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TO EMPOWER AND TRANSFORM COMMUNITIES THROUGH DESIGN

ISSUE 2020

MAKE THE CHANGE


Make The Change Mission

TO EMPOWER AND TRANSFORM COMMUNITIES THROUGH DESIGN Contents

Services & Clients PAGE 4

Milestone & Media PAGE 6

Digital Portfolio PAGE 8

Graphic Design Portffolio PAGE 16

Event & Marketing PAGE 26

Social Movements PAGE 34


Make The Change Services & Clients

DIGITAL

GRAPHIC DESIGN

MARKETING / EVENT

Content Marketing, Digital Banner, Digital Marketing, Social Media Marketing, Website Design

Advertising, Annual Report, Branding, Corporate Identity Design, Editorial, Graphic Design, Illustration, Marketing Collaterals, Packaging Design

Copywriting, Corporate Social Responsibility (CSR) Planning, Event Marketing, Videography and Photography


Make MileThe stones & Change Media 2013

2015

2016

2018

2019

Establishment

President’s Challenge Social Enterprise of The Year 2015 (Commendation Award | Start-up)

SG Enable’s Training Partner for PWDs

Media Literacy Council’s Supported Partner for Nationwide Digital and Media Literacy

National Youth Council’s Supported Partner for Youth Empowerment

National Youth Council’s Supported Partner for Youth Empowerment

Invited to speak @ YouthSpeak Forum 2017

Social Movement: Digital Arts For All

Part of Festival For Good

Social Movement: YOLO2020 Invited by 93.8NOW

Part of Festival For Good

Partner of Part Of The Good

Partner of President Voluntarism and Philanthropy

Exhibition with Shine Festival

Part Of SHINE Festival

Partner of Part For Good

Social Movement: Cambodia Smile Village

Part of NUS Global Citizen Conference 2018

Part of Arts and Disabilities Forum

Social Movement: Digital Arts For All Exhibition

Social Movement: World Toilet Organization Invited by 93.8FM Featured on Be Movement

MTC Design For Good Talk at National Design Centre

Part of Peatix Singapore SG50 Organisers

Co-Founder Invited to be profiled in The Edge Singapore

Social Movement: Instagrammers Of The Year

Partner of the DBS-NUS Social Venture Challenge Asia MTC Design For Good Talk at National Design Centre

TEDxYouth@Singapore Invites MTC Co-Founder to speak Partners of Social Services Summit 2019 Social Movement: Relay Majulah Partners of Ageing Asia Echinition MTC Design For Good Talk at Nationat Design Centre Conducted SBF’s CSR in Action Exhibitors of the inaugural Better Internet Conference Invited by 938NOW


Make The Change Digital Portfolio Content Creation & Marketing, Digital Advertisment, Social Media Marketing, Website Design SEO & SEM User Interface & Experience Design

Content Creation & Marketing, Digital Advertisment, Social Media Marketing, Website Design SEO & SEM User Interface & Experience Design

15Shorts by

Website + Mobile Design Design Direction:

Movie Screenings, Artistic Client Summary:

Fiften Singapore filmmakers come together in a ground-up effort to a show a lesser-told side of Singaporeans from the 1970s to the 1990s. Through 15Shorts, a collaboration between the National Volunteer & Philanthropy Centre (NVPC) and Blue3Asia, the 15 film directors will provide an alternative perspective to the nation-building narratives of the era.


Content Creation & Marketing, Digital Advertisment, Social Media Marketing, Website Design SEO & SEM User Interface & Experience Design

Content Creation & Marketing, Digital Advertisment, Social Media Marketing, Website Design SEO & SEM User Interface & Experience Design

Website + Mobile Design

Design Direction:

Corporate, Solid, Heritage Client Summary:

DPI Asia is the Asian arm of a worldwide network Decision Processes International. DPI is a global managemant consulting and human capital development firm specializing in critical thinking processes that help organizations transform the way they conduct their businesses.

Website + Mobile Design, Social Media Marketing, Event Planning, SEO & SEM, Photography, Marketing Planning & Ideas

Design Direction:

Young, Prestige Client Summary:

A hair salon nestled in a quiet corner or Tanglin at One Nassim, SalonB caters to those who are looking for a quiet and relaxing experience while getting their hair attended to. At SalonB, they take pride in providing a relaxed and luxurious comfort with a homely atmosphere, complimentary refreshment and free Wi-Fi while having your services done. At SalonB, they strive to create your individuality that are both creative and convenient.


Content Creation & Marketing, Digital Advertisment, Social Media Marketing, Website Design SEO & SEM User Interface & Experience Design

Content Creation & Marketing, Digital Advertisment, Social Media Marketing,

Website Design SEO & SEM User Interface & Experience Design

Website + Mobile Design, SEO & SEM, Logo Design, Marketing Collaterals

Website + Mobile Design, Social Media Marketing

Design Direction:

Fun, Therapy, Modern Client Summary:

I’m Soul Inc is a social enterprise that breaks barrier by using highly engaging programmes and innovative technology to enable everyone to make music for mind, body and soul.

Design Direction:

Mountian Climbing, Minimalist Client Summary:

The purpose of #YOLO2020 is to inspire people and organizations to pledge to make a difference in someone’s life by 2020. The underlying theme of #YOLO2020 is mental health awareness and resilience.


Content Creation & Marketing, Digital Advertisment, Social Media Marketing, Website Design SEO & SEM User Interface & Experience Design

Website + Mobile Design, Social Media Marketing, SEO & SEM, Photography, Marketing Planning & Ideas

Design Direction:

Kiddy, Cute, Fun Client Summary:

LK Empire Pte Ltd is a Singapore incorporated company which owns the trademark ‘Little Keefy’ and the Apps game ‘Keefy v Dinosaur’, both of which are created by Singaporeans. They manufacture and distribute quality products under the ‘Little Keefy’ brand in both local and international markets.


Content Creation & Marketing, Digital Advertisment, Social Media Marketing,

Content Creation & Marketing, Digital Advertisment, Social Media Marketing,

Social Media Marketing, Marketing Planning & Ideas

Design Direction:

Fun, Vibrant

Client Summary:

Marina One is a mixed-use development bounded by Marina Way and Straits View in Marina South, Singapore. The area has been earmarked by the Urban Redevelopment Authority to be a vibrant new growth area for residential, commercial and lifestyle activities.

Social Media Marketing, Marketing Planning & Ideas

Design Direction:

Fun, Modern, Vibrant Client Summary:

DUO’s iconic building design adapts to its unique neighbours’ rich history and vibrant personalities. At the forefront of mixed-use facilities, DUO is the largest integrated development in Bugis and leads URA’s vision for Ophir-Rochor.


Make The Change Graphic Design Advertising, Annual Report, Branding, Corporate Identity Copywriting Design, Editorial, Illustration, Marketing Collaterals

Advertising, Annual Report, Branding, Corporate Identity Design, Copywriting, Editorial, Illustration, Marketing Collaterals

Branding, Marketing Collaterals

Design Direction:

Corporate, Neat Client Summary:

Association for Persons with Special Needs (APSN) is a social service agency providing special education for persons with mild intellectual disability (IQ 50-70).


Advertising, Annual Report, Branding, Corporate Identity Design, Copywriting, Editorial, Illustration, Marketing Collaterals

Poster Design

Design Direction:

Fun, Colourful Client Summary:

The Ascott Limited is a Singapore company that has grown to be one of the leading international lodging owneroperators. Ascott’s portfolio spans more than 180 cities across over 30 countries in Asia Pacific, Central Asia, Europe, the Middle East, Africa and the USA.

Advertising, Annual Report, Branding, Corporate Identity Design, Copywriting, Editorial, Illustration, Marketing Collaterals

Product Packaging Design

Design Direction:

Minimalist, Modern Client Summary:

AVIV is committed to bringing the latest edge innovations in health and wellness to impact as many lives globally.


Advertising, Annual Report, Branding, Corporate Identity Design, Copywriting, Editorial, Illustration, Marketing Collaterals

Advertising, Annual Report, Branding, Corporate Identity Design, Copywriting, Editorial, Illustration, Marketing Collaterals

Editorial Design Design Direction:

Corporate, Neat Client Summary:

Annual Report, Illustration, Editorial Design Design Direction:

For Kids, Colouring Book Client Summary:

Club Rainbow (Singapore) is a non-profit charitable organisation that supports and empowers children with chronic illnesses and their families by providing compassionate relevant services in their journey towards an enriching life. They offer a vibrant array of free services including informational support, personalised counselling, group support and sharing sessions, befriender scheme, social activities, tuition, transportation, and financial assistance when necessary.

Gary Khoo has over 20 years of business development, performance coaching, and marketing experience in the education sector within the Asia Paci c. An education expert, he speaks professionally as a career coach for various schools, private institutes and multinational executives with skills to achieve breakthrough results for their organisations. Over the years, he has worked for a wide range of organisations such as Informatics Holdings Ltd, New Horizons Computer Learning Center Inc, Sun Microsystems, SP Jain Center of Management, EMC, Samsung and Microsoft.


Advertising, Annual Report, Branding, Corporate Identity Design, Copywriting, Editorial, Illustration, Marketing Collaterals

Van Design, Logo, Mascot Design Design Direction:

Cuter Illustration, Modern Client Summary:

“Good health, good mind, good family, good friends and good community lead to a good living.� Goodlife! aims to provide just that for the seniors. The centre takes a holistic approach to active ageing by organizing activities that address both the physical and mental wellness of the seniors.

Advertising, Annual Report, Branding, Corporate Identity Design, Copywriting, Editorial, Illustration, Marketing Collaterals

Event Design, Marketing Collaterals, Online Collaterals Design Design Direction:

Colourful, Vibrant Client Summary:

Founded in 1929, Faculty of Arts and Social Sciences (FASS) is one of the largest faculties in the National University of Singapore, encompassing 16 departments with a wide range of academic offerings in the Humanities, Social Sciences, Asian Studies and Language Studies. FASS has a long tradition of teaching excellence, with many teaching award winners bringing their enthusiasm and experience directly to students in their classrooms.


Advertising, Annual Report, Branding, Corporate Identity Design, Copywriting, Editorial, Illustration, Marketing Collaterals

Newsletter Design, Event Story Editorial

Design Direction:

Modern

Client Summary:

Special Olympics is a global inclusion movement using sport, health, education and leadership programs every day around the world to end discrimination against and empower people with intellectual disabilities.

Advertising, Annual Report, Branding, Corporate Identity Design, Copywriting, Editorial, Illustration, Marketing Collaterals

Galla Dinner Brochure

Design Direction:

Neat, Galla Dinner Client Summary:

A leading ecosystem builder that is increasing the flow of capital into the social sector and ensuring that resources are most effectively deployed. At AVPN, they see social investment as a continuum that encompasses everything from philanthropy and venture philanthropy to impact investing, CSR and sustainable investment. They call this the “Continuum of Capital�.


Make The Change Marketing/ Event Corporate Social Responsibility (CSR) Planning, Event Marketing, Videography and Photography

Corporate Social Responsibility (CSR) Planning, Copywriting, Event Marketing, Videography and Photography

Informative Video Design Direction:

Easy Reading Client Summary:

DUO is located within Bugis, an established arts, educational, heritage and cultural district. It is home to more than 20 historical sites and national monuments, and plays host to an exciting variety of events such as the monthly Bugis Arts Flea Market, and the annual Singapore Night Festival. Located near the Singapore Art Museum, LASALLE College of the Arts, and the Waterloo Street Arts Belt, DUO neighbours this exciting creative world. View more: http://bit.do/mtc-vid-portfolio

Informative Video Design Direction:

Interview Video Client Summary:

Marina One is a mixed-use development bounded by Marina Way and Straits View in Marina South, Singapore. The area has been earmarked by the Urban Redevelopment Authority to be a vibrant new growth area for residential, commercial and lifestyle activities. View more: http://bit.do/mtc-vid-portfolio


Corporate Social Responsibility (CSR) Planning, Event Marketing, Videography and Photography

Corporate Social Responsibility (CSR) Planning, Event Marketing, Videography and Photography

Informative Video Design Direction:

Directional Video Client Summary:

Special Olympics is a global inclusion movement using sport, health, education and leadership programs every day around the world to end discrimination against and empower people with intellectual disabilities.

Capture Aspiration – Lengkok Bahru Client Summary:

Capture Aspirations is a community photography project steered to equip youths at risk with proficient photography and photo voicing skills that showcase their community and their life passions. The Capture Aspirations program took part in Lengkok Bahru from June — August 2014. They mentored 15 youths with relevant photography and photo voicing skills. One of the programme highlights was organised by the participants themselves. Spending within a specific budget, an outing was organised and planned from scratch. The final proposal included Changi Village as the outing venue where participants interacted and put learnt skills into good use. Participants’ works weere then exhibited in Tiong Bahru park during the Youth Day celebrations.


Corporate Social Responsibility (CSR) Planning, Event Marketing, Videography and Photography

Capture Aspiration – Olswang Client Summary:

Olswang is an international law firm headquartered in London, United Kingdom and with additional offices in Reading, Brussels, Madrid, Paris, Singapore and, since 2011, Munich. It works closely with a network of firms across eighty countries.

Corporate Social, Responsibility (CSR) Planning, Event Marketing, Videography and Photography

Design Talks Client Summary:

MTC’s Design For Good Talk is an initiative aimed at engaging and provoking communities to use works of creativity and design to positively influence the world. Moving well into its fourth edition in 2018, MTC’s Design For Good Talk is setting up the stage for yet another wonder-full session on March 17th. Plugging into the world of social changemakers, the possibilities are endless and potential immense for real-life heroes and heroines to touch lives in their own ways, with their own hands. Who is this talk for? MTC’s Design For Good Talk is for individuals who believe (or wonder ;)) about how design can make a positive difference in the world today.


Corporate Social, Responsibility (CSR) Planning, Event Marketing, Videography and Photography

Digital Arts For All Client Summary:

DAFA (Digital Arts For All) is an inclusive ecosystem of people who use digital arts to instill a stronger consciousness for media and digital literacy through empowering workshops, volunteering opportunities and showcasing of works to the public. They believe that creativity is the connecting key to educate, empower and strengthen inclusiveness in society today. To them, digital arts is a powerful medium of communication for individuals to express themselves and connect with others. Kick-started by Make The Change Pte Ltd (MTC) in late 2017, DAFA is an initiative supported by Media Literacy Council (MLC) to build a digital arts community that serves the purpose on educating the public on media and digital literacy. Built on the foundational values to Be safe, Be smart and Be kind, they encourage everyone to embrace their own creativity and participate in various programmes designed to welcome different facets of society.

Corporate Social, Responsibility (CSR) Planning, Event Marketing, Videography and Photography

Urgent Run- Singapore Urgent Run Client Summary:

The Singapore Urgent Run is an event where graciousness and good sportsmanship are displayed naturally. The run is an initiative by Runners’ Heart-Reach in partnership with the Singapore Kindness Movement to promote gracious running.


Make The Change Social Movement

#YOLO2020 The purpose of #YOLO2020 is to inspire people and organizations to pledge to make a difference in someone’s life by 2020. The underlying theme of #YOLO2020 is mental health awareness and resilience. Media Coverage: The Straits Times

Digital Arts For All DAFA (Digital Arts For All) is an inclusive ecosystem of people who use digital arts to instill a stronger consciousness for media and digital literacy through empowering workshops, volunteering opportunities and showcasing of works to the public. They believe that creativity is the connecting key to educate, empower and strengthen inclusiveness in society today. To them, digital arts is a powerful medium of communication for individuals to express themselves and connect with others. Kick-started by Make The Change Pte Ltd (MTC) in late 2017, DAFA is an initiative supported by Media Literacy Council (MLC) to build a digital arts community that serves the purpose on educating the public on media and digital literacy. Built on the foundational values to Be safe, Be smart and Be kind, they encourage everyone to embrace their own creativity and participate in various programmes designed to welcome different facets of society. Media Coverage: Suria Chanel

Relay Majulah

Instagram exhibition that allowed Singaporeans to share their online Instagram photos, expressing their Singaporean identity and passion for the nation. The exhibition received 15,000 photo entries submitted by more than 3,700 Instagrammers this year, up from some 5,000 photo entries in year.

In commemoration of Singapore Bicentennial, 200 runners are coming together to collectively challenge themselves to clock 2,000 kilometers within 200 hours for Relay Majulah and in support of President’s Challenge.​ ​ The 200 runners represent Singaporeans from all walks of life, each with a different life story that inspires, yet the same community spirit. Together, they hope to lift one another up and rise as a community and a nation.

Media Coverage: TODAY News, SG50

Media Coverage: Channel News Asia, Channel 5, Channel 8, Suria, Vasantham, Grab

MAD About Singapore


Design for Good National Youth Competition The DFG Youth Competition is a yearly event that encourages secondary school students to use their creativity, arts and design to address a social cause given by a local NGO. Their campaign ideas may be adopted and implemented by the NGO with credit given to the winning teams.

Social Media for Good (National Youth Council | Youth Empowerment) The global village of today is home to millennials who practically live, breathe and play connected. As digital natives, almost every youth is connected to at least 1 social media platform at any given time. Leveraging on their personal publishing spaces such as Instagram and Facebook, our programme is created for youths to consciously engage and promote social awareness as active citizens. When done right, it can grow into a powerful peer-to-peer influencing opportunity rooted in empathy and giving.

Capture Aspirations (Youth Empowerment) Capture Aspirations is a community photography project steered to equip youths at risk with proficient photography and photo voicing skills that showcase their community and their life passions. The Capture Aspirations program took part in Lengkok Bahru. We mentored 15 youths with relevant photography and photo voicing skills. One of the programme highlights was organised by the participants themselves. Spending within a specific budget, an outing was organised and planned from scratch. The final proposal included Changi Village as the outing venue where participants interacted and put learnt skills into good use. Participants’ works were then exhibited in Tiong Bahru park during the Youth Day celebrations.

Digital Arts For All

DAFA (Digital Arts For All) is an inclusive ecosystem of people who use digital arts to instill a stronger consciousness for media and digital literacy through empowering workshops, volunteering opportunities and showcasing of works to the public. They believe that creativity is the connecting key to educate, empower and strengthen inclusiveness in society today. To them, digital arts is a powerful medium of communication for individuals to express themselves and connect with others.

Media Coverage: Singapore Design Week, Apple, Vasamtham News


Profile for mtcsingapore

MTC Client Book - 2020  

Make The Change is a social enterprise that focuses on "Empowering and Transforming Communities Through Design" This are some examples of ou...

MTC Client Book - 2020  

Make The Change is a social enterprise that focuses on "Empowering and Transforming Communities Through Design" This are some examples of ou...

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