS ARE SHARED
1200%
MORE THAN LINKS AND TEXT COMBINED
86%
OF HOMEBUYERS USE VIDEO TO FIND OUT MORE ABOUT A SPECIFIC COMMUNITY
Source: Google
Source: Brightcove Ana ytics
Digita Sherpa
Source: Digita Sherpa
Acustomizedwebsite foryourpropertyalone.
Our innovative showcase websites are an invaluable resource to prospective buyers They can include everything from stunning photography,property descriptions and floor plans to video tours and virtual reality.Your site makes a powerful first impression and always displays the most up-to-date information about your property
Wehavepowerful connections
We seize every opportunity to promote your property via email to our proprietary lists of clients past,present and future,as well as to the broker community.As you would expect, our connections help you reach prospective buyers that no one else can.
Weofferimpactfulways toreachevenmore buyers.
The presentation of luxury real estate must be exceptional,which is why we have created the most robust and high-quality website in the industry We have also established exclusive positions with best-in-class media partners to help drive qualified traffic to our website ? and to your listing
These partners include The WallStreet Journal, The NewYorkTimes,FinancialTimes,Architectural Digest,MansionGlobal,Sotheby?sMagazine,Conde Nast and more,as well as proprietary publications created by both Sotheby?s and Sotheby?s International Realty.
Wedeliveraccountability andinsights.
With the click of a link,our web-based Client Marketing Report allows you to stay up to date on the life of your listing. The interactive report provides data on web traffic,PRplacements, advertisements,open house and showing details,and any additional marketing efforts we initiate for your property
The report will ensure that we are implementing the best strategies to keep your property well positioned in your market.You will always know where we stand and where we?re going ? until the day you close
Established in 1976,Sotheby?s International Realty is the only true global real estate brand Through our vast global footprint,local expertise,and unequaled referral network,we ensure that the properties we represent receive the far-reaching exposure only Sotheby?s International Realty can provide.
26,200 SALES ASSOCIATES
1,100
85
Trusted&Respected
ALL THE WORLD KNOWS SOTHEBY'S.
Sotheby?s acclaimed auction house has brought the world?s most cherished possessions to a global market since 1744,creating a brand with unparalleled prestige.
Sotheby?s International Realty harnesses the worldwide recognition of the Sotheby?s name to introduce your property to the world?s most qualified buyers.
With our exclusive marketing programs,from magazines to e-newsletters,the seller benefits from the Sotheby?s brand name as well as a reputation for service excellence.
OUR ALLIANCE WITH SOTHEBY'S EXTENDS TO A SHARED CLIENT BASE OF
488,000
AUCTION HOUSE COLLECTORS AND ENTHUSIASTS
OurHouston brokeragesleadtheway.
The Houston offices of Sotheby?s International Realty are comprised of some of the most experienced,professional,and successful agents in the area
- Deeply rooted in Houston luxury real estate since 1981
- Consistently ranked one of Houston?s top real estate brokerages by the Houston Business Journal with approximately $2 1+ billion in annual sales
6
294
45
Director of Agent Growth
Management Team
Martha Turner Sotheby?s International Realty Management Team is a dynamic group with a wealth of experience in the real estate industry,spanning over 90 years.Our mission centers around empowering our sales agents to deliver exceptional service to clients.
Our team of four seasoned managers is available 24/ 7 to support agents.Whether it?s navigating complex transactions or addressing unique challenges,we?re there We pride ourselves on staying ahead of the curve Through constant innovation,rigorous training and collaboration with the best agents in town,we maintain our position as market leaders
Keeping our sales agents informed is a priority We achieve this through weekly sales meetings,market updates,personalized training,and professional development classes Our goal? To equip agents with the latest legal,market,and technology insights We?re committed to nurturing talent Our team actively recruits top-producing agents,ensuring a tradition of excellence across our six Houston locations.
While clients may not always see it,our extraordinary support system empowers every Martha Turner Sotheby's International Realty agent.This confidence allows them to tackle any issue that arises.
Our Management Team strikes the perfect balance between teamwork,availability,knowledge,and culture We?re here to elevate your real estate experience
Paul Silverman
Allison Johanson VicePresident of Sales
Robin Conner Co-President
Paul Kilian Co-President
Mark is a top producer committed to providing unmatched service for his clients A native Houstonian with closings stretching from Clear Lake to Lake Conroe and Katy to Kingwood, Mark is knowledgeable, willing, and able to meet the needs of clients across the Greater Houston area
After graduating from Louisiana State University, Mark spent more than a decade working in the customer service and hospitality industry at resorts in Colorado and Georgia During that time he fine-tuned skills that allow him to better care for his clients. Whether by teaching, communication, organization, or problem solving, Mark strives to earn the trust of his clients and provide a positive experience
MarkFontenot
Global Real Estate Advisor
713.828.6135
Website: mjfontentot.com
Email: mark.fontenot@sothebys.realty
@markjfontenot
fontenot mark
mark-fontenot
home maintenance, and the expectations, quality, costs, and timelines of new construction One previous client said, "Mark far exceeded any expectations I had for a real estate agent Not only was he knowledgeable about neighborhoods, houses, prices for improvements and standard maintenance, he was able to explain how the loan process works and what to expect at each stage. He thoroughly answered our myriad of questions and was professional, friendly,helpful and responsive."
With an appreciation and knowledge of home building, Mark is an asset for clients when it comes to the nuances of buying or selling,
Dedicated to cultivating a positive community, he serves on the board of his church and is a PTA member and supporter of their neighborhood public school. Most of all, Mark enjoys spending time with his family A husband of 17 years to his beautiful, creative wife and father to two incredible daughters, Mark is committed to Houston and improving and investing in the city he loves
8745Fairbend
Houston | TX
Last Asking $2,150,000
Sold for $2,210,000
Represented Buyer
This property sold with multiple offers in 4 days at about 90% finished new construction At the time,it was one of the highest sale spec homes north of Spring Valley and featured high-end kitchen finishes and an attractive floor plan for entertaining
1003Highland
Houston | TX
Last Asking: $2,500,000
Sold for: $2,425,000
Represented Seller
Originally owned by Tilman Fertitta,I listed this property in a prime location in the Heights I showed this home consistently for a week using only private showings and received multiple offers A gem of Woodland Heights,this home had it all
2702Westgrove
Houston | TX
Last Asking: $2,845,000
Sold for: Still Active
Representing Seller
A beautiful spec home in Westgrove Court,a small community between Highland Village and Upper Kirby,this 5,300+sf home offers a transitional finish across three floors Elevator access to all floors and multiple living areas have been highlights
Recent Market Studies
FAQ
What would your plan be to market these units in such a way that a pre-sale of some or all of these units is possible?
It'simpossible tofit all of my thoughtshere but the short story isthat I'd attack marketingfrom many anglesas possible.1.) Inthe early stages,whenthere islittle tophysically see on the project, I'd list the most attractive unit (the one facingthe courtyard) onMLS asa "tobe built"with renderings,floor plans, and maybe optionstocustomize,while alsospreadingthe word that thisisone of four unitsavailable.2.) We'd promote the project through MLS, digital ad campaigns,and email marketingtostart The goal isgettingthe word out socastinga wide net iskey3 ) I'd like toset up a showroom of sorts;If buyerscan't see a physical structure yet, let'stake the eventual structure tothem! I can host buyers/agentsat the Sotheby'soffice in the Amegy Tower withsamplesof flooring, tile,backsplash,countertops, appliance selections,etc. sotheycan see the quality infront of them.If needed, we canmake thisshowroom mobile and I can take it on the road or even bringit tothe propertytotalk buyersthrough it.
What sites and formats will you use to publicize this project?
Sotheby'sInternational featuresour propertieson all of the top syndicate real estate websitesacrossthe world,along with the local and US siteswe all know.We'll alsouse geo-targeted ads,email campaigns,social media (personal and company),and,if needed, and whenthe projectsare further along,print advertisingin local or national publications
What ideas do you have for renderings and public advertising to promote this project?
We will work withwhat we have until the homesare built Right now,we have floor plansand the basisfor renderingsto be created.Ideally,we canwork with the architect toget marketingplansfor each unit and we'll use whatever information we have graphically topromote a finished product inthe manywaysmentioned above
What can we do to drive interest as this project is hidden and not ever seen from any major roads?
99% of buyerssee homesfor the first time online. While it would be great for everydaytraffic todrive right by the construction,it'snot imperative.The John Dreaper Deed Restrictionsallowa 5sf sign tobe put onthe propertyfor those people whodo drive byand we may be able toget creative withadditional QRcodes,etc that won't upset the POA.
- Do you have any examples or experiences similar to this project you can share with us?
I have not sold a 4-unit new constructionproject but I have sold plenty of new constructionand luxury homesand the processisthe same.It doesn't matter the product,the most important step istoprice it right from the start and get as many eyesonthe property aspossible in the shortest amount of time.There isno better brand and reputation than Sotheby'sInternational tomarket a home
FEES
What rates are you willing to offer in exchange for the listing on all 4 homes?
Speakingfor the listingside,we are able tooffer a discounted 2% brokerage fee for each unit sold (rather than our standard 3%).I believe inour processand marketingstrategy but I alsounderstand the challenge builders/ investors carry tolimit their coststomaximize the returnon their investment sowe offer thisdiscount toalleviate that pressure.
- What fees can we reasonably expect to pay buyer?s agents and still incentivize those agents to visit our homes?
Thisisnegotiable but the maximum you canexpect tooffer is3% toa buyer'sagent.At least for the first unit, I'd recommend offeringtopay a buyer'sagent commission at 3% tofacilitate a smoothfirst sale Thiswon't be visible by the public or agents(since the NARsettlement) sothe strategy can be adjusted for each unit differently.For instance, if the first unit sellsquickly and withfew hiccups,maybe offeringa full 3% isn't necessary for the others.Or, maybe you ask that buyer agent compensationbe made aspart of a buyer'soffer versussettingaside a specificamount before knowingwhat a buyer will offer.
- What costs are covered by your firm in exchange for the listing?
I cover all digital and print marketingcollatoral for the properties.Photos,video, brochures,builder profiles, amenity sheets,digital ads, print ads(if necessary),etc. I will spend a significant amount of time and money marketingthese homesbecause I want it tobe done right Asfor your costs,you just need tofocuson the physical structure or anythingpertainingtothe housesthemselves.Asanexample,if we end up needingtostage one of the finished homestoimprove first-impressions,thiswould be your cost but I would cover the newphotos,etc
CONSULTATION
- Would you be willing to review and offer suggestions based on experience regarding selections for these homes?
Absolutely! The goal of designingspec homesistomake decisionsbuyerswon't want tochange.I enjoy the design processand I'd be happy tocolaberate todiscussthe right materialsand finisheswhile doingour best tostayon budget tomaximize profit.
- What other things do you think you can bring to the project to maximize sales
I'd argue that the Sotheby'sbrand can offer more thanany other brokerage inHoustonwhen it comestoselling luxury property While we work asindividual agents,we act asa team whenin comestopromotionand sales, includingworkingtogether tobringlistingsand buyerstogether ona regular basis.Collaboration amongagentscan make a huge impact and I plan tofully utilize thistosell these homesasquicklyand for asmuch aspossible. Additionally,the support staff within Martha Turner Sotheby'sislocal,experienced,and second tonone when it comestoofferinga full-servicesbrokerage experience. Everythingwe dois"in-house".
PRICING
- Based on your review of the plans and comps for the area, what do you suggest we list these properties for?
Based on what I know about the project,plans, and expectationson finishes,alongwiththe CMAexamplesprovided in thispresentation,I have a multi-faceted response tothisquestion.
1.) Lot 2 holdsthe highest value asit hasa better elevation and locationfacingthe courtyard.
2.) Lot 3 should have the second highest value asit'ssimilar toLot 2 insize,space, and privacybut doesn't offer the courtyard views
3 ) Lots1& 4 should be viewed assimilar valueswithyardsfacingthe alleyway
Lookingat current compsin the Uptown/ Tanglewood area from the last year+ and thinkingabout marketingthese homesbefore they're built,I'd sugguest the range of value for Lot 2 is$1.8M - $1.85M,Lot 3 is$1.75M - $1.8M,and Lots1& 4 are $17M
I have some ideasonhow tomarket the first property withpotential optionsfor a higher price, settingthe bar for howthe followingthree are priced afterwards.
ComparativeMarket Analysis
115PotomacDr.Unit B
| TX
4BD | 3 1BA | 3,906 Sq Ft | Built 2024 Current LP: $1,399,000
2114PotomacDr.Unit A
Houston | TX
4BD | 4 1BA | 4,253 Sq Ft | Built 2015 Current LP: $1,495,000
1203Nantucket
4BD | 4.1BA | 4,665 Sq.Ft.| Built 2023
1207Nantucket Dr. Houston | TX 4BD | 4 1BA | 4,768 Sq Ft | Built 2023 $1,675,000
5120Longmont Dr.Unit 6
Houston | TX 4BD | 3 1BA | 4,225 Sq Ft | Built 2017 $1,743,000
5115TangleLane Houston | TX 4BD | 4 1BA | 4,908 Sq Ft | Built 2005 $1,750,000
MarketingSchedule
Findyour oneofakind
